The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of necessity and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an answer, but a set of tools which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

    The Preface to Hegel's first major work, the Phenomenology of Spirit, lays the groundwork for all his other writing by explaining what is most innovative about Hegel's philosophy.This new translation combines readability with maximum precision, breaking Hegel's long sentences and simplifying their often complex structure. At the same time, it is more faithful to the original than any previous translation.The heart of the book is the detailed commentary, supported by an introductory essay. Together they offer a lucid and elegant explanation of the text and elucidate difficult issues in Hegel, making his claims and intentions intelligible to the beginner while offering interesting and original insights to the scholar and advanced student. The commentary often goes beyond the particular phrase in the text to provide systematic context and explain related topics in Hegel and his predecessors (including Kant, Spinoza, and Aristotle, as well as Fichte, Schelling, Holderlin, and others).The commentator refrains from playing down (as many interpreters do today) those aspects of Hegel's thought that are less acceptable in our time, and abstains from mixing his own philosophical preferences with his reading of Hegel's text. His approach is faithful to the historical Hegel while reconstructing Hegel's ideas within their own context."

    WHO WAS THOMAS PAINE?Thomas Paine is known as one of the Fathers of the American Revolution. His landmark work, ‘Common Sense’, is known as the major inspiration for the ‘Declaration of Independence’, and his ‘Crisis’ pamphlet series was a favourite of George Washington to read out loud to inspire his troops at Valley Forge.Paine’s work is passionate, radical, yet accessible; covering his strong beliefs in Independence, Personal Liberty, Politics, Religion and Government. Hugely successful and inspiring strong polarisation in their times, they are still must-reads today, still highly debated and revered.THE 'MUST-HAVE' COMPLETE COLLECTIONIn this irresistible collection you get a full set of this amazing work.YOU GET:*COMMON SENSE - the famous work that inspired the American colonists with a demand and call for freedom from British rule. Also notable, that when adjusted for the population size of 1776, ‘Common Sense’ has the largest sales and circulation of any book in American history.*THE AMERICAN CRISIS - a series of pamphlets published from 1776 to 1783 written to motivate the Troops during the revolution, to spur them to victory. The language is powerful and emotional, and reflects Paine's liberal philosophies. The first lines are the famous: “These are times that try men’s souls.”*THE RIGHTS OF MAN (PART I and PART II) – a radical set of books that argues that political revolution is required when a government does not safeguard its people.*THE AGE OF REASON (PART I and PART II) - a deistic work, about institutionalized religion, and Paine’s strong views concerning it.*LETTERS and MISCELLANEOUS WRITINGS – A FULL SET of Paine’s must-read letters and assorted short works from Paine, Including his famous ‘LETTER TO GEORGE WASHINGTON’ and his last work ‘AGRAGIAN JUSTICE’YOUR FREE BONUSESIn addition, you get Free Special Bonuses:*THOMAS PAINE, BIOGRAPHY – A fascinating 10 page biography, detailing Paine’s unbelievable, often sad, and often controversial life. *Works presented as far as possible in original publication date order so you can follow Paine’s growth as a writer and philosopher*Easy TABLE OF CONTENTS so you can easily jump to any book, chapter or letter in the collection.YOUR NEW WINDOW INTO THOMAS PAINEImagine the wonder of having this fantastic, enviable collection, that rivals many libraries, right at your fingertips. Imagine the pleasure of discovering more about Paine’s one of a kind works.DON’T MISS OUT!As you read this, you understand why you want this edition, because it is the best, most complete Thomas Paine collection you can get. You want the most complete collection so don’t deny yourself! And don't accept other collections that are lacking. And available on the Kindle, this big collection is yours for next to nothing.

    Seeking to address the various challenges of off-camera lighting, professional photographers and advanced amateurs alike will find a range of confidence-building instruction, beginning with basic how’s and why’s of lighting for creative effect, the types of equipment available and instruction about their proper use, clear definitions of various technical concepts such as managing shutter speed and controlling flash exposure, using ambient light as well as natural sunlight during a shoot, and incorporating off-camera flash into a portrait session. Concluding this lesson plan is a look at five different real-life photo sessions, each employing a different flash technique. Here, photographers get a deeper understanding of each concept put into practice, marrying the elements of lighting with the natural elements presented by the shoot.

    Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can “think.”Named for computer pioneer Alan Turing, the Tur­ing Test convenes a panel of judges who pose questions—ranging anywhere from celebrity gossip to moral conundrums—to hidden contestants in an attempt to discern which is human and which is a computer. The machine that most often fools the panel wins the Most Human Computer Award. But there is also a prize, bizarre and intriguing, for the Most Human Human.In 2008, the top AI program came short of passing the Turing Test by just one astonishing vote. In 2009, Brian Christian was chosen to participate, and he set out to make sure Homo sapiens would prevail.The author’s quest to be deemed more human than a com­puter opens a window onto our own nature. Interweaving modern phenomena like customer service “chatbots” and men using programmed dialogue to pick up women in bars with insights from fields as diverse as chess, psychiatry, and the law, Brian Christian examines the philosophical, bio­logical, and moral issues raised by the Turing Test.One central definition of human has been “a being that could reason.” If computers can reason, what does that mean for the special place we reserve for humanity?

    PRESENTED BY KNOWLEDGE PRODUCTS AND NARRATED BY CHARLTON HESTON. A 2-AUDIOTAPE CASSETTE AUDIOBOOK. APPROX. 3 HOURS TIME.

    American military doctrine is typically led by technology; a new class of weapon or vehicle is developed, which allows or encourages an adjustment in strategy. Military strategists Qiao Liang and Wang Xiangsui argue that this dynamic is a crucial weakness in the American military, and that this blind spot with regard to alternative forms warfare could be effectively exploited by enemies. "Unrestricted Warfare" concerns the many ways in which this might occur, and, in turn, suggests what the United States might do to defend itself.The traditional mentality that offensive action is limited to military action is no longer adequate given the range of contemporary threats and the rising costs-both in dollars and lives lost-of traditional warfare. Instead, Liang and Xiangsui suggest the significance of alternatives to direct military confrontation, including international policy, economic warfare, attacks on digital infrastructure and networks, and terrorism. Even a relatively insignificant state can incapacitate a far more powerful enemy by applying pressure to their economic and political systems. Exploring each of these considerations with remarkable insight and clarity, "Unrestricted Warfare" is an engaging evaluation of our geopolitical future.

    Rather than relying on abstract generalizations and theories, van Manen offers an alternative that taps the unique nature of each human situation.The book offers detailed methodological explications and practical examples of hermeneutic-phenomenological inquiry. It shows how to orient oneself to human experience in education and how to construct a textual question which evokes a fundamental sense of wonder, and it provides a broad and systematic set of approaches for gaining experiential material that forms the basis for textual reflections.Van Manen also discusses the part played by language in educational research, and the importance of pursuing human science research critically as a semiotic writing practice. He focuses on the methodological function of anecdotal narrative in human science research, and offers methods for structuring the research text in relation to the particular kinds of questions being studied. Finally, van Manen argues that the choice of research method is itself a pedagogic commitment and that it shows how one stands in life as an educator.

    Some are national odes about public affairs; some are pleasant poems of love and wine; some are moral letters; all have a rare perfection.

    His complete uncollected writings, under the title Dits et écrits, were published in French in 1994 and in a three volume series from The New Press that brought the most important of these works—courses, articles, and interviews, many of them translated into English for the first time—to American readers. Now, Paul Rabinow and Nikolas Rose have collected the best pieces from the three-volume set into a one-volume anthology.The Essential Foucault, which features a new and provocative introduction by Rabinow and Rose, is certain to become the standard text for all those interested in a comprehensive overview of Foucault’s thought.

    Simondon’s prolific intellectual curiosity led his philosophical and scientific reflections to traverse a variety of areas of research, including philosophy, psychology, the beginnings of cybernetics, and the foundations of religion. For Simondon, the human/machine distinction is perhaps not a simple dichotomy. There is much we can learn from our technical objects, and while it has been said that humans have an alienating rapport with technical objects, Simondon takes up the task of a true thinker who sees the potential for humanity to uncover life-affirming modes of technical objects whereby we can discover potentiality for novel, healthful, and dis-alienating rapports with them. For Simondon, by way of studying its genesis, one must grant to the technical object the same ontological status as that of the aesthetic object or even a living being. His work thus opens up exciting new entry points into studying the human’s rapport with its continually changing technical reality. This first complete English-language translation of Gilbert Simondon’s groundbreaking and influential work finally presents to Anglophone readers one of the pinnacle works of France’s most unique thinkers of technics.

    The pervasiveness of images of torture, horror, and war has all but demolished the twentieth-century hope that such imagery might shock us into a less alienated state, or aid in the creation of a just social order. What to do now? When to look, when to turn away?Genre-busting author Maggie Nelson brilliantly navigates this contemporary predicament, with an eye to the question of whether or not focusing on representations of cruelty makes us cruel. In a journey through high and low culture (Kafka to reality TV), the visual to the verbal (Paul McCarthy to Brian Evenson), and the apolitical to the political (Francis Bacon to Kara Walker), Nelson offers a model of how one might balance strong ethical convictions with an equally strong appreciation for work that tests the limits of taste, taboo, and permissibility.

    They all expected to die.Murray radioed out "Mayday" as he attempted to fly down through gale-force winds into the rough water, hoping the plane didn't break apart when it hit the sea.Only a handful of ships could pick up the distress call so far from land. The closest was a Swiss freighter 13 hours away. Dozens of other ships and planes from nine countries abruptly changed course or scrambled from Canada, Iceland, Ireland, Scotland, and Cornwall, all racing to the rescue--but they would take hours, or days, to arrive.From the cockpit, the blackness of the Atlantic grew ever closer. Could Murray do what no pilot had ever done--"land" a commercial airliner at night in a violent sea without everyone dying? And if he did, would rescuers find any survivors before they drowned or died from hypothermia in the icy water?The fate of Flying Tiger 923 riveted the world. Bulletins interrupted radio and TV programs. Headlines shouted off newspapers from London to LA. Frantic family members overwhelmed telephone switchboards. President Kennedy took a break from the brewing crises in Cuba and Mississippi to ask for hourly updates.Tiger in the Sea is a gripping tale of triumph, tragedy, unparalleled airmanship, and incredibly brave people from all walks of life. The author has pieced together the story--long hidden because of murky Cold War politics--through exhaustive research and reconstructed a true and inspiring tribute to the virtues of outside-the-box-thinking, teamwork, and hope.Learn more at TigerintheSea.com

    Yet, no records exist explaining how, why, or who built Egypt’s megalithic monuments and statues. The ancient Egyptians did, however, record that their civilization resided in the shadow of a kingdom of “gods” whose reign ended many thousands of years before their first dynasty. What was this Civilization X that antiquity’s most accomplished people revered as gods?The recent discovery of a large stone at one of Egypt’s oldest ruins presents physical evidence that clearly and distinctly shows the markings of a machining process far beyond the capabilities of the Ancient Egyptians. Likewise, experimental modeling of the Great Pyramid’s subterranean chambers and passageways gives scientific evidence to further support the theory that the civilization responsible for such magnificent monuments is much older than presently believed. Ancient Egypt 39,000 BCE examines this evidence from historical and technical points of view, explaining who these prehistoric people were, what happened to them, why they built their civilization out of granite, and why they built a series of pyramids along the west bank of the Nile River.

    She encourages readers to examine the ways in which works of art challenge how we experience not only the artist's feelings, but our own. Discussing performance art, painting, and photography, Doyle provides new perspectives on artists including Ron Athey, Aliza Shvarts, Thomas Eakins, James Luna, Carrie Mae Weems, and David Wojnarowicz. Confronting the challenge of writing about difficult works of art, she shows how these artists work with feelings as a means to question our assumptions about identity, intimacy, and expression. They deploy the complexity of emotion to measure the weight of history, and to deepen our sense of where and how politics happens in contemporary art. Doyle explores ideologies of emotion and how emotion circulates in and around art. Throughout, she gives readers welcoming points of entry into artworks that they may at first find off-putting or confrontational. Doyle offers new insight into how the discourse of controversy serves to shut down discussion about this side of contemporary art practice, and counters with a critical language that allows the reader to accept emotional intensity in order to learn from it.