But Group Psychology and the Analysis of the Ego stands chiefly as an invitation to further psychoanalytic exploration.

    Yet, we also suspect that it takes a little something more—but what? The Art of Doing asks today’s most successful celebrities, businessmen, and iconoclastic achievers, “How do you succeed at what you do?” Illuminating, surprising, and profoundly inspiring, interviewees include: • Zappos’ CEO Tony Hsieh • New York Times crossword puzzle editor Will Shortz • Style commentator Simon Doonan • Actor Alec Baldwin • Foodie god David Chang • And many, many more.

    You’ve prepared for days, weeks, even years for the big day when you will finally show your stuff—in academics, in your career, in sports—but when the big moment arrives, nothing seems to work. You hit the wrong note, drop the ball, get stumped by a simple question. In other words, you choke. It’s not fun to think about, but now there’s good news: This doesn’t have to happen.Dr. Sian Beilock, an expert on performance and brain science, reveals in Choke the astonishing new science of why we all too often blunder when the stakes are high. What happens in our brain and body when we experience the dreaded performance anxiety? And what are we doing differently when everything magically "clicks" into place and the perfect golf swing, tricky test problem, or high-pressure business pitch becomes easy? In an energetic tour of the latest brain science, with surprising insights on every page, Beilock explains the inescapable links between body and mind; reveals the surprising similarities among the ways performers, students, athletes, and business people choke; and shows how to succeed brilliantly when it matters most. In lively prose and accessibly rendered science, Beilock examines how attention and working memory guide human performance, how experience and practice and brain development interact to create our abilities, and how stress affects all these factors. She sheds new light on counter-intuitive realities, like why the highest performing people are most susceptible to choking under pressure, why we may learn foreign languages best when we’re not paying attention, why early childhood athletic training can backfire, and how our emotions can make us both smarter and dumber. All these fascinating findings about academic, athletic, and creative intelligence come together in Beilock’s new ideas about performance under pressure—and her secrets to never choking again. Whether you’re at the Olympics, in the boardroom, or taking the SAT, Beilock’s clear, prescriptive guidance shows how to remain cool under pressure—the key to performing well when everything’s on the line.

    Of course, in middle school and high school, almost everyone is an outsider: the nerds, the new girls, the band geeks, the loners; even the "popular" cheerleaders. Alexandra Robbins' The Geeks Shall Inherit the Earth takes us inside the hallways of real schools to show us how shifting cliques and permanent marginalization affect children. Following individual students over the course of a year, she tracks the plight and possibilities of self-confessed nerds, freaks, punks, Goths, and weirdos. Her central message is heartening: Our increasingly homogenized society ultimately needs and welcomes the cafeteria fringe.

    Along the way, he reveals how pairs begin to talk, think, and even look like each other; how the most successful ones thrive on conflict; and why some pairs flame out while others endure. When it comes to shaping the culture, Shenk argues, two is the magic number, not just because of the dyads behind everything from South Park to the American Civil Rights movement to Starry Night, but because of the nature of creative thinking. Even when we're alone, we are in a sense "collaborating" with a voice inside our head. At once intuitive and surprising, Powers of Two will change the way we think about innovation.http://www.shenk.net/

    The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point.A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.

    Based on the most massive study of human mating ever undertaken, encompassing more than 10,000 people of all ages from thirty-seven cultures worldwide, The Evolution of Desire is the first book to present a unified theory of human mating behavior.Now in an updated edition with two new chapters by the author, The Evolution of Desire presents the latest research in the field, including starting new discoveries about the evolutionary advantages of infidelity, orgasm, and physical attractiveness.

    Groupthink: Psychological Studies of Policy Decision and Fiascoes