Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    Only now are we coming to a fuller appreciation of the nature and role of myth in human history. In these five lectures originally prepared for Canadian radio, Claude Lévi-Strauss offers, in brief summations, the insights of a lifetime spent interpreting myths and trying to discover their significance for human understanding. The lectures begin with a discussion of the historical split between mythology and science and the evidence that mythic levels of understanding are being reintegrated in our approach to knowledge. In an extension of this theme, Professor Lévi-Strauss analyzes what we have called “primitive thinking” and discusses some universal features of human mythology. The final two lectures outline the functional relationship between mythology and history and the structural relationship between mythology and music.

    It would appear that the formula: IQ+Effort=Merit may well constitute the basic belief of the ruling class in the twenty-first century. Projecting himself into the year 2034, the author of this sociological satire shows how present decisions and practices may remold our society.It is widespread knowledge that it is insufficient to be somebody's nephew to obtain a responsible post in business, government, teaching, or science. Experts in education and selection apply scientific principles to sift out the leaders of tomorrow. You need intelligence rating, qualification, experience, application, and a certain caliber to achieve status. In a word, one must show merit to advance in the new society of tomorrow.In a new opening essay, Young reflects on the reception of his work, and its production, in a candid and lively way. Many of the critical ambiguities surrounding its original publication are now clarified and resolved. What we have is what the Guardian of London called "A brilliant essay." and what Time and Tide described as "a fountain gush of new ideas. Its wit and style make it compulsively enjoyable reading from cover to cover."

    Born into the Russian nobility, he renounced his hereditary rank in protest against Czarist oppression and fled to Western Europe. A colorful, charismatic personality, Bakunin quickly became central to the anarchism movement, and everyone involved either built upon or reacted to his ideas. Yet Bakunin, despite the power of his ideas, was primarily a man of action, and he wrote little. His only major work, God and the State, remained unfinished, although it is the torso of a giant.God and the State has been a basic anarchist and radical document for generations. It is one of the clearest statements of the anarchist philosophy of history: religion by its nature is an impoverishment, enslavement, and annihilation of humanity. It is the weapon of the state. It must be smashed, according to Bakunin, before the right of self-determination can be possible. As an introduction to anarchist thought, a manifesto of atheism, or as a summing-up of the thoughts of Bakunin, God and the State remains a mind-opening experience, even for those basically unsympathetic to its premise.

    Beginning with a ruthless analysis of New Leftism and concluding with a critique of the key strands in its thinking, Roger Scruton conducts a reappraisal of such major left-wing thinkers as E. P. Thompson, Ronald Dworkin, R. D. Laing, Jurgen Habermas, Gyorgy Lukacs, Jean-Paul Sartre, Jacques Derrida, Slavoj Žižek, Ralph Milliband, and Eric Hobsbawm. In addition to assessments of these thinkers' philosophical and political contributions, the book contains a biographical and bibliographical section summarizing their careers and most important writings.In Fools, Frauds and Firebrands Scruton asks, What does the Left look like today, and how has it evolved? He charts the transfer of grievances, from the working class to women, gays, and immigrants, asks what we can put in the place of radical egalitarianism, and what explains the continued dominance of antinomian attitudes in the intellectual world. Can there be any foundation for resistance to the leftist agenda without religious faith?Writing with great clarity, Scruton delivers a devastating critique of modern left-wing thinking.

    The author has now revised the original edition to clear up a number of difficulties he and others have found in the original book.Rawls aims to express an essential part of the common core of the democratic tradition - justice as fairness - and to provide an alternative to utilitarianism, which had dominated the Anglo-Saxon tradition of political thought since the nineteenth century. Rawls substitutes the ideal of the social contract as a more satisfactory account of the basic rights and liberties of citizens as free and equal persons. "Each person," writes Rawls, "possesses an inviolability founded on justice that even the welfare of society as a whole cannot override." Advancing the ideas of Rousseau, Kant, Emerson, and Lincoln, Rawls's theory is as powerful today as it was when first published.

    TO THE FINLAND STATION is a work of history on a grand scale, at once sweeping, detailed, closely reasoned & passionately argued, that succeeds in painting an unforgettable picture--alive with conspirators, philosophers, utopians & nihilists--of the making of the modern world. 'The 1st thing that strikes us about To the Finland Station is the vastness of its scope...It is easily, equally at home in the philosopher's study, in the prisoner's cell, on the steppes, in the streets, melancholy in great country houses, choking in fetid industrial slums...It can remind us that our history is alive & open & rich with excitement & promise'--NY Times Book Review

    It is more than an ideology or a political regime. It is a way of doing politics that can take various forms but emerges when one aims at building a new subject of collective action--the people.In this new book the leading political thinker Chantal Mouffe proposes a new way to define left populism. The political is to be constructed by establishing a political frontier that divides society into two camps, mobilising an "underdog" against "those in power". Populism, far from being a perversion of democracy, constitutes the most adequate political force to recover and reconstitute itself. This new politics must recognise its partisan character. This presents itself as more than the image of demagoguery and emotive rabbles seen across our media. Furthermore, it is an urgent struggle, because the future will be formed by the kind of populism that emerges victorious from the conflict against the current threats of post-politics and post-democracy.

    

    If you ever wanted to know what words like alienation and commodity fetishism and surplus value mean, this is the commodity for you.

    But aren’t they the biggest issues for the vast majority of women around the globe?Taking as its inspiration the new wave of feminist militancy that has erupted globally, this manifesto makes a simple but powerful case: feminism shouldn’t start—or stop—with the drive to have women represented at the top of their professions. It must focus on those at the bottom, and fight for the world they deserve. And that means targeting capitalism. Feminism must be anticapitalist, eco-socialist and antiracist.

    Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of co-existing artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema.Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven's later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensures that archival blues recordings, a wide array of past and current symphonies, and this week's Top 40 hit sit side by side in the music megastore. High and low culture indeed complement each other.Cowen's philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neo-conservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements, as well as historical figures, including Rousseau and Plato. He shows that even when contemporary culture is thriving, it appears degenerate, as evidenced by the widespread acceptance of pessimism. He ends by considering the reasons why cultural pessimism has such a powerful hold on intellectuals and opinion-makers.

    But how will these be affected once we delegate much of the responsibility for them to technology? The temptation of the digital age is to fix everything—from crime to corruption to pollution to obesity—by digitally quantifying, tracking, or gamifiying behavior. But when we change the motivations for our moral, ethical, and civic behavior, we may also change the very nature of that behavior itself. Technology, Evgeny Morozov proposes, can be a force for improvement—but only if we abandon the idea that it is necessarily revolutionary and instead genuinely interrogate what we are doing with it and what it is doing to us.From urging us to abandon monolithic ideas of “the Internet” to showing how to design more humane and democratic technological solutions, To Save Everything, Click Here is a dazzling tour of our technological future, and a searching investigation into the digital version of an enduring struggle: between man and his machines.

    Yet today, it seems radically imperiled, even in some of the world's most stable democracies. How bad could things get?In How Democracy Ends, David Runciman argues that we are trapped in outdated twentieth-century ideas of democratic failure. By fixating on coups and violence, we are focusing on the wrong threats. Our societies are too affluent, too elderly, and too networked to fall apart as they did in the past. We need new ways of thinking the unthinkable--a twenty-first-century vision of the end of democracy, and whether its collapse might allow us to move forward to something better.A provocative book by a major political philosopher, How Democracy Ends asks the most trenchant questions that underlie the disturbing patterns of our contemporary political life.

    Caught between consumerism and casual sexual encounters devoid of passion, love today - without the key ingredient of chance - is in mortal danger. Alain Badiou proposes a vision of love as an adventure of the individual.Liberal and libertine reductions of love to instant pleasure and non-commitment bite the dust as Badiou invokes a supporting cast of thinkers from Plato to Lacan via Karl Marx to create a new narrative of romance, relationships and sex - one that does not fear love.