Book picks similar to
On the Art of Writing Copy by Herschell Gordon Lewis
writing
copywriting
business
marketing
Writing Down the Bones: Freeing the Writer Within
Natalie Goldberg - 1986
In her groundbreaking first book, she brings together Zen meditation and writing in a new way. Writing practice, as she calls it, is no different from other forms of Zen practice--"it is backed by two thousand years of studying the mind." This edition includes a new preface and an interview with the author.
Social Media Explained: Untangling the World's Most Misunderstood Business Trend
Mark W. Schaefer - 2014
"Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.
Content Strategy for the Web
Kristina Halvorson - 2009
Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain languageFind out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities "
How Your Book Sells Itself
Bethany Atazadeh - 2019
It can seem impossible. How do you know if you’re focusing on the right marketing tactics? How do you know which strategy will work for you? What if you’re missing something?We’re here to help! Bethany Atazadeh and Mandi Lynn have each successfully marketed multiple novels and want to help you discover the best marketing tactics for YOU—starting with the book itself.Your book is your MOST powerful marketing tool.In these pages, we’ll walk through the ten fundamental aspects of your book that can make or break sales, and help you get them right! We’ll discuss genre, covers, titles, blurbs, formatting, editors, taglines, keywords, categories, how to develop a marketing mindset, and how to choose the right marketing strategies for you. This book is PACKED with information to help you succeed. Get your copy now!From indie authors Bethany Atazadeh and Mandi Lynn, please enjoy the first book in this new series, Marketing for Authors.
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Frank Rose - 2011
Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.
Thinkertoys: A Handbook of Creative-Thinking Techniques
Michael Michalko - 1991
But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different. With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.
The Easy Way to Write Short Stories That Sell
Rob Parnell - 2013
If you've ever felt that you had a story inside you - and wanted to know how to write and get it published, this book is for you. This book is intended for amateur and professional writers who may have lost their way. It guarantees inspiration, motivation, effective ways to counter 'writer's block' and provides you with easy, step by step instructions on how to write a short story that will sell.Rob Parnell is the respected author of 28 books on writing. Over the last eleven years Rob has taught over 100,000 students and subscribers from all over the world. His website, The Easy Way to Write, is considered one of the best writer's sites online.In The Easy Way to Write Short Stories That Sell, Rob Parnell explains how the first and best way to progress in a writing career is to master the art of short story writing. Here's what he says:"I don't know about you but at school they told us short story writing was harder than novel writing. For a full time writer this statement is nonsense - but it does show how short story writing is respected and even regarded with some degree of awe."The good news is that I can teach you the easy way to create a very publishable short story - and very quickly."My short story writing course has been downloaded more than any other of my resources - something like 90,000 times in the last ten years. I've completely revised its contents and included an up-to-date listing of all the short story markets currently available to the aspiring short story writer."Plus, to help and encourage new writers, I've added a link to another of my popular courses, The Easy Way to Achieve Writing Success. It's a free e-course available from a link at the end of The Easy Way to Write Short Stories That Sell.Here's what's included in this book:"A thorough examining of the art and craft of short story writing - and how to easily make money writing short stories for publication.PART ONE: MINDSET"We look at mental preparation and having the correct writer's mindset before we start. We examine time management, your self belief mechanisms, and goal setting. PART TWO: THE BASICS"Here we ponder the nature of inspiration and originality. How to come up with ideas, characters and subject matter for your stories. We also discuss more specific writing issues like genre, scope, style and how to deal with them.PART THREE: Construction Time"Here I introduce the 7-Step Story Generator, an easy way to come up with powerful short story ideas in less than ten minutes. In a whole new section I also show how to create instantly compelling characters."We delve in to character's agendas, their interactions, and the consequences of facing and overcoming obstacles. "Plus, how to use the 5-Point Plot Structure, and create compelling stories through the use of proper style and tone, the correct point of view, tense, and the all important twist at the end of your stories."For fan fiction and romance writers I explain the ‘1-2-3-Bang’ theory and other short story structures.PART FOUR: WRITING YOUR STORY"Here we examine the opening paragraph and its importance, professional techniques like fast writing, self-editing, formatting and polishing the final edit.
Write Better, Faster: How To Triple Your Writing Speed and Write More Every Day
Monica Leonelle - 2015
Through months of trial-and-error, hundreds of hours of experimentation, and dozens of manuscripts, she tweaked and honed until she could easily write 10,000 words in a day, at speeds over 3500+ words per hour! She shares all her insights, secrets, hacks, and data in this tome dedicated to improving your writing speeds, skyrocketing your monthly word count, and publishing more books. You'll learn: - The 4-step framework that Monica used to reach speeds of 3500+ new fiction words per hour - The tracking systems you need to double or triple your writing speed in the next couple months - The killer 4-step pre-production method Monica uses to combat writer's block, no matter what the project is! - The secrets to developing a daily writing habit that other authors don't talk about enough - How Monica went from publishing only one book per year from 2009-2013, to publishing 8 books in a single year in 2014 For serious authors, both beginner and advanced, who want to improve their output this year! Write Better, Faster: How To Triple Your Writing Speed and Write More Every Day will help you kick your excuses and get more writing done. As part of the Growth Hacking For Storytellers series, it explores how to hack your writing routine to be more efficient, more productive, and have a ton of fun in the process!