Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    Each chapter takes up a pair of opposites, such as "New Traders try to prove they are right; Rich traders admit when they are wrong." Dozens of such pairs offer a psychological mirror to serious readers. -Alexander Elder www.elder.com Here is a work that puts the reader in the mind of a fledging trader who makes all the mistakes then learns from them. Told in an instructive and entertaining narrative, the author takes the reader through the trading concepts with a clarity and ease of understanding. A must read for beginning and intermediate level traders.-Dr. Chris Kacher, co-founder of www.SelfishInvesting.com and co-author of "How We Made 18,000% in the Stock Market"You have done a truly tremendous job with this book! A breezy read with essential trading advice. I think this book could become a trading classic! So many great rules are offered in this book, but I think my favorite might be Chapter 8's. It is SO true! Just printing out the title of each chapter and putting it on your desk would greatly benefit every trader I know. Steve, you've done a great job!-"Darrin Donnelly, DarvasTrader.com."Steve Burns has done a superb job with his new book "New Trader, Rich Trader"! This is a must read for all levels of traders. Golden nuggets include important concepts like "I always put capital preservation before capital appreciation." Steve tackles psychology, risk control, and what it takes to succeed in this business where so many fail. As Steve says "most new traders learn the hard way by losing money...," don't be one of them, do yourself a favor and buy this book, because not only is it a great investment, but the concepts in this book will save you plenty!-Bennett McDowell, Founder, TradersCoach.com(r) Author: "A Trader's Money Management System: How to Ensure Profit and Avoid the Risk of Ruin"Steve Burnsdescribes three of the most critical aspects of trading with a "dialogue-style' book between a novice trader and an experienced successful trader. Psychology - making sure your mindset is correct and in the game with a solid, realistic, and objective plan. Risk Management - the key to it all and ones ability to understand andmanage all aspects of risk control. Methodology - making sure you fit a trading plan to your own unique style while understanding what prior successful traders did as well. The teacher/student lessons discussedshould be of valueto all traders.-John Boik, author of "How Legendary Traders Made Millions" and "Monster Stocks"Steve has crafted an easy-to-read tutorial on avoiding the most common mistakes made by new traders. Save yourself years of heartache and buy this book and do your homework. New Trader, Rich Trader should be mandatory reading for the novice investor.-Kenneth Lee, author of "Trouncing the Dow&quo

    John s is known as a flourishing port city, a cultural gem, and popular tourist destination: a picturesque city of pubs and restaurants, music and colourful houses. But a thriving sex trade quietly exists beneath that polished conception, a trade few are aware of or even understand. In an engaging journalistic style, Kerri Cull respectfully reveals the people who make up the city s surprisingly diverse sex industry and, in the process, makes a compelling humanistic argument for understanding before judgment."

    It has never been easier to start a craft business. But how do you sell your art or craft products in the age of Amazon? How do you use the Internet to find and serve high-quality customers?In Craft Business Power the founders of Liberty Jane Clothing share their journey to build a profitable online craft business. They've sold over a million dollars of products online and they outline a 15 day plan for launching a profitable craft business that is easy to follow, filled with practical advice, and proven to work.If you want to start or expand a craft business buy Craft Business Power today!

    The key to achieving HYPERGROWTH is being customer-driven. So if you’re ready to start putting your customers first, keep reading... What You’ll Learn: A New Approach to Product Management and Developing SaaS Products People Love Today, there’s no excuse for not communicating with customers on a daily basis. Messaging has exploded, new generations are focused on 1:1 communication by default, and artificial intelligence is finally coming so we can deliver 1:1 at scale. So why would you build a product, or a company, without leaning into the advantages of that ecosystem? In his new book, HYPERGROWTH, serial entrepreneur and Drift co-founder/CEO David Cancel shares a modern approach for building products and structuring teams that makes customer communication a central priority. The book tells the story of how Cancel’s customer-driven approach started out as a test with a product team (Performable), transformed an entire organization (HubSpot), and sparked a new movement (Drift). What’s Inside: Practical Advice and Frameworks for Becoming Customer-Driven and Growing Your Business Responsive Development (RD): a new approach to building products that adds the customer back into the equation The Burndown Framework: a framework for implementing Responsive Development that’s faster and more flexible than Agile. The Three-Person Team: the customer-driven way to structure engineering teams. Each team consists of a tech lead who manages two other engineers. Getting Rid of Roadmaps: through building a culture of transparency and accountability and working closely with internal customers, you can release product updates more rapidly and iteratively. The Spotlight Framework: a framework for helping you focus on the right parts of customer feedback so you can take the appropriate next steps. The framework breaks feedback down into three main categories: user experience issues, product marketing issues, and positioning issues. Who This Book Is For: Entrepreneurs, Startup Founders, Product Managers, Product Teams, Marketing Teams … Entire Companies! Every part of your business can benefit from being customer-driven. With the rise of SaaS and the on-demand economy, customer expectations have changed. Customers expect their voices to be heard. They find value in being part of a community, and being part of that journey of creating the product. So stop running your business like we’re still living in the 2000s. It’s time to take a customer-driven approach. Here’s what people are saying about the book: “David Cancel is one of the best when it comes to building products that customers love. And now he’s sharing his wisdom and writing the book explaining how he does it. This is a must read for any entrepreneur or business owner.” -MARK ROBERGE Senior Lecturer, Harvard Business School, Former SVP of Sale and Services at HubSpot ”When it comes to building business software, there’s no one better than David Cancel, and I saw fi

    An essential book for readers of Peter Hart, Tim Cook and Nick Lloyd.The men of the 46th Canadian Infantry Battalion were some of the most effective shock troops of the Allied forces in the Great War. They drove back German forces wherever they met and refused ever to surrender. Such tactics struck fear in their enemies, yet, it came at a tremendous cost. Of the 5374 officers and men who passed through the unit, a total of 4917, or 91 per cent, were either killed or wounded.J.L. McWilliams and R. James Steel chart the history of this battalion from when it was formed on 7th November 1914 through all of its major battles, including the Somme, Vimy Ridge, Hill 70, Passchendaele, Amiens, the Hundred Days Offensive and breaking through the Hindenburg Line, to when it was finally disbanded at the end of the war. Rather than focus simply on the grand strategies of generals, McWilliams and Steel use numerous personal accounts, both written at the time and afterwards, to depict what life was like for the regular soldier of the 46th Battalion during these treacherous years spent in muddy trenches in France and Belgium.

    What if life were like a video game? How can we incorporate creative work and the desire to build something into our routine? What truly matters?

     The soldiers of the 77th Infantry Division saw some of the bloodiest action of the Second World War. Ours to Hold It High is brilliant history of the division’s actions through the course of World War Two as it island-hopped its way towards victory in the face of ferocious Japanese resistance. The story begins in America in 1942 when the division was re-activated and the units were formed and given training before they sailed west to fight. Part one of the book covers these initial two years and the various forms of rigorous training that the men went through to prepare them for the amphibious warfare that they would meet in the islands of the Pacific Ocean. Parts two, three, four, and five of the book provides brilliant insight into the combat history of the unit from Guam to Okinawa. The actions of each unit of the division are uncovered to give a thorough overview of the tumultuous and chaotic action that the men saw. This is account is not written by a historian sitting at a desk in the United States, instead it was written by the soldiers who were there on the frontlines. Max Myers, the unit historian, has compiled their accounts to form this fascinating book. The actions of the 77th have become famous throughout the globe, particularly with the assistance of films such as Hacksaw Ridge that have immortalized the division. Almost every member of the 77th contributed in one way or another to this history. The Commanding General and members of his staff, the commanders and staff members from the organizations, and many other individuals devoted some of their time to revision and correction of preliminary manuscripts. Ours to Hold It High was initially published in 1947 and Max Myers, the main editor, passed away in 2011.

    He is just good old “Mr average” but you'll find that he does have an extremely interesting story to tell.This is about Alfie Watson and his coming of age story of life on a feral sink estate in the heart of 1950's England. It's a story that began as a diary to pass to his grandchildren and became a beautifully written account of his tormented life. The reader will be taken back in time to a period of post war deprivation that would scar Alfie for life. A disciplinarian father and a depraved mother meant that chastisement was always a tactile experience. Abuse in this family, took on many guises, often with heart rending conclusions." via Itunes

     The award-winning author Mary Jordan writes literacy narratives and articles since the early 1980s. Literature is her great love and she easily and with joy writes. Her narratives have been published since the 1990s. In 1994 she won a literature competition and her narratives were published in ‘High Club Magazine’. The idea for the novel “Destiny of choice” was born suddenly, when in her home a young girl found a home, who had experienced the horror of child flesh trade. Her confession and need of protection woke up in the author the will to tell this pathetic story and thus to express her empathy in her own way to stand against the global problem of human trafficking with women and children. The book has been published and found wide response. With it the author gained popularity. Ionna is a young girl with a restless soul. As a result of the physical violence she experienced at home, she ran away from her parents. Life outside is freedom, but it is filled with dangers and surprises. Will this beautiful young girl survive unharmed after the countless underwater reefs of the criminal world? Will she find love? Will she grow up? Will be emerge victorious in the harsh struggle for survival? She probably will, as long as she unerringly follows the path of her lucky star. Mary Jordan goes further in her own fight with the flesh trade. She has decided to donate 50 per cent of the royalties to diverse organisations, whose aim is the liquidation of the human trafficking. As a further goal, in front of her remains the creation of a foundation for child protection-victims of abuse. For her, basic care for the society now and forever has to remain as the protection of the child, the small and vulnerable, but so important for the future of the human race.

    Wigs, a beautiful Golden Labrador who melts the hearts of everyone he meets, and breaks the hearts of the ones he leaves behind. As a puppy, he surprises all the vets by surviving a life-threatening disease, and goes on to enjoy a long, happy and healthy life. Several years later we meet Spike, then Jake - both Staffordshire Bull Terriers, but totally different in every way. Spike is the bruiser, while Jake is the social butterfly. This story is about how they came to live with us, their little quirks and the canine capers they got up to along the way. These two wonderful little guys filled our hearts, and our home, with joy and happiness, and completely changed our views about Staffies. Fully Staffed is a heartwarming story filled with tears of laughter and sadness, and sure to be enjoyed by dog lovers everywhere.

    There is no need for the latest gadgets or trips to “exotic” places. Amazing images can be captured everywhere, all the time, and with the simplest equipment. All you need is a camera, an interest in ordinary people doing everyday things, and—of course—this book. In Street Photography, acclaimed photographer Eric Kim shares everything you need to develop your own street photography skills: how to conquer your fear of shooting in public, tips on choosing your gear, and inspiring techniques to discover the beauty in the mundane. You’ll learn how to chase the all-important “decisive moment,” and even how to find your own style. As a bonus, you’ll get insights from renowned street photographers Ludmilla Morais, Blake Andrews, Thomas Leuthard, and Kramer O’Neill. Street photography is all about discovering the wonderful things most of us are too busy to notice. Let this book inspire you to hit the streets—and turn everyday moments into extraordinary photos! About the author Eric Kim is a street photographer whose blog and sold-out workshops have become today’s most popular resources for aspiring “streettogs.” Eric has exhibited at Gulf Photo Plus, the ThinkTank Gallery in Los Angeles, and Leica stores internationally, and has been featured in Popular Photographer, Black+White, VICE, pixelperfect.com, Salon.com, and on the BBC. He can be found at erickimphotography.com, as well as on Facebook, Twitter, Instagram, and YouTube. Eric lives in Berkeley, CA.

    Discover and master the fiery temperament shared by great leaders, entrepreneurs, artists and AD/HD-ers. Are you: - Impulsive? - Risk-taking? - Distractible? - Sensation-seeking? - Insightful or Intuitive? Do you: - Crave risk and excitement? - Have an addictive personality? - Rebel against authority? - Think differently? Then you are a DaVinci. Discover the secret genius that drives risk-takers, rebels, entrepreneurs, artists and ad/hd-ers to achieve greatness. Learn how to express this fire and harness it productively. About the Author Garret LoPorto, has been featured in The New York Times, Money Magazine, The Boston Globe and The London Financial Times. He is a successful entrepreneur, CEO, presenter at MIT, U.S. & International patent-pending inventor, and father of two children. He lives with his wife and children in Concord, Massachusetts.

    The letter was both a confession and an invitation for public scrutiny. “No matter where I was,” he recalls, “there was always a chance that someone had read my post and was waiting to catch me with a drink in my hand.” To help keep himself on the straight and narrow, Carr still has a counter at the top of his site, ticking off the number of days he’s gone without a drink.In this bracing (but zero-proof) tale of recovery, Carr delivers his own twelve steps to building a life without booze. His hard-earned advice, punctuated with anecdotes that are both cautionary and comic (a bender once took him to Iceland, where he drunkenly believed he’d get better Wi-Fi) is given with humility and goodwill. Along the way, Carr celebrates the simple yet overlooked pleasures of sobriety—weight loss, a renewed love life, the ability to buy a phone or laptop without promptly losing it in a bar. As he slowly discovers, a sober life actually CAN be fun. What’s more, he’ll remember it.

    He rose from poverty in the city's East End to amass a vast fortune from crime and, when he died in 2007, his empire stretched from Glasgow to the Canaries. When he was alive, few would talk openly about the man known as 'The Licensee'. But now his incredible, untold story can finally be revealed. Real stories about the time McGraw cheated The Godfather, risking his life to end a dynasty. How he was behind the UK's biggest coke heist and who paid the price. Who killed the six Doyles in the Ice Cream Wars. Why the BarL Team was never caught even with MI5 on their case. Armed jail breakouts - who arranged them, who grassed them. There are hit contracts, backstabbings, vendettas and scores to settle with everyone from The Godfather to The Devil, M Family, Specky Boyd and Paul Ferris. McGraw did all that and much more yet was never caught. Why? He was The Licensee. Licensed to Commit Crime.