Your 1st Year in Real Estate: Making the Transition from Total Novice to Successful Professional


Dirk Zeller - 2001
    Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is preparation. Revised and expanded, Your First Year in Real Estate contains the essential knowledge you need to start off right in today’s vastly changed real estate market, avoid common first-year missteps, and get the inside edge that will take you to the top. Real estate expert Dirk Zeller has compiled the industry’s proven secrets and strategies that will enable novice agents to hit the ground running and excel from day one. You’ll get the insider’s guide to:• Selecting the right company • Developing valuable mentor and client relationships• Using the Internet and social networking to stay ahead of the competition (NEW!)• Setting—and reaching— essential career goals• Staying on top in today’s challenging real estate climate (NEW!)• And so much more.Concise and thorough, Your First Year in Real Estate is like having the top coach right by your side.From the Trade Paperback edition.

Shift: The 12 Tactics Real Estate Agents Must Do Now to Win in a Down Market


Gary Keller - 2008
    My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."--Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul Co-author, "Cracking the Millionaire Code, The One Minute Millionaire, " and "Cash in a Flash." Author, "Richest Kids in America""Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."--Robert Allen, author of the "New York Times" bestsellers "Nothing Down, Creating Wealth, Multiple Streams of Income" and "The One Minute Millionaire.""Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book - read it today."--Stefan Swanepoel, author of "Swanepoel TRENDS Report, 2006-2009""Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, "Shift"-- it's the lifesaver you need today to thrive tomorrow. "Shift" is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market." --Bernice Ross, "Inman News"The Millionaire Real Estate Series More than 1,000,000 copies sold"SHIFTS" happen...Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift"SHIFT" explores twelve proven strategies for achieving success in any real estate market, including Master the Market of the Moment: Short Sales, Foreclosures, and REOs Create Urgency: Overcoming Buyer Reluctance Re-Margin Your Business: Expense Management Find the Motivated: Lead Generation Expand the Options: Creative Financing

The Book of YES: The Ultimate Real Estate Agent Conversation Guide


Kevin Ward - 2016
     If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there. I was tired of seeing the same B.S.(bad sales) approaches and I wanted something that felt more natural for me. So I started creating my own scripts, for the simple reason that I hated being told, “No.” For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say “Yes!” to me every time. This book is the result of that quest. And I’ve broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside. Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You’ll master how to inspire sellers to say “YES” to you giving you the magic key to unlock the success you want as a real estate agent. Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are… Prospecting Scripts for sellers that lead up to the listing appointment. My Unique Listing Presentation Scripts with examples of exactly how to deliver them for maximum impact. The Buyer Scripts that I’ve personally used for years to build my own real estate business from scratch. The Objection Scripts that will show you how to overcome any objection with ease and never be scrambling for words when a client throws you a curveball. In all there are 27 scripts in this book that will show you how to handle any situation, conversation, and objection that might come your way. And each script has been tested, tweaked and perfected. How do I know this? Because I’ve used each and every one of them to close millions of dollars worth of real estate in my nearly 2 decade career. I’ve also taken the time to include things I’ve picked up over my career that will help take you beyond the scripts… How to identify resistance and influence triggers so you can naturally use the right words and phrases that gets more clients saying YES to you. My practice techniques for memorizing and using these scripts to their full impact. You won’t just be pulling words from your memory, you’ll be speaking from the heart so you come across as genuine. The “tiny tweaks” that turn a regular script into something powerful. These seemingly little differences can have a huge impact in the way a prospect or client responds to what you say. The 9 Keys to more powerful conversations that go way beyond just the words you say to a client. I’ve mastered all 9 of these techniques and each one has made a huge difference in how I present myself to clients. The Book of YES is an action guide, not a book of theory. Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers.

The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine


Hal Elrod - 2014
     We want to take our lives, our businesses, and ourselves to the next level. What if you could get there, faster than you ever thought possible, by simply changing how you start your day? The original Miracle Morning book took the Real Estate industry by storm, transforming the lives and businesses of tens of thousand of agents. Now, The Miracle Morning for Real Estate Agents will do exactly that for you by taking you on a journey into the lives of top-producing agent, Rick Masters and his wife, top-producing lender, Michelle Masters. First introduced to you in the best-selling book, The 7 Levels of Communication, real estate professionals Rick and Michelle are now married and expecting their first child, but the demands of their industry have left them overworked, overweight, stressed out and unfulfilled. Something’s got to change. They attend a seminar and meet other agents who have transformed their lives—both personally and professionally—using a simple 30-day Challenge. Although Michelle is optimistic, Rick is skeptical. But with nothing to lose and a lot to gain, Rick agrees to sign up. Little does he know that you really can transform any—or EVERY—area of your life, in just 30 days. You're about to discover how! Grab Your Copy of The Miracle Morning for Real Estate Agents today! The Miracle Morning eBook Series includes all of the titles below and doesn't have to be read in any particular order. Book 1: The Miracle Morning Book 2: The Miracle Morning for Real Estate Agents Book 3: The Miracle Morning for Salespeople Book 4: The Miracle Morning for Network Marketers Book 5: The Miracle Morning for Writers Book 6: The Miracle Morning for Parents and Families Book 7: The Miracle Morning for Entrepreneurs Book 8: The Miracle Morning for Transforming Your Relationship Book 9: The Miracle Morning for College Students Book 10: The Miracle Morning Companion Planner Book 11: Miracle Morning Millionaires

Mindset, Model and Marketing!: The Proven Strategies to Transform and Grow Your Real Estate Business


Tom Ferry - 2017
    Some agents dominate the market, while others can barely keep their heads above water. There are secrets the top producers possess that every agent needs to know. This invaluable guidebook from #1 New York Times best-selling author Tom Ferry explores the systems and strategies that can transform you and your team into real estate rock stars.In Mindset, Model and Marketing you'll learn how to:Take the massive action necessary to become the dominant agent in your marketplace Win listings by presenting and closing with confidence Profit from your database and geographic farm Implement one of four team models to scale your business Take control of your time to work smarter, not harder With Tom's proven business-building techniques, you can become a force to be reckoned with in the real estate industry and secure the future you've always wanted.

Exactly What to Say: For Real Estate Agents


Phil M. Jones - 2019
    The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt and frustration in their real estate journey. Therein the opportunity lies.In 'EXACTLY WHAT TO SAY: FOR REAL ESTATE AGENTS', Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most. . .RUNNING TIME ⇒ 2hrs. and 14mins.©2019 Phil Jones (P)2019 Phil Jones

Flip: How to Find, Fix, and Sell Houses for Profit


Rick Villani - 2006
    From HomeFixers, one of the country's leading real estate investment firms, and the people behind the bestselling Millionaire Real Estate series comes a foolproof guide to turning profits by flipping houses, one of the most popular investment techniques in real estate today.

The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property


J. Scott - 2019
    And it’s those same investors who will get their properties sold for top dollar and minimal stress!With almost 1,000 successful deals between them, real estate investors J Scott, Mark Ferguson, and Carol Scott combined real-world experience and the science of negotiation to create a book covering all aspects of the real estate negotiation process—from the first interaction with a buyer or seller to renegotiating the contract after a bad inspection or appraisal.Containing dozens of true-life stories highlighting how strong negotiation skills can result in more and better deals, this book includes lots of sample dialogue that will teach you both what to say and how to say it in order to maximize your chances of reaching a profitable deal.Inside, you will learn:- How to uncover and use information to tip negotiating outcomes in your favor- Strategies for defining optimal first offers and subsequent counter-offers- Techniques for in-the-trenches negotiating and overcoming objections- Tips for conquering tactics employed by those on the other side- Techniques for using concessions to get your deal to the finish line- The blueprint to renegotiating issues that arise from contract contingencies- How to overcome the challenges of making and receiving offers through agents- Strategies to get the best deals when buying properties from banks and the HUD… And so much more!

Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect


Jennifer Allan-Hagedorn - 2008
    Largely autobiographical, the author shares her rise from a nervous rookie agent to a successful real estate broker in Denver, Colorado. The book also contains detailed instructions and checklists for many of the activities a new agent must master, such as building a contact database, learning the market, working with buyers, marketing listings and negotiating inspections. Allan-Hagedorn also shares more than 60 stories from her own career - some positive and others not-so - that will help the new agent better understand her cautions and recommendations. Sell with Soul also speaks out against the status quo. Allan-Hagedorn describes the differences between the "Old School" philosophy of real estate thought and her own "soulful" philosophy. She asks agents to consider the needs of their clients first, before considering their own personal need for a paycheck. She counsels them to welcome every "learning experience," even when the experience does not result in a closed sale. She urges new licensees to strive to be competent and knowledgeable before they ask the general public to honor them with their business. Many new agents have written to tell Allan-Hagedorn how her book gave them hope that they could succeed without sacrificing their principles or changing their personalities. Even experienced agents have expressed that reading Sell with Soul changed the direction of their real estate careers.

The Honest Real Estate Agent: A Training Guide For a Successful First Year and Beyond as a Real Estate Agent


Mario Jannatpour - 2011
    This is the book for you because it will help you hit the ground running once you get your license. It is written by an actual, active Realtor. Mario Jannatpour is with RE/MAX Alliance in Louisville, Colorado and what he writes about is based on his experience of what it takes to be successful today as a Realtor. Mario has been a Realtor since 2002. Reader Review: Are you green in real estate or a veteran? Do you know what buyers and sellers are looking for when they are looking at you? What qualities differenciate you from your competition? Mario has helped pin point what today's buyers and sellers are looking for in their real estate agent giving relavent information as well as insight on how you should handle different situations. We all know that honesty is the best policy yet the profession of representation is riddled with pot holes where one can stray. This book will help any new agent or seasoned agent gain a true north when dealing with clients. Mario's first book, Must See Inside, was a great introduction to the real estate business and with this book, The Honest Real Estate Agent, Mario dives deeper on how to "be" a real estate agent which means doing the right thing, always! I sincerely recommend this book for anyone who is getting into the business and wants to get a firm handle of how to "be" great at your job. Addy Saeed, RE/MAX Active Realty (Toronto, Canada)

The Real Estate Wholesaling Bible: The Fastest, Easiest Way to Get Started in Real Estate Investing


Than Merrill - 2014
    Think of it as the day trading of real estate except it is simpler and has less risk if you learn how the process works. In fact when you learn how to do it the right way, you can minimize your risk substantially. The Real Estate Wholesaling Bible teaches what you need to know to profit from real estate wholesaling without needing a lot of capital or previous experience. This rapidly expanding business is relatively simple, profitable, and perfect for today's real estate market. Plus it's an ideal system for making money even in the toughest real estate markets. All you will need to get started is a computer, an Internet connection, this audiobook, some passion, and a lot of curiosity.- Teaches the mechanics of how to wholesale real estate, including exactly how to find, analyze, finance, and sell wholesale deals like clockwork - Explains how actually to build a business and develop systems that are not dependent on you as the business owner - Shows how to develop a turnkey, systems-dependent business that serves as a vehicle for all the people it touches: the owners, the employees, and the community Many real estate investors' ideas of success focus squarely on profitability. Author Than Merrill believes success happens when your real estate investment business is not only profitable but also gives you the time to enjoy your life and fulfill your passions and dreams.

2 Years to a Million in Real Estate


Matthew A. Martinez - 2006
    But it wasn't enough. He worked by the clock, and yearned to be his own boss. With a small amount of savings, he acquired his first rental property. Two years later, he was making more from his rentals than he was working 9 to 5, so he quit his day job to oversee his real estate investments. Today, he enjoys a multi-million-dollar collection of income-producing properties--and he's ready to share his money-making strategies so you can begin your own journey to career and financial independence. Two Years to a Million in Real Estateshows you everything you need to know, including how to Invest small amounts early-on while working a full-time job Avoid real estate â��bubbleâ�� risks Get others to pay your mortgage for you Pick a hot property (and spot others that will become hot) Simplify the ins-and-outs of financing Negotiate like a pro Screen for reliable tenants Understand how local tenant laws work Hire good people to manage your properties Know when to sell (20061208)

People Buy You: The Real Secret to What Matters Most in Business


Jeb Blount - 2010
    What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion... None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures.If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You.Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU.This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover:Three relationship myths that are holding you back Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs How to anchor your business relationships and create loyal customers who will never leave you for a competitor How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.

Trump University Real Estate 101: Building Wealth with Real Estate Investments


Gary W. Eldred - 2006
    Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Real Estate 101, you'll learn how to: * Develop the entrepreneurial skills to succeed in real estate investing * Make money in any market at any time * Convert properties for new uses and make more money * Create instant equity in any property * Determine how financing will affect the cash flow and value of your property * Use options and assignments to buy and sell properties you don't own * Assess the value of similar properties by comparing and analyzing multiple features * And much more!

Investing in Duplexes, Triplexes, and Quads: The Fastest and Safest Way to Real Estate Wealth


Larry B. Loftis - 2006
    Real estate investing can be an excellent way to build wealth. With its advantages of cash flow, appreciation, tax benefits, equity buildup and leveraging, real estate may be the only vehicle that can carry the average person to retirement wealth. Real estate investor, attorney, and author Larry Loftis has developed a safe, easy, and lucrative way for new investors to get into the game, and for experienced ones to enhance their portfolios. In Investing in Duplexes, Triplexes and Quads: The Fastest and Safest Way to Real Estate Wealth, he draws on both his real estate investing experience and legal acumen to explore advantages you may not have considered about residential multifamily properties of two to four units. Learn how to: •Buy duplexes, triplexes and quads with no money down, AND get cash back at closing. •Eliminate risk, and guarantee that your mortgage payments are always covered. •Use "cash-out" from refinancing to purchase more properties. •Decide whether to buy and hold or "pyramid" to a large apartment complex. •Use inflation, tax laws, and rehab to build a massive retirement nest-egg.