In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    From the author of the bestselling true-crime classic 'Fred & Rose', comes the astonishing inside story of the world's biggest cash robbery: the Tonbridge Securitas heist.

    

     In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers. Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.

    ‘Hollywood: Did You Know?’ is a collection of tidbits of information about the content or making of around 400 movies, ranging from the earliest days of the silent era to the present time. I have utilised anecdotes and comments from scores of biographies (authorised and unauthorised), as well as Internet sources, magazine articles, interviews and TV appearances. If, like me, you are fascinated by the world of movies, particularly the days of the studio system, I think you shall find more than enough items here to satisfy your curiosity. I am currently researching a second volume along similar lines. For elderly readers I should point out that there is a considerable amount of ‘bad language’ herein, simply because I quote actors and actresses verbatim. For many of them (even the so-called ‘greats’), peppering their reminiscences with expletives is commonplace. I make no apology for this, however, for I think it is important to present these individuals as they really were, minus the studio hype that tended to elevate them to the status of flawless gods and godesses. Very few lived up to their glowing reputations, I’m afraid. Having said that, I believe that the temptations ever present for these men and women who were suddenly faced with enormous wealth and universal adoration, would test the resolve of most of us, saints and all. And saints have always been few and far between in Tinsel Town. When I published my first book (Hollywood Warts ‘n’ All Volume 1) in 2005, I was accused of ‘muck-raking’, of tarnishing the reputations of deceased stars who could no longer defend themselves. I still get the occasional brickbat along those lines even today, but times have changed. Over the past 20 years or so, hundreds of books have been published about the ‘good old days’ of the studio system; not only stars’ biographies, but accounts from a diverse range of previously unheard from sources. Maids, bodyguards, chauffeurs, secretaries, bell-hops, agents, family members and acquaintances of the rich and famous etc, now put their memories into print, confirming much of what I have been writing about for almost a decade and a half. Of course, there are still those who rail against anyone who deigns to question the ‘snow-jobs’ churned out by studio publicity departments down the decades; the standard complaint being the usual one – the dead cannot defend themselves. Well, there have been more books written about Napoleon Bonaparte and Hitler than most anyone else, yet no-one complains of either man being unable to defend himself. So, again I make no apolgies for anything included in this publication, unless the reader comes across an unforseen error I may have accidentally overlooked, in which case I apologise unreservedly.

    Based on Don Lowry's True ColorsÒ model, you will discover tips for understanding, appreciating and relating to each style. Lighthearted anecdotes convey concepts in �real life� situations, offering immediately useful methods for resolving conflicts, opening lines of communication, and enhancing personal effectiveness. Convenient reference lists and a set of color character cards are included for easy determination of your True Colors spectrum. The end result is a celebration of the uniqueness in yourself and others.

    Should they follow cautionary guidelines to return to a major city or take a chance by continuing north through the back country?Thru-hiking from Georgia to Maine on any given year has its own enormous obstacles. What do you eat? Where do you sleep and can you reach your family? In 2020, during a worldwide shutdown these challenges became nearly impossible to overcome. See how rural trail town communities were affected by the pandemic and understand an untold perspective of pursuing your dreams at all costs.Avoiding law enforcement, entering into "closed" federal land and even overcoming death - all while attempting the impossible. With a wife and two daughters at home, the outside world against him and seemingly unreliable information, this epic tale follows Ryan Michael Beck's journey 2,193 miles in pursuit of a dream to thru-hike the entire Appalachian Trail against all odds.

    From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums—see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.

    Helping to bring these forgotten figures into the light, Andrew Gimson's illuminating accounts are accompanied by sketches from Guardian sartirical cartoonist, Martin Rowson, making this the perfect gift for all lovers of history and politics.

    He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!

    From the values Madoff was taught growing up in the working class town of Laurelton, Queens to his high-life on Wall Street and the super-rich enclaves of Palm Beach and the French Riviera, bestselling author Jerry Oppenheimer follows the disgraced money manager's trail as he works his way up the social and economic ladder, and eventually scams his trusting clients in a $50 billion Ponzi scheme.Through Oppenheimer's in-depth reporting, you'll discover new revelations in this startling case, and become familiar with the trusting victims-ranging from non-profit Jewish charities to the likes of seemingly sophisticated individuals such as actress Jane Fonda who would "like to shake Madoff until his teeth fall out," the scion of the Baskin-Robbins ice cream empire who lost a bundle and was forced to rent out rooms in his house, and New Jersey Senator Frank Lautenberg. There's even Madoff's own sister-in-law and talk show host Larry King, who apparently didn't ask the right questions when he invested. All lost their much-needed life savings, while others saw fortunes small and large evaporate in the greedy financial operations of one of history's all-time charlatans.Madoff With the MoneyDelves into the details of the illusive man that lost investors billions Weaves stories of Madoff's past with those of the present in an engaging and accessible style Explores how the financial scam that Madoff ran cost individuals and institutions billions of dollars Other titles by Oppenheimer: Toy Monster: The Big, Bad World of Mattel, and Just Desserts: Martha Stewart the Unauthorized BiographyWhile there may be other books on the Bernie Madoff debacle, none digs as deep or goes as far to uncover the truth behind the man, and his incredible scam.

    At first I tried to deny my condition (trying to treat a tumor with hot baths and ice packs). Eventually, I decided I would learn as much about my illness as possible while trying to keep my emotions on hold.What followed was an experience that finally forced me to deal with issues about my body that I had tried to ignore for decades. Along the way I dealt with a physician who gave me ridiculous advice and acquaintances who asked unbelievable questions. But I was also fortunate to be surrounded by people who supported me and doctors who helped me through the process.

    Based on a true story where the author incurs many failures in life but believes that failure comes to those who deserve something bigger. He continuously fails in many entrepreneurial ventures but his attitude towards great sayings keeps him going. Despite not having the best of qualifications, he defies the rule and the common notion that only qualified make it large. Common beliefs of the masses have been challenged at every point.The mention of the business ventures he undertakes while in college and the problems solved by his early philosophical knowledge. Despite being discouraged by the non-entrepreneurial environment, he dares to rise against the wind. He has done something worth writing and written something worth reading! "Awesome book. Very well written. I recommend this book to every teenager as it would surely transform their lives and it will help them to create opportunities for themselves. We need young entrepreneurs in India."- Verified Purchase on Amazon.in"Amazing book.. i have no words in praise of this book..everyone should read this.. must read for everyone..i assure you, this will change your life.." Verified Purchase on Amazon.inAbout The AuthorK Sraff is an entrepreneur. He has undertaken various profit, non-profit ventures, most of which have been mentioned in the book. He has highlighted on a philosophy that "When you help others, the universe conspires to help you...!" which also sets the core theme of the book. How an iPhone Made Me the Youngest Billionaairee has sold thousands of copies in India and abroad. Widely appreciated with over 200+ ratings in Goodreads, 100+ reviews on Amazon. The book speaks not just about dreams, change, but urges the readers to implement what they conceive!

    A guidebook for those who want to write well.

    We show up, do what we’re supposed to do, and a check for the same amount comes in every couple of weeks. We can feel safe, secure, and comfortable with that. We can budget for housing, transportation, and food. We might even get a few weeks of vacation each year and have enough left over to go somewhere nice. So what’s the problem? Average Isn’t Satisfying, and Repetition is Drudgery The problem is that average just isn’t satisfying. We can be thankful that we’re not homeless or completely impoverished all we want, but that still doesn’t scratch the itch we all have to live an extraordinary life—to spend more time doing what we love, less time doing what we don’t love, and have more financial wealth to support our adventures. On top of that, most jobs involve doing the same things over and over again. You don’t learn. One day blends into the next. You don’t grow. Your life lacks richness, diversity, and excitement. All put together this doesn’t make for a very inspiring way to live the one life you get. Quit, and Do Your Own Sh*t In Quit Your Job in 6 Months Book 3: Your First 10,000 Email Subscribers (How to Get Them, and How to Treat Them), author and internet entrepreneur Buck Flogging reveals his internet business secrets to help you build a business from zero to $100 per day or more in 6 months or less—all in your spare time using time-efficient tactics that work, with minimal startup costs. Book 3 is all about getting your first 10,000 email subscribers fast, treating them right, and getting the most out of them. Armed with a well-designed business that gets $5 revenue per subscriber or more as discussed in Book 2, even getting a modest 20 email subscribers per day (very easy to do), can result in enough income to start pursuing your internet business full-time—and waving a fond farewell to employment. If you want a shot at achieving real wealth and living the dream life of freedom to work anywhere in the world with an internet connection, the four book Quit Your Job in 6 Months series will teach you everything you need to know. All books are available in paperback, audiobook, and as an eBook for instant download on major book retailers everywhere. To get each book in the series for FREE, and to get insider information that can help show you the way, go to: www.quitn6.com.