It's tempting to focus on pursuing money and fame, rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life, rather than being a source of joy.Rao, host of the podcast The Unmistakable Creative, argues that we should counter this thinking by intentionally creating art for ourselves alone--an audience of one. In this book he shares the fascinating true stories of creatives who took this path, along with actionable tips and the research of creativity experts. You'll learn, for example:- How Oprah's intentional focus on her own work rather than the opinions of everyone else catapulted her into one of the most popular talk shows of all time.- How being process-driven can not only help you produce more work, but can make you happier outside of your creative time.- How to put together a creative team of rivals whose feedback can help you hone your craft and filter out useless feedback.By playing to an audience of one, we can find more happiness, increased productivity, and a greater sense of community.

    Now, acclaimed biographer David Michaelis gives us the first full-length biography of Schulz: at once a creation story, a portrait of a hidden American genius, and a chronicle contrasting the private man with the central role he played in shaping the national imagination. The son of a barber, Schulz was born in Minnesota to modest, working class roots. In 1943, just three days after his mother′s tragic death from cancer, Schulz, a private in the army, shipped out for boot camp and the war in Europe. The sense of shock and separation never left him. And these early experiences would shape his entire life.With Peanuts, Schulz embedded adult ideas in a world of small children to remind the reader that character flaws and childhood wounds are with us always. It was the central truth of his own life, that as the adults we′ve become and as the children we always will be, we can free ourselves, if only we can see the humour in the predicaments of funny-looking kids. Schulz′s Peanuts profoundly influenced the country in the second half of the 20th century. But the strip was anchored in the collective experience and hardships of Schulz′s generation-the generation that survived the Great Depression and liberated Europe and the Pacific and came home to build the post-war world.

    This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

    It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

    And now there’s a sure-fire way to solve their problems and test solutions: the sprint.While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a “design sprint”—a five-day process to help companies answer crucial questions. His ‘sprints’ were used on everything from Google Search to Chrome to Google X. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who worked on products like YouTube and Gmail. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

    Enhanced with gorgeous photography, this book covers subjects such as growing-medium options, rooftop gardening, cost-effective gardening solutions, planting tips, watering strategies (automatic water drip systems and hand watering), and more. The process of creating and building raised beds is a cinch, too, thanks to the extensive gallery of design ideas and step-by-step projects. This gardening strategy is taking serious root. Why? Several reasons:Raised beds allow gardeners to practice space efficiency as well as accessibility (the beds can be customized to be any height).Raised beds permit gardeners to use their own soil, and they can be designed with wheels for easy portability if partial sunlight is a problem.Water conservation is easier for gardeners who use raised beds.Pest control is assisted because most garden pests can’t make the leap up into the raised bed. For yards that struggle with drainage, raised bed gardening offers a no-brainer solution. Raised beds simply create a more interesting yard!Find out more about why everyone is joining the raised bed revolution, roll up your sleeves and join in!

    Fans of Wayne Dyer, Eckhart Tolle, Marianne Williamson, and The Secret will find useful, effective tips for breaking down the walls to a better life in The Big Leap.

    Who can speak for Everyman? Who will articulate his love for Xbox 360, for Mama Celeste's frozen pizza, for the cinematic oeuvre of Bruce Willis? Enter Broetry--a stunning debut from a dazzling new literary voice. "Broet Laureate" Brian McGackin goes where no poet has gone before--to Star Wars conventions, to frat parties, to video game tournaments, and beyond. With poems like "Ode to That Girl I Dated for, Like, a Month Sophomore Year" and "My Friends Who Don't Have Student Loans," we follow the Bro from his high school graduation and college experience through a "quarter-life crisis" and beyond.

    Ordinary art. Ordinary art means something like: all art not made by Mozart. After all, art is rarely made by Mozart-like people; essentially-statistically speaking-there aren't any people like that. Geniuses get made once-a-century or so, yet good art gets made all the time, so to equate the making of art with the workings of genius removes this intimately human activity to a strangely unreachable and unknowable place. For all practical purposes making art can be examined in great detail without ever getting entangled in the very remote problems of genius."--from the Introduction

    We can’t stop constantly checking it on our computer screens, but what is this doing to our minds? We are never really taught how to make sense of the torrent of news we face every day, writes Alain de Botton (author of the best-selling The Architecture of Happiness), but this has a huge impact on our sense of what matters and of how we should lead our lives. In his dazzling new book, de Botton takes twenty-five archetypal news stories—including an airplane crash, a murder, a celebrity interview and a political scandal—and submits them to unusually intense analysis with a view to helping us navigate our news-soaked age. He raises such questions as Why are disaster stories often so uplifting? What makes the love lives of celebrities so interesting? Why do we enjoy watching politicians being brought down? Why are upheavals in far-off lands often so boring? In The News: A User’s Manual, de Botton has written the ultimate guide for our frenzied era, certain to bring calm, understanding and a measure of sanity to our daily (perhaps even hourly) interactions with the news machine.(With black-and-white illustrations throughout.)

    Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the panels, through the lines, and within the hidden symbols of a powerful but misunderstood art form.

    It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South. Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

    Endorsed by the National Institute for the Clinical Application of Behavioral Medicine, mindfulness is a simple way to gently help you become more present with the challenges you face and navigate difficulties with more clarity and courage.The guidance presented in Real-World Mindfulness for Beginners has been praised by today’s leading voices on mindfulness. Particularly helpful to those who are new to mindfulness, Real-World Mindfulness for Beginners offers knowledge that is easy to understand and techniques that can be applied immediately. Each chapter offers mindfulness practices that are specific to common challenges such as dealing with anxiety and stress, managing anger and hurt, and coping with grief and loss. In Real-World Mindfulness for Beginners, you’ll find: Mindfulness practices that are most applicable to your current need Easy mindfulness practices that take only minutes or even seconds Tips that modify mindfulness practices to inspire new experiences Through the practices in Real-World Mindfulness for Beginners you’ll unearth the quiet strength within to handle life’s curve balls as they come, wherever you may be.

      Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale.   The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.

    Get rid of fear and doubts and say hello to your version of uncommon success!Based on thousands of interviews from John Lee Dumas’ highly acclaimed podcast, Entrepreneurs on Fire, this revolutionary step-by-step roadmap provides a proven path for entrepreneurs like you to achieve the financial freedom and lifestyle fulfillment you are capable of. Let The Common Path to Uncommon Success show you how.The Common Path to Uncommon Success will:Reveal the critical steps successful entrepreneurs take to achieve uncommon success.Dispel the doubts and fear you’re currently facing while providing a clear path to financial freedom and fulfillment.Ensure you avoid the pitfalls that have tripped up countless entrepreneurs.Provide a “Well of Knowledge” section for you to tap into anytime you're in need of inspiration or motivation!JLD’s 17-step guide will help you accomplish your #1 goal in life by showing you how to properly focus on your vision of success until it becomes your reality.Hard work and persistence are only two of the ingredients. This book is the third.