Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.

    In this work, eminent pollster John Zogby uses literally thousands of polls conducted over the past five decades to reveal a new and developing American character, one that will influence everything from the politicians they vote for to the goods and services they buy to the way they conduct our daily lives.

    Like Undaunted Courage and D-Day, this is a tale of achieving the extraordinary against extraordinary odds.  As incredible as the "official" story of the space program is, the true, behind-the-scenes tale is more thrilling, more entertaining, and ultimately more ennobling.

    How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.

    As the industry standard for platform-independent reusable business components, EJB has just become Sun Microsystem's latest developer certification. Whether you want to be certifiable or just want to learn the technology inside and out, Head First EJB will get you there in the least painful way. And with the greatest understanding.You'll learn not just what the technology is, but more importantly, why it is, and what it is and isn't good for. You'll learn tricks and tips for EJB development, along with tricks and tips for passing this latest, very challenging Sun Certified Business Component Developer (SCBCD) exam. You'll learn how to think like a server. You'll learn how to think like a bean. And because this is a Head First book, you'll learn how to think about thinking.Co-author Kathy Sierra was one of Sun's first employees to teach brave, early adopter customers how to use EJB. She has the scars. But besides dragging you deep into EJB technology, Kathy and Bert will see you through your certification exam, if you decide to go for it. And nobody knows the certification like they do - they're co-developers of Sun's actual exam!As the second book in the Head First series, Head First EJB follows up the number one best-selling Java book in the US, Head First Java. Find out why reviewers are calling it a revolution in learning tough technical topics, and why Sun Chairman and CEO Scott McNealy says, "Java technology is everywhere...if you develop software and haven't learned Java, it's definitely time to dive in "Head First."And with Head First book, you don't even have to feel guilty about having fun while you're learning; it's all part of the learning theory. If the latest research in cognitive science, education, and neurobiology suggested that boring, dry, and excruciatingly painful was the best way to learn, we'd have done it. Thankfully, it's been shown that your brain has a sense of style, a sense of humour, and a darn good sense of what it likes and dislikes.In Head First EJB, you'll learn all about:Component-based and role-based development The architecture of EJB, distributed programming with RMI Developing and Deploying an EJB application The Client View of a Session and Entity bean The Session Bean Lifecycle and Component Contract The Entity bean Lifecycle and Component Contract Container-managed Persistence (CMP) Container-managed Relationships (CMR) EJB-QL Transactions Security EJB Exceptions The Deployment Descriptor The Enterprise Bean Environment in JNDI Programming Restrictions and PortabilityThe book includes over 200 mock exam questions that match the tone, style, difficulty, and topics on the real SCBCD exam. See why Kathy and Bert are responsible for thousands of successful exam-passers--"The Sun certification exam was certainly no walk in the park, but Kathy's material allowed me to not only pass the exam, but Ace it!" --Mary Whetsel, Sr. Technology Specialist, Application Strategy and Integration, The St. Paul Companies"Kathy Sierra and Bert Bates are two of the few people in the world who can make complicated things seem damn simple, and as if that isn't enough, they can make boring things seem interesting." --Paul Wheaton, The Trail Boss, javaranch.com"Who better to write a Java study guide than Kathy Sierra, reigning queen of Java instruction? Kathy Sierra has done it again. Here is a study guide that almost guarantees you a certification!" --James Cubetta, Systems Engineer, SGI

    Tracy Kidder got a preview of this world in the late 1970s when he observed the engineers of Data General design and build a new 32-bit minicomputer in just one year. His thoughtful, prescient book, The Soul of a New Machine, tells stories of 35-year-old "veteran" engineers hiring recent college graduates and encouraging them to work harder and faster on complex and difficult projects, exploiting the youngsters' ignorance of normal scheduling processes while engendering a new kind of work ethic.These days, we are used to the "total commitment" philosophy of managing technical creation, but Kidder was surprised and even a little alarmed at the obsessions and compulsions he found. From in-house political struggles to workers being permitted to tease management to marathon 24-hour work sessions, The Soul of a New Machine explores concepts that already seem familiar, even old-hat, less than 20 years later. Kidder plainly admires his subjects; while he admits to hopeless confusion about their work, he finds their dedication heroic. The reader wonders, though, what will become of it all, now and in the future. —Rob Lightner

    From the transistor to the laser, it s hard to find an aspect of modern life that hasn t been touched by Bell Labs. Why did so many transformative ideas come from Bell Labs? In "The Idea Factory," Jon Gertner traces the origins of some of the twentieth century s most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker who spent their careers at Bell Labs. Their job was to research and develop the future of communications. Small-town boys, childhood hobbyists, oddballs: they give the lie to the idea that Bell Labs was a grim cathedral of top-down command and control.Gertner brings to life the powerful alchemy of the forces at work behind Bell Labs inventions, teasing out the intersections between science, business, and society. He distills the lessons that abide: how to recruit and nurture young talent; how to organize and lead fractious employees; how to find solutions to the most stubbornly vexing problems; how to transform a scientific discovery into a marketable product, then make it even better, cheaper, or both. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. "The Idea Factory" is the story of the origins of modern communications and the beginnings of the information age a deeply human story of extraordinary men who were given extraordinary means time, space, funds, and access to one another and edged the world into a new dimension."

    In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner--the Master Algorithm--and discusses what it will mean for business, science, and society. If data-ism is today's philosophy, this book is its bible.

    However, rather than resting on that reputation, the new edition of this text marks a significant advance in the already excellent quality of the book. While preserving concise language, state of the art educational pedagogy, and top-notch worked examples, the Eighth Edition features a unified art design as well as streamlined and carefully reorganized problem sets that enhance the thoughtful instruction for which Raymond A. Serway and John W. Jewett, Jr. earned their reputations. Likewise, PHYSICS FOR SCIENTISTS AND ENGINEERS, will continue to accompany Enhanced WebAssign in the most integrated text-technology offering available today. In an environment where new Physics texts have appeared with challenging and novel means to teach students, this book exceeds all modern standards of education from the most solid foundation in the Physics market today.

    You'll see how to survey your home to determine your current household energy efficiency and use, and evaluate where solar power would best benefit you. You'll also calculate what the return on your investment will be before you make any decisions. Once you've decided on a project, you'll see whether it's best to hire a contractor or do it yourself. We leave no stone unturned--you'll also discover how to:Choose and install your best solar system Handle small to large solar projects Heat and cool your house with solar energy Install exterior solar lighting Handle swimming pool, water heater, or ventilation solar projects Create greenhouses or solar rooms Build, buy, or sell a solar home Finance your solar investments Take advantage of tax rebates and incentives associated with solar power Avoid the worst solar mistakes Featuring ten of the easiest and cheapest do-it-yourself solar projects, Solar Power For Dummies is the fun and easy way to meet your energy needs with this clean power source!

    As he did so masterfully in Prime Obsession, Derbyshire brings the evolution of mathematical thinking to dramatic life by focusing on the key historical players. Unknown Quantity begins in the time of Abraham and Isaac and moves from Abel's proof to the higher levels of abstraction developed by Galois through modern-day advances. Derbyshire explains how a simple turn of thought from this plus this equals this to this plus what equals this? gave birth to a whole new way of perceiving the world. With a historian's narrative authority and a beloved teacher's clarity and passion, Derbyshire leads readers on an intellectually satisfying and pleasantly challenging historical and mathematical journey.

    This book provides students with a clear and thorough presentation of the theory and application of structural analysis as it applies to trusses, beams, and frames. Emphasis is placed on teaching students to both model and analyze a structure. Procedures for Analysis, Hibbeler's problem solving methodologies, provides students with a logical, orderly method to follow when applying theory.

    Our 1940s heroes are the brilliant mathematician Lawrence Waterhouse, crypt analyst extraordinaire, and gung-ho, morphine-addicted marine Bobby Shaftoe. They're part of Detachment 2702, an Allied group trying to break Axis communication codes while simultaneously preventing the enemy from figuring out that their codes have been broken. Their job boils down to layer upon layer of deception. Dr. Alan Turing is also a member of 2702, and he explains the unit's strange workings to Waterhouse. "When we want to sink a convoy, we send out an observation plane first... Of course, to observe is not its real duty—we already know exactly where the convoy is. Its real duty is to be observed... Then, when we come round and sink them, the Germans will not find it suspicious."All of this secrecy resonates in the present-day story line, in which the grandchildren of the WWII heroes—inimitable programming geek Randy Waterhouse and the lovely and powerful Amy Shaftoe—team up to help create an offshore data haven in Southeast Asia and maybe uncover some gold once destined for Nazi coffers. To top off the paranoiac tone of the book, the mysterious Enoch Root, key member of Detachment 2702 and the Societas Eruditorum, pops up with an unbreakable encryption scheme left over from WWII to befuddle the 1990s protagonists with conspiratorial ties.

    What if everything in life could be reduced to a simple formula? What if numbers were able to tell us which partners we were best matched with – not just in terms of attractiveness, but for a long-term committed marriage? Or if they could say which films would be the biggest hits at the box office, and what changes could be made to those films to make them even more successful? Or even who out of us is likely to commit certain crimes, and when? This may sound like the world of science-fiction, but in fact it is just the tip of the iceberg in a world that is increasingly ruled by complex algorithms and neural networks.In The Formula, Luke Dormehl takes you inside the world of numbers, asking how we came to believe in the all-conquering power of algorithms; introducing the mathematicians, artificial intelligence experts and Silicon Valley entrepreneurs who are shaping this brave new world, and ultimately asking how we survive in an era where numbers can sometimes seem to create as many problems as they solve.

    Independent of the class however, this book is great!I dropped out of highschool, got my GED, went to community college, dropped out of that, and now 8 years later am going to university; this time, I am committed. Whether you are a drop-out or a high-school graduate, this book will teach you new things. Not only new things, but very important things. If you want to succeed in school, not just barely make it, this book will be incredibly helpful if you take it to heart.Bottom line: I plan on keeping this book long after the class is done. Good luck and stay motivated!