Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies


Geoffrey B. West - 2017
    The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by issues of aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science, creating a new understanding of energy use and metabolism: West found that despite the riotous diversity in the sizes of mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. This speaks to everything from how long we can expect to live to how many hours of sleep we need. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism's body. West's work has been game-changing for biologists, but then he made the even bolder move of exploring his work's applicability to cities. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. For every doubling in a city's size, the city needs 15% less road, electrical wire, and gas stations to support the same population. More amazingly, for every doubling in size, cities produce 15% more patents and more wealth, as well as 15% more crime and disease. This broad pattern lays the groundwork for a new science of cities. Recently, West has applied his revolutionary work on cities and biological life to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune, however diverse and unrelated they are to each other.From the Hardcover edition.

Jung and the Lost Gospels: Insights into the Dead Sea Scrolls and the Nag Hammadi Library


Stephan A. Hoeller - 1989
    The Nag Hammadi Library consists of writings found by two peasants who unearthed clay jars in 1945 in upper Egypt. These did not appear in English for 32 years, because the right to publish was contended by scholars, politicians, and antique dealers. The Dead Sea Scrolls, discovered in clay jars in Palestine by a goat herder in 1947, weathered similar storms. The first team of analysts were mostly Christian clergy, who weren't anxious to share material that frightened church leaders. As Dr. Hoeller shows, they rightly feared the documents would reveal information that might detract from unique claims of Christianity. Indeed, the Dead Sea Scrolls and Nag Hammadi Library both contradict and complement accepted tenets of the Old and New Testaments.As to the connection with Jung, Dr. Hoeller states, "Jung knew that the one and only tradition associated with Christianity that regarded the human psyche as the container of the divine-human encounter was that of the Gnostics of the the first three centuries of our era. For this reason he called for a renewed appreciation of this ancient tradition, and particularly for a return to the Gnostic sense of God as an inner directing and transforming presence." Dr. Hoeller goes on in his preface, "His sympathetic insight into the myths, symbols, and metaphors of the Gnostics, whom by his own admission he regarded as long-lost friends, continues as the brightest beacon of our day..."Chapters include such topics as Saintly Rebels: The People of the Scrolls, The Dancing Savior: The Myth of the Gnostic Christ and The Secret Sayings of Jesus: The Gospel of Thomas. The book also includes a thorough notes section as well as an index.

Fads and Fallacies in the Name of Science


Martin Gardner - 1952
    Not just a collection of anecdotes but a fair, reasoned appraisal of eccentric theory, it is unique in recognizing the scientific, philosophic, and sociological-psychological implications of the wave of pseudoscientific theories which periodically besets the world.To this second revised edition of a work formerly titled In the Name of Science, Martin Gardner has added new, up-to-date material to an already impressive account of hundreds of systematized vagaries. Here you will find discussions of hollow-earth fanatics like Symmes; Velikovsky and wandering planets; Hörbiger, Bellamy, and the theory of multiple moons; Charles Fort and the Fortean Society; dowsing and the other strange methods for finding water, ores, and oil. Also covered are such topics as naturopathy, iridiagnosis, zone therapy, food fads; Wilhelm Reich and orgone sex energy; L. Ron Hubbard and Dianetics; A. Korzybski and General Semantics. A new examination of Bridey Murphy is included in this edition, along with a new section on bibliographic reference material.

DINESH COMPANION CHEMISTRY CLASS 12 VOL I OR II (2017-18)


S.K. Malhotra
    CRACKING EXAMS IS A CAKEWALK WITH THIS ALL WHICH IS HOT FAVOURITE AMONG STUDENTS AND TEACHERS OF ALL CROSS SECTIONS THIS BOOK

God and the Multiverse: Humanity's Expanding View of the Cosmos


Victor J. Stenger - 2014
    Victor Stenger reviews the key developments in the history of science that led to the current consensus view of astrophysicists, taking pains to explain essential concepts and discoveries in accessible terminology. The author shows that science’s emerging understanding of the multiverse—consisting of trillions upon trillions of galaxies—is fully explicable in naturalistic terms with no need for supernatural forces to explain its origin or ongoing existence. How can conceptions of God, traditional or otherwise, be squared with this new worldview? The author shows how long-held beliefs will need to undergo major revision or otherwise face eventual extinction.

The Secret Teachings of All Ages


Manly P. Hall - 1928
    Hall's legendary The Secret Teachings of All Ages is a codex to the ancient occult and esoteric traditions of the world. Students of hidden wisdom, ancient symbols, and arcane practices treasure Hall's magnum opus above all other works.While many thousands of copies have sold since its initial publication in 1928, The Secret Teachings of All Ages has previously been available only in oversized, expensive editions. For the first time, Hall's celebrated classic is now published in an affordable trade paperback volume. Literally hundreds of entries shine a rare light on some of the most fascinating and closely held aspects of myth, religion, and philosophy from throughout the centuries.More than one hundred line drawings and a sixteen-page color insert reproduce some of the finest illustrations of the original book, while reset and reformatted text makes this edition of The Secret Teachings of All Ages newly accessible to readers everywhere.

Esoteric Hollywood: Sex, Cults and Symbols in Film


Jay Dyer - 2016
    Esoteric Hollywood is a game-changer in an arena of tabloid-populated titles. After years of scholarly research, Jay Dyer has compiled his most read essays, combining philosophy, comparative religion, symbolism and geopolitics and their connections to film. Readers will watch movies with new eyes, able to decipher on their own, as the secret meanings of cinema are unveiled.

Redefining Reality: The Intellectual Implications of Modern Science


Steven Gimbel - 2015
    For example, the matter that comprises all stars, planets, and living things turns out to be just a fraction of what actually exists. Moreover, we think that we control our actions, but data analytics can predict, with astonishing accuracy, when we will wake up, what we will buy, and even whom we will marry.The quest to pin down what's real and what's illusory is both philosophical and scientific, a metaphysical search for ultimate reality that goes back to the ancient Greeks. For the last 400 years, this search has been increasingly guided by scientists, who create theories and test them in order to define and redefine reality. And we have developed the power to alter our own reality in major ways - to defeat diseases, compensate for disabilities, and augment our intellect with computers. Where is that trend going?Experience the thrill of this exciting quest in 36 wide-ranging lectures that touch on many aspects of the ceaseless search for reality. From the birth of the universe to brain science, discover that separating the real from the illusory is an exhilarating intellectual adventure.Scientists and philosophers are not alone in grappling, at an intellectual level, with reality. Some of the most accessible interpretations are by painters, novelists, filmmakers, and other artists whose works not only draw on the latest discoveries but also sometimes inspire them. Explore examples such as Alice in Wonderland, pointillism, cubism, surrealism, and reality TV.And since dealing with reality is an experience we all share, this course is designed for people of all backgrounds.

The Cosmic Serpent: DNA and the Origins of Knowledge


Jeremy Narby - 1998
    This adventure in science and imagination, which the Medical Tribune said might herald "a Copernican revolution for the life sciences," leads the reader through unexplored jungles and uncharted aspects of mind to the heart of knowledge.In a first-person narrative of scientific discovery that opens new perspectives on biology, anthropology, and the limits of rationalism, The Cosmic Serpent reveals how startlingly different the world around us appears when we open our minds to it.

This Is Your Brain on Music: The Science of a Human Obsession


Daniel J. Levitin - 2006
    Why does music evoke such powerful moods? The answers are at last be- coming clear, thanks to revolutionary neuroscience and the emerging field of evolutionary psychology. Both a cutting-edge study and a tribute to the beauty of music itself, This Is Your Brain on Music unravels a host of mysteries that affect everything from pop culture to our understanding of human nature, including: • Are our musical preferences shaped in utero? • Is there a cutoff point for acquiring new tastes in music? • What do PET scans and MRIs reveal about the brain’s response to music? • Is musical pleasure different from other kinds of pleasure?This Is Your Brain on Music explores cultures in which singing is considered an essential human function, patients who have a rare disorder that prevents them from making sense of music, and scientists studying why two people may not have the same definition of pitch. At every turn, this provocative work unlocks deep secrets about how nature and nurture forge a uniquely human obsession.

Bad Science


Ben Goldacre - 2008
    When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath, releasing her toxins into the water, turning it brown, he thought he'd try the same at home. 'Like some kind of Johnny Ball cum Witchfinder General', using his girlfriend's Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: 'before my very eyes, the world's first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend's immorality.' Dr Ben Goldacre is the author of the Bad Science column in the Guardian. His book is about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads.

Hidden Wisdom: A Guide to the Western Inner Traditions


Richard Smoley - 1999
    But for those who identify with Western culture, Western religious traditions have their own wisdom teachings that are more suitable to their needs and expectations. Many of those searching for alternative religions are not even aware that Western civilization has always had its own traditions, which are often hidden. In this fascinating introduction to non-mainstream Western spirituality, the coeditors of Gnosis magazine -- today's leading journal of mystical spirituality -- guide you through the teachings of Jung and Gurdjieff, the Kabbalah, neo-paganism, shamanism, alchemy, Sufism, and more. Explaining the history and practice of each tradition and describing its important figures, the authors present the ideas, strengths, and weaknesses of each tradition and offer a wealth of resources for those interested in pursuing these paths further.

Words and Rules: The Ingredients of Language


Steven Pinker - 1999
    In Words and Rules, Steven Pinker explains the mysteries of language by examining a single construction from a dozen viewpoints, proposing that the essence of language is a mental dictionary of memorized words, and a mental grammar of creative rules.

Eight Pillars of Greek Wisdom: What You Can Learn from Classical Myth and History


Stephen Bertman - 2003
    They lived life to the fullest, loved unashamedly, listened to their heart’s desires, and created one of the most advanced, culturally sophisticated societies ever known. Is all that now dead and buried? Or only for the professors to mull over?One classics scholar, Dr. Stephen Bertman, answers this resoundingly in The Eight Pillars of Greek Wisdom. He shows how to bring passion and excellence to the center of your daily life, as the ancient Greeks intended them to be. The lessons they learned—that life is brief and fragile and time is too precious to waste; that we do not know who we are until we discover who we can be; that we cannot undertake our voyage through life alone; that there will be obstacles along the way, but the greatest obstacle is within—led them to develop what Bertman describes as eight guiding principles of wisdom: Humanism The Pursuit of Excellence The Practice of Moderation Self-Knowledge Rationalism Restless Curiosity The Love of Freedom Individualism These eight pillars are explored in the book. Each is illuminated through vivid examples drawn from the rich heritage of classical history and mythology, including tales of gods and goddess, heroes and heroines, adventure and exploration, and self-discovery and personal triumph.

The Gnostic Gospels of Thomas, Mary & John


Anonymous - 1986
    These books that were left out of the New Testament shed light on the life and relationships of Jesus Christ and his friends and family, especially his mother Mary.