The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of necessity and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an answer, but a set of tools which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

    Charley Harper (1922 2007), with his masterly use of simple geometric shapes, patterns, and vivid colors, distilled the essence of each bird, bug, otter, raccoon, or elephant he painted to its most important details. He called his style of painting "minimal realism. . . . Instead of trying to put everything in when I paint, I try to leave everything out. . . . I reduce the subject to the simplest possible visual terms without losing identity, thereby enhancing identity." Harper's approach to depicting the natural world is both sophisticated and fun. This edition of Beguiled by the Wild comprises all of Harper's serigraphs produced from 1968 to 2007. The original text by Roger Caras and Charley Harper is joined by a new commentary from the artist's son, Brett Harper.

    Chip Kidd is renowned and revered as a maverick graphic designer. Specifically, Kidd's book jacket designs for such major New York publishers as Alfred A. Knopf are among the most significant and innovative of our time. This richly illustrated book--the first critical selection of kid's design work--looks closely at this contemporary visual pioneer. Veronique Vienne presents a full and nuanced view of Kidd, discussing how he has developed celebrity status as a designer, design critic, lecturer, and editor. She also relates how Kidd is greatly influenced by popular culture, noting his vast collection of Batman memorabilia. Vienne concludes by examining Kidd's editorial involvement with books on cartoonists as well as his own first novel, The Cheese Monkeys, published in 2001 to critical acclaim. Chip Kidd reveals the fascinating life and career of a revolutionary graphic designer with a winning public persona, whose ambitions now also lean toward editing and writing. The book will appeal to anyone involved in design and popular culture as well as admirers of Kidd's extraordinary creative spirit.

    On Antiques Roadshow, experts tell people whether they have a "match" and are in possession of a valuable antique or simply have another run-of-the-mill object. Leigh and Leslie Keno, the twin-brother experts who appear on Antiques Roadshow, have now written a book chronicling their history of discovering rare antiques -- Hidden Treasures: Searching for Masterpieces of American Furniture.These brothers have literally spent a lifetime learning about antiques. By the time the boys were 12, they were already dealers and were more than a bit familiar with the world of flea markets, tag sales, and antique shops. Having been raised in a home where they learned that the intrinsic value of an antique lies in its rarity and beauty, the brothers took that knowledge and built a life around what quickly became an obsession.In Hidden Treasures the Kenos' passion is not explained in a dry, academic lecture; instead, they detail some of the most exciting antiques hunts they've had. Although they are both obviously experts, there are still pieces that experts can question or pass over because years of refinishing and reupholstering have disguised the original design. Sometimes even experts can feel like they're on the other side of the table at Antiques Roadshow. In Hidden Treasures the Kenos face some trials, but their skill and determination always leads them to success.The brothers, who alternate writing chapters, don't simply want to tell readers about the fun they have -- they want the readers to understand antiques. Hidden Treasures is filled with photographs of the rare and beautiful pieces discussed in the text. Many of the pieces are shown in a series of photographs to explain exactly why those pieces are works of such incredible craftsmanship.Reading Hidden Treasures will not turn someone into the experts that Leigh and Leslie are. But it does allow for a much greater understanding of the antiques world that they love. They teach readers to appreciate the beauty that can transform an everyday object into a work of art, and in doing so, they teach readers to keep their eyes open to the beauty that people miss every day.

    Why on earth has the entirely land-loving Eastern mole been named "Scalopus Aquaticus" or the Oxford ragwort been called "Senecio Squalidus" (translation: "dirty old man")? What were naturalists thinking when they called a beetle "Agra Katewinsletae," a genus of fish "Batman," and a trilobite "Han Solo"? Why is zoology replete with names such as "Chloris Chloris Chloris" (the greenfinch) and "Gorilla Gorilla Gorilla" (a species of, well, gorilla)? The Naming of the Shrew will unveil these mysteries, exploring the history, celebrating their poetic nature, and revealing how naturalists sometimes get things so terribly wrong. With wonderfully witty style and captivating narrative, this book will make you see Latin names in a whole new light.

    Featuring two of Chomsky's most popular and enduring books in one omnibus volume, On Language contains some of the noted linguist and political critic's most informal and accessible work to date, making it an ideal introduction to his thought.In Part I, Language and Responsibility (1979), Chomsky presents a fascinating self-portrait of his political, moral, and linguistic thinking through a series of interviews with Mitsou Ronat, the noted French linguist. In Part II, Reflections on Language (1975), Chomsky explores the more general implications of the study of language and offers incisive analyses of the controversies among psychologists, philosophers, and linguists over fundamental questions of language.

    Designers of digital technology products no longer regard their job as designing a physical object--beautiful or utilitarian--but as designing our interactions with it. In Designing Interactions, award-winning designer Bill Moggridge introduces us to forty influential designers who have shaped our interaction with technology. Moggridge, designer of the first laptop computer (the GRiD Compass, 1981) and a founder of the design firm IDEO, tells us these stories from an industry insider's viewpoint, tracing the evolution of ideas from inspiration to outcome. The innovators he interviews--including Will Wright, creator of The Sims, Larry Page and Sergey Brin, the founders of Google, and Doug Engelbart, Bill Atkinson, and others involved in the invention and development of the mouse and the desktop--have been instrumental in making a difference in the design of interactions. Their stories chart the history of entrepreneurial design development for technology.Moggridge and his interviewees discuss such questions as why a personal computer has a window in a desktop, what made Palm's handheld organizers so successful, what turns a game into a hobby, why Google is the search engine of choice, and why 30 million people in Japan choose the i-mode service for their cell phones. And Moggridge tells the story of his own design process and explains the focus on people and prototypes that has been successful at IDEO--how the needs and desires of people can inspire innovative designs and how prototyping methods are evolving for the design of digital technology.Designing Interactions is illustrated with more than 700 images, with color throughout. Accompanying the book is a DVD that contains segments from all the interviews intercut with examples of the interactions under discussion.Interviews with: Bill Atkinson - Durrell Bishop - Brendan Boyle - Dennis Boyle - Paul Bradley - Duane Bray - Sergey Brin - Stu Card - Gillian Crampton Smith - Chris Downs- Tony Dunne - John Ellenby - Doug Englebart - Jane Fulton Suri - Bill Gaver - Bing Gordon - Rob Haitani - Jeff Hawkins - Matt Hunter - Hiroshi Ishii - Bert Keely - David Kelley - Rikako Kojima - Brenda Laurel - David Liddle - Lavrans L?vlie - John Maeda - Paul Mercer - Tim Mott - Joy Mountford - Takeshi Natsuno - Larry Page - Mark Podlaseck - Fiona Raby - Cordell Ratzlaff - Ben Reason - Jun Rekimoto - Steve Rogers - Fran Samalionis - Larry Tesler - Bill Verplank - Terry Winograd - Will Wright

    A hefty compilation of essays (both pictorial and prose), notes, concept sketches and interviews by (and with) Hayao Miyazaki. Arguably the most respected animation director in the world, Miyazaki is the genius behind "Howl's Moving Castle," Princess Mononoke" and the Academy Award-winning film, "Spirited Away."

    Dissecting everything from tractors and pigs to fences, hay bales, crop rotation patterns, and farm tools, Rothman gives a richly entertaining tour of the quirky details of country life. From the shapes of squash varieties to the parts of a goat; from how a barn is constructed to what makes up a beehive, every corner of the barnyard is uncovered and celebrated. A perfect gift for gardeners, locavores, homesteaders, and country-living enthusiasts alike.

    The poster has now become a postcard and e-mail blast, leaving many to long for the lost age when posters were not only major promotional vehicles, but also artwork worthy of framing.Some of the world's best designers just could not stand idle while the poster fell by the wayside. They turned to the poster for personal expression and as an outlet from more restrictive mediums.This book showcases their breathtaking artwork, which has proven that the poster can still serve as a worthy communications tool. In doing so, they've brought the poster back to prominence. In this book, the author has compiled the world's finest new work at the height of this rebirth. There is currently no book on the market that can claim it features a "definitive" poster collection.

    Featuring hundreds of photos of his impressive art and behind-the-scenes details about how these creations came to be, The Art of the Brick is an inside look at how Sawaya transformed a toy into an art form.Follow one man's unique obsession and see the amazing places it has taken him.

    With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.

    Like the music on the discs, they address such issues as love, life, death, fashion, and rebellion. For music fans the covers are the expression of a period, of a particular time in their lives. Many are works of art and have become as famous as the music they stand for such as Andy Warhol's covers, for example, including the banana he designed for The Velvet Underground. This special edition of Record Covers presents a selection of the best 60s to 90s rock album covers from music archivist, disc jockey, journalist, and ex-record publicity executive Michael Ochs's enormous private collection. Both a trip down memory lane and a study in the evolution of cover art, this is a sweeping look at an under-appreciated art form.This edition is in English, French and German.

    Magee does a great job of balancing the various aspects of the history of philosophy that may be of interest to different readers. Each philosopher is covered in a section of a few pages outlining the thinker's major ideas, but also containing sidebars with famous quotes, major works, related topics and historical notes. The book is organized chronologically and philosophers are grouped into intellectual movements, introduced and expanded by insets. This format allows the book to be used as a point reference on a single thinker or school of thought, but also reads well from cover to cover as the "story of thought". If you are looking for a good introduction to philosophy, it would be hard to find a more complete, accessible, and universally appealing resource.

    Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!• Explains sophisticated concepts insimple words and pictures • A perfect desk reference for every kind of publishing medium • Vast audience, with equal appeal to designers, writers, publishers, teachers, and students