Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand


Michael R. Drew - 2013
    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

Learn Brazilian Portuguese - Word Power 101


Innovative Language - 2011
    This e-book is a completely new way to learn Brazilian Portuguese vocabulary fast - and for free! Start speaking Brazilian Portuguese in minutes with the powerful learning methods you will master in this book.The vocabulary words you’ll find in Learn BrazilianPortuguese - Word Power 101 were hand selected by our Brazilian Portuguese language teachers as the top 101 most frequently used words in the Brazilian Portuguese language. With each entry, you’ll see the word and a vibrant image to help remember the meaning. You’ll hear the word (separate free download) to master the pronunciation. Then you’ll see how the word is actually used in everyday speech with sample sentences and phrases. Learning Brazilian Portuguese vocabulary has never been easier!In this book, you’ll get: - 101 of the most frequently used Brazilian Portuguese vocabulary words - Audio with authentic native Brazilian Portuguese pronunciation *Supplementary mp3 audio files are a separate download - Vibrant photos and images to help memorization - Useful and practical sample sentences and phrases Purchase Learn BrazilianPortuguese - Word Power 101 today to start mastering Brazilian Portuguese vocabulary in the fastest, easiest and most fun way possible!

Woodworking: Woodworking Guide for Beginner's With Step-by-Step Instructions (BONUS - 16,000 Woodworking Plans and Projects): Woodworking (Crafts and Hobbies, ... How to and Home Improvement, Carpentry)


Ted Woodrow - 2015
    I took a 2 week introduction to the fundamentals of fine woodworking at Boston’s North Bennet Street School. From there, I spent 3 years working at woodworking specialty retail stores, went to North Bennet full time for 2 more years, and set up shop as a custom furniture maker, which lasted for just over 7 years. Woodworking, on many levels, is an ongoing process of reduction and refinement: Big trees into big boards, into smaller boards, into smaller pieces. Grinding cutting tools, and then honing, and polishing the edges. Rough shaping, scraping and filing of wood, followed by coarse sanding, and on into finer grits. And, the progression of learning the rough basics, and the ongoing refining what you know, and what you can do. The purpose of this book is to provide a coarse introduction to getting into the hobby. I assume that you’ll seek out other sources of information as the need arises. Woodworking as a craft spans thousands of years, and I couldn’t hope to cover all that ground. Books have been published on the topic for centuries. Taunton Press started printing Fine Wood Working 40 years ago, and many other magazines have since come and gone, or showed up and stayed. And the internet, bless its tainted soul, has been ranting and raving at an exponential rate about just about anything for over 20 years. Information overload is a real risk, especially on the internet, and I can’t stress enough that it’s something to be careful of. But in the end, any real learning that occurs will happen at the bench, as you feel for yourself how your tools are working. You’ll understand more as you see how the project comes together. You’ll get better at visualizing objects, and processes, in three dimensions, as you make the things with your own hands. The printed word can only convey so much, and it doesn’t hold a candle to what your own two hands will tell you. Here Is A Preview Of What You'll Learn... Tools and Getting Set Up Materials Working With Wood Sanding and Finishing Hand Held Power Tools Joinery Design Suggested First Projects BONUS OFFER 16,000 Plans and Projects Much, much more! Take Action and Download Your Copy Today! ACCESS the #1 Woodworking Resource Online With Purchase Archive of 16,000 Woodworking Plans and Projects With Step-by-Step Instructions

Hard Core Poor - a book on extreme thrift


Kelly Sangree - 2014
    I hope it helps you too!

Probability Theory: The Logic of Science


E.T. Jaynes - 1999
    It discusses new results, along with applications of probability theory to a variety of problems. The book contains many exercises and is suitable for use as a textbook on graduate-level courses involving data analysis. Aimed at readers already familiar with applied mathematics at an advanced undergraduate level or higher, it is of interest to scientists concerned with inference from incomplete information.

Essential Calculus


James Stewart - 2006
    In writing the book James Stewart asked himself: What is essential for a three-semester calculus course for scientists and engineers? Stewart's ESSENTIAL CALCULUS offers a concise approach to teaching calculus that focuses on major concepts and supports those concepts with precise definitions, patient explanations, and carefully graded problems. Essential Calculus is only 850 pages-two-thirds the size of Stewart's other calculus texts (CALCULUS, Fifth Edition and CALCULUS, EARLY TRANSCENDENTALS, Fifth Edition)-and yet it contains almost all of the same topics. The author achieved this relative brevity mainly by condensing the exposition and by putting some of the features on the website, www.StewartCalculus.com. Despite the reduced size of the book, there is still a modern flavor: Conceptual understanding and technology are not neglected, though they are not as prominent as in Stewart's other books. ESSENTIAL CALCULUS has been written with the same attention to detail, eye for innovation, and meticulous accuracy that have made Stewart's textbooks the best-selling calculus texts in the world.

U.S. History, Volume II: 1865-Present


Boundless - 2013
    History textbook is a college-level, introductory textbook that covers the exciting subject of U.S. History. Volume II covers 1865 through the present day. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.This textbook covers:Reconstruction: 1865-1877 -- The End of the War, The Aftermath of the War, The Battle over Reconstruction, Reconstruction in the South, The Reconstructed South, The Grant PresidencyThe Gilded Age: 1870-1900 -- The Gilded Age, The Second Industrial Revolution, The Rise of the City, The Rise of Big Business, The Rise of Immigration, Work in Industrial America, The Transformation of the West, Conquest in the West, The Transformation of the South, Politics in the Gilded Age, Urban Reform, Corruption and Reform, The Agrarian and Populist Movements, The Silver SolutionRace, Empire, and Culture in the Gilded Age: 1870-1900 -- Culture in the Gilded Age, Popular Culture, Cheap Amusements, Education, The Rise of Realism, Labor and Domestic Tensions, The Labor Wars, War, Empire, and an Emerging American World PowerThe Progressive Era: 1890-1917 -- The Progressive Era, Labor, Local, and Political Reform, The Politics of Progressivism, Grassroots Progressivism, Progressivism: Theory and Practice, Changing Ideas of Freedom, Roosevelt's Progressivism, Roosevelt's Second Term, From Roosevelt to Taft, Woodrow Wilson and Progressivism, The Limits of ProgressivismWorld War I: 1914-1919 -- The Wilson Administration, American Neutrality, America's Entry into the War, America and WWI, The War at Home, The "American", The Fight for Peace, Diplomacy & Negotiations at the War's End, The Transition to Peace: 1919-21From the New Era to the Great Depression: 1920-1933 -- The New Era, The Roaring Twenties, The Culture of Change, Resistance to Change, Wall Street Crash of 1929, The Great DepressionThe New Deal: 1933-1940 -- Franklin D. Roosevelt and the First New Deal, The New Deal, Critical Interpretations of the New Deal, The Social Cost of the Depression, Toward a Welfare State, Roosevelt's Second Term, Culture in the Thirties, The Second New Deal, The Legacy of the New DealFrom Isolation to World War II: 1930-1943 -- Non-Interventionism, The Beginning of the War, Conflict in Europe, Conflict in the Pacific, America's Early Involvement, Mobilization in the U.S., Social Effects of the War, The War in Germany, The War in the Pacific, The End of WWIIThe Cold War: 1947-1991 -- Origins of the Cold War, The Cold War, Truman and the Fair Deal, The Cold War and KoreaThe Politics and Culture of Abundance: 1943-1960 -- The Politics of Abundance, The Culture of Abundance, The Eisenhower Administration, The Policy of Containment, The Emergence of the Civil Rights MovementThe Sixties: 1960-1969 -- The Election of 1960, The Expansion of the Civil Rights Movement, Counterculture, The John F. Kennedy Administration, The Lyndon B. Johnson AdministrationThe Conservative Turn of America: 1968-1989 -- The Nixon Administration, Watergate, The Ford Administration, The Carter Administration, The Reagan AdministrationThe Challenges of Globalization and the Coming Century: After 1989 -- The George H.W. Bush Administration, America's Emerging Culture, The Clinton Administration, Globalization and the U.S.

The Calculus Direct


John Weiss - 2009
    The calculus is not a hard subject and I prove this through an easy to read and obvious approach spanning only 100 pages. I have written this book with the following type of student in mind; the non-traditional student returning to college after a long break, a notoriously weak student in math who just needs to get past calculus to obtain a degree, and the garage tinkerer who wishes to understand a little more about the technical subjects. This book is meant to address the many fundamental thought-blocks that keep the average 'mathaphobe' (or just an interested person who doesn't have the time to enroll in a course) from excelling in mathematics in a clear and concise manner. It is my sincerest hope that this book helps you with your needs.Show more Show less

Racecar: Searching for the Limit in Formula SAE


Matt Brown - 2011
    With fewer people and resources than any of the top competitors, the only way they were going to win was to push the limit, go for broke, and hope for more than a little luck. By the time they got to the racetrack, they knew: In the fog of fierce competition, whether you win or lose, you learn the hardest lessons about engineering, teamwork, friendship, and yourself.

Innumeracy: Mathematical Illiteracy and Its Consequences


John Allen Paulos - 1988
    Dozens of examples in innumeracy show us how it affects not only personal economics and travel plans, but explains mis-chosen mates, inappropriate drug-testing, and the allure of pseudo-science.

Abstract Algebra


I.N. Herstein - 1986
    Providing a concise introduction to abstract algebra, this work unfolds some of the fundamental systems with the aim of reaching applicable, significant results.

Applied Linear Regression Models- 4th Edition with Student CD (McGraw Hill/Irwin Series: Operations and Decision Sciences)


Michael H. Kutner - 2003
    Cases, datasets, and examples allow for a more real-world perspective and explore relevant uses of regression techniques in business today.

OpenIntro Statistics


David M. Diez - 2012
    Our inaugural effort is OpenIntro Statistics. Probability is optional, inference is key, and we feature real data whenever possible. Files for the entire book are freely available at openintro.org, and anybody can purchase a paperback copy from amazon.com for under $10.The future for OpenIntro depends on the involvement and enthusiasm of our community. Visit our website, openintro.org. We provide free course management tools, including an online question bank, utilities for creating course quizzes, and many other helpful resources.CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.Can’t find it here? Search Amazon.com Search: All Products Apparel & AccessoriesBabyBeautyBooksCamera & PhotoCell Phones & ServiceClassical MusicComputersComputer & Video GamesDVDElectronicsGourmet FoodHome & GardenMiscellaneousHealth & Personal CareJewelry & WatchesKitchen & HousewaresMagazine SubscriptionsMusicMusical InstrumentsSoftwareSports & OutdoorsTools & HardwareToys & GamesVHS Keywords:

Statistics Hacks: Tips & Tools for Measuring the World and Beating the Odds


Bruce B. Frey - 1980
    These cool tips, tricks, and mind-boggling solutions from the world of statistics, measurement, and research methods will not only amaze and entertain you, but will give you an advantage in several real-world situations-including business.This book is ideal for anyone who likes puzzles, brainteasers, games, gambling, magic tricks, and those who want to apply math and science to everyday circumstances. Several hacks in the first chapter alone-such as the "central limit theorem,", which allows you to know everything by knowing just a little-serve as sound approaches for marketing and other business objectives. Using the tools of inferential statistics, you can understand the way probability works, discover relationships, predict events with uncanny accuracy, and even make a little money with a well-placed wager here and there.Statistics Hacks presents useful techniques from statistics, educational and psychological measurement, and experimental research to help you solve a variety of problems in business, games, and life. You'll learn how to:Play smart when you play Texas Hold 'Em, blackjack, roulette, dice games, or even the lottery Design your own winnable bar bets to make money and amaze your friends Predict the outcomes of baseball games, know when to "go for two" in football, and anticipate the winners of other sporting events with surprising accuracy Demystify amazing coincidences and distinguish the truly random from the only seemingly random--even keep your iPod's "random" shuffle honest Spot fraudulent data, detect plagiarism, and break codes How to isolate the effects of observation on the thing observedWhether you're a statistics enthusiast who does calculations in your sleep or a civilian who is entertained by clever solutions to interesting problems, Statistics Hacks has tools to give you an edge over the world's slim odds.

Healthy Living: 30 Powerful Daily Habits to Transform Your Health, Lose Weight & Radiate Happiness (Healthy Habits, Weight Loss, Motivation, Healthy Lifestyle)


Carmen Reeves - 2015
    You’ve tried to fix your life with countless other methods that promise you the entire world but then, sadly, deliver absolutely nothing. You’ve wasted months of your life trying to get your head around complicated and time consuming solution, thrown more money at it than you care to admit to, and worst still you are close to giving up hope. You’ll never feel bursting with energy, never again fit into your favorite pants, never feel as happy as you really deserve and never live the life of your dreams. But you’re not the kind of person to give up without a fight, are you? You’re not the kind of person to settle for second best in anything, far from it in fact. For that very reason you’re willing to give it one final attempt before you throw your life on the scrap heap. This book is your answer. Inside you will discover 30 simple daily habits that will transform your life and achieve all of those things you ever wished for. Each habit is easy to comprehend and easier still to implement, and I promise that you won’t be disappointed with the changes you witness in your life.And the best news of all is that it won’t take months of your life, hundreds of dollars or demand that you give up everything you love. It just takes you, your focus and a willingness to make these positive changes. So who do you want to become? Which of your dreams would you most like to come true? Read this book and you will discover exactly how to make this all happen. What’s inside?In this book you will discover the thirty most powerful habits for your mind, body and soul that you can implement to see positive and lasting change in your life. These include:• How To Get That Glow• Transforming Your Life The Easy Way• Boosting Your Energy Levels• Fighting Cancer And Age-Related Diseases• Improving Your Mood The Drug-Free Way• Balancing Your Hormones Naturally• Simplifying Your Life• How To Tackle The Stresses Of Life • Beating LonelinessAnd much more! Interested in learning more? Download your copy today to begin your journey to health and happiness!