Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    “Photography Demystified—Your Guide to Understanding Photography, Gaining Creative Control and Taking Amazing Photographs!” has been designed to resolve your frustrations and photography difficulties. This book will give you the tools, education and practical applications needed to understand how to take great pictures! PLUS, a section entirely dedicated to assignments has been included! Video tutorials are also available at no charge! http://mckaylive.com/bonus/Along with my wife Ally, I own McKay Photography Academy. Leading hundreds of photographic tours around the world, I have taught over twelve thousand people just like you how to excel in photography. Having earned my Master of Photography and Photographic Craftsmen degrees from Professional Photographers of America, the leading photography organization in the world, I have been a full time professional photographer for over twenty nine years and am passionate about teaching others how to achieve great results in their photography. My motivation is to see that everyone can enjoy photography and take the frustration out of the process!Beginning photographers, camera buffs, photo enthusiast, and many others who struggle with understanding photography concepts, exposure, and their camera manuals have already experienced my proven methods of teaching beginner’s photography. This book will do the same for you!•Terry L from Santa Cruz, CA says: “Taking someone off automatic settings to manual settings can be daunting at times. Fortunately, I have had the experience of learning from David McKay. David has taken me further into the world of photography than I could have ever imagined.”•Keith W from Austin, TX writes: “David is one of those rare individuals that combine passion, extensive knowledge and a laid-back style in teaching photography. What else can I say; it is refreshing to learn from someone this talented.” •Steve of Steve Scurich Photography in Santa Barbara,CA states: “The ability to take decades of complex photography knowledge and boil it down into concepts that are clear, understandable and easy to implement, is David’s gift to the world. Personally, I am forever grateful for the inspiration and encouragement he’s given me.”•Denise Mann from San Antonio, TX says: “David McKay is passionate about photography and equally as passionate about teaching it to those eager to learn.”•Jeff G from Sacramento CA says: “David McKay is a great photographer—not every photographer can be a great educator, David is! David is able to take complicated topics and break them down to something easy to digest and practical to implement—you are inspired to go out and use what you just learned!”•Kara from San Jose, CA writes: “You can’t help but to feel his love for photography and his passion for teaching.

    Sherry Rupke of SwissRidge Kennels was the first breeder to deliberately cross Bernese Mountain Dogs and Poodles. Rupke loved everything about the Bernese, except for the short-lived breed’s genetic propensity for cancer. Plus it sheds. And it can be a little stubborn. Rupke decided to add Poodle to the hybrid equation to create an intelligent, lively, healthy and low- to non-shedding dog. Over the past decade, she’s built her Bernedoodle program with care to ensure that each scrupulously health-checked breeding dog has an impeccable pedigree, a calm temperament, and great conformation. Bernedoodles: A Head to Tail Guide takes readers on a journey from Rupke’s early days of breeding purebred dogs to establishing her highly successful hybrid program. This comprehensive, easy-to-read and entertaining book also covers everything you need to know about finding the right breeder and puppy, to caring for your Bernedoodle. You’ll discover the best training techniques for Bernedoodles (and any dog) from Rupke’s partner, Lucas Mucha. Anecdotes from owners of SwissRidge Bernedoodles, along with stunning photos, are likely to convince you that this fun, fun, affectionate, and allergy-friendly hybrid is the perfect companion dog.

    An invaluable resource to women who travel for leisure, for business, or for both, the book highlights the most versatile pieces and packing strategies for carry-on travel around the globe using only ten pieces of clothing. The book is the culmination of the author’s experience traveling the world since quitting her corporate job in 2008. Traveling 365 days a year, carry-on only, Alexandra has gained vast knowledge and experience to impart to women travelers who want to choose the best travel clothing while packing light. Combining a fashion-focused approach with the practical experience of world travel, Alexandra's unique vision and insight is unparalleled in the travel world. She shows women how they can create a capsule wardrobe for travel and never check a bag again. Featuring universal packing lists, tips to choose the most versatile travel wardrobe pieces, practical packing advice, and much more, "Capsule Wardrobe Essentials" gives women travelers everything they need to know to pack smarter and more fashion-consciously for every trip they take.

     You’ve seen all the goofy ideas and fads that don’t work. Now it’s time to get back to basics with a simple, time-tested, step-by-step plan that anyone can follow. Arm yourself with the truth about getting out of debt. Knowledge is power and you’re going to get it. Find out: • Whether your mortgage is good or bad (the answer may surprise you!) • About the Power Pay Off Plan (and how Sam saved 20 grand) • The secrets to successfully get out of debt • Where to find the money you need for debt free living • How much money you ought to be putting towards paying off debt • The truth about debt consolidation (including pitfalls to avoid) • How to use insurance to protect yourself from the unexpected • What to do next, once you’ve started on the road to wealth Your student loans, mortgage, car loans, and credit card balances can all be gone with the straightforward strategies you’ll learn in this book. You don’t have to feel stress, shame, or embarrassment over it for one moment longer. You’re going to take control and change your life for the better. You’ll also get free access to The Debt Destroyer. This wickedly good tool will create a customized plan for you to pay off debt and ensure that more of your money stays in your pocket. You don’t have to tackle this alone, and you don’t have to be rich to pull this off. If you want debt help on a budget - with straight talk and no tricks - you’ll find everything you need right here. Debt relief can be yours. Buy this book today and get started. It’s your turn.

    . ." "There's no way . . ." "It's impossible . . ." Enough. Get off your ass make your "someday" goals a priority—today. After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.

    It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    She founded the Facebook group Extreme Couponing and Bargains UK (the second largest Facebook group in the world) and is on TikTok, Youtube and Instagram helping as many people as possible to save money too.This book contains all her best hacks and tips to save money and make money - simple, life-changing ideas for everyone.Holly has included her favourite hacks from the Extreme Couponing and Bargains UK community too, who inspired her to write this book. And has asked all her money-saving expert friends to contribute tips too.All the costly moments of everyday life are included, from supermarket shops to kids parties - even special occasions like weddings and Christmas.Discover lots of fun ways to get saving, find the bargains and make your money go further.

    This is the one, the only, Old Farmer’s Almanac! Recognized for generations by its familiar yellow cover, the Almanac for 2014 promises to be "useful, with a pleasant degree of humor," fulfilling once again (for the 222nd time) the mission set forth in 1792 by its founder, Robert B. Thomas. In addition to its 80 percent–accurate weather, this year’s signature mix of wit and wisdom, tips and advice, forecasts and fun includes . . . • an astronomy quiz to test your Sky-Q • anglers’ six favorite fish and secrets to hooking them • vegetables and other perennial edibles to grow • the time in our lives: where it goes, ways to make the most of it, and more • the whole truth about whole grains • how to get bitten by a pet (if you’re not careful) • rings around Earth (think Saturn) that might influence our weather • health tips for each zodiac sign • envelope and napkin jottings that changed the world • plus: Moon phases and other celestial sightings, tides, historic trivia, gardening tables, best days, and too much more to mention! Added value this year: • 80 full-color pages • full-color winter and summer weather maps • updated Reference section

    This beautifully illustrated guide will not only enhance your understanding of how to bring out the best in every woman, but also sharpen your photography skills in order to capture her successfully. Whether shooting with a pro model, plain-Jane, curvy gal, or soccer mom, Christa gets to know her subject intimately in order to help her look and feel beautiful, sexy, and confident. Christa shares her personal tips and techniques throughout the entire process, creating an amazing experience that produces photographs packed with emotion. She covers every step in creating a successful boudoir shoot, including how to prepare a subject who has never posed before, coaching sensual movement, beautiful lighting setups with minimal equipment, how to flatter every figure, and more. With "Before and After" profiles and "Do and Don't" scenarios throughout, essential lists, practical tips for male photographers, metadata for every shot, as well as post-processing techniques in Adobe Lightroom and Photoshop, this book offers clear and inspiring instruction. The Art of Boudoir Photography is about transformation. It's about cultivating sex appeal and enthusiastic positivity. It's that jolt of confidence and bolt of sexual prowess to tease out of your subject. It's for each woman to recognize her individual beauty, provide an opportunity for her to break through her comfort zone, honor her body, and celebrate femininity. For photographers with varying levels of experience, this book is for you-to appreciate and embrace boudoir photography, enhance your understanding of what it is, what it can do for women, and most importantly, how to have fun with it!

    And the good news is that anyone can access its power to bring themselves health, wealth and happiness. Fragments of The Secret have been found in oral traditions, literature, religions and philosophies throughout the centuries. A number of the exceptional people who discovered its power went on to become regarded as the greatest human beings who ever lived. Among them: Plato, Leonardo, Galileo and Einstein. The Power You are meant to have an amazing life! This is the handbook to the greatest power in the Universe--The Power to have anything you want. Every discovery, invention, and human creation comes from The Power. Perfect health, incredible relationships, a career you love, a life filled with happiness, and the money you need to be, do, and have everything you want, all come from The Power. The Magic In The Magic a great mystery from a sacred text is revealed, and with this knowledge Rhonda Byrne takes the reader on a life-changing journey for 28 days. Step by step, day-by-day, secret teachings, revelations, and scientific law are brought together to form 28 simple practices that open the reader's eyes to a new world, and lead them to a dream life. Hero From Rhonda Byrne, creator of the international bestselling movie and book, The Secret, comes Hero, her latest world-changing project and the most important to date. Hero brings together the wisdom and insight of twelve of the most successful people living in the world today. By following their seemingly impossible journeys to success, Hero reveals that each of us was born with everything we need to live our greatest dream.

    John's, Antigua; Oranjestad, Aruba; Bridgetown, Barbados; Belize City, Belize; Bermuda; Kralendijk, Bonaire; Calica (Playa del Carmen), Mexico; Cartagena, Colombia; Colon, Panama; Costa Maya, Mexico; Willemstad, Curacao; Roseau, Dominica; Falmouth, Jamaica; Freeport-Lucaya, Bahamas; Grand Cayman, Cayman Islands; Grand Turk, Turks and Caicos Islands; St. George's, Grenada; Pointe-a-Pitre, Guadeloupe; Key West, Florida; La Romana, Dominican Republic; Fort-de-France, Martinique; Montego Bay, Jamaica; Nassau, Bahamas; Charlestown, Nevis; Ocho Rios, Jamaica; Progreso, Mexico; Puerto Limon, Costa Rica; Roatan, Honduras; Samana (Cayo Levantado), Dominican Republic; San Juan, Puerto Rico; Santo Domingo, Domican Republic; Santo Tomas de Castilla, Guatemala; Gustavia, St. Barthelemy; Fredericksted, St. Croix; Cruz Bay, St. John; Basseterre, St. Kitts; Castries, St. Lucia; Philipsburg, St. Maarten; Charlotte Amalie, St. Thomas; Kingstown, St. Vincent; Road Town, Tortola; and The Valley, Virgin Gorda· Covered ports of embarkation: Baltimore, Maryland; Charleston, South Carolina; Fort Lauderdale, Florida; Galveston, Texas; Houston, Texas; Jacksonville, Florida; Miami, Florida; New Orleans, Louisiana; New York, New York; Port Canaveral, Florida; San Juan, Puerto Rico; Tampa, Florida

    Whether you are growing plants in hanging baskets, tubs, window boxes or other containers this hobby is immensely gratifying.  If you are new to container gardening and buy your containers pre-planted, you get a sense of instant gratification and fulfillment.  It won't be long however, before you are hit with the gardening virus and you'll find yourself expanding to one more pot and then again, one more container.  Before you know it, the urge to plant and nurture will take over. At this point, you need a garden plan for your container garden. Use this monthly container gardening checklist to keep your containers at peak performance. When do I plant spring bulbs in containers? When do I perk up my annual plantings with some new varieties? What do I do with container plants I want to save over winter? These and many other questions are answered in this container gardening book. At the beginning of the month, check out the tasks and tips on the schedule.  You may find items you never thought of and may also learn techniques used by professional gardeners and landscapers that will make your container gardens the envy of the neighborhood. Scroll up and pick up this book today and give your patio, pool, and porch just the pizzazz it needs to perk up your landscaping plans.

    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

     Whether you are a rookie or an established Broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally. You'll learn... - The old-school piece of technology that's every broker's best friend - How to have a complete application built by the time the very first phone call ends - When smart brokers decide to walk away from a file - Where to invest your marketing dollars (and where you'd just be throwing that money away) - How to trade cold-calling for warm-calling - How the "paycheque mentality" can sink your business, and what to do about it Every step, every tip, every process is aimed at building long-term relationships with clients and referral partners alike. It's all designed to get you to the holy grail of a referral-only business. Your mantra? Get the application. Here's how to do it.