What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    The design maven behind livinginanutshell.com and Oprah Winfrey’s interior style producer for a decade, Lee has personally handpicked a battery of clever projects for enhancing every area of a tiny living space—all are simple to do, require no craft skills, are emphatically affordable, readily portable, and big on style, so you can make these design dreams become your reality.

    Written and compiled by Holly Becker, founder of the hugely popular design blog Decor8, and Joanna Copestick, acclaimed lifestyle writer, this intensive home dcor program combines beautiful inspiration with nuts-and-bolts how-to for stunning results. More than 500 gorgeous color photographs provide motivation while line illustrations, checklists, shortcuts, and floor plans make it easy to get started. For those looking to make the most of their home and create stylish interiors, Decorate is the start-to-finish resource to keep on the bookshelf for years to come.

    This step-by-step guide to achieving your own beautiful rooms is based on Nate's signature style and innovative approach to design. As a small boy, Nate could often be found rearranging his room (as well as helping his mother and the other neighborhood mothers rearrange theirs). Throughout the years his passion continued to grow, and soon Nate was heading his own award-winning firm with an elite roster of clients. But it was Oprah Winfrey who gave Nate the chance of a lifetime--the opportunity to go into millions of homes around the world and join her mission to help people live their best lives. "It has been a dream come true that has absolutely changed my life," explains Berkus. "Not only has working with Oprah helped me redefine my own vision and purpose--but she continues to challenge me to use my own life to help others live better. And there is nothing that makes me happier or more grateful than to be a part of that." As Oprah always says, "Your home should be a reflection of who you truly are." Nate says, no matter how much money you have, he believes that is so very true. "I am honored to share my love of design to help everyone make that dream real for themselves with this book."

    Published on the 70th anniversary of the founding of the iconic brand, the book brings together the expertise of Joa Studholme and Farrow & Ball's creative team to demystify the nitty-gritty of transforming a home - from deciding which colors work best in a north-facing room to creating accents with paint and making the most of a feature wall.

    How do you find your style? How do you keep expenses under control? What essential pieces does every home need for maximum functionality and flair? How will you merge tastes—and stuff—to create a space that feels like home to you both? Here to take the guesswork out of decorating is The Nest Home Design Handbook, a practical, gorgeous, room-by-room guide to giving your place unique and affordable style.Learn how to: -Design with your inner stylist in mind-Arrange your living room-Mix modern pieces and Mom's hand-me-downs-Choose the right paint colors-Freshen a formal kitchen space-Make a small space look bigger-Hang pictures properly-Jazz up your walls-Buy good furniture (on a budget)-Kill the clutterPLUS: Suggestions for displaying your stuff in fun and interesting ways, DIY wall art ideas, tips for organizing every room, information on basic home repairs, and more!

    Now he’s back with his proven Seven Layers of Design system to bring readers a lively blend of design theory and hands-on advice for fearless, fabulous decorating. Christopher Lowell’s Seven Layers of Design solves decorating dilemmas by encouraging readers to look at a room piece by piece, layer by layer, from the floor up. With his humor, wit, and charm, Lowell breaks down the Seven Layers of Design to lay the groundwork for simple, yet stunning, home design.Each chapter of Christopher Lowell’s Seven Layers of Design walks you through room makeovers with easy step-by-step projects; dramatic before, during, and after photographs; and useful sidebars that make decorating simple, fun, and rewarding.•Learn why you should never paint a ceiling white.•Create fabulous fakes using paint and plywood.•Increase the value of your home with architectural detail.

    In Creating a New Old House, architect Russell Versaci shows you that it is possible to design and create a new house that looks and feels like it has always been there. Versaci explores how architects, builders, and craftsmen are reinterpreting the traditional American house. Through photographs and engaging text, discussions of history and craftsmanship, and sidelong glances at the workings of real old houses, Versaci explains how traditional houses go together and what gives them their unique design appeal. Features 17 new, old-style houses -- from colonials to farmhouses -- from all over the country Versaci identifies Eight Pillars of Traditional Design that create a solid foundation for combining authentic, traditional design with livability to create homes that feel old yet work for the demands of modern family living.

    This is for the mothers out there that want to run the home and raise the children in a stress-free and affordable way. This is for the wife that would like to be the hostess with the mostess, but not toil and fret all day and has no talents in making radishes into roses. This is for the real housewive's that are a little funky, want to be frugal, want the adorable home, maybe a little farm in their Urban backyard, purposely don't match their sheets, like fun accent walls in each room, want to homeschool their children, need to do a major household budget, and downsize, but won't compromise on a good life. This is for the families that want to cut the grocery bill big time and still have their organics and non-GMO popcorn. This is also for the families happy to ditch the car and walk to save money and the environment but won't give up their entertaining and gatherings. This book is loaded with great advice and tips on everything from a household budget, making your own cleaners, going a little country in the city, throwing parties with a few dollars, and having a good life on very little.

    While renovating the decrepit cabins at Camp Wandawega, they kept stumbling upon curious objects, some dating back ninety years or more: a Boy Scout patch, an old sled, a pristine set of Fiesta Ware, dozens of midcentury aprons, an untouched box of board games in their original packaging. Tereasa knew the power that one mundane object has when grouped with its siblings. So rather than discard everything, she set out on a five-year expedition to turn the more than 150 found items into full-fledged collections. Relying on her own thriftiness, she only acquired pieces for free or at a bargain price: items that she found, negotiated for free, or unearthed at a flea market. Found, Free & Flea explores Tereasa’s passion for collecting while encouraging you to tap into your own with ideas on where to look to see collectibles. Throughout the book, she shares her secrets and historical tidbits behind these prized antiques, now used to create innovative displays and for entertaining guests at her renovated lakeside retreat. From vintage wine taster cups turned into a wind chime to cheese boxes reinvented as drawer organizers, to a chicken feeder that houses old tea cups for impromptu coffee bar setups, everything at Camp Wandawega earns its keep. Learn how to navigate flea markets and how to best negotiate, why “localvore” collecting should matter to the thrifty shopper (and what finds to expect on your travels), which vintage collections are easiest to start and the quickest to fill out, and what tips you should employ for turning even the most simple items into stunning displays. The beautiful photography and Tereasa’s clever DIY projects and sharp eye for design will inspire anyone to add charm and personality to interiors with a few well-worn objects. A celebration of Americana and ingenuity, Found, Free & Flea is a must-have for knowing how to spot treasures, complete collections, and display them artfully.

    Florke clearly explains why going green is so important, how to use what’s already there, find a focus for every space, and determine what makes something environmentally friendly.Anyone hoping to transform a home from ordinary to extraordinary will find eco-friendly, thrifty, and stylish ideas.   With its emphasis on simplicity, thrift, and respect for historical integrity, Randy Florke calls his philosophy the "anti-keeping up with the Joneses.”  Comfort, style, and economy are the bellwether elements of his approach to decorating.

    Filled with evocative images of homes around the globe, the book illustrates how design game-changers are weaving age-old resourcefulness with new technology, creativity with sustainability to construct a more meaningful existence. We can think small (bringing more nature inside) or big (installing moving walls for multifunctional spaces), but the point is to rethink our design choices today for a more sustainable tomorrow. Beautiful and informative, Rethink reveals how to build a better world from the inside out.

    In this inspirational guide, Geraldine James, veteran collector of all things beautiful, shows you ways to organize and display your treasured collections to celebrate their uniqueness and your creativity. Collections of quirky items can illuminate a little corner, whereas a teenager’s bedroom will transform instantly when hoarded sports memorabilia makes the leap from the floor to the wall in a bold, clever arrangement. Look for unusual spaces and items: line up a series of themed prints above a picture rail, set heaps of floral china plates in grand style above the fireplace or simply add a mirror into a display to instantly create another in its image. Chapter by chapter, discover how to arrange virtually anything from scratch, rearrange the collections you treasure to best effect and begin a journey into colour, texture and themes to create elegant displays that give a home character and charm. From a memory wall of sepia family photographs to witty collections of kitsch art, this clever guide shows how to create a look that will bring any space to life.

    In their world, cowgirls are heroes, road trips last forever, and junk is treasured. Beginning with a little bit of faith and a whole lot of heart and soul, the sisters travelled the back roads of America like gypsies, collecting roadside trinkets and tattered treasures while meeting kindred spirits and lively characters along the way. With a mix of hippie, rock n’ roll, southern charm, and big dreams, these small-town Texas girls became restless wanderers and owners and operators of their dream business and bohemian brand, Junk Gypsy. Filled with stories from their unique journey as well as DIY projects and bohemian inspired designs, Junk Gypsy is a tribute to all the rowdy gypsies, crafty junkers, free-spirited romantics, and true-blue rebels who have ever dared to dream big.

    It has everything to do with embracing the natural imperfection and chaos of daily living.Drawing on her years of experience creating beauty in her 13 different homes, Myquillyn will show you how to think differently about the true purpose of your home and simply and creatively tailor it to reflect you and your unique style—without breaking the bank or stressing over comparisons. Full of easy tips, simple steps, and practical advice, The Nesting Place will give you the courage to take risks with your home and transform it into a place that’s inviting and warm for family and friends.There is beauty in the lived-in and loved-on and just-about-used-up, Myquillyn says, and welcoming that imperfection wholeheartedly just might be the most freeing thing you’ll ever do.