This set couples a book containing the six easiest chapters from Richard P. Feynman's landmark work, Lectures on Physics—specifically designed for the general, non-scientist reader—with the actual recordings of the late, great physicist delivering the lectures on which the chapters are based. Nobel Laureate Feynman gave these lectures just once, to a group of Caltech undergraduates in 1961 and 1962, and these newly released recordings allow you to experience one of the Twentieth Century's greatest minds—as if you were right there in the classroom.

    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    The readings have broad anthropological appeal, emphasizing cultural anthropology in the North American and European traditions.Thematic coverage begins with nineteenth-century foundations and forerunners, before moving on to the early and mid-twentieth century when anthropology comes of age. The last section looks at numerous late twentieth-century and early twenty-first-centurydevelopments in anthropological theory, including feminist anthropology, postmodernity, medical anthropology, and globalization. "

    The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale verbal and nonverbal clues. And so Ronson, armed with his new psychopath-spotting abilities, enters the corridors of power. He spends time with a death-squad leader institutionalized for mortgage fraud in Coxsackie, New York; a legendary CEO whose psychopathy has been speculated about in the press; and a patient in an asylum for the criminally insane who insists he's sane and certainly not a psychopath. Ronson not only solves the mystery of the hoax but also discovers, disturbingly, that sometimes the personalities at the helm of the madness industry are, with their drives and obsessions, as mad in their own way as those they study. And that relatively ordinary people are, more and more, defined by their maddest edges.

    Thrown into a profession of gallows humor and vivid characters (both living and very dead), Caitlin learned to navigate the secretive culture of those who care for the deceased.Smoke Gets in Your Eyes tells an unusual coming-of-age story full of bizarre encounters and unforgettable scenes. Caring for dead bodies of every color, shape, and affliction, Caitlin soon becomes an intrepid explorer in the world of the dead. She describes how she swept ashes from the machines (and sometimes onto her clothes) and reveals the strange history of cremation and undertaking, marveling at bizarre and wonderful funeral practices from different cultures.Her eye-opening, candid, and often hilarious story is like going on a journey with your bravest friend to the cemetery at midnight. She demystifies death, leading us behind the black curtain of her unique profession. And she answers questions you didn’t know you had: Can you catch a disease from a corpse? How many dead bodies can you fit in a Dodge van? What exactly does a flaming skull look like?Honest and heartfelt, self-deprecating and ironic, Caitlin's engaging style makes this otherwise taboo topic both approachable and engrossing. Now a licensed mortician with an alternative funeral practice, Caitlin argues that our fear of dying warps our culture and society, and she calls for better ways of dealing with death (and our dead).

    As Michael Curtis indicates in his introduction to this edition. Public Opinion qualifies as a classic by virtue of its systematic brilliance and literary grace. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads, " a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. The work is a showcase for Lippmann's vast erudition. He easily integrated the historical, psychological, and philosophical literature of his day, and in every instance showed how relevant intellectual formations were to the ordinary operations of everyday life. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists.

    In fact, they were merely experiencing the same feeling that many British people have felt every day for years.Fifty years ago, people in leafy North London and people in working-class Northern towns could vote for a Labour party that broadly encompassed all of their interests. Today their priorities are poles apart.In this groundbreaking and timely book, Goodhart shows us how people have come to be divided into two camps: the 'Anywheres', who have 'achieved' identities, derived from their careers and education, and 'Somewheres', who get their identity from a sense of place and from the people around them, and who feel a sense of loss due to mass immigration and rapid social change.In a world increasingly divided by Brexit and Trump, Goodhart shows how Anywheres must come to understand and respect Somewhere values to stand a fighting chance against the rise of populism.

    Detailing the lifestyles of each class, from the way they dress and where they live to their education and hobbies, Class is sure to entertain, enlighten, and occasionally enrage readers as they identify their own place in society and see how the other half lives.

    This book addresses a range of matters affecting Singaporeans in a personal way. It reflects her personality, profession, relationships, passions and perspective of life, Singapore and the world, and her loved ones. The chapters are grouped thematically and are capped by an epilogue of six articles which encapsulate the two events that had a major impact on the writer, and resonated deeply with Singaporeans: the passing of her parents.

    Who are these people, what motivates them, and why should you care?Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls “an intellectual Wild West.”The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.

    From Machiavelli's The Prince to Alfred Kinsey’s Sexual Behavior in the Human Male, from Karl Marx's Communist Manifesto to Margaret Mead’s Coming of Age in Samoa, these "influential" books have led to war, genocide, totalitarian oppression, the breakdown of the family, and disastrous social experiments. And yet the toxic ideas peddled in these books are more popular and pervasive than ever. In fact, they might influence your own thinking without your realizing it. Fortunately, Professor Benjamin Wiker is ready with an antidote, exposing the beguiling errors in each of these evil books. Witty, learned, and provocative, 10 Books That Screwed Up the World provides a quick education in the worst ideas in human history and explains how we can avoid them in the future.

    No understanding of Western civilization is possible without it. Inevitably, Left-wing academics want to introduce gender studies and race theory to the field—and punish those who refuse to conform. When one University of Chicago professor dared to publicly celebrate the Christian identity of the Middle Ages, she was branded a ‘violent fascist’ and ‘white supremacist’ by her colleagues. Now Medieval Studies scholars are tearing their own discipline apart with witch-hunts, name-calling, boycotts and intimidation. The damage done to academia could be incalculable. In this influential essay, originally published to widespread online acclaim, New York Times-bestselling author and award-winning journalist Milo Yiannopoulos explains why we should all care about the newest front in the cultural war, the academic battle for the Middle Ages.

    At his death last spring, Roueche left behind seven new narratives that have never been published in book form. This book collects these works along with one earlier classic--all relating true tales of strange illnesses, rare diseases, and the brilliant minds who race to understand and conquer them.

    From man's first act of counting to higher mathematics, from the smallest living creature to the dazzling reaches of outer space, Asimov is a master at "explaining complex material better than any other living person." (The New York Times) You'll learn: HOW to make a trillion seem small; WHY imaginary numbers are real; THE real size of the universe - in photons; WHY the zero isn't "good for nothing;" AND many other marvelous discoveries, in ASIMOV ON NUMBERS.

    Each sketch contains Questions and Projects to help you learn more about its topic and to see how its main ideas fit into the bigger picture of history. The 25 short stories are preceded by a 56-page bird's-eye overview of the entire panorama of mathematical history, a whirlwind tour of the most important people, events, and trends that shaped the mathematics we know today. Reading suggestions after each sketch provide starting points for readers who want to pursue a topic further."