We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

     It is about business process management (BPM) and Business Process Model and Notation (BPMN 2.0). Truth be told, there are several BPMN books on the market. Some of them are quite good, so why should you care about this one? This book distills the experience the authors accumulated while running Camunda, a consulting company that specializes in BPM. Camunda helped to define the BPMN specification, and during the past ten years, they have applied BPMN in over 1000 customer engagements. These were big businesses, small companies, and public institutions. Now you can benefit from this practical experience. Topics covered: The basics of modeling processes with Business Process Model and Notation (BPMN 2.0) Methods to apply BPMN successfully to real-world problems A practical approach for automating processes with BPMN 2.0 The alignment of business and IT as an attainable goal Advice on introducing BPMN across your company This book explains the notation, of course, but it also delves into the kinds of challenges that process designers face every day. It talks about pitfalls to avoid. It gives dos and don'ts. There are guidelines and best practices. In the 3rd edition we added introductions to the related BPM standards CMMN 1.1 for case management, handling unstructured processes DMN 1.1 for decision management, you might know as business rules management (BRM) This third edition in English is based on the successful fith German edition, which, according to amazon.de, it is the highest-ranked book on BPMN in German. The number of five-star ratings awarded by readers speaks volumes. Also available in Spanish. Note: The resolution of all images for the 3rd edition of the ebook has been increased to improve the digial reading experience.

    But recently, the industry has turned to dynamic languages for increased productivity and speed to market.Groovy is one of a new breed of dynamic languages that run on the Java platform. You can use these new languages on the JVM and intermix them with your existing Java code. You can leverage your Java investments while benefiting from advanced features including true Closures, Meta Programming, the ability to create internal DSLs, and a higher level of abstraction.If you're an experienced Java developer, Programming Groovy will help you learn the necessary fundamentals of programming in Groovy. You'll see how to use Groovy to do advanced programming including using Meta Programming, Builders, Unit Testing with Mock objects, processing XML, working with Databases and creating your own Domain-Specific Languages (DSLs).

    NOTE: this Alpha Edition is missing some chapters and may contain errors. See http://saasbook.info for details.

    It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    Getting Started with AWS provides an introduction to Amazon Web Services, examples of what you can do with AWS, basic information that you need to know to get started, and links to resources and documentation that will help you learn more no matter what your use case is.

    It is a book I recommend." --Scott Guthrie, Corporate Vice President, .NET Developer Platform, Microsoft Corporation "A must-read for a concise but thorough examination of the parallel programming features in the .NET Framework 4." --Stephen Toub, Parallel Computing Platform Program Manager, Microsoft "This wonderful book is a great reference for developers of all levels." -- Chris Burrows, C# Compiler Team, Microsoft When you have questions about how to use C# 4.0 or the .NET CLR, this highly acclaimed bestseller has precisely the answers you need. Uniquely organized around concepts and use cases, this fourth edition includes in-depth coverage of new C# topics such as parallel programming, code contracts, dynamic programming, security, and COM interoperability. You'll also find updated information on LINQ, including examples that work with both LINQ to SQL and Entity Framework. This book has all the essential details to keep you on track with C# 4.0. Get up to speed on C# language basics, including syntax, types, and variables Explore advanced topics such as unsafe code and preprocessor directives Learn C# 4.0 features such as dynamic binding, type parameter variance, and optional and named parameters Work with .NET 4's rich set of features for parallel programming, code contracts, and the code security model Learn .NET topics, including XML, collections, I/O and networking, memory management, reflection, attributes, security, and native interoperability

    

    We'll introduce you to various tips, tricks, patterns, code snippets, and techniques that we've picked up over the years.This book is great for:Beginners who have just finished the Django tutorial.Developers with intermediate knowledge of Django who want to improve their Django projects.

    But, although they use these patterns purposefully, they often use them informally and nearly unconsciously. This book organizes this substantial emerging "folklore" of system design -- with its rich language of system description -- and closes the gap between the useful abstractions (constructs and patterns) of system design and the current models, notations and tools. It identifies useful patterns clearly, gives examples, compares them, and evaluates their utility in various settings -- allowing readers to develop a repertoire of useful techniques that goes beyond the single-minded current fads. KEY TOPICS: Examines the ways in which architectural issues can impact software design; shows how to design new systems in principled ways using well-understood architectural paradigms; emphasizes informal descriptions, touching lightly on formal notations and specifications, and the tools that support them; explains how to understand and evaluate the design of existing software systems from an architectural perspective; and presents concrete examples of actual system architectures that can serve as models for new designs. MARKET: For professional software developers looking for new ideas about system organization.

    Even for people not working with the Unified Process, the book is still of great use. UML 2 and the Unified Process, Second Edition is a must-read for every UML 2 beginner and a helpful guide and reference for the experienced practitioner."--Roland Leibundgut, Technical Director, Zuehlke Engineering Ltd."This book is a good starting point for organizations and individuals who are adopting UP and need to understand how to provide visualization of the different aspects needed to satisfy it. "--Eric Naiburg, Market Manager, Desktop Products, IBM Rational SoftwareThis thoroughly revised edition provides an indispensable and practical guide to the complex process of object-oriented analysis and design using UML 2. It describes how the process of OO analysis and design fits into the software development lifecycle as defined by the Unified Process (UP). UML 2 and the Unified Process contains a wealth of practical, powerful, and useful techniques that you can apply immediately. As you progress through the text, you will learn OO analysis and design techniques, UML syntax and semantics, and the relevant aspects of the UP. The book provides you with an accurate and succinct summary of both UML and UP from the point of view of the OO analyst and designer.This book providesChapter roadmaps, detailed diagrams, and margin notes allowing you to focus on your needs Outline summaries for each chapter, making it ideal for revision, and a comprehensive index that can be used as a reference New to this edition:Completely revised and updated for UML 2 syntax Easy to understand explanations of the new UML 2 semantics More real-world examples A new section on the Object Constraint Language (OCL) Introductory material on the OMG's Model Driven Architecture (MDA) The accompanying website providesA complete example of a simple e-commerce system Open source tools for requirements engineering and use case modeling Industrial-strength UML course materials based on the book

    It describes how to index your data, including types you definitely need to know such as MS Word, PDF, HTML, and XML. It introduces you to searching, sorting, filtering, and highlighting search results.Lucene powers search in surprising placesWhat's Inside- How to integrate Lucene into your applications- Ready-to-use framework for rich document handling- Case studies including Nutch, TheServerSide, jGuru, etc.- Lucene ports to Perl, Python, C#/.Net, and C++- Sorting, filtering, term vectors, multiple, and remote index searching- The new SpanQuery family, extending query parser, hit collecting- Performance testing and tuning- Lucene add-ons (hit highlighting, synonym lookup, and others)

    Through example code, this guide demonstrates how CoffeeScript abstracts JavaScript, providing syntactical sugar and preventing many common errors. You’ll learn CoffeeScript’s syntax and idioms step by step, from basic variables and functions to complex comprehensions and classes.Written by Alex MacCaw, author of JavaScript Web Applications (O’Reilly), with contributions from CoffeeScript creator Jeremy Ashkenas, this book quickly teaches you best practices for using this language—not just on the client side, but for server-side applications as well. It’s time to take a ride with the little language that could.Discover how CoffeeScript’s syntax differs from JavaScriptLearn about features such as array comprehensions, destructuring assignments, and classesExplore CoffeeScript idioms and compare them to their JavaScript counterpartsCompile CoffeeScript files in static sites with the Cake build systemUse CommonJS modules to structure and deploy CoffeeScript client-side applicationsExamine JavaScript’s bad parts—including features CoffeeScript was able to fix

    Written for both experienced and new programmers alike, Learning Ruby is a just-get-in-and-drive book -- a hands-on tutorial that offers lots of Ruby programs and lets you know how and why they work, just enough to get you rolling down the road. Interest in Ruby stems from the popularity of Rails, the web development framework that's attracting new devotees and refugees from Java and PHP. But there are plenty of other uses for this versatile language. The best way to learn is to just try the code! You'll find examples on nearly every page of this book that you can imitate and hack. Briefly, this book:Outlines many of the most important features of Ruby Demonstrates how to use conditionals, and how to manipulate strings in Ruby. Includes a section on regular expressions Describes how to use operators, basic math, functions from the Math module, rational numbers, etc. Talks you through Ruby arrays, and demonstrates hashes in detail Explains how to process files with Ruby Discusses Ruby classes and modules (mixins) in detail, including a brief introduction to object-oriented programming (OOP) Introduces processing XML, the Tk toolkit, RubyGems, reflection, RDoc, embedded Ruby, metaprogramming, exception handling, and other topics Acquaints you with some of the essentials of Rails, and includes a short Rails tutorial. Each chapter concludes with a set of review questions, and appendices provide you with a glossary of terms related to Ruby programming, plus reference material from the book in one convenient location. If you want to take Ruby out for a drive, Learning Ruby holds the keys.

    That's the theme running through Handcrafted CSS: More Bulletproof Web Design, by bestselling author Dan Cederholm, with a chapter contributed by renowned Web designer and developer Ethan Marcotte. This book explores CSS3 that works in today's browsers, and you'll be convinced that now's the time to start experimenting with it.Whether you're a Web designer, project manager, or a graphic designer wanting to learn more about the fluidity that's required when designing for the Web, you'll discover the tools to create the most flexible, reliable, and bulletproof Web designs. And you'll finally be able to persuade your clients to adopt innovative and effective techniques that make everyone's life easier while improving the end user's experience. This book's seven chapters deconstruct various aspects of a case-study Web site for the Tugboat Coffee Company, focusing on aspects that make it bulletproof and demonstrate progressive enrichment techniques over more traditional labor-intensive methods.Subjects covered in this book include: building for unanticipated future use progressively enriching designs using CSS3 properties using RGBA color for transparency with an alpha channel modular float management crafting flexible frameworks fluid layouts using grid-based design principles craftsmanship details on typography, jQuery, and shifting backgrounds