For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

    My Hidden Chimp is an effective and powerful new educational book that offers parents, teachers and carers some ideas and thoughts on how to help children to develop healthy habits for life. The science behind the habits is discussed in a practical way with exercises and activities to help children think the habits through and start putting them into practice. The neuroscience of the mind is simplified for children to understand and then use to their advantage. Written as a companion to The Silent Guides, these two interconnected books tackle how we can best manage our mind from childhood and into adulthood.Professor Steve Peters explains neuroscience in a straightforward and intuitive way - offering up 10 simple habits that we as adults and children should have in our arsenal to deal with everyday life. They include: - Smiling- The importance of talking through your feelings- Learning how to say sorry- Knowing how to ask for helpBy also explaining the developing 'chimp' brain in children, he shows us how 10 habits can help children to understand and manage their emotions and behaviour. These 10 habits should and can be retained for life.This is an important and another groundbreaking new book from the bestselling author of The Chimp Paradox and the creator of the chimp management mind model.

    Provocative and eye-opening, Why Our Decisions Don’t Matter is one of three slim selections of philosophical texts and excerpts—along with Why We Need Love and Why We Fight—introduced and contextualized by acclaimed author Simon Van Booy (Love Begins in Winter, The Secret Lives of People in Love).

    Western psychotherapy aims largely to help us eliminate neurotic traits formed in childhood and adapt to society. In contrast, the Sufi goal is ultimately spiritual: Yes, we need to transform our negativity and be effective in the world; but beyond that, we need to reach a state of harmony with the Divine. Full of stories, poetry, meditations, journaling exercises, and colorful everyday examples, this book will open the heart, nourish the self, and quicken the soul.

    It is packed with fascinating information that I didn't know... I shall give it to lots of friends." —Jonathan Lynn, comedy legendA fascinating field guide from neuroscientist and opera singer Indre Viskontas that investigates what music is and how it can change us for the better—from deep in our neurons to across our entire society. Learn how certain songs carry us through a tough workout, comfort us after a breakup, or unite 50,000 diverse fans. A vibrant and smart gift for any audiophile—hip-hop fans, classically trained pianists, or vinyl collectors—readers will think about their favorite songs in a whole new way by the end of this book. • Find out how your mind transforms sounds into human experiences• Discover how music connects us, heals us, and changes us for the better • Learn from renowned musicians, neuroscientists, and authors"Indre Viskontas, combining her deep knowledge of neuroscience and music, has lifted the veil on the mysterious effects of music to move us, showing us not only how the human brain creates the magical patterns of music but also why music has the power to affect us like no other form of communication. An extremely important and inspiring book." —Robert Greene, best-selling author of The 48 Laws of PowerReaders of How Poetry Can Change Your Heartor The Psychology of Music will love this book• Music lovers and audiophiles• Musicians • Anyone interested in neuroscience

    . .helps you discover and learn meditation and regression techniques. The meditations utilize powerful imagery to promote physical, mental, and spiritual healing and renewal; profound relaxation; and deeper self-understanding. The regressions provide different techniques for retrieval of memories from this lifetime and prior lifetimes, as well as methods to access spiritual states and inner wisdom. (The other two CDs in this series are: REGRESSION TO TIMES AND PLACES and REGRESSION THROUGH THE MIRRORS OF TIME.) SPIRITUAL PROGRESS THROUGH REGRESSION is an extended regression in which Dr. Brian L. Weiss leads you to a childhood experience, in utero memories, and then through a doorway to a previous lifetime. Then through powerful imagery, you’re able to view scenes from even more past lives, each shedding light on your spiritual progress in this life . . . helping you attain peace, understanding, and joy.In the meditation, you’ll be led on a journey to an island of healing with crystal waters and dolphins, providing you with a treasure chest of manifestation, and introducing you to your spiritual guides—helping you gain greater insight into your physical, emotional, and spiritual fulfillment.

    Here he offers compelling answers to the eternal questions of identity, origin, and meaning. Chopra’s thesis is that people rely on their senses to define their experience of reality — limiting their experience of the material world and making them prisoners, out of touch with realities that lie beyond the material. He explains that there is no difference between observer and observed; it is all one shared experience. Realizing this truth, says Chopra, frees people from their sensory-created prison to experience a more nurturing and fulfilling life. The author’s calm, uplifting voice gives these ideas heft and power, and his inclusion of relaxed guitar interludes let listeners pause to contemplate more deeply. Chopra expands the discussion by citing T. S. Eliot, Nietzsche, Rumi, Tagore, and Patanjali, as well as scientific experiments and spiritual texts.

    'Foundations of Physiological Psychology' offers a briefer, 16 chapter introduction to the foundations of physiology, incorporating the latest studies and research in the rapidly changing fields of neuroscience and physiological psychology.

    This book is meant to lead you on a path to the very beginning of that true happiness that we are all searching for, taking from the Scandinavian concept of hygge. This concept is sweeping through the Western world because it is changing the lives of people like you.  Find out why the Danish people are the happiest one in the world and how to join their ranks.

    Featured on the Self-Care Haven website, the extended version of the article is now available in Kindle format. Many survivors of narcissistic abuse are confounded by the addiction they feel to the narcissist, long after the abusive relationship took a toll on their physical, mental, and emotional well-being. Make no mistake: recovery from an abusive relationship can be very similar to withdrawal from drug addiction due to the biochemical bonds we may develop with our toxic ex-partners. Learn how these bonds create an addiction that is difficult to break. All proceeds for this e-book go back into supportive services for survivors through Self-Care Haven. What mental health professionals are saying about this article: "Brilliant article on trauma bonds and recovering from narcissistic abuse." - Andrea Schneider, LCSW, MSW. "A must read! Perfect article to help you understand the biochemical changes in abuse." - Shannon Thomas, LCSW, Southlake Christian Counseling

    Drugs, Behavior, and Modern Society, 6/e, examines the impact of drug-taking behavior on our society and our daily lives.  The use and abuse of a wide range of licit and illicit drugs are discussed from historical, biological, psychological, and sociological perspectives.  The use of Drugs in our lives and drug-taking behavior, legally restricted drugs in our society, legal drugs in our society, medicinal drugs, treatment, prevention, and education.  Forstudents, or people working with drug related topics in the fields of psychology and health.

    By encouraging students to question, and teaching students how to test their assumptions, Lilienfeld motivates students to use scientific thinking skills to better understand the complex world of psychology.

    Regularly priced at $5.99. Read on your PC, Mac, smart phone, tablet or Kindle device.Have you ever wondered if there was some sort of mental edge you could get to both get and retain wealth? Is there a certain way you need to think and react to amass what the truly rich do? Is it possible to tap into these secrets and score big in life?Being able to find financial opportunity is one thing, but it takes a definite mindset of money psychology to create it where there seems none available. Download this book TODAY and: Learn About The Psychology Of Money. Discover The Secrets To Becoming Rich By Thinking Rich. Learn How To Reduce Expenses. Learn Ways To Increase Income. Learn About Stock Investing. Find Out The Value Of Technical And Fundamental Stock Analysis. Are you willing to jump in and start a business? Can you see yourself venturing into high paid fields in order to get your financial golden ticket? Download this book NOW and: Learn How To Become An Entrepreneur. Learn The Specifics To Starting A Small Business. Find Out How To Succeed In Sales And Marketing. Learn How To Get The Attitude And Confidence It Takes To Make It Big. Learn To Manage Your Time And Give It Value. Learn How To Be Patient And Smart With Your Investments. If you have the desire to be massively wealthy then learn what it takes to reach that goal. Download this book TODAY and start a true path to financial freedom! Download your copy today! To order, click the BUY button and download your copy right now!Tags: Become Rich, Becoming rich, psychology of money, thinking rich, rich, success, entrepreneur

     Think back to the job interview you nailed (or blew). The date that went perfectly (or broke down completely.) Or the random encounter with that person who turned out to be your best friend (or the countless others that didn’t). Mere seconds of conversation have the power to alter the course of your life. It’s miraculous then that we are never taught HOW to conduct conversations. How to navigate them so that we get more of the jobs, dates, and best friends we want. It’s as if the world believes amazing conversational skills can’t be learned. Captivate shatters that belief. Inside you'll learn: How to keep conversations going without running out of things to say and facing the dreaded awkward silence How to create interesting "getting to know you" conversations without slipping into boring interview mode and turning off who you're talking to How to start conversations with strangers and approach people you don't know Real life examples of great (and terrible) conversations The two modes of conversation that allow you to connect with anyone, even when you don't have anything in common How to finish a conversation so people walk away planning on reaching out to you Read Captivate and you’ll learn how to have conversations that stand out in people’s minds and make you someone they never want to forget.