AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

    

    In this amazing book, Sanders reveals for the first time how he came to make the biggest decision of his life.

    Meet the greatest players you never saw. Discover how one game can cause 35 divorces, one honeymoon and a police raid. Go the next level with our guide to Extreme FMIain Macintosh writes about football for numerous publications in Asia, USA and the UK and is one of the Football 50, the top football writers on Twitter according to TEAMtalk. Kenny Millar is a sportswriter for The Sunday Post. Neil White is a former sportswriter for The Sunday Times. All three are Football Manager addicts.

    No passing, running, tackling, or kicking. Hey, there isn't even a field. Yet the draft has become more popular than many other sporting events, including the National Basketball Association (NBA) and National Hockey League (NHL) playoff games, against which it goes head-to-head for viewers. In fact, the draft has spawned its own cottage industry in which names such as Gil Brandt, Mel Kiper, Jr., and Mike Mayock become as well-known as any of the first-round selections.In On the Clock, Ken Rappoport and Barry Wilner chronicle the history of the proceedings. The veteran sports writers take you from the first grab bag in 1936, when Philadelphia chose Heisman Trophy winner Jay Berwanger of the University of Chicago and saw him decline to play in the NFL, to the 2014 draft—considered one of the deepest in talent ever.Along the 78-year journey, learn about the competitions for the top overall spot (Peyton Manning vs. Ryan Leaf), the unhappy No. 1s (John Elway and Tom Cousineau), the big flops (JaMarcus Russell) and the late-rounders-turned-superstars (Tom Brady).Meet the draft wizards, from Paul Brown to Bill Walsh and Jimmy Johnson. And the draft whiffs that cost personnel executives their jobs.On the Clock takes you behind the scenes at one of pro football’s yearly major events. Barry Wilner has been a sportswriter for the Associated Press since 1975. He has covered virtually every major sporting event, including twelve Olympics, nine World Cups, twenty-six Super Bowls, the World Series, and the Stanley Cup finals, and has written thirty-nine books. He lives in Garnerville, New York.Ken Rappoport is the author of more than sixty sports books for adults and young readers. Working for the Associated Press in New York for thirty years, he has written about every major sport. His assignments included the World Series, the NBA Finals, and, as the AP’s national hockey writer, the Stanley Cup Finals and the Olympics. He lives in Egg Harbor Township, New Jersey.

    Liberty is to deploy a space defense system satellite created with the latest American technology. The shuttle crash-lands in the uncharted, mountainous frontier between North Korea and China. As the ranking able-bodied officer, Kate takes charge, evacuating the crew from the crash site. A mountain warlord captures the Liberty’s crew, intending to sell the shuttle and its cargo to the highest bidder. On the world stage, this crisis rapidly escalates. The North Koreans forbid an American search and rescue operation, sending their own troops into the region instead. The technology on board Liberty is invaluable to both the North Koreans and the Chinese. The U.S. President orders American armed forces to full alert, preparing for a military incursion to locate the shuttle. This could be the flashpoint for the long-feared nuclear showdown between North Korea and the U.S. Monitoring these spiraling events with a personal interest is Major Trev Galt, Kate Daniels’ estranged husband. Since his breakup with Kate, Galt has become romantically involved with Meiko Kurita, White House correspondent for a Japanese news agency. Galt had thought he was over his wife, but Kate and the shuttle disappearing without a trace re-ignites his unresolved feelings for her. While Kate and her crew struggle to survive, Galt and Meiko risk their lives to untangle the Korean Intercept; a race against time that pitches them into a labyrinth of treachery reaching from the corridors of Japanese corporate power to the blood-splattered back alleys of Tokyo, from the White House to the barren, hostile mountains of North Korea.

    This wonderful new book takes fans into the changing room, the training ground and the boardroom. Warnock draws heavily on a lifetime of experiences at all levels in football, but particularly on his tumultuous spells at Crystal Palace, Queens Park Rangers, and Leeds United. From transfer dealings to negotiations with agents, from half-time team-talks to training sessions, from scouting trips to team-bonding sprees, from administrators to chairman, from injuries to referees - The Gaffer spills the beans.You won't have read a football book like this before.

    editions of "Youth in Revolt." Each passage is keyed to the page from which it was deleted for ease in reading. Now you can discover what happening to Lefty in Book II. Did Millie Filbert try to seduce Nick? Who ratted on Nick to the police to collect the reward? And more--a must read for Nick Twisp fans! Also collected here are a dozen short humor pieces by C.D. Payne.

    His marriage to Spice Girl Victoria Adams and the birth of their son, Brooklyn, crowned the couple's celebrity status. But while much is written about him, David Beckham remains an elusive character. Here, for the first time, he tells his own story and talks of the artistry of his football skills, his personal heroes and influences, his daily life in football and the celebrity world, and his hopes for the future. With exclusive and intimate photographs throughout by Dean Freeman, DAVID BECKHAM - MY WORLD will provide a unique insight in to this much talked about icon of our times.

    Dirk 'Dunk' Hoffnung, once a barbarian swordsman, is now a rookie quarterback in the toughest football league you've ever seen. Follow his career as he goes from Most Promising Newcomer to MVP!

    When a resurgent Phil Mickelson won the Tour Championship in September 2009, he was quick to credit a series of simple putting lessons from veteran golf champion and instructor Dave Stockton. As a top coach, Stockton has taught a long list of pro players-including Annika Sorenstam, Yani Tseng (winner of four LPGA tournaments), Adam Scott (Texas Open champion), Hunter Mahan (Phoenix Open champion), and Morgan Pressel (World Ladies Championship of Japan winner)-the putting strategies that finessed their game.Stockton's breakthrough concept is that every player has their own Signature Stroke, which is unconscious. Good putting comes from the mind, Stockton says, not from a series of stiff mechanical positions. With visualization, the right frame of mind, an efficient pre-putt routine, and connection to the individual internal stroke signature, any player can make far more putts. Putting has always been taught as an offshoot to the full swing, when in reality it is far different- almost a different game. Unconscious Putting will help players get out of the rigid, mechanical, overthinking trap.In Unconscious Putting, Stockton shows how players at every handicap level-from pros to weekend golfers-can putt effortlessly and with confidence by integrating a new mental approach with a few simple physical routines that will keep them locked on target. Readers will also gain invaluable advice on reading greens and equipment. Illustrated throughout and filled with anecdotes about how Stockton's lessons have helped today's leading players, Unconscious Putting is a must-have golf book and a category classic-in-the-making.

    Why does everyone look like they’re smashing motherhood when she’s barely made it out of the house? She’s usually covered in sick, eating yet another beige freezer dinner, and relying on wet wipes to clean the baby, herself and the house. And coffee. All the coffee. Surely she can’t be the only new mum totally winging it?Emily’s about to discover that when you’re starting a family, what you really need are your friends...

    Other nations see only weakness in the elves, and the brothers cannot lay aside their own differences to lead their people when a bitter territory war begins. It becomes a war of elf against elf, of isolation versus connection, until Kith-Kanan and his followers found the homeland of Qualinost. But their troubles do not stop there.

    When Arsene Wenger said he wanted his team to go through a season undefeated, he was roundly mocked, yet just over 12 months later the Arsenal manager guided his team to footballing immortality.The Gunners’ 2003-2004 campaign was extraordinary, and not just because of their remarkable league achievement.From the highs and lows of Europe, to disciplinary charges, pitched battles, the frantic scramble to finance a new stadium, a club record transfer in January, and winning the title at the ground of the old enemy, this special collector’s edition book looks back on everything that happened during an unforgettable campaign.Match reports, behind the scenes stories, exclusive interviews and illustrations, stats, tactics, pictures; all the things you know, and lots of stuff you’ve forgotten: Together tells the story of Arsenal’s ‘unbeaten’ season.

    A family of five held hostage in their home. A frantic police manhunt across the snowbound Derbyshire moors. Just one survivor. The definitive account of the terrifying 1977 Pottery Cottage murders that shocked Britain. For three days, escaped prisoner Billy Hughes played macabre psychological games with Gill Moran and her family, keeping them in separate rooms of their home while secretly murdering them one by one. On several occasions Hughes ordered Gill and her husband, Richard, to leave the house for provisions, confident that they would return without betraying him in order to protect their loved ones. Blizzards hampered the desperate police search, but they learned where the dangerous convict was hiding and closed in on the cottage. A high-speed car chase on icy roads ended with a crash and the killer being shot as he swung a newly sharpened axe at his final victim. This was Britain's first instance of police officers committing 'justifiable homicide' against an escapee. The story of these terrible events is told here by Carol Ann Lee and Peter Howse, the former Chief Inspector who saved Gill Moran's life more than 40 years ago. Peter's professional role has permitted access to witness statements, crime-scene photographs and police reports. Peter Howse and Carol Ann Lee have made use of these, along with fresh interviews with many of those directly involved, to tell a fast-paced and truly shocking story with great insight and empathy.