The place is Nazi Germany. Lilly is not Jewish. She is a typical eight-year-old German girl who is too busy playing in the cemetery her pappa runs to worry about what is going on around her. That is until Hitler and his Nazis interrupt her life. Shadow of the Swastika is based on her life until the end of World War II. Even at a young age, Lilly is a hardheaded girl. She wants her freedom, but the tyranny and oppression of the Third Reich thwarts her desire to do and say as she pleases. Though Lilly grows up in a world of war, hunger, fear and death, she is a survivor and faces each day’s challenges with obstinance, humor, spunk and courage.

    She was an ordinary German schoolgirl from an average family thrust into the extraordinary circumstances of war. Her memoir vividly describes the price she, her family, and all the German people paid for Hitler's ambition. Relived through her memories, it is truly a story of childhood innocence lost, but also of survival through grit and courage. She endured air raids, bomb shelters, military training, capture, imprisonment, rape and harrowing escape. The author has created a razor-sharp, clear-eyed and tense narrative about her life during this frightening time, as well as the story of her early struggles as a German war bride settling into a new life in America. This is Dorchen, and she is a remarkable woman.

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's Brilliant Machines, Disney's theme park Magic Band, and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

    It became the ultimate nightmare. Being the first winner of the X Factor in 2004, Steve Brookstein should have had it all. Instead, he tells a story of a man sold down the river by his own record label as they championed the runner-up, G4, and forced him into an album of cover songs. This is the story of what really happened, from vicious personal attacks by Sharon Osborne and Louis Walsh to threats from Max Clifford about going public. A decade on, and Max Clifford is inside and severely discredited. So is Andy Coulson, an editor who ran many of the untrue stories about Steve. He has been dubbed a pub singer, a fake, a flop and bitter as the narrative that begun on the show became adopted by journalists who thought he was fair game, frequently reviewing gigs that they hadn't been to or inventing quotes he hadn't said, and always regulated by a toothless Press Complaints Commission. Ten years on, Steve is now able to lift the lid on the show itself and analyse for the first time exactly what Max Clifford said when he rang to say, 'Talk to the press and we'll bury you.'

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Those ex-slaves were in their declining years by the time of the Great Depression, but Elizabeth Sparks, Elige Davison, and others like them nonetheless provided a priceless record of life under the yoke: where slaves lived, how they were treated, what they ate, how they worked, how they adjusted to freedom. Here, Belinda Hurmence presents the interviews of 21 former Virginia slaves. This is a companion volume to Hurmence's popular collections of North Carolina and South Carolina slave narratives, My Folks Don't Want Me to Talk About Slaveryand Before Freedom, When I Just Can Remember.

     Those that have just set up their first blog and are now struggling with the next steps and where to go from here. It was written in response to feedback I received from my first book, which teaches the technical set up to complete beginners. I noticed patterns of what people were struggling with - often just even deciding what topic to focus on - and how blogging works in general. This book will take you by the hand and guide you through the next steps - the solid, basic techniques that every successful blogger started with. If you are looking for advanced techniques, this book will not be for you! - It is meant for Beginners. There is no magic pill to suddenly attract thousands of followers - although there are a few techniques that can speed things up and we will cover them. Another area that is often underestimated is learning the WRITING STYLE OF BLOGGING, including how to format your posts. This book goes into detail and provides resources for further training as that is obviously not something you will learn overnight. We will also look at the characteristics of Viral blog posts, but - once again - don't expect a magic pill! Blogging is hard work and becoming a good blogger - a good blog writer - takes training and time, even if you are already experienced in writing. People read blogs differently than books and unless you adjust to that, you will have a hard time attracting an audience - no matter how experienced a writer you are. Finally, we wil go over the basic monetization strategies that are available to bloggers. If you are new to blogging and are willing to put in the necessary work - and do so consistently - this book will give you a good basic start and take out much of the confusion new bloggers face. Of course, blogging also involves the powerful marketing techniques of SEO and Social Media and they are discussed in depth in part 3 and 4 of this series. I have personally found Kindle Publishing to be another great way to grow a blog following quickly - faster than any other technique actually - and so it is included as part 5 of this series. Once again - if you are looking for advanced techniques, this book will not be for you - it is specifically aimed at beginners who have just started their first blog. __________________________________________ STEP-BY-STEP: A Proven, Easy-to-Follow System for Taking your Blog form Zero to Successful You have started your blog, but don't know what to do next? You wonder how to attract readers and subscribers - and how to set up your blog for optimal conversion. You would also like to earn some money with your blog and promote your services and products. This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way…. Building a Foundation for Success This is what we'll cover: YOUR FREE GIFT - How to pick a Marketable Name for your Blog CHAPTER 1 - Finding a Blog Topic that People Actually Want to Read...

    'In the Red' is Alexis Hall's diary - full of fashion and frustration - as she battles to transform herself from a spending junkie to a scrupulous saver.

    The granddaughter of the Whitney museum founder, Gertrude Vanderbilt Whitney, her childhood played out in a sort of Wharton landscape as she was shielded from the woes of the world. But money itself is not the source of happiness. Glimpses into the elegance of a Vanderbilt ball thrown by her great-grandparents and the yearly production of traveling from her childhood home on Long Island to their summer home in Aiken, South Carolina, are measured against memoires of strict governesses with stricter rules in a childhood separate from her parents, despite being in the same house, and the ever-present pressure to measure up in her studies and lessons. As Flora steps back in time to trace the origins of her family’s fortune and where it stands today, she takes a discerning look at how wealth and excess shaped her life, for better and for worse.In this wonderfully evocative memoir, Flora Miller Biddle examines, critiques, and pays homage to the people and places of her childhood that shaped her life.

    “I smoked in my twenties. I preferred red wine to sparkling water. I ate too much milk chocolate. I liked limericks. I know all the wrong I’ve done. But also, more than any of that, I’ve always longed for children.” Yet there she was: successful, social, mostly happy, and not a mother. Knowing that her chances of becoming pregnant naturally were quickly fading, Finn decided to gamble: she—like some 85,000 other women in the U.S. each year—would attempt in vitro fertilization. Almost three years later, she’s still trying, and in the process has become an accidental pioneer (and, at times, a guinea pig) in the ever-evolving science of IVF.“The Baby Chase” is a primer for anyone contemplating or undergoing IVF. More than that, it’s a story of longing, hope—and hormones—that will appeal to all parents, present and future.Finn’s engaging and honest account sheds light on a subject that few people who undergo IFV are willing to talk about: what happens when the science doesn’t work. “Usually, it’s only the people who come out on the other side, beaming, with a baby on one hip, who speak up about IVF,” she writes. “We never hear from those IVF has failed - it’s too crushing to talk about. We don’t hear from men and women in the middle of treatment, either.... People like me.”