Book picks similar to
Consumer Behavior by Wayne D. Hoyer
marketing
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psychology
textbooks
Drugs, Behavior and Modern Society
Charles F. Levinthal - 1995
Drugs, Behavior, and Modern Society, 6/e, examines the impact of drug-taking behavior on our society and our daily lives. The use and abuse of a wide range of licit and illicit drugs are discussed from historical, biological, psychological, and sociological perspectives. The use of Drugs in our lives and drug-taking behavior, legally restricted drugs in our society, legal drugs in our society, medicinal drugs, treatment, prevention, and education. Forstudents, or people working with drug related topics in the fields of psychology and health.
Interpersonal Communication
Kory Floyd - 2011
"Interpersonal Communication, 2e" demonstrates how effective interpersonal communication can make students' lives better. With careful consideration given to the impact of computer-mediated communication, the program reflects the rapid changes of the modern world in which today's students live and interact. The program also helps students understand and build interpersonal skills and choices for their academic, personal, and professional lives.
Psychology in Action
Karen Huffman - 1987
To meet it, you need a fully integrated text and supplements package that sets the stage for a perfectly choreographed learning experience.
Social Psychology
Thomas Gilovich - 1998
Emergent areas of study like emotion, morality, and judgment are included throughout the text to give students the most accurate and contemporary picture of the field. To emphasize the relevance of social psychology in everyday life, the Second Edition includes a capstone chapter on applications, which focuses on topics like personal finance, education, and health. Throughout the text, an illustration program engages students in the scientific process, with You Be the Subject activities and Scientific Method figures.
Marketing: Real People, Real Choices
Michael R. Solomon - 1996
It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
Managerial Economics: A Problem Solving Approach
Luke M. Froeb - 2007
Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.
Management: Leading & Collaborating in the Competitive World
Thomas S. Bateman - 2005
This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.
Clinical Mental Health Counseling in Community and Agency Settings
Samuel T. Gladding - 2009
It examines the many roles and functions community counselors perform, the variety of settings in which their work is done, and how that work differs from one client population to another.
Clinical Psychology [with InfoTrac]
Timothy J. Trull - 2000
A highly respected clinician and researcher, Dr. Trull examines the rigorous research training that clinicians receive, along with the empirically supported assessment methods and interventions that clinical psychologists must understand to be successful in the field. This new edition of Trull's best-selling text covers cutting-edge trends, and offers enhanced coverage of culture, gender and diversity, and contemporary issues of health care. Written to inspire students thinking of pursuing careers in the field of clinical psychology, this text is a complete introduction.
The Psychology of Gender
Vicki S. Helgeson - 2004
It reviews the research from multiple perspectives, but emphasizes the implications of social roles, status, and gender-related traits, particularly for relationships and health-areas that are central to students' lives and that have a great impact on their day-to-day functioning. The text is designed for upper-level undergraduate/graduate-level gender-focused courses in a variety of departments.
Fundamentals of Clinical Supervision
Janine M. Bernard - 1992
Due to the overlap of the mental health disciplines and of supervision modalities, the authors have integrated psychology, counseling, marriage and family therapy, and social work contributions into the central themes that dominate the study and practice of clinical supervision. The authors offer a comprehensive look at the supervision relationship that must develop if supervision is to be successful. In doing so, the book serves as a valuable resource for the practitioner as well as the scholar. The authors also address the professional issues of ethical and legal concerns, evaluation, and establishing a productive context for supervision; the practice issues of supervisor training and development; and the research issues affecting both the study and practice of supervision. Appendices offer additional resources. These include materials to assist the readers in training supervisors. They also include selected instruments that might be used by supervision researchers and practitioners. Clinical supervisors.
Industrial and Organizational Psychology: Research and Practice
Paul E. Spector - 1995
In a field as rapidly expanding and diverse as I/O psychology, it's not easy finding a book with just the right balance. Fortunately, Paul Spector's Fourth Edition of Industrial and Organizational Psychology: Research and Practice is up to the job. A balance between cutting-edge topics and core material This Fourth Edition covers both the core material as well as newly emerging topics and cutting-edge findings. Inside, you'll find 125 new references, as well as the latest thinking on team job analysis, drug testing, group problem solving, group diversity, cross-cultural issues in leadership, and more. A balance between research and practice The text's balanced presentation of research and practice equips you with an understanding of the whole field. This balanced approach helps you see the relationship between the science and application of I/O psychology. You'll find detailed summaries of current research, including international studies. In addition, cases introduce you to the wide array of settings and applied work that involve I/O psychologists. A balance between employee performance and well-being I/O psychology isn't just about how the organization can use psychology to improve the efficiency and effectiveness of its workforce; it's also about improving the health of the workforce. This Fourth Edition provides more balance between these two over-arching areas of the field. Connect to online resources from the author's classroom. The author's website features class notes from his I/O psychology course, practice exams, internet exercises, I/O career information, and links to I/O instructor and student resources. Go to www.wiley.com/college/spector for help presenting and studying the material in your textbook, and use these resources to go beyond the text.
Strategic Marketing
David W. Cravens - 1982
The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
APA: The Easy Way: A Quick and Simplified Guide to the APA Writing Style
Peggy M. Houghton - 2005
The authors of this book draw information from themanual that is specific to academic writing and expand uponit using set-up instructions and a sample paper. The end resultof this transformational process yields a useful guide that canbe used along with the actual manual for successful academicwriting.The handbook covers many detailed specifications of the APAstyle...including in-text citations, source citations, and a samplepaper. It also sheds new light on the manual using step-by-stepprocesses and exemplification that enable readers to fulfill APArules and regulations while focusing on content, rather than theformat, of their academic research.
Criminal Justice: A Brief Introduction
Frank J. Schmalleger - 1997
Now with a CJ careers feature and learning objectives aligned with end-of-chapter questions, the book provides both a streamlined and up-to-date look at this ever-evolving field. Known for its unifying theme, its unmatched timeliness and its coverage of the newest criminal justice trends and technology, this book has become THE standard by which all other brief texts are judged.