There’s also one person who can move you out of the way so you can perform at your peak. That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field. In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo—and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick—putting on a pair of glasses—he learned to trigger the specific traits he needed to achieve his goals.The Alter Ego Effect is not about creating a false mask—it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.

    In Happiness by Design, happiness and behavior expert Paul Dolan combines the latest insights from economics and psychology to illustrate that in order to be happy we must behave happy. Our happiness is experiences of both pleasure and purpose over time and it depends on what we actually pay attention to. Using what Dolan calls deciding, designing, and doing, we can overcome the biases that make us miserable and redesign our environments to make it easier to experience happiness, fulfilment, and even health.  With uncanny wit and keen perception, Dolan reveals what we can do to find our unique optimal balance of pleasure and purpose, offering practical advice on how to organize our lives in happiness-promoting ways and fresh insights into how we feel, including why:• Having kids reduces pleasure but gives us a massive dose of purpose• Gaining weight won’t necessarily make us unhappier, but being too ambitious might• A quiet neighborhood is more important than a big houseVividly rendering intriguing research and lively anecdotal evidence, Happiness by Design offers an absorbing, thought-provoking, new paradigm for readers of Stumbling on Happiness and The How of Happiness.

    which 150 pages will you read? Is it possible to: Reach your genetic potential in 6 months? Sleep 2 hours per day and perform better than on 8 hours? Lose more fat than a marathoner by bingeing?   Indeed, and much more. This is not just another diet and fitness book.The 4-Hour Body is the result of an obsessive quest, spanning more than a decade, to hack the human body. It contains the collective wisdom of hundreds of elite athletes, dozens of MDs, and thousands of hours of jaw-dropping personal experimentation. From Olympic training centers to black-market laboratories, from Silicon Valley to South Africa, Tim Ferriss, the #1 New York Times bestselling author of The 4-Hour Workweek, fixated on one life-changing question: For all things physical, what are the tiniest changes that produce the biggest results? Thousands of tests later, this book contains the answers for both men and women. From the gym to the bedroom, it’s all here, and it all works. YOU WILL LEARN (in less than 30 minutes each):How to lose those last 5-10 pounds (or 100+ pounds) with odd combinations of food and safe chemical cocktails.* How to prevent fat gain while bingeing (X-mas, holidays, weekends) * How to increase fat-loss 300% with a few bags of ice * How Tim gained 34 pounds of muscle in 28 days, without steroids, and in four hours of total gym time * How to sleep 2 hours per day and feel fully rested * How to produce 15-minute female orgasms * How to triple testosterone and double sperm count* How to go from running 5 kilometers to 50 kilometers in 12 weeks * How to reverse “permanent” injuries * How to add 150+ pounds to your lifts in 6 months * How to pay for a beach vacation with one hospital visit         And that's just the tip of the iceberg.  There are more than 50 topics covered, all with real-world experiments, many including more than 200 test subjects. You don't need better genetics or more discipline. You need immediate results that compel you to continue. That’s exactly what The 4-Hour Body delivers.

    Here's just a sampling of what you're going to discover: Why you need to sleep more and exercise less to get the best fitness results.  How to feel more energized and refreshed on less hours of sleep.  Why poor sleep quality depresses brain function and leads to poor performance.  What supplements are safe and helpful, and which ones to avoid (this will shock you!)  What exercises you can do to instantly improve your sleep quality.  How the clothes you wear to bed can depress your hormone function.  Why sleep is the missing ingredient in long-term fat loss (clinically proven!)  Why going to bed at the right time is more important than how many hours you sleep.  What mineral deficiency can cause severe sleep problems (and how to fix it).  The surprising impact that intimacy has on your sleep quality.  How to calm your mind so that you can fall asleep faster.  This and much more inside, so open the book and begin to Sleep Smarter now!Shawn Stevenson is the creator of The Model Health Show, featured as the #1 Nutrition and Fitness podcast on itunes, and a leading health expert who's transformed the lives of thousands of people around the world. A graduate of The University of Missouri - St. Louis with a background in biology and kinesiology, Shawn went on to be the founder of Advanced Integrative Health Alliance, a successful company that provides Wellness Services for both individuals and organizations worldwide. Shawn is a dynamic keynote speaker who has spoken for TEDx, universities, and numerous organizations with outstanding reviews. To learn more, visit the author's website at TheShawnStevensonModel.com

    She interviewed thousands of women and was struck by how different the French and American approaches to beauty were. American women are all about the quick fix—the elusive product or procedure that will instantly solve a nagging beauty problem, even if it hurts, is wildly expensive, or is damaging in the long term. The French, by contrast, approach beauty as an essential and pleasurable part of the day, a lifelong and active investment that makes you look and feel good.Mathilde used these insights to turn Caudalíe into one of America’s top beauty brands. Drawing on her company’s twenty years of scientific skin-care expertise backed by the research of doctors and dermatologists—as well as the beauty secrets she learned growing up on a vineyard in Bordeaux—The French Beauty Solution covers everything from how to use natural ingredients such as oil and honey to wash your face; what foods to eat for healthier hair, skin, and nails; and the amazing properties of grapes and grapeseed oil. She also introduces an easy three-day grape cleanse that European aristocrats have been using to detox for hundreds of years. Blending stories, science, DIY recipes, and tons of savoir faire, The French Beauty Solution is the last beauty regimen you’ll ever need.

    Psychiatrist and psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity and the people whose lives they’ve transformed - people whose mental limitations or brain damage were seen as unalterable. We see a woman born with half a brain that rewired itself to work as a whole, blind people who learn to see, learning disorders cured, IQs raised, aging brains rejuvenated, stroke patients learning to speak, children with cerebral palsy learning to move with more grace, depression and anxiety disorders successfully treated, and lifelong character traits changed. Using these marvelous stories to probe mysteries of the body, emotion, love, sex, culture, and education, Dr. Doidge has written an immensely moving, inspiring book that will permanently alter the way we look at our brains, human nature, and human potential.

    . . but you don’t know how to change?     The Tapping Solution offers a new technique to deal with seemingly impossible situations.     Tapping, also known as EFT, is a powerful tool for improving your life on multiple levels: mental, emotional, and physical. It has been proven to effectively address a range of issues—from anxiety, chronic pain, addiction, and fear, to weight control, financial abundance, stress relief, and so much more. It’s also one of the easiest and fastest practices to learn. You can learn it in minutes, do it anywhere and on virtually any issue, and oftentimes experience immediate results.      How does it work? Based on the principles of both ancient acupressure and modern psychology, tapping concentrates on specific meridian endpoints while focusing on negative emotions or physical sensations. Combined with spoken word, tapping helps calm the nervous system to restore the balance of energy in the body and rewire the brain to respond in healthy ways.     In this book, you’ll not only learn how to start tapping, you’ll also get the history and cutting-edge science behind it. Featuring step-by-step instructions, exercises, and diagrams, The Tapping Solution shows you how to tap on a variety of issues and identify practical applications. Plus, throughout the book, you’ll find unbelievable, real-life stories of healing, ranging from easing the pain of fibromyalgia to overcoming a fear of flying.     Find out how to release your fears and clear the limiting beliefs that hold you back from creating the life you want.It’s time for . . . The Tapping Solution!

    Through the example of four very different cultures that have the distinction of producing some of the world’s healthiest, oldest people, Robbins reveals the secrets for living an extended and fulfilling life in which our later years become a period of wisdom, vitality, and happiness. From Abkhasia in the Caucasus south of Russia, where age is beauty, and Vilcabamba in the Andes of South America, where laughter is the greatest medicine, to Hunza in Central Asia, where dance is ageless, and finally the southern Japanese islands of Okinawa, the modern Shangri-la, where people regularly live beyond a century, Robbins examines how the unique lifestyles of these peoples can influence and improve our own.Bringing the traditions of these ancient and vibrantly healthy cultures together with the latest breakthroughs in medical science, Robbins reveals that, remarkably, they both point in the same direction. The result is an inspirational synthesis of years of research into healthy aging in which Robbins has isolated the characteristics that will enable us to live long and–most important–joyous lives. With an emphasis on simple, wholesome, but satisfying fare, and the addition of a manageable daily exercise routine, many people can experience great improvement in the quality of their lives now and for many years to come. But perhaps more surprising is Robbins’ discovery that it is not diet and exercise alone that helps people to live well past one hundred. The quality of personal relationships is enormously important. With startling medical evidence about the effects of our interactions with others, Robbins asserts that loneliness has more impact on lifespan than such known vices as smoking. There is clearly a strong beneficial power to love and connection.“We all have the tools to live longer lives, and to remain active, productive, and resourceful until the very end,” Robbins writes. Healthy at 100 strives to improve both the quality and the quantity of our remaining years–no matter how old or how healthy we might currently be–and to reverse the social stigma on aging. After reading this book, we will never think about age–or life–in the same way again.“John Robbins has inspired millions of people with his eloquent, clear, compassionate, and insightful guidance on the path to health and fulfillment. Healthy at 100 may be his finest work to date. If you are interested in extending your health span as well as your life span, read this book! Healthy at 100 is a masterpiece.”–Dean Ornish, M.D., president and director of the Preventive Medicine Research Institute, author of Dr. Dean Ornish’s Program for Reversing Heart Disease“This is a remarkably open and heartfelt book full of wisdom and love by an extraordinary man who has been teaching us how to live more healthy and compassionate lives for over twenty years now. John Robbins has created a new vision of aging for American society.”–John Mackey, CEO, Whole Foods“John Robbins is one of the most important voices in America today. He cuts through nonsense like no one else does. He gives hope like no one else does. His words are lifelines for both the body and soul. This book can literally save our lives.”–Marianne Williamson, author of A Return to Love and A Woman’s Worth“Healthy at 100 is a marvelous blend of wisdom, hope, courage, and common sense. John Robbins gives us caring, science, and inspiration–a beautiful diet for the heart.”–Jack Kornfield, co-founder of the Insight Meditation Society and Spirit Rock, author of A Path with Heart“As the low-carb diet craze is gone, John Robbins proposes a far healthier approach that leads not just to a healthy weight but also to a joyful and fulfilled life. Healthy at 100 is packed with informed and heartfelt wisdom.”–Jorge Cruise, author of The 3-Hour Diet, creator of JorgeCruise.com “John Robbins inspires me on every page. His unique experiences and viewpoints were the reasons I wanted him to be in my film Super Size Me. This book only reinforces my faith in him as a thought-provoking humanitarian.”–Morgan Spurlock, producer and director of Super Size Me

    It is essential for life itself. In Nodding Off, renowned sleep researcher Alice Gregory explores every aspect of sleep, from the different stages of sleep and how our sleeping patterns change throughout our lives, to what happens when things go wrong and getting some shut-eye becomes more of a trial than a pleasure.Using cutting-edge findings in the field, Gregory tackles the big questions, such as:- How do things that happen before we are even born affect our sleep?- What sleep problems should raise a red flag in children?- How do genes influence the way we sleep?- What are the consequences of sleep problems in the elderly?- Why are scientists turning to sleep disorders such as sleep paralysis to try to understand paranormal experiences?Most of us spend a large portion of our lives asleep without ever thinking about why we do this. Nodding Off lifts the lid on this mysterious and universal past time. It examines all of the biggest sleep secrets, and Professor Gregory provides solutions to some of the common sleep problems that people suffer throughout their lives.

    They fear drinking less will be boring, involving deprivation, difficulty and significant lifestyle changes. This Naked Mind offers a new solution. Packed with surprising insight into the reasons we drink, it will open your eyes to the startling role of alcohol in our culture. Annie Grace brilliantly weaves psychological, neurological, cultural, social and industry factors with her extraordinarily candid journey resulting in a must read for anyone who drinks. This book, without scare tactics, pain or rules, gives you freedom from alcohol. By addressing causes rather than symptoms it is a permanent solution rather than lifetime struggle. It removes the psychological dependence allowing you to easily drink less (or stop drinking). Annie’s clarity, humor and unique ability to blend original research with riveting storytelling ensures you will thoroughly enjoy the process. In a world defined by ‘never enough’ Annie takes us on an intellectual journey through the world of alcohol and specifically the connection between alcohol and pleasure. She dispels the cultural myth that alcohol is a vital part of life and demonstrates how regaining control over alcohol is not only essential to personal happiness and fulfillment but also to ending the heartache experienced by millions as a result of secondhand drinking. Finally, with perfect clarity, this book opens the door to the life you have been waiting for. Read this book. You’ll be glad you did.

    Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.You will discover how:Every brain is wired differentlyExercise improves cognitionWe are designed to never stop learning and exploringMemories are volatileSleep is powerfully linked with the ability to learnVision trumps all of the other sensesStress changes the way we learnIn the end, you’ll understand how your brain really works—and how to get the most out of it.

    Like most people, you probably wake up, get hungry for meals and doze off in bed around the same time every day. If you’ve ever experienced jet lag or pulled an all-nighter, you know that this schedule can easily be thrown off kilter. But for some people, that imbalance—difficulty sleeping at night, hunger at odd times, or sudden fatigue at noon—is a constant. If you're one of those people, Dr. Satchin Panda, one of the leading researchers on circadian rhythms, has a plan to reset your body clock.Beginning with an in-depth explanation of the circadian clock—why it’s important, how it works, and how to know it isn’t working—The Circadian Code outlines lifestyle changes to make to get back on track. It's a concrete plan to enhance weight loss, improve sleep, optimize exercise, and manage technology so that it doesn’t interfere with your body’s natural rhythm. Dr. Panda’s life-changing methods show you how to prevent and reverse ailments like diabetes, cancer, and dementia, as well as microbiome conditions like acid reflux, heartburn, and irritable bowel disease.

    It will turn what you think you know about health and wellness upside down, as Harrison explores the history of diet culture, how it's infiltrated the health and wellness world, how to recognize it in all its sneaky forms, and how letting go of efforts to lose weight or eat "perfectly" actually helps to improve people's health -- no matter their size. Drawing on scientific research, personal experience, and stories from patients and colleagues, Anti-Diet provides a radical alternative to diet culture, and helps readers reclaim their bodies, minds, and lives so they can focus on the things that truly matter.

    Throughout our life, we look for ways to keep our mind sharp and effortlessly productive. Now, globetrotting neurosurgeon Dr. Sanjay Gupta offers insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age. Keep Sharp debunks common myths about aging and cognitive decline, explores whether there’s a “best” diet or exercise regimen for the brain, and explains whether it’s healthier to play video games that test memory and processing speed, or to engage in more social interaction. Discover what we can learn from “super-brained” people who are in their eighties and nineties with no signs of slowing down—and whether there are truly any benefits to drugs, supplements, and vitamins. Dr. Gupta also addresses brain disease, particularly Alzheimer’s, answers all your questions about the signs and symptoms, and shows how to ward against it and stay healthy while caring for a partner in cognitive decline. He likewise provides you with a personalized twelve-week program featuring practical strategies to strengthen your brain every day. Keep Sharp is the only owner’s manual you’ll need to keep your brain young and healthy regardless of your age!

    Both her mother and grandmother were beauty editors for French Vogue, and Clémence proudly continues their legacy in Ageless Beauty the French Way, a luxurious, entertaining, unparalleled guide to every French beauty secret for women from all walks of life. Learn the most effective ways to let your natural beauty shine through; that double-cleansing your face is the only way to go; that there is more to choosing the perfect perfume than you ever imagined; and that a simple, nightly facial massage is the ultimate secret to an ageless, glamorous, youthful face.Weaving wisdom from all three women with insiders tips from top beauty experts, Clémence shares both timeless and age-specific information in three categories―Jeunesse (15-35), Plénitude (35-55), and Maturité (55+)―creating a wonderful guide that any woman can cherish throughout her life, and pass down to her daughter through the years.