This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.Discover the motivational framework game designers use to segment and engage consumersUnderstand core game mechanics such as points, badges, levels, challenges, and leaderboardsEngage your consumers with reward structures, positive reinforcement, and feedback loopsCombine game mechanics with social interaction for activities such as collecting, gifting, heroism, and statusDive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and ZyngaGet the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville"Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again." —Adam Loving Freelance Social Game Developer and founder of Twibes Twitter Groups

    Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion -- imageability -- and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.

    What began more than sixty years ago as a modest proposal that a mathematician and an economist write a short paper together blossomed, in 1944, when Princeton University Press published Theory of Games and Economic Behavior. In it, John von Neumann and Oskar Morgenstern conceived a groundbreaking mathematical theory of economic and social organization, based on a theory of games of strategy. Not only would this revolutionize economics, but the entirely new field of scientific inquiry it yielded--game theory--has since been widely used to analyze a host of real-world phenomena from arms races to optimal policy choices of presidential candidates, from vaccination policy to major league baseball salary negotiations. And it is today established throughout both the social sciences and a wide range of other sciences.This sixtieth anniversary edition includes not only the original text but also an introduction by Harold Kuhn, an afterword by Ariel Rubinstein, and reviews and articles on the book that appeared at the time of its original publication in the New York Times, tthe American Economic Review, and a variety of other publications. Together, these writings provide readers a matchless opportunity to more fully appreciate a work whose influence will yet resound for generations to come.

    Whether you’re new to this artistic medium or simply looking to improve existing skills, this book offers up a wealth of suggestions and advice to get you started, improve workflows, perfect techniques, and produce stunning images.The step-by-step tutorials within this book don’t just describe techniques, but actively demonstrate how these techniques can be applied to an artwork. Industry veterans including Nykolai Aleksander and Richard Tilbury share the benefits of their years of experience in a clear and methodical fashion. They examine the various basic Photoshop tools on offer, shedding light on these features and establishing ways of successfully integrating them into an artistic workflow. Fundamental art theory is also covered, including classic topics such as composition, story-telling, portraying emotion, lighting, and color, leading to a thorough understanding of the components that make up a successful image.Instructive and inspirational, Beginner’s Guide to Digital Painting in Photoshop is an ideal resource for anyone taking their first steps into the digital painting world.Nykolai Aleksander is a UK-based freelance character illustrator and portrait painter, who has been working in the CG field for the past eight years.Richard Tilbury is a freelance artist from the United Kingdom who works in both 2D and 3D and has been featured in a number of popular publications.

    It rejoices in men and women made of the Wrong Stuff: writers who believed in the power of words, but could never quite find the rights ones; artists and performers who indulged their creative impulse with a passion, if not a sense of the ridiculous, an eye for perspective or the ability to hold down a tune; scientists and businessmen who never quite managed to quit while they were ahead; and sportsmen who seemed to manage always to snatch defeat from the jaws of victory. Like Walter Oudney, one of three men chosen to find the source of the River Niger in Africa, who could not ride a horse, nor speak any foreign languages and who had never travelled more than 30 miles beyond his native Edinburgh; or the explorer-priest Michel Alexandre de Baize, who set off to explore the African continent from east to west equipped with 24 umbrellas, some fireworks, two suits of armor, and a portable organ; or the Scottish army which decided to invade England in 1349 - during the Black Death. Entries include: briefest career in dentistry; least successful bonding exercise; most futile attempt to find a lost tribe; most pointless lines of research by someone who should have known better; least successful celebrity endorsement; least convincing excuse for a war; worst poetic tribute to a root vegetable; least successful display of impartiality by a juror; Devon Loch - sporting metaphor for blowing un unblowable lead; least dignified exit from office by a French president; and least successful expedition by camel.

    Borthwick’s classic memoir captures the prosperity and excitement of the West Coast in the early 1850s. Following the discovery of gold in California in 1848, Scotsman Borthwick left New York and sailed to the West Coast where he joined the gold hunters of California. Borthwick’s account provides a fascinating look at life in the new cities of San Francisco and Sacramento, chronicling the often lawless society which came hand in hand with the newly found wealth of the gold hunters. Drinking, gambling and violence played a huge part in Borthwick’s world and his memoir includes many compelling tales of personal scrapes and adventures. The Gold Hunters offers a unique look at the life in the gold camps of the nineteenth century American West — the different cultures attracted by the discovery of gold, how they related to one another and their contrasting food, clothes and entertainment. John David Borthwick, born in Edinburgh, Scotland in 1824, was a nomadic Scottish journalist and author, he first arrived in North America in 1847 and three years later found himself in the Gold Rush of California. He eventually left America in 1856 and spent the rest of his days in Scotland and London. This edited edition of Borthwick's memoir was first published in 1917.

    This oral history of the famed hotel peers behind the iconic façade and delves into the mayhem, madness, and brilliance that stemmed from the hotel in the 1980s and 1990s. Providing a window into the late Bohemia of New York during that time, countless interviews and firsthand accounts adorn this social history of one of the most celebrated and culturally significant landmarks in New York City.

    How was Wolfenstein 3D made and what were the secrets of its speed? How did id Software manage to turn a machine designed to display static images for word processing and spreadsheet applications into the best gaming platform in the world, capable of running games at seventy frames per seconds? If you have ever asked yourself these questions, Game Engine Black Book is for you.

    Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.--David Gale, Executive Vice President, MTV Cross Media"Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling."--Michelle Satter, Founding Director, Sundance Institute Feature Film Program"An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!" --Jeff Gomez, CEO, Starlight Runner Entertainment"A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling."--C. C. Chapman, coauthor of Content Rules and Amazing Things Will HappenIncludes Q&A sessions with the world's leading experts in transmedia storytellingAbout the Book: What is transmedia storytelling and what can it do for you?It's the buzzword for a new generation--a revolutionary technique for telling stories across multiple media platforms and formats--and it's rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.Why do you need A Creator's Guide to Transmedia Storytelling?If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures--at a fraction of the cost.You'll learn how to:Choose the right platforms for your story Decide whether to DIY or outsource workFind and keep a strong core production teamMake your audience a character in your storyGet the funding you need--and even make a profitForge your own successful transmedia careerWith these proven media-ready strategies, you'll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You'll create major buzz with structures such as alternate reality games and fictional character sites--or even "old-fashioned" platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.This isn't the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level--through transmedia storytelling.

    He takes us into the secret world of "Survivor" Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young "Harry Potter" fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

    We struggle to understand why people behave as they do, and why they choose dysfuntional, repetitive behaviours. We can't understand why some are habitually dependent, while others are exhaustingly self-sacrificing or unfairly unkind.If you want to improve your understanding of the Human race, the Drama Triangle will help.Once you understand three archetypal roles - the Victim, the Persecutor and the Rescuer, you can identify when you have been on the Drama Triangle in the past, if you are playing it now and who is inviting you to take up one of the roles in their Triangle.Essential reading for everyone, this book is easy to read and even easier to understand, providing a gentle introduction to this dynamic area of Transactional Analysis.

    This is the memoir of Joan, who started nursing in the 1940s and whose experiences took her into the Yorkshire mining pits and through the tumult of the 1984-85 miners’ strike.Joan Hart always knew what she wanted to do with her life. Born in South Yorkshire in 1932, she started her nursing training when she was 16, the youngest age girls could do so at the time. She continued working after she married and her work took her to London and Doncaster, caring for children and miners.When she took a job as a pit nurse in Doncaster in 1974, she found that in order to be accepted by the men under her care, she would have to become one of them. Most of the time rejecting a traditional nurse’s uniform and donning a baggy miner’s suit, pit boots, a hardhat and a headlamp, Joan resolved always to go down to injured miners and bring them out of the pit herself.Over 15 years Joan grew to know the miners not only as a nurse, but as a confidante and friend. She tended to injured miners underground, rescued men trapped in the pits, and provided support for them and their families during the bitter miners’ strike which stretched from March 1984 to 1985.Moving and uplifting, this is a story of one woman’s life, marriage and work; it is guaranteed to make readers laugh, cry, and smile.

    New for this year is Elizabeth Barrette's insightful introduction to thirteen magical stones that includes spells and rituals. You'll also find fun, fresh ways to celebrate the sacred seasons and enhance your practice-inspiring Sabbat musings (Ellen Dugan), tasty Sabbat recipes (Susan Pesznecker), and Moon rituals (Ember Grant). For spellwork, there's astrological information and daily colours. Also included are in-depth articles on good energy (Tess Whitehurst), cauldron magic (James Kambos), rainy day magic (Melanie Marquis), and many more.

    From humorous fishing excursions and frightening bear encounters to snow blinding blizzards and quirky characters, they come face to face with the unpredictable Mother Nature and learn the value of friendship, survival, and solitude in a picturesque but harsh life by the sea. Packed with adventures, challenges, and true Alaskan lifestyle.

    Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.