Breakthrough Advertising


Eugene M. Schwartz - 1966
    This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

Mind Over Water: Lessons on Life from the Art of Rowing


Craig Lambert - 1998
    In this wise and thrilling book, Criag Lambert turns rowing--personal discipline, modern Olympic sport, grand collegiate tradition--into a metaphor for a vigorous and satisfying life.

Like She Owns the Place: Give Yourself the Gift of Confidence and Ignite Your Inner Magic


Cara Alwill Leyba - 2018
    The truth is that confidence isn't about living up to anyone's expectations--it's about affirming, every day, that you're an effing boss. It's not the result of being skinny, making a six figure salary, finding your dream partner, or drinking a green juice every day. It requires patience, dedication, forgiveness, bravery, and an incredible amount of self-compassion.You've probably read that "confidence is a choice," and while that's true, it's more accurate to say that confidence is a series of repeated choices to accept yourself. To choose pride over insecurity. And to fearlessly show up in the world as the truest expression of yourself.It took me a long time to overcome all the BS. It took me a longer time to develop a rock-solid sense of inner-peace and become intimate with my intuition. To achieve real confidence that lasted longer than a sugar rush.My goal with this book is to share with you how I have arrived here, how I've helped my clients arrive here, and hopefully save you years of pain, shame, and uncertainty. Because, girl, I know how rocky this road can be. I'm going to show you how to block out all the noise around you, and how to free yourself from the opinions and judgment of others. I'm going to teach you how to trust your gut, reclaim your life, and rock what you've got.I'm going to show you how to own the place.

10 Super Foods to Quickly Lower your Blood Sugar


Jeffrey David - 2014
    As a result of this, more and more people every day are searching for Information relating to this condition.It can be very confusing when a person is first diagnosed.I know that is true, because I am type 2 myself.If you DO find that your glucometer readings are a bit high, don't panic - stress causes the body to release hormones which further aggravate the situation.Just keep calm and snack on these super foods to lower your blood sugar levels quickly!

A Second Wind: Time to Own Your Future


T.D. Jakes - 2016
    Jakes challenges the faithful to be more effective in earning their livelihoods by providing a diverse range of strategies that will turn their work life into an abundant life. While focusing on his core mission to preach the gospel worldwide, T.D. Jakes has seen many good people not spend enough quality time with family, friends, and God. They have gotten so swept up in the daily grind that they have failed to live the rich life that God desires for each of His people. In his new book, Jakes provides readers with strategies that will help them rejuvenate their life and turn their "busyness" into a "business." All readers-not just entrepreneurs-will benefit from Jakes' insightful advice so that they can use the days God has blessed them with wisely and finish each day strong!

Rock Bottom to Rock Star: Lessons from the Business School of Hard Knocks


Ryan Blair - 2016
    In his first book, Nothing to Lose, Blair shared the brutally honest story of how he went from being an at-risk youth, sleeping on a mattress on the floor of a shack, to a self made multi-millionaire by his early twenties. As both the book and his story became a national sensation, Blair realized it was time to share the next piece of the puzzle--a detailed road map on how you can reach financial freedom yourself. Blair has battled extreme obstacles--growing fame, bad press, outrageous lawsuits, making and losing tens of millions of dollars (sometimes all in one day)--and still came out on top every time, and continued his mission to positively impact the lives of millions of people. Now he reveals how he did it; his personal formula for going from rock bottom to "rock star," and being the absolute best at what you do. If you're serious about making the most of your life and you're ready to become the "rock star next door," instead of just looking up to them, this may be the most rewarding book you'll ever read.

Taming Your Alpha Bitch: How to be Fierce and Feminine (and Get Everything You Want!)


Rebecca Grado - 2012
    We’ve broken through glass ceilings and achieved great success. We’ve shown that we can prosper by our own means. And we’ve become influential, respected leaders. Yet many of us find ourselves unhappy, anxious, overwhelmed. Where’s the pot of gold at the end of our "I can do it just like a man” rainbow?The problem is that while we can be as successful as a man, we don’t get there through a masculine approach. Being a "damsel in distress” is not the way to make your dreams come true, but neither is being the hyper-aggressive Alpha Bitch.In this New York Times bestselling book, transformation leaders Christy Whitman and Rebecca Grado reveal how when women try to claim power through a "forceful take no prisoners” approach it ultimately works against us and undermines our best efforts to create the life of our dreams. In fact, wielding Alpha Bitch force is ironically disempowering, because it introduces conflict, struggle, and competition into our personal and professional relationships, blocking women from creating the life we desire.How do you change from being a controlling, competitive, and disruptive Alpha Bitch to being an Empowered Female who is allowing, collaborative, and balanced? Enter the Laws of the Universe:-The Law of Attraction-The Law of Allowing-The Law of Pure Potentiality-The Law of Oneness-The Law of Balance and Harmony-The Law of Sufficiency and AbundanceTaming the Alpha Bitch will show you how to use these laws to create freedom, joy, and abundance in your life. By using this knowledge, you put yourself in the ideal position for attracting those things you want with ease and effortlessness, not struggle and pain.

Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget


Aashish Chopra - 2019
    Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:HOW TO GRAB EYEBALLS in a sea of content;HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned);WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks;HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect


Jennifer Allan-Hagedorn - 2008
    Largely autobiographical, the author shares her rise from a nervous rookie agent to a successful real estate broker in Denver, Colorado. The book also contains detailed instructions and checklists for many of the activities a new agent must master, such as building a contact database, learning the market, working with buyers, marketing listings and negotiating inspections. Allan-Hagedorn also shares more than 60 stories from her own career - some positive and others not-so - that will help the new agent better understand her cautions and recommendations. Sell with Soul also speaks out against the status quo. Allan-Hagedorn describes the differences between the "Old School" philosophy of real estate thought and her own "soulful" philosophy. She asks agents to consider the needs of their clients first, before considering their own personal need for a paycheck. She counsels them to welcome every "learning experience," even when the experience does not result in a closed sale. She urges new licensees to strive to be competent and knowledgeable before they ask the general public to honor them with their business. Many new agents have written to tell Allan-Hagedorn how her book gave them hope that they could succeed without sacrificing their principles or changing their personalities. Even experienced agents have expressed that reading Sell with Soul changed the direction of their real estate careers.

BadMen: How Advertising Went From A Minor Annoyance To A Major Menace


Bob Hoffman - 2017
    A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.

Jack Ma: A Biography of the Alibaba Billionaire


Ryan Gardner - 2017
     He is one of China's richest men, as well as one of the wealthiest people in Asia. He has become a global icon in business and entrepreneurship, one of the world's most influential businessmen, and a philanthropist known for expounding his philosophy of business. Ma is one of the world's most powerful people, and has been a global inspirer and role model to many, he also gave numerous lectures, enlightenments and advices throughout his life career.

Summary: Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss


Billionaire Mind Publishing - 2017
     Timothy Ferriss is an author, entrepreneur, public speaker and angel investor. He has published 4 books; The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef and Tool of Titans, all of which are bestsellers. Ferriss has been called the “Oprah of Audio”, being a powerful online personality and great influencer due to his podcast “The Tim Ferriss Show”. It is also through this podcast which he got the tactics and routines from some of the most popular guests for his most recent book, Tool of Titans. Tool of Titans is the handbook that you may be looking for all this time. It contains lessons from highly successful people like Arnold Schwarzenegger, Malcolm Gladwell, Tony Robbins, etc. For every situation that you meet in your life, take a flip of the pages and you will find something that will help you immediately. This book is compiled from the interviews done by Timothy Ferriss, but as he himself proclaims, it is far more than just interviews. They are lessons in each of them, that will help you go a long way and “save you years of wasted effort and frustration”. “One can steal ideas, but no one can steal execution or passion.” – Timothy Ferriss This book is far more than just another book about how to be successful or rich. This book is a fun book that should be exciting to read, where you learn lessons from the most successful people. As Timothy Ferriss says, one can steal ideas, but not execution or passion. Tool of Titans is a great, handy book injected with doses of humoour that has been put together for your maximum usage and retention of ideas. However, without your action or passion, there will be no result. Keep an open mind and prepare to be different as the book takes you through an inspiring and motivating journey. P.S. If you truly want to learn much more about how to reach your goals through an organized but fun way, this book is perfect for you. P.P.S. This is a ZERO-RISK investment. Should you find this book unworthy of a coffee price of $2.99, get a refund within 7 days! The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the “Buy now with 1-Click” Button to Download your Copy Right Away!

Rinnavation: Getting Your Best Life Ever


Lisa Rinna - 2009
    Now for the first time, the award-winning actress who captured our hearts in "Days of Our Lives" and "Melrose Place" reveals her best-kept secrets for staying fit, managing weight, looking beautiful, feeling sexy, and living the best life possible. In "Rinnavation," her guide to looking and feeling your best, you'll discover: - How Lisa got that Dancing with the Stars body- How to lose weight fast -- without counting calories- How to be "camera-ready" in just minutes- Advice for balancing work and family while also finding time to take care of yourself- Plus: Lisa's instant "lip plumper," quick-fix tanner, everyday makeup advice, hairstyling secrets, and even super-hot sex tips!As a Hollywood star, Lisa has worked with the very best stylists, trainers, and professionals in the industry. Now she shares all her insider secrets, with surprising candor, down-to-earth humor, and irresistible charm. She talks frankly about her self-esteem lows, her struggle losing baby weight, her Hollywood marriage with actor Harry Hamlin, and her never-before-told experiences with cosmetic surgery. She reveals her emotional and spiritual journey from feeling unattractive and uninspired to finding a new sense of purpose and enthusiasm. And she shows you how to dramatically improve the quality of your life -- inside and out -- by approaching it one day at a time."I firmly believe that anyone can change their life for the better," Lisa says. "You just have to make up your mind to make it happen."

The Honest Real Estate Agent: A Training Guide For a Successful First Year and Beyond as a Real Estate Agent


Mario Jannatpour - 2011
    This is the book for you because it will help you hit the ground running once you get your license. It is written by an actual, active Realtor. Mario Jannatpour is with RE/MAX Alliance in Louisville, Colorado and what he writes about is based on his experience of what it takes to be successful today as a Realtor. Mario has been a Realtor since 2002. Reader Review: Are you green in real estate or a veteran? Do you know what buyers and sellers are looking for when they are looking at you? What qualities differenciate you from your competition? Mario has helped pin point what today's buyers and sellers are looking for in their real estate agent giving relavent information as well as insight on how you should handle different situations. We all know that honesty is the best policy yet the profession of representation is riddled with pot holes where one can stray. This book will help any new agent or seasoned agent gain a true north when dealing with clients. Mario's first book, Must See Inside, was a great introduction to the real estate business and with this book, The Honest Real Estate Agent, Mario dives deeper on how to "be" a real estate agent which means doing the right thing, always! I sincerely recommend this book for anyone who is getting into the business and wants to get a firm handle of how to "be" great at your job. Addy Saeed, RE/MAX Active Realty (Toronto, Canada)

Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone


Drew Eric Whitman - 2008
    Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies