Punishments. Prices. The Nobel Prize. Candy Crush. Incentives take more forms than you might expect and they can be hard to spot, but they shape our lives in ways that we rarely examine.Some incentives are obvious, like for example, publicly committing to doing something you dislike in order to motivate you to do something difficult, like lose weight. But, many of the most powerful incentives are accidental, and invisible even to those who designed them. Some are tame – and some are most definitely not. Whether it’s bounties for criminals or Instagrammable meals, training your dog or saving the planet, incentives regularly backfire, go missing, mutate and evolve. Without oversight, their unintended consequences can have very global effects. In Incentivology, economist Jason Murphy uncovers the huge incentive systems we take for granted and turns them inside out. In lively, entertaining prose he explores the mechanisms behind many tremendous successes and spectacular failures in our history, culture and everyday lives, and shows us how to use (or lose) incentives in our world at large.

    And what she has discovered is groundbreaking. Not only do diets not work; they often result in weight gain. Americans are losing the battle of the bulge because our bodies and brains are not hardwired to resist food—the very idea of it works against our biological imperative to survive.In Secrets From the Eating Lab, Mann challenges assumptions—including those that make up the very foundation of the weight loss industry—about how diets work and why they fail. The result of more than two decades of research, it offers cutting-edge science and exciting new insights into the American obesity epidemic and our relationship with eating and food.Secrets From the Eating Lab also gives readers the practical tools they need to actually lose weight and get healthy. Mann argues that the idea of willpower is a myth—we shouldn’t waste time and money trying to combat our natural tendencies. Instead, she offers 12 simple, effective strategies that take advantage of human nature instead of fighting it—from changing the size of your plates to socializing with people with healthy habits, removing “healthy” labels that send negative messages to redefining comfort food.

    If you didn't care how your life looked on Instagram, or worry about what total strangers thought of you. Imagine if you could let go of the guilt, and stop beating yourself up for tiny mistakes. What if, in every decision you faced, you took the bolder path?Too many of us feel crushed under the weight of our own expectations. We run ourselves ragged trying to please everyone, all the time. We lose sleep ruminating about whether we may have offended someone, pass up opportunities that take us out of our comfort zones, and avoid rejection at all costs.There's a reason we act this way, Reshma says. As girls, we were taught to play it safe. Well-meaning parents and teachers praised us for being quiet and polite, urged us to be careful so we didn't get hurt, and steered us to activities at which we could shine.The problem is that perfect girls grow up to be women who are afraid to fail. It's time to stop letting our fears drown out our dreams and narrow our world, along with our chance at happiness.By choosing bravery over perfection, we can find the power to claim our voice, to leave behind what makes us unhappy, and go for the things we genuinely, passionately want. Perfection may set us on a path that feels safe, but bravery leads us to the one we're authentically meant to follow.In Brave, Not Perfect, Reshma shares powerful insights and practices to help us override our perfect girl training and make bravery a lifelong habit. By being brave, not perfect, we can all become the authors of our biggest, boldest, and most joyful life.

    Frances E. Jensen, a mother, teacher, researcher, and internationally known expert in neurology, introduces us to the mystery and magic of the teen brain. One of the first books to focus exclusively on the neurological development of adolescents, The Teenage Brain presents new findings, dispels widespread myths, and provides practical suggestions for negotiating this difficult and dynamic life stage for both adults and adolescents.Interweaving easy-to-follow scientific data with anecdotes drawn from her experiences as a parent, clinician, and public speaker, Dr. Jensen explores adolescent brain functioning and development, including learning and memory, and investigates the impact of influences such as drugs, multitasking, sleep, and stress. The Teenage Brain reveals how: Adolescents may not be as resilient to the effects of drugs as we previously thought. Occasional use of marijuana has been shown to cause lingering memory problems, and long-term use can affect later adulthood I.Q. Multi-tasking causes divided attention and can reduce learning ability. Emotionally stressful situations in adolescence can have permanent effects on mental health, and may lead to higher risk for certain neuropsychiatric disorders such as depression.Rigorous yet accessible, warm yet direct, The Teenage Brain sheds new light on young adults, and provides practical suggestions for how parents, schools, and even the legal system can better help them during this crucial period.

    Consider this Journal your workbook. Write your thoughts in real time as you read and measure your real world progress after the reading is done. Best Seller Journals provides a keepsake of your journey of self-efficiency.

    Freud - the Key Ideas condenses everything you need to know into one book. With clear explanations and examples drawn from Freud's own cases you will soon have a solid understanding of the main concepts, from psychosexual development to dream analysis.You will learn about Freud's upbringing and the development of his thinking. Discover his early work and influences, from his medical training to his interest in hysteria and hypnosis and the germination of his first ideas about the unconscious and psychoanalysis. Explore all the fundamental aspects of his thinking, his interpretation of dreams, his theories on sexuality, the nature of identity and his views on society.Freud - the Key Ideas explains each aspect of the man and his work in a straightforward and jargon-free way, making often complex theories easy to get to grips with.

    Claire Bessant begins by explaining how cats function as cats, describing their likes, their dislikes, and their instinctive behavior. Armed with this knowledge, cat owners facing behavior problems can determine why a problem exists and decide how to solve it. A most fascinating topic that Claire Bessant explores in detail is her method of entering a cat's world through its senses--sight, touch, hearing, smell, taste, and that indefinable feline sixth sense. Readers will also find information on cat vocal and body language, feline traits determined by genetics, ways of measuring feline intelligence, training techniques, and much more. The book's final 50-page chapter is an A-to-Z compendium of cat behavior problems and their solutions. This must-read volume for cat lovers includes an eight-page insert of beautiful full-color photos.

    Statistics show that aggression is not only the most serious problem in dogs but also the top reason for owners to seek out professional help for their pets. Left unchecked, an aggressive dog can become a dangerous dog, and this informative volume comes to the aid of many heartbroken owners who feel that they have tried everything to correct their dogs’ unpredictable and inappropriate behavior. Author and certified dog trainer Annie Phenix shares her belief that many reactive dogs can be rehabilitated with the right training, and she offers her expertise in positive, force-free training methods to desperate owners who have resorted to extreme measures to keep their dogs away from other people and animals.Inside The Midnight Dog Walkers:Stories and practical examples from the author based on aggressive dogs she’s trained and ownedBehavioral warning signs that owners should recognizeDefinitions of different types of aggression and why they occurTips on how to handle a potentially aggressive or aggressive dogThe author’s force-free training philosophy and how she applies it with her clients to effect positive changesPopular myths and misconceptions about training these "grumpy growlers"

    On the way, he goes down the halls of the Elysée Palace with Nicolas Sarkozy, up in a helicopter above Barbra Streisand's house on the California coast, and into the world of the original Mad Men.Through fascinating characters and brilliantly told stories, Wallman introduces the innovators whose lifestyles provide clues to how we will all be living tomorrow, and he makes some of the world's most counterintuitive, radical, and worldchanging ideas feel inspiring – and possible for us all.

    This book offers a collection of practical reflections, prayers and meditations which unifies the worlds of science and religion, weaving profound spiritual lessons.

    If you're still stuck and trying to figure it out, Practical Law of Attraction will give you the answers you've been looking for!"Dr. Joe Vitale - Star of The Secret, #1 Best Selling Author of "The Attractor Factor""Practical" is right! I wish I'd had this book when I started my journey over 20 years ago. Victoria takes this very misunderstood subject and truly does make it accessible to even the most skeptical thinker. This book is an outstanding way to introduce new people to the Law of Attraction, and a great refresher for long-time students who could benefit from a refresher."Bob Doyle - Featured Expert in "The Secret"Victoria Gallagher's book eases the burden of one ever having to wonder whether the genie has gotten the message or not. All the power to manifest is within you.Manifesting, which goes beyond simple positive thinking, is a collaboration between all three levels of mind; Conscious, Subconscious, and Superconscious. It's impersonal and happens; whether positive or negative, when these eight conditions are in alignment.Desire or FearThoughtsImaginationBelief/ExpectancyFeelings/VibrationCreative AttractionInspired ActionManifestationEach condition plays an important role in manifesting. They do not always happen in a specific order.When the conditions are in alignment, manifestation occurs simultaneously.The book demystifies the concepts of manifesting and attracting. It helps you understand in no uncertain terms, the practical personal development work which is a requirement to attract success.Included are dozens of downloadable worksheets, meditative scripts, mental techniques and strategies to develop yourself into a person who has the kind of manifesting power that can help you create the life of your dreams.Victoria book eases the burden of having to wonder whether the genie has gotten the message or not. There is no genie, granting wishes. The power to manifest is within you and requires a level of belief, which can only come as a result of releasing deeply embedded negative subconscious programs and having the motivation to take action on your dreams and goals.This book is for anyone who has a dream or simply wishes to change their life for the better. Shift out of the old ways which haven't worked and implement new strategies to finally make it work for you.

    Great relationships don’t just appear in our lives—they’re the culmination of a series of decisions, including whom to date, how to end it with the wrong person, and when to commit to the right one. But our brains often get in the way. We make poor decisions, which thwart us on our quest to find lasting love. Drawing from years of research, behavioral scientist turned dating coach Logan Ury reveals the hidden forces that cause those mistakes. But awareness on its own doesn’t lead to results. You have to actually change your behavior. Ury shows you how. This “simple-to-use guide” (Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone) focuses on a different decision in each chapter, incorporating insights from behavioral science, original research, and real-life stories. You’ll learn: -What’s holding you back in dating (and how to break the pattern) -What really matters in a long-term partner (and what really doesn’t) -How to overcome the perils of online dating (and make the apps work for you) -How to meet more people in real life (while doing activities you love) -How to make dates fun again (so they stop feeling like job interviews) -Why “the spark” is a myth (but you’ll find love anyway) This “data-driven” (Time), step-by-step guide to relationships, complete with hands-on exercises, is designed to transform your life. How to Not Die Alone will help you find, build, and keep the relationship of your dreams.

    Let's face it, comparing cats and dogs is like, well, like comparing apples and oranges. They are different, and they have different needs. A dog is a pack animal that needs a leader. By nature a dog expects to get rubbed and wrestled with. Dogs like to horse around. A cat does not. A cat is a solitary predator and needs its space. But what both cats and dogs do need is your love and attention. Just because a cat is, by nature, independent doesn't mean that he or she doesn't need your praise or physical affection. There are a lot of myths about cats -- like the one above -- that lead to their mistreatment. By learning more about what makes a cat a cat, you will be better able to give your feline the space, care, and love that he or she needs. And this sentiment couldn't be truer when it comes to training your cat. Hitting or yelling at your cat when he scratches his claws on your nice new couch just doesn't make sense. Your cat is only being a cat. He needs to scratch his nails so they can stay healthy and strong. Also, scratching helps a cat relieve stress and relax. Imagine being yelled at and hit for sprawling out on the couch with a magazine and a glass of nice red wine after a long day's work. You must align your training expectations with your cat's needs if you want to have a happy, well-trained cat. Johnson-Bennett advises you to "get on her level emotionally, physically, and mentally in order to map out an effective training plan." She outlines three basic methods for training: positive reinforcement (rewarding kitty for good behavior), remote control (spraying kitty with a water gun when she jumps on the kitchen counter), and redirection (getting kitty to scratch on a scratching post instead of your expensive couch). By using these training methods in the first place, you will get a head start in establishing good behavior, and in the process you and your cat will become closer.If you want to learn more about your cat and what you can do to strengthen and enjoy your relationship with each other, then Think Like a Cat should really be on your reading list. From years of experience as a vet technician and as an adoring cat owner, Johnson-Bennett knows her stuff. And she covers it all in this book -- from grooming, training, health, and nutrition to emergency care, games, and toys. So get ready to hear a lot more purring around the house!—Jen Forman

    In this, his first book, Steve shares his phenomenally successful mind-management programme that has been used to help elite athletes and senior managers alike to conquer their fears and operate with greater control, focus and confidence.

    To purchase the entire book, please order ISBN 0766127435.