Book picks similar to
May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts by Mish Slade
business
writing
nonfiction
copywriting
How to Be an Artist Without Losing Your Mind, Your Shirt, Or Your Creative Compass: A Practical Guide
JoAnneh Nagler - 2016
Author JoAnneh Nagler wants you to welcome your creativity and continue to make art—but to do so with a plan. In this groundbreaking book, she provides step-by-step strategies to teach writers, sculptors, painters, musicians, designers, and other artists how tohave a well-supported, well-lived life—and make art at the same time.Learn how to:Answer your own artistic callings and get to your art workGive up starving and struggling and build a supported, creative daily lifeManage time, money, and day jobs with easy-to-learn, simple toolsDevelop rock-solid creative work ethics and motivational skillsNo matter what kind of creative person you are, this book has the tools you need to live the life you’ve always wanted to live—right now, and for your whole life long.
The Complete Guide to Vision Boards: The Ultimate Starter Kit To Get Wildly Clear and Create the Life of Your Dreams
Christine Kane - 2016
When you surround yourself with images of who you want to become, what you want to have, where you want to live, or where you want to vacation, your life changes to match those images and those desires. In THE COMPLETE GUIDE TO VISION BOARDS: THE ULTIMATE STARTER KIT TO GET WILDLY CLEAR AND CREATE THE LIFE OF YOUR DREAMS, internationally renowned entrepreneur Christine Kane reveals a no-nonsense, how-to guide for people who want to create big outcomes in their lives. Drawn from nearly a decade of experience holding vision board workshops during her business retreats as well as her own personal experience learning how to tailor vision boards for ultimate clarity in personal outcomes, Christine walks readers through creating visions boards, step by step, to create a life infused with the power of intention. This new edition is based on Christine's original book that has been read and acclaimed by more than 50,000 people worldwide. THE COMPLETE GUIDE TO VISION BOARDS features never-before-seen chapters and a comprehensive Q&A section that will guide you to making the perfect vision board. THE COMPLETE GUIDE will show you: *how to harness the power of intention in a completely revolutionary way *how to overcome cynicism, fear, and guilt that hinders you from personal success *the one step everyone forgets after creating their first vision board *the perfect crafty tools to take action and have fun *bonus guides and music recommendations to help you focus your vision board *three key vision board types that can unlock your goals in the coming year If you've already created your first vision board, this book will help you learn how to move from beginner to advanced vision boards to get bigger, better results. Experience personal transformation by discovering the secret behind the creative process and move your authentic intention into solid, personal transformation. This book is a great decision-making guide if you struggle with setting clear, detailed goals for your career, business, relationships, or home life. If you want to achieve things you didn’t even think were possible, THE COMPLETE GUIDE TO VISION BOARDS is right for you.
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Al Ries - 1980
Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
The Craft of Research
Wayne C. Booth - 1995
Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.
Being the STARfish: 7 Steps to Sharing so People Want to Buy
Neal Anderson - 2014
You will discover that the path to financial freedom lies not in selling but in sharing, and that living your dream begins when you start helping other people live theirs. You will trade the mindset of a SELLfish(TM) for the lifestyle of a STARfish(TM)-and for you and many, many others, that transformation will have an impact beyond anything you can imagine.The road to success is mapped out for you clearly in these pages. It's no secret-not anymore. You're about to discover-The vital link between action and purpose-How to "control the controllables"-How you can remove the pressure so that people love buying from you-The all-important Share Cycle(TM) and how to master its 10 indispensable steps-Proven, no-pressure ways to defuse customer challenges-And much more
New GRE 2011-2012 Premier with CD-ROM
Kaplan Test Prep - 2011
With an increasing number of graduate and business school applicants and an increasing number of GRE test-takers—now a complete test overhaul by the test-maker—a high GRE score is critical to set yourself apart from the competition.New GRE 2011-2012 Premier with CD-ROM is a comprehensive package that includes a book, CD-ROM, and online companion with in-depth strategies, test information, and practice questions to help students score higher on the new GRE Revised General Test. New GRE 2011-2012 Premier with CD-ROM is fully updated and revised with 75 percent all-new content covering the revised and expanded Verbal, Quantitative, and Analytical Writing Assessment Test sections, including 50 percent new practice questions and brand new strategies for each of the new question types.New GRE 2011-2012 Premier with CD-ROM features:6 full-length practice tests (1 in the book, 5 online)400 practice questions and answer explanations on the CD-ROMA detailed overview of the test changesKey strategies for all New GRE question typesDetails and practice sets for the Verbal and Quantitative sectionsDiagnostic tool in end-of-chapter practice sets for even more targeted practiceAdvice for the graduate school application processKaplan guarantees that readers will score higher on the GRE Revised General Test using our guide—or get their money back.
Writing to Persuade: How to Bring People Over to Your Side
Trish Hall - 2019
As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
How to Change your Life in the next 15 minutes (Self-Help 101)
Rahul Badami - 2013
And you feel frustrated that others are able to reach their dreams so easily. Why? Its all due to Self Belief. Self Belief is the only common denominator between all successful people. Your Self Belief has a deep connection with your Thoughts and Actions. This book will finally unravel why you have been struggling. This book will strengthen your Self Belief by first strengthening your thoughts and actions. Here what will be unveiled: Introduction: Self-Belief allows you to predict the future SECTION I: Thoughts that strengthen Belief Chapter 1: We think only twice in a year I didn't make the above claim. It was made by one of the greatest thinkers of yesteryears. George Bernard Shaw. Why? This chapter will tell you. Chapter 2: Thinking is Praying Countless times you have prayed for something, and it didn't materialize. Be honest. Did you really felt deep down that it wasn't going to happen? Did you know that you are praying each minute of your life without knowing it? God is always providing you with exactly what you are praying for. Stop getting in your own way of success. Be kind to yourself and learn why you hold yourself back. Chapter 3: Asking Hard Questions We can walk up to anyone and tell 'em how to get thin, save more money, have better relations. Question is, why don't we follow our own advice? SECTION II: Actions that strengthen belief Chapter 1: Why the Law of Attraction will never work for you? So you think Law of Attraction is either awesomeness or a scam? This chapter will tell you of a more powerful law than the law of attraction. And surprisingly, its hidden within those very words. Chapter 2: Taking tough actions Whose dream are you living? Yours? Your spouse's? Your boss'? Your kid's? Its time to live your own dream. Whether it's a New Year's Resolution or a list of chores, you need to take action. Chapter 3: Why its critical to succeed just today? Forget long term goals. Your mind simply isn't programmed to think about what you will be 5 years from now. This critical piece is missing from most goal-setting exercises. You will be a success tomorrow only if you just do everything right only for today. "Just do it only for today. We will think about tomorrow, tomorrow." BONUS SECTION: How do I use this information to change my life in the next fifteen minutes Unlike most other self-help books, you will get to know exactly what you need to do in the next 15 minutes after completing this book. As easy as following Step 1...Step 2...Step 3... etc. Please scroll up and grab this book NOW.
Designers Don't Read
Austin Howe - 2009
He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!
Farnsworth's Classical English Rhetoric
Ward Farnsworth - 2010
There are very few recent books that tackle the subject, and in this new effort, written with the scholar and orator in mind, Farnsworth collects and discusses the great masters of English prose Lincoln and Churchill, Dickens and Melville, Burke and Paine and, using their own words, proceeds to organize, illustrate, and analyze the most frequently used rhetorical devices with clarity and detail.The way we use our language to convince and cajole is based on timeless principles on repetition and variety, suspense and relief, expectation and satisfaction that have been employed by writers and speakers since the Golden Age of Greece. They can be applied with effect to the construction of simple sentences and paragraphs, or entire compositions. Here, distilled from the best examples in our language, we see those principles in actual use: for the general reader it is an indispensable guide, a highly useful reference, and a rewarding (and even entertaining) source of instruction.
Write Good or Die
Scott NicholsonHarley Jane Kozak - 2010
Anderson, M.J. Rose, Heather Graham, J.A. Konrath, Gayle Lynds, Alexandra Sokoloff, Jonathan Maberry, and more. How to develop your craft, improve your writing, get an agent, promote your work, embrace the digital age, and prepare yourself for the coming changes in the publishing industry. Edited by Scott Nicholson.
Witchcraft: Witchcraft for Beginners: A Guide to Bringing Real Witchcraft Spells and Witchcraft Rituals into your Daily Life (Witchcraft Magick and Spells ... Books- Wicca - Witchcraft Spells -)
Edith Yates - 2015
In ancient history witchcraft was termed as the "craft of the wise" since the practitioners who followed this path were in perfect harmony with the forces of nature and in this book you will find out what real witchcraft is and also more importantly how you can start on the path of incorporating this craft into your life so you can live a fulfilling life Before the name of Witchcraft was tarnished by the religions of the time magic practitioners of all walks of life were extremely revered from different regions of the world and were the seers,healers, wise ones, rainmakers, medicine men and women and they practiced magic in one way or the other, may you follow the craft as well Here is a preview of what you will learn What real Witchcraft is and the many misconceptions people have Explain White Magic and Black Magic and the dangers and benefits of both Different styles of common Witchcraft and what they entail How to become a witch and tools and tips to get you started on your path Learn different spells for beginners witchcraft supplies Conclusion and encouragement Tags witchcraft, witchcraft supplies, witchcraft spell books, witchcraft books
Inside The Male Mind: Understand What He’s Thinking, What He Wants You To Know & How To Be The Woman He’ll Never Want To Lose (Relationship and Dating Advice for Women Book 1)
Alex Altman - 2015
In Understanding Men, that's exactly what you'll get: Learn The Secret Psychological Loophole In The Male Mind • The Key Differences Between Mature & Immature Men • How To Spot A Good Guy Worth Keeping • Understanding The Man That Wants To Capture Your Heart • Why Men Need Distance & How To Not Push Him Away • The 5 Questions To Find Out How Well A Man Handles Relationships • The Biggest Reason Men Run Away • 7 Keys To Sharing Your Needs & Wants Without Turning Him Off • Two Types of Male Commitments Discover How To Make Him Crave You & Keep His Attention • Why Men Cheat & How You Can Prevent It • The 7 Ways Women Make Men Lose Interest Slowly • The 6 Ways To Communicate Your Feelings & Bring Him Closer To You • Using The Power Of The Pussy To Communicate In The “Male Language” How To Get The Guy & Show Him You’re The One • The Top Four Ways To Show Your Interest In Him & Keep Him Interested • Learn Who’s In Charge Of The Relationship • What To Say & Do That Makes A Man Want To Commit • Do You Say These Things?… It Scares Men Away Don’t hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page! P.S. Don't let this FREE relationship advice for women book go unless you never want to learn how to attract men by understanding how they think! These are the secrets about what men want women to know.
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Marcus Sheridan - 2017
Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
Be a Party Plan Superstar: Build a $100,000-A-Year Direct Selling Business from Home
Mary Christensen - 2010
In Be a Party Plan Superstar, author Mary Christensen--who has herself achieved unprecedented success in direct sales and has empowered and equipped thousands of other direct sellers to succeed--shows women how they can generate more bookings, more sales, and more business leads at parties and build a team of independent party planners to and drive up their own commissions. You'll lean party-planning skills including how to develop a who's-who customer base, how to create an environment of fun, how to be an engaging host, and how to leverage this solid foundation to close sales effortlessly.Exemplified by powerhouse brands like Tupperware, Pampered Chef, and Mary Kay, the party-planning method is an unparalleled opportunity for anyone to live the life they dream about and deserve. This invaluable resource shows women how they, too, can become direct-selling superstars--by being the life of the party.