Economics, finance, business & management

    Comprising of twelve titles on Physics, Chemistry and Mathematics, this series caters to students of classes VII to X. The core objective of the series is to help aspiring students understand the basic concepts with more clarity, in turn, developing a problem-solving approach. It also encourages students to attempt various competitive examinations from an early age. Introduces the IIT-JEE syllabus and approach in a simple manner making it easy to integrate along with the regular curriculum Uses graded approach to generate, build and retain interest in concepts and their applications Comprehensive pedagogy:  Illustrative examples solved in a logical and step-wise manner  "Test Your Concepts" at the end of every chapter for classroom preparations  "Concept Application" section with problems divided as per complexity-basic to moderate to difficult  Hints and explanations for key questions along with highlights on the common mistakes that students usually make in the examinations Students aspiring admission in IIT's and other top engineering colleges.

    The book has undergone three editions, several reprints, and revised reprints in a span of 13 years. There are many biochemistry textbooks in the market. Some of them are purely basic while others are applied, and there are very few books which cover both these aspects together. For this reason, the students learning biochemistry in their undergraduate courses have to depend on multiple books to acquire a sound knowledge of the subject. This book, ‘Biochemistry’ is unique with a simultaneous and equal emphasis on basic and applied aspects of biochemistry. This textbook offers an integration of medical and pure sciences, comprehensively written to meet the curriculum requirements of undergraduate courses in medical, dental, pharmacy, life-sciences and other categories (agriculture, veterinary, etc.). This book is designed to develop in students a sustained interest and enthusiasm to learn and develop the concepts in biochemistry in a logical and stepwise manner. It incorporates a variety of pedagogic aids, besides colour illustrations to help the students understand the subject quickly and to the maximum. The summary and biomedical/clinical concepts are intended for a rapid absorption and assimilation of the facts and concepts in biochemistry. The self-assessment exercises will stimulate the students to think rather than merely learn the subject. In addition, these exercises (essays, short notes, fill in the blanks, multiple choice questions) set at different difficulty levels, will cater to the needs of all the categories of learners.New to This Edition The book offers an integration of medical and pure sciences, and is comprehensively written, revised and updated to meet the curriculum requirements of Medical, Pharmacy, Dental, Veterinary, Biotechnology, Agricultural Sciences, Life Sciences, and others studying Biochemistry as one of the subjects. It is the first text book on Biochemistry in English with multi-colour illustrations by an author from Asia. The use of multicolours is for a clearer understanding of the complicated biochemical reactions. It is written in a lucid style with the subject being presented as an engaging story growing from elementary information to the most recent advances, and with theoretical discussions being supplemented with illustrations, flowcharts, and tables for easy understanding of Biochemistry. It has each chapter beginning with a four-line verse followed by the text, biomedical concepts, a summary, and self-assessment exercises. The lively illustrations and text with appropriate headings and sub-headings in bold type faces facilitate reading path clarity and quick recall. It provides the most recent and essential information on Molecular Biology and Biotechnology, Diabetes, Cancer, Free Radicals, Free radicals and Antioxidants, Prostaglandins, etc. It describes a wide variety of case studies and biochemical correlations and several newer biomedical aspects- Metabolic syndrome, Therapeutic diets, Atkins diet, Trans fatty acids, Epigenetics, Nutrigenomics, Recombinant ribozymes, Membrane transport disorders, Pleural fluid etc. It contains the basics (Bioorganic and Biophysical Chemistry, Tools of Biochemistry, Immunology, and Genetics) for beginners to learn easily Biochemistry, origins of biochemical words, confusables in Biochemistry, principles of Practical Biochemistry, and Clinical Biochemistry Laboratory.

    

    Important-Process to Activate 1 year subscription: Obtain PIN from scratch-off pad; Go to the website link mentioned on the voucher; Enter PIN and follow instructions Note- this is the activation key card; Software needs to be downloaded from the link after following the instructions; Approximate size- 300 MB; Download speed depends on the internet connection Real time Anti Malware - Blocks/Prevents threats and issues like viruses, malware, Trojans, ransomware and spyware It has an adaptive Two-Way Firewall- which safeguards your system For Technical Assistance please contact McAfee India Support on McAfee-Customer Service Tel: 1 800 3000 2656 (Toll Free); 1800 3000 2454, for any activation issues use mcafee.com/activate 15 offers from 135.00

    Yet the realities of bureaucracies, deadlines, budgets, and demands for quick results make the payoffs for dealing formally with ethics seem unclear. Since its original publication, The Responsible Administrator has guided professionals and students alike as they grapple with the challenges of making ethical, responsible decisions in real world situations. This new edition includes information on coping with new demands for accountability, as well as new cases and examples, an examination of current issues relevant to administrative ethics, and supplementary materials for professors.Cooper's theoretical framework and practical applications and techniques will help you consider all of the factors involved in a decision, ensuring that you balance professional, personal, and organizational values. Case studies and examples illustrate what works and what does not. The Responsible Administrator helps both experienced and novice public administrators and students become effective decision makers, provides them with a solid understanding of the role of ethics in public service and the framework to incorporate ethical and values-based decision making in day-to-day management.

    The latest edition offers greatly expanded coverage of directed mutagenesis and protein engineering, therapeutic agents, and genetic engineering of plants. Updated chapters reflect recent developments in biotechnology and the societal issues related to it, such as cloning, gene therapy, and patenting and releasing genetically engineered organisms. Over 480 figures, including 200 that are new in this edition, illustrate all key concepts. "Milestones" summarize important research papers in the history of biotechnology and their effects on the field. As in previous editions, the authors clearly explain all concepts and techniques to provide maximum understanding of the subject, avoiding confusing scientific jargon and excessive detail wherever possible. Each chapter concludes with a summary, references, and review questions. Ideally suited as a text for third- and fourth-year undergraduates as well as graduate students, this book is also an excellent reference for health professionals, scientists, engineers, or attorneys interested in biotechnology.

    It starts from an introduction to archaeology to basics of Indian History. Overall, the book is to introduce Indian history and how its studied along with explaining its importance in present world. Since the book is for teens and is an introductory literature, its full of interesting graphics and activities appropriate for target audience - 6th standard kids. This book is freely available at http://www.ncert.nic.in/ncerts/textbo... for personal use only.

    South Africa's leading introductory business management textbook continues to introduce students from undergraduate and diploma courses, as well as MBA courses, to the dynamics of the organisational environment.

    Someone has abducted television star Kelly Rogers, and the police and the FBI both believe that it was him. And Jake Stelton can't really blame them, after all, he's done it before, Ten months earlier, their meteoric love affair ended with Jake taking Kelly hostage and threatening to kill anyone who dared try to separate them. When the chaos of that day ended, there were five innocent people dead, and Jake Stelton was in jail awaiting trial for murder. His lawyer assured him that his record as a war hero would gain him little favor in the wake of five dead bodies, and that an emotionally shattered Kelly Rogers would gladly testify against him, and had in fact, already told the police about his increasingly bizarre behavior in the days leading up to the killings. Things looked dim for Jake, that is, until they discovered the tumor. A leading brain surgeon testified that the tumor found growing inside Jake's skull, was the culprit that propelled him to such violent and paranoid behavior, and it was this testimony that set him free. His freedom meant little, because Kelly wanted nothing to do with him, her love for him could not overcome her fear of him, and so Jake retired to his farm, to live out his life alone. But someone has taken Kelly Rogers, someone has taken the woman he loves and put her life on the line, and Jake Stelton has made a vow to find her, to save her, and possibly, to even find redemption.

    Engaging and accessible, Life on the Tenure Track will delight and enlighten faculty, graduate students, and administrators alike.

    Sufficient information about General Phonetics has been included in the book, with a view to facilitating the reader's understanding of the Phonetics of English. Plenty of examples are given from English, Tamil, Hindi and Urdu/Arabic to illustrate the points made. There are a number of diagrams throughout the book,illustrating the articulation of the sounds of English. The book also includes some information about General Phonology and the Phonology of English. A few sentences, dialogues and a popular tale have been given at the end of the book, both in orthography and in simple phonemic transcription. The book covers the Phonetics/Phonology syllabus of most Indian universities and ELT institutes

    Here, Timothy Good, one of the world's most respected authorities on the alien phenomenon, reveals for the first time sensational information provided to him by high-level military and scientific sources, who confirm that aliens have established subterranean and submarine bases on Earth and that extra-terrestrial contact has been made with a select group in the US military and scientific intelligence community. Among numerous revelations in this book are those involving the alien creature photographed by Filiberto Caponi in Italy. The author spent several years investigating this controversial case and commissioned an Expert Witness checked by the Law Society to analyse Caponi's astonishing photographs. Published for the first time, this unique story forms the central section of Unearthly Disclosure.

    It emphasizes the interdisciplinary nature of the subject and examples have been drawn from various engineering disciplines to illustrate the basic system concepts. In particular, the book deals with the modeling of practical systems involving various hardware. Time and frequency domain techniques of the analysis and design of control systems have been discussed at length. Consisting of 16 chapters, this new edition has been improved by the addition of numerous real-world examples, and by the inclusion of PID controller design, a comparison table of long/lead compensators, industrial OPAMP compensating networks and a design example using root-locus technique."Control Systems Engineering 5e" is an outstanding text book which can be used at advanced undergraduate or post graduate level on diverse courses within the broad scope of engineering and will be a valued addition to any engineering library.

    Comprehensive in scope and contemporary in coverage, this text introduces basic electronic and data communications fundamentals and explores their application.