Clearly explaining the letters as symbols of precise sounds of speech, the book begins with the earliest known alphabetic inscriptions (circa 1800 b.c.), recently discovered by archaeologists in Egypt, and traces the history of our alphabet through the ancient Phoenicians, Greeks, and Romans and up through medieval Europe to the present day. But the heart of the book is the twenty-six fact-filled “biographies” of letters A through Z, each one identifying the letter’s particular significance for modern readers, tracing its development from ancient forms, and discussing its noteworthy role in literature and other media. We learn, for example, why letter X may have a sinister and sexual aura, how B came to signify second best, why the word mother in many languages starts with M. Combining facts both odd and essential, Letter Perfect is cultural history at its most accessible and enjoyable.

    But nothing prepared her for the surprises of learning Mandarin, China's most common language, or the intensity of living in Shanghai and Beijing. Over time, she realized that her struggles and triumphs in studying the language of her adopted home provided small clues to deciphering the behavior and habits of its people,and its culture's conundrums. As her skill with Mandarin increased, bits of the language—a word, a phrase, an oddity of grammar—became windows into understanding romance, humor, protocol, relationships, and the overflowing humanity of modern China. Fallows learned, for example, that the abrupt, blunt way of speaking that Chinese people sometimes use isn't rudeness, but is, in fact, a way to acknowledge and honor the closeness between two friends. She learned that English speakers' trouble with hearing or saying tones—the variations in inflection that can change a word's meaning—is matched by Chinese speakers' inability not to hear tones, or to even take a guess at understanding what might have been meant when foreigners misuse them. In sharing what she discovered about Mandarin, and how those discoveries helped her understand a culture that had at first seemed impenetrable, Deborah Fallows's Dreaming in Chinese opens up China to Westerners more completely, perhaps, than it has ever been before.

    It contains everything the student needs to know about the psychology of language, including how we acquire, understand, produce, and store language. The third edition contains new chapters on how children learn to read, and how language is used in everyday settings. It also describes recent research on the impact of new techniques of brain imaging.The text is comprehensive and written in a lively and accessible style. It covers all the main topics in this complex field, focusing on reading, writing, speaking, and listening in both adult and child language. There is an emphasis on language processing as well as language production and coverage of the social basis of language. The text covers recent connectionist models of language, describing complex ideas in a clear and approachable manner. Following a strong developmental theme, the text describes how children acquire language (sometimes more than one), and also how they learn to read. The Psychology of Language also demonstrates how language is related to the brain and to other aspects of cognition.The Psychology of Language assumes no prior knowledge other than a grounding in the basic concepts of cognitive psychology. This third edition of this bestselling textbook will be essential reading for any student of cognition, psycholinguistics or the psychology of language. It will also be useful for those on speech and language therapy courses.

    John Bargh, the world’s leading expert on the unconscious mind, presents a “brilliant and convincing book” (Malcolm Gladwell) cited as an outstanding read of 2017 by Business Insider and The Financial Times—giving us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.For more than three decades, Dr. John Bargh has conducted revolutionary research into the unconscious mind, research featured in bestsellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said was “the most important and exciting book in psychology that has been written in the past twenty years,” Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways. Dr. Bargh takes us into his labs at New York University and Yale—where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. With infectious enthusiasm he reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as useful tricks to help you remember items on your to-do list, to shop smarter, and to sleep better. Before You Know It is “a fascinating compendium of landmark social-psychology research” (Publishers Weekly) and an introduction to a fabulous world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.

    It shows, through basic vocabularies, family resemblances of languages—Teutonic, Romance, Greek—helpful tricks of translation, key combinations of roots and phonetic patterns. It presents by common-sense methods the most helpful approach to the mastery of many languages; it condenses vocabulary to a minimum of essential words; it simplifies grammar in an entirely new way; and it teaches a languages as it is actually used in everyday life.But this book is more than a guide to foreign languages; it goes deep into the roots of all knowledge as it explores the history of speech. It lights up the dim pathways of prehistory and unfolds the story of the slow growth of human expression from the most primitive signs and sounds to the elaborate variations of the highest cultures. Without language no knowledge would be possible; here we see how language is at once the source and the reservoir of all we know.

    Like Ken Jennings and Mary Roach, Kaplan serves as a friendly armchair guide to the world of the supernatural. From the strengthening powers of Viking mead, to the super soldiers in movies like Captain America, Kaplan ranges across cultures and time periods to point out that there is often much more to these enduring magical narratives than mere fantasy. Informative and entertaining, Science of the Magical explores our world through the compelling scope of natural and human history and cutting-edge science.

    It will prove indispensable to students of art and art history as well as students of cultural studies. Mirzoeff begins by defining what visual culture is, and explores how and why visual media - fine art, cinema, the Internet, advertising, performance, photography, television - have become so central to contemporary everyday life. He argues that the visual is replacing the linguistic as our primary means of communicating with each other and of understanding our postmodern world. Part One of the Introduction presents a history of modern ways of seeing, including: * the formal practices of line and colour in painting* photographys claim to represent reality * virtual reality, from the nineteenth century to the present. In Part Two, Mirzoeff examines: * the visualization of race, sexuality and human identity in culture* gender and sexuality and questions of the gaze in visual culture* representations of encounters with the other, from colonial narratives to Science Fiction texts such as The Thing, Independence Day, Star Trek and The X-Files * the death of Princess Diana and the popular mourning which followed as marking the coming of age of a global visualized culture.

    With humor and insight, Melissa Mohr takes readers on a journey to discover how "swearing" has come to include both testifying with your hand on the Bible and calling someone a *#$&!* when they cut you off on the highway. She explores obscenities in ancient Rome and unearths the history of religious oaths in the Middle Ages, when swearing (or not swearing) an oath was often a matter of life and death. Holy Sh*t also explains the advancement of civility and corresponding censorship of language in the 18th century, considers the rise of racial slurs after World War II, examines the physiological effects of swearing and answers a question that preoccupies the FCC, the US Senate, and anyone who has recently overheard little kids at a playground: are we swearing more now than people did in the past?A gem of lexicography and cultural history, Holy Sh*t is a serious exploration of obscenity.

     into their ideal job   Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration.   Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success.  They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options.   Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers.   Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including:   -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right  The Professor Is In addresses all of these issues, and many more.

    Of these, Wilson demonstrates that at least seventeen—among them the African naked mole rat and the sponge- dwelling shrimp—have been found to have advanced societies based on altruism and cooperation.Whether writing about midges who “dance about like acrobats” or schools of anchovies who protectively huddle “to appear like a gigantic fish,” or proposing that human society owes a debt of gratitude to “postmenopausal grandmothers” and “childless homosexuals,” Genesis is a pithy yet path-breaking work of evolutionary theory, braiding twenty-first-century scientific theory with the lyrical biological and humanistic observations for which Wilson is known.

    But while these workers, who leave their rural towns to find jobs in China's cities, are the driving force behind China's growing economy, little is known about their day-to-day lives or the sociological significance of this massive movement. In Factory Girls, Leslie T. Chang tells the story of these workers primarily through the lives of two young women whom she follows over the course of three years. Chang vividly portrays a world where you can lose your boyfriend and your friends with the loss of a cell phone; where lying about your age, your education, and your work experience is often a requisite for getting ahead; where a few computer or English lessons can catapult you into a completely different social class. Throughout this affecting portrait of migrant life, Chang also interweaves the story of her own family's migrations, within China and to the West, providing a historical frame of reference for her investigation. At a time when the Olympics will have shifted the world's focus to China, Factory Girls offers a previously untold story about the immense population of unknown women who work countless hours, often in hazardous conditions, to provide us with the material goods we take for granted. A book of global significance, it demonstrates how the movement from rural villages to cities is remaking individual lives and the fates of families, transforming our world much as immigration to America's shores remade our own society a century ago.

    Indeed, as Tom Standage reveals in his scintillating new book, social media is anything but a new phenomenon.From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other, spontaneously and organically, down the centuries. With the rise of newspapers in the nineteenth century, then radio and television, “mass media” consolidated control of information in the hands of a few moguls. However, the Internet has brought information sharing full circle, and the spreading of news along social networks has reemerged in powerful new ways.A fresh, provocative exploration of social media over two millennia, Writing on the Wall reminds us how modern behavior echoes that of prior centuries-the Catholic Church, for example, faced similar dilemmas in deciding whether or how to respond to Martin Luther's attacks in the early sixteenth century to those that large institutions confront today in responding to public criticism on the Internet. Invoking the likes of Thomas Paine and Vinton Cerf, co-inventor of the Internet, Standage explores themes that have long been debated: the tension between freedom of expression and censorship; whether social media trivializes, coarsens or enhances public discourse; and its role in spurring innovation, enabling self-promotion, and fomenting revolution. As engaging as it is visionary, Writing on the Wall draws on history to cast new light on today's social media and encourages debate and discussion about how we'll communicate in the future.

    But though they are new to modern statehood, this is a region rich in ancient history, culture, and landscapes unlike anywhere else in the world.Traveling alone, Erika Fatland is a true adventurer in every sense. In Sovietistan, she takes the reader on a compassionate and insightful journey to explore how their Soviet heritage has influenced these countries, with governments experimenting with both democracy and dictatorships.In Kyrgyzstani villages, she meets victims of the tradition of bride snatching; she visits the huge and desolate Polygon in Kazakhstan where the Soviet Union tested explosions of nuclear bombs; she meets shrimp gatherers on the banks of the dried out Aral Sea; she witnesses the fall of a dictator.She travels incognito through Turkmenistan, a country that is closed to journalists. She meets exhausted human rights activists in Kazakhstan, survivors from the massacre in Osh in 2010, and German Mennonites that found paradise on the Kyrgyzstani plains 200 years ago. We learn how ancient customs clash with gas production and witness the underlying conflicts between ethnic Russians and the majority in a country that is slowly building its future in nationalist colors.Once the frontier of the Soviet Union, life follows another pace of time. Amidst the treasures of Samarkand and the brutalist Soviet architecture, Sovietistan is a rare and unforgettable adventure.

    Award Winner of the Jo Anne Stolaroff Cotsen PrizeLife at Home in the Twenty-First Century cross-cuts the ranks of important books on social history, consumerism, contemporary culture, the meaning of material culture, domestic architecture, and household ethnoarchaeology. It is a distant cousin of Material World and Hungry Planet in content and style, but represents a blend of rigorous science and photography that these books can claim. Using archaeological approaches to human material culture, this volume offers unprecedented access to the middle-class American home through the kaleidoscopic lens of no-limits photography and many kinds of never-before acquired data about how people actually live their lives at home.Based on a rigorous, nine-year project at UCLA, this book has appeal not only to scientists but also to all people who share intense curiosity about what goes on at home in their neighborhoods. Many who read the book will see their own lives mirrored in these pages and can reflect on how other people cope with their mountains of possessions and other daily challenges. Readers abroad will be equally fascinated by the contrasts between their own kinds of materialism and the typical American experience. The book will interest a range of designers, builders, and architects as well as scholars and students who research various facets of U.S. and global consumerism, cultural history, and economic history.

    Comparing gene sequences, examining atomic structures of proteins, and looking into the geochemistry of rocks have helped explain evolution in more detail than ever before. Nick Lane expertly reconstructs the history of life by describing the ten greatest inventions of evolution (including DNA, photosynthesis, sex, and sight), based on their historical impact, role in organisms today, and relevance to current controversies. Who would have guessed that eyes started off as light-sensitive spots used to calibrate photosynthesis in algae? Or that DNA’s building blocks form spontaneously in hydrothermal vents? Lane gives a gripping, lucid account of nature’s ingenuity, and the result is a work of essential reading for anyone who has ever pondered or questioned the science underlying evolution’s greatest gifts to man.