This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industry

    Built for your brain, this book covers C# 3.0 and Visual Studio 2008, and teaches everything from language fundamentals to advanced topics including garbage collection, extension methods, and double-buffered animation. You'll also master C#'s hottest and newest syntax, LINQ, for querying SQL databases, .NET collections, and XML documents. By the time you're through, you'll be a proficient C# programmer, designing and coding large-scale applications. Every few chapters you will come across a lab that lets you apply what you've learned up to that point. Each lab is designed to simulate a professional programming task, increasing in complexity until-at last-you build a working Invaders game, complete with shooting ships, aliens descending while firing, and an animated death sequence for unlucky starfighters. This remarkably engaging book will have you going from zero to 60 with C# in no time flat.

    The authors present updated coverage of compilers based on research and techniques that have been developed in the field over the past few years. The book provides a thorough introduction to compiler design and covers topics such as context-free grammars, fine state machines, and syntax-directed translation.

    When it comes to creating websites, the PHP scripting language is truly a red-hot property. In fact, PHP is currently used on more than 19 million websites, surpassing Microsoft's ASP .NET technology in popularity. Programmers love its flexibility and speed; designers love its accessibility and convenience. As the industry standard book on PHP, all of the essentials are covered in a clear and concise manner. Language syntax and programming techniques are coupled with numerous examples that illustrate both correct usage and common idioms. With style tips and practical programming advice, this book will help you become not just a PHP programmer, but a good PHP programmer. Programming PHP, Second Edition covers everything you need to know to create effective web applications with PHP. Contents include: Detailed information on the basics of the PHP language, including data types, variables, operators, and flow control statements Chapters outlining the basics of functions, strings, arrays, and objects Coverage of common PHP web application techniques, such as form processing and validation, session tracking, and cookies Material on interacting with relational databases, such as MySQL and Oracle, using the database-independent PEAR DB library and the new PDO Library Chapters that show you how to generate dynamic images, create PDF files, and parse XML files with PHP Advanced topics, such as creating secure scripts, error handling, performance tuning, and writing your own C language extensions to PHP A handy quick reference to all the core functions in PHP and all the standard extensions that ship with PHP Praise for the first edition: "If you are just getting into the dynamic Web development world or you are considering migrating from another dynamic web product to PHP, Programming PHP is the book of choice to get you up, running, and productive in a short time."--Peter MacIntrye, eWeek "I think this is a great book for programmers who want to start developing dynamic websites with PHP. It gives a detailed overview of PHP, lots of valuable tips, and a good sense of PHP's strengths."--David Dooling, Slashdot.org

    But what if you could have your computer do them for you?In "Automate the Boring Stuff with Python," you'll learn how to use Python to write programs that do in minutes what would take you hours to do by hand no prior programming experience required. Once you've mastered the basics of programming, you'll create Python programs that effortlessly perform useful and impressive feats of automation to: Search for text in a file or across multiple filesCreate, update, move, and rename files and foldersSearch the Web and download online contentUpdate and format data in Excel spreadsheets of any sizeSplit, merge, watermark, and encrypt PDFsSend reminder emails and text notificationsFill out online formsStep-by-step instructions walk you through each program, and practice projects at the end of each chapter challenge you to improve those programs and use your newfound skills to automate similar tasks.Don't spend your time doing work a well-trained monkey could do. Even if you've never written a line of code, you can make your computer do the grunt work. Learn how in "Automate the Boring Stuff with Python.""

    Now everyone can learn to write programs for themselves--no previous experience is necessary. Chris Pine takes a thorough, but light-hearted approach that teaches you how to program with a minimum of fuss or bother. Starting with small, simple one-line programs to calculate your age in seconds, you'll see how to have your webpage send you email, to shuffle your music more intelligently, to rename your photos from your digital camera, and more. You'll learn the same technology used to drive modern dynamic websites and large, professional applications.

    In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.

    As a result, functional code is easier to test and reuse, simpler to parallelize, and less prone to bugs. Scala is an emerging JVM language that offers strong support for FP. Its familiar syntax and transparent interoperability with existing Java libraries make Scala a great place to start learning FP.Functional Programming in Scala is a serious tutorial for programmers looking to learn FP and apply it to the everyday business of coding. The book guides readers from basic techniques to advanced topics in a logical, concise, and clear progression. In it, they'll find concrete examples and exercises that open up the world of functional programming.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

    This book is an insider's guide to these little understood topics.Author Jeremy Zawodny has managed large numbers of MySQL servers for mission-critical work at Yahoo!, maintained years of contacts with the MySQL AB team, and presents regularly at conferences. Jeremy and Derek have spent months experimenting, interviewing major users of MySQL, talking to MySQL AB, benchmarking, and writing some of their own tools in order to produce the information in this book.In "High Performance MySQL" you will learn about MySQL indexing and optimization in depth so you can make better use of these key features. You will learn practical replication, backup, and load-balancing strategies with information that goes beyond available tools to discuss their effects in real-life environments. And you'll learn the supporting techniques you need to carry out these tasks, including advanced configuration, benchmarking, and investigating logs.Topics include: A review of configuration and setup optionsStorage engines and table typesBenchmarkingIndexesQuery OptimizationApplication DesignServer PerformanceReplicationLoad-balancingBackup and RecoverySecurity

    The authors' enthusiasm for their subject is compelling as they present abstract concepts in a humorous and easy-to-grasp fashion. Together, these books will open new doors of thought to anyone who wants to find out what computing is really about. The Little Schemer introduces computing as an extension of arithmetic and algebra; things that everyone studies in grade school and high school. It introduces programs as recursive functions and briefly discusses the limits of what computers can do. The authors use the programming language Scheme, and interesting foods to illustrate these abstract ideas. The Seasoned Schemer informs the reader about additional dimensions of computing: functions as values, change of state, and exceptional cases. The Little LISPer has been a popular introduction to LISP for many years. It had appeared in French and Japanese. The Little Schemer and The Seasoned Schemer are worthy successors and will prove equally popular as textbooks for Scheme courses as well as companion texts for any complete introductory course in Computer Science.

    Building on two widely acclaimed previous editions, Craig Larman has updated this book to fully reflect the new UML 2 standard, to help you master the art of object design, and to promote high-impact, iterative, and skillful agile modeling practices.Developers and students will learn object-oriented analysis and design (OOA/D) through three iterations of two cohesive, start-to-finish case studies. These case studies incrementally introduce key skills, essential OO principles and patterns, UML notation, and best practices. You won’t just learn UML diagrams - you’ll learn how to apply UML in the context of OO software development.Drawing on his unsurpassed experience as a mentor and consultant, Larman helps you understand evolutionary requirements and use cases, domain object modeling, responsibility-driven design, essential OO design, layered architectures, “Gang of Four” design patterns, GRASP, iterative methods, an agile approach to the Unified Process (UP), and much more. This edition’s extensive improvements include:- A stronger focus on helping you master OOA/D through case studies that demonstrate key OO principles and patterns, while also applying the UML- New coverage of UML 2, Agile Modeling, Test-Driven Development, and refactoring- Many new tips on combining iterative and evolutionary development with OOA/D- Updates for easier study, including new learning aids and graphics- New college educator teaching resources- Guidance on applying the UP in a light, agile spirit, complementary with other iterative methods such as XP and Scrum- Techniques for applying the UML to documenting architectures- A new chapter on evolutionary requirements, and much moreApplying UML and Patterns, Third Edition, is a lucid and practical introduction to thinking and designing with objects - and creating systems that are well crafted, robust, and maintainable.

    "Peter Cooper, Editor of" Ruby Inside Using Rails, developers can build web applications of exceptional elegance and power. Although its remarkable capabilities have made Ruby on Rails one of the world s most popular web development frameworks, it can be challenging to learn and use. " Ruby on Rails Tutorial, Second Edition, " is the solution. Best-selling author and leading Rails developer Michael Hartl teaches Rails by guiding you through the development of your own complete sample application using the latest techniques in Rails web development. The updates to this edition include all-new site design using Twitter s Bootstrap; coverage of the new asset pipeline, including Sprockets and Sass; behavior-driven development (BDD) with Capybara and RSpec; better automated testing with Guard and Spork; roll your own authentication with has_secure_password; and an introduction to Gherkin and Cucumber. You ll find integrated tutorials not only for Rails, but also for the essential Ruby, HTML, CSS, JavaScript, and SQL skills you ll need when developing web applications. Hartl explains how each new technique solves a real-world problem, and he demonstrates this with bite-sized code that s simple enough to understand, yet novel enough to be useful. Whatever your previous web development experience, this book will guide you to true Rails mastery. This book will help you Install and set up your Rails development environment Go beyond generated code to truly understand how to build Rails applications from scratch Learn test-driven development (TDD) with RSpec Effectively use the Model-View-Controller (MVC) pattern Structure applications using the REST architecture Build static pages and transform them into dynamic ones Master the Ruby programming skills all Rails developers need Define high-quality site layouts and data models Implement registration and authentication systems, including validation and secure passwords Update, display, and delete users Add social features and microblogging, including an introduction to Ajax Record version changes with Git and share code at GitHub Simplify application deployment with Heroku

    The long-anticipated revision of this best-selling text offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence. *NEW-Nontechnical learning material-Accompanies each part of the book. *NEW-The Internet as a sample application for intelligent systems-Added in several places including logical agents, planning, and natural language. *NEW-Increased coverage of material - Includes expanded coverage of: default reasoning and truth maintenance systems, including multi-agent/distributed AI and game theory; probabilistic approaches to learning including EM; more detailed descriptions of probabilistic inference algorithms. *NEW-Updated and expanded exercises-75% of the exercises are revised, with 100 new exercises. *NEW-On-line Java software. *Makes it easy for students to do projects on the web using intelligent agents. *A unified, agent-based approach to AI-Organizes the material around the task of building intelligent agents. *Comprehensive, up-to-date coverage-Includes a unified view of the field organized around the rational decision making pa

    Packed with practical recipes written and tested with Python 3.3, this unique cookbook is for experienced Python programmers who want to focus on modern tools and idioms.Inside, you’ll find complete recipes for more than a dozen topics, covering the core Python language as well as tasks common to a wide variety of application domains. Each recipe contains code samples you can use in your projects right away, along with a discussion about how and why the solution works.Topics include:Data Structures and AlgorithmsStrings and TextNumbers, Dates, and TimesIterators and GeneratorsFiles and I/OData Encoding and ProcessingFunctionsClasses and ObjectsMetaprogrammingModules and PackagesNetwork and Web ProgrammingConcurrencyUtility Scripting and System AdministrationTesting, Debugging, and ExceptionsC Extensions

    Developers of every stripe-hobbyists and professionals alike-fall in love with jQuery the minute they've reduced 20 lines of clunky JavaScript into three lines of elegant, readable code. This new, concise JavaScript library radically simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages.jQuery in Action, like jQuery itself, is a concise tool designed to make you a more efficient and effective web developer. In a short 300 pages, this book introduces you to the jQuery programming model and guides you through the major features and techniques you'll need to be productive immediately. The book anchors each new concept in the tasks you'll tackle in day-to-day web development and offers unique lab pages where you immediately put your jQuery knowledge to work.There are dozens of JavaScript libraries available now, with major companies like Google, Yahoo and AOL open-sourcing their in-house tools. This book shows you how jQuery stacks up against other libraries and helps you navigate interaction with other tools and frameworks.jQuery in Action offers a rich investigation of the up-and-coming jQuery library for client-side JavaScript. This book covers all major features and capabilities in a manner focused on getting the reader up and running with jQuery from the very first sections. Web Developers reading this book will gain a deep understanding of how to use jQuery to simplify their pages and lives, as well as learn the philosophy behind writing jQuery-enhanced pages.