But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? And why are disinformation campaigns so effective? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it.Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.

    “A marvelously readable and level-headed explanation of basic science and how it relates to the issues.” —John Tierney, New York TimesThis is “must-have” information for all presidents—and citizens—of the twenty-first century: Is Iran’s nascent nuclear capability a genuine threat to the West? Are biochemical weapons likely to be developed by terrorists? Are there viable alternatives to fossil fuels that should be nurtured and supported by the government? Should nuclear power be encouraged? Can global warming be stopped?

    Every technology we rely on today was created by the human mind, seeking to understand the universe around us. Scientific knowledge is our most precious possession, and our future will be shaped by the breakthroughs to come. In this personal and fascinating work, Neil Turok, Director of the Perimeter Institute for Theoretical Physics, explores the transformative scientific discoveries of the past three centuries -- from classical mechanics, to the nature of light, to the bizarre world of the quantum, and the evolution of the cosmos. Each new discovery has, over time, yielded new technologies causing paradigm shifts in the organization of society. Now, he argues, we are on the cusp of another major transformation: the coming quantum revolution that will supplant our current, dissatisfying digital age. Facing this brave new world, Turok calls for creatively re-inventing the way advanced knowledge is developed and shared, and opening access to the vast, untapped pools of intellectual talent in the developing world. Scientific research, training, and outreach are vital to our future economy, as well as powerful forces for peaceful global progress.

    This idea is considered a foundation of modern physics, but what if it is wrong? Theoretical physicist Magueijo presents the idea that light traveled faster in the early universe than it does today. The varying speed of light theory solves some of the most intractable problems in cosmology, and could have major implications for the study of physics.

    Like a Wu Li Master who would teach us wonder for the falling petal before speaking of gravity, Zukav writes in beautifully clear language—with no mathematical equations—opening our minds to the exciting new theories that are beginning to embrace the ultimate nature of our universe...Quantum mechanics, relativity, and beyond to the Einstein-Podolsky-Rosen effect and Bell's theorem.At an Esalen Institute meeting in 1976, tai chi master Al Huang said that the Chinese word for physics is Wu Li, "patterns of organic energy." Journalist Gary Zukav and the others present developed the idea of physics as the dance of the Wu Li Masters--the teachers of physical essence. Zukav explains the concept further: The Wu Li Master dances with his student. The Wu Li Master does not teach, but the student learns. The Wu Li Master always begins at the center, the heart of the matter.... This book deals not with knowledge, which is always past tense anyway, but with imagination, which is physics come alive, which is Wu Li.... Most people believe that physicists are explaining the world. Some physicists even believe that, but the Wu Li Masters know that they are only dancing with it. The "new physics" of Zukav's 1979 book comprises quantum theory, particle physics, and relativity. Even as these theories age they haven't percolated all that far into the collective consciousness; they're too far removed from mundane human experience not to need introduction. The Dancing Wu Li Masters remains an engaging, accessible way to meet the most profound and mind-altering insights of 20th-century science. --Mary Ellen Curtin

    It’s time we stand face-to-digital-face with the true powers and limitations of the algorithms that already automate important decisions in healthcare, transportation, crime, and commerce. Hello World is indispensable preparation for the moral quandaries of a world run by code, and with the unfailingly entertaining Hannah Fry as our guide, we’ll be discussing these issues long after the last page is turned.

    Yet today, science and its practitioners have come under political attack. In this fascinating history spanning continents and centuries, historian David Wootton offers a lively defense of science, revealing why the Scientific Revolution was truly the greatest event in our history.The Invention of Science goes back five hundred years in time to chronicle this crucial transformation, exploring the factors that led to its birth and the people who made it happen. Wootton argues that the Scientific Revolution was actually five separate yet concurrent events that developed independently, but came to intersect and create a new worldview. Here are the brilliant iconoclasts—Galileo, Copernicus, Brahe, Newton, and many more curious minds from across Europe—whose studies of the natural world challenged centuries of religious orthodoxy and ingrained superstition.From gunpowder technology, the discovery of the new world, movable type printing, perspective painting, and the telescope to the practice of conducting experiments, the laws of nature, and the concept of the fact, Wotton shows how these discoveries codified into a social construct and a system of knowledge. Ultimately, he makes clear the link between scientific discovery and the rise of industrialization—and the birth of the modern world we know.

    But its journey within the Sun takes hundreds of thousands of years. What is going on in there? What are light and heat? How does the Sun produce them and how on earth did scientists discover this?In this astonishing and enlightening adventure, you'll travel millions of miles from inside the Sun to its surface and to Earth, where the light at the end of its journey is allowing you to read right now. You'll discover how the Sun works (including what it sounds like), the latest research in solar physics and how a solar storm could threaten everything we know. And you'll meet the groundbreaking scientists, including the author, who pieced this extraordinary story together.

    Dana Mackenzie starts from the opposite premise: He celebrates equations. No history of art would be complete without pictures. Why, then, should a history of mathematics -- the universal language of science -- keep the masterpieces of the subject hidden behind a veil?"The Universe in Zero Words" tells the history of twenty-four great and beautiful equations that have shaped mathematics, science, and society -- from the elementary (1+1 = 2) to the sophisticated (the Black-Scholes formula for financial derivatives), and from the famous (E = mc^2) to the arcane (Hamilton's quaternion equations). Mackenzie, who has been called a "popular-science ace" by Booklist magazine, lucidly explains what each equation means, who discovered it (and how), and how it has affected our lives.(From the jacket copy.)Note: The Princeton University Press version (black cover) is for sale in the English-speaking world outside Australia. The Newsouth Press version (blue cover) is for sale in Australia. The two versions are identical except for the covers.

    Could she use quantum tunnelling to get through the neighbour's fence and chase bunnies? What about quantum teleportation to catch squirrels before they climb out of reach? In this witty and informative book, Orzel and Emmy - the talking dog - discuss the key theories of Quantum Physics and its fascinating history. From quarks and gluons to Heisenberg's uncertainty principle, this is the perfect introduction to the fundamental laws which govern the universe.

    Petr Beckmann holds up this mirror, giving the background of the times when pi made progress -- and also when it did not, because science was being stifled by militarism or religious fanaticism.

    Hazen writes of how the co-evolution of the geosphere and biosphere—of rocks and living matter—has shaped our planet into the only one of its kind in the Solar System, if not the entire cosmos.With an astrobiologist’s imagination, a historian’s perspective, and a naturalist’s passion for the ground beneath our feet, Hazen explains how changes on an atomic level translate into dramatic shifts in Earth’s makeup over its 4.567 billion year existence. He calls upon a flurry of recent discoveries to portray our planet’s many iterations in vivid detail. Through his theory of “co-evolution,” we learn how reactions between organic molecules and rock crystals may have generated Earth’s first organisms, which in turn are responsible for more than two-thirds of the mineral varieties on the planet.The Story of Earth is also the story of the pioneering men and women behind the sciences. Readers will meet black-market meteorite hawkers of the Sahara Desert, the gun-toting Feds who guarded the Apollo missions’ lunar dust, and the World War II Navy officer whose super-pressurized “bomb”—recycled from military hardware—first simulated the molten rock of Earth’s mantle. As a mentor to a new generation of scientists, Hazen introduces the intrepid young explorers whose dispatches from Earth’s harshest landscapes will revolutionize geology.

    Although the laws of physics create a powerful impression that time is flowing, in fact there are only timeless `nows'. In The End of Time, the British theoretical physicist Julian Barbour describes the coming revolution in our understanding of the world: a quantum theory of the universe that brings together Einstein's general theory of relativity - which denies the existence of a unique time - and quantum mechanics - which demands one. Barbour believes that only the most radical of ideas can resolve the conflict between these two theories: that there is, quite literally, no time at all. The End of Time is the first full-length account of the crisis in our understanding that has enveloped quantum cosmology. Unifying thinking that has never been brought together before in a book for the general reader, Barbour reveals the true architecture of the universe and demonstrates how physics is coming up sharp against the extraordinary possibility that the sense of time passing emerges from a universe that is timeless. The heart of the book is the author's lucid description of how a world of stillness can appear to be teeming with motion: in this timeless world where all possible instants coexist, complex mathematical rules of quantum mechanics bind together a special selection of these instants in a coherent order that consciousness perceives as the flow of time. Finally, in a lucid and eloquent epilogue, the author speculates on the philosophical implications of his theory: Does free will exist? Is time travel possible? How did the universe begin? Where is heaven? Does the denial of time make life meaningless? Written with exceptional clarity and elegance, this profound and original work presents a dazzlingly powerful argument that all will be able to follow, but no-one with an interest in the workings of the universe will be able to ignore.

    Ten dimensions? Most of us have barely gotten used to the idea that there are four.Using simple geometry and an easygoing writing style, author Rob Bryanton starts with the lower dimensions that we are all familiar with, then uses those concepts to build one layer upon another, ultimately arriving at a way of imagining the tenth dimension.Part scientific exploration, part philosophy, this unique book touches upon such diverse topics as dark matter, Feynman's "sum over paths", the quantum observer, and the soul. It is aimed at anyone interested in leading-edge theories about cosmology and the nature of reality, but it is not about mainstream physics. Rather, Imagining the Tenth Dimension is a mind-expanding exercise that could change the way you view this incredible universe in which we live.