Book picks similar to
Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott
history
non-fiction
science
space
The Right Kind of Crazy: A True Story of Teamwork, Leadership, and High-Stakes Innovation
Adam Steltzner - 2015
When NASA needed to land Curiosity—a 2,000-pound, $2.5 billion rover—on the surface of Mars, 140 million miles away, they turned to JPL. Steltzner’s team couldn’t test their kooky solution, the Sky Crane. They were on an unmissable deadline, and the world would be watching when they succeeded—or failed. At the helm of this effort was an unlikely rocket scientist and accidental leader, Adam Steltzner. After barely graduating from high school, he followed his curiosity to the local community college to find out why the stars moved. Soon he discovered an astonishing gift for math and physics. After getting his Ph.D. he ensconced himself within JPL, NASA’s decidedly unbureaucratic cousin, where success in a mission is the only metric that matters. The Right Kind of Crazy is a first-person account of innovation that is relevant to anyone working in science, art, or technology. For instance, Steltzner describes: ·How his team learned to switch from fear-based to curiosity-based decision making·How to escape “The Dark Room”—the creative block caused by fear, uncertainty, and the lack of a clear path forward·How to tell when we’re too in love with our own ideas to be objective about them—and, conversely, when to fight for them·How to foster mutual respect within teams while still bashing bad ideas The Right Kind of Crazy is a book for anyone who wants to channel their craziness into creativity, balance discord and harmony, and find a signal in a flood of noise.
Blockchain Chicken Farm: And Other Stories of Tech in China's Countryside
Xiaowei Wang - 2020
Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today.From pork farmers using AI to produce the perfect pig, to disruptive luxury counterfeits and the political intersections of e-commerce villages, Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion. Accompanied by humorous “Sinofuturist” recipes that frame meals as they transform under new technology, Blockchain Chicken Farm is an original and probing look into innovation, connectivity, and collaboration in the digitized rural world.FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.
Edison
Edmund Morris - 2019
His invention of the first practical incandescent lamp 140 years ago so dazzled the world--already reeling from his invention of the phonograph and dozens of other revolutionary devices--that it cast a shadow over his later achievements. In all, this near-deaf genius ("I haven't heard a bird sing since I was twelve years old") patented 1,093 inventions, not including others, such as the X-ray fluoroscope, that he left unlicensed for the benefit of medicine.One of the achievements of this staggering new biography, the first major life of Edison in more than twenty years, is that it portrays the unknown Edison--the philosopher, the futurist, the chemist, the botanist, the wartime defense adviser, the founder of nearly 250 companies--as fully as it deconstructs the Edison of mythological memory. Edmund Morris, winner of the Pulitzer Prize and the National Book Award, brings to the task all the interpretive acuity and literary elegance that distinguished his previous biographies of Theodore Roosevelt, Ronald Reagan, and Ludwig van Beethoven. A trained musician, Morris is especially well equipped to recount Edison's fifty-year obsession with recording technology and his pioneering advances in the synchronization of movies and sound. Morris sweeps aside conspiratorial theories positing an enmity between Edison and Nikola Tesla and presents proof of their mutually admiring, if wary, relationship.Enlightened by seven years of research among the five million pages of original documents preserved in Edison's huge laboratory at West Orange, New Jersey, and privileged access to family papers still held in trust, Morris is also able to bring his subject to life on the page--the adored yet autocratic and often neglectful husband of two wives and father of six children. If the great man who emerges from it is less a sentimental hero than an overwhelming force of nature, driven onward by compulsive creativity, then Edison is at last getting his biographical due.
The Fourteenth Day: JFK and the Aftermath of the Cuban Missile Crisis: The Secret White House Tapes
David G. Coleman - 2012
Popular history has marked that day as the end of the Cuban Missile Crisis, a seminal moment in American history. As President Kennedy s secretly recorded White House tapes now reveal, the reality was not so simple. Nuclear missiles were still in Cuba, as were nuclear bombers, short-range missiles, and thousands of Soviet troops. From October 29, Kennedy had to walk a very fine line push hard enough to get as much nuclear weaponry out of Cuba as possible, yet avoid forcing the volatile Khrushchev into a combative stance. On the domestic front, an election loomed and the press was bristling at White House news management. Using new material from the tapes, historian David G. Coleman puts readers in the Oval Office during one of the most highly charged, and in the end most highly regarded, moments in American history.
The Last Madam: A Life in the New Orleans Underworld
Christine Wiltz - 1999
Sexy and shrewd, she quickly went from streetwalker to madam and by 1920 had opened what became a legendary house of prostitution. There she entertained a steady stream of governors, gangsters, and movie stars until she was arrested at last in 1962. Shortly before she died in 1974, she tape—recorded her memories-the scandalous stories of a powerful woman who had the city's politicians in her pocket and whose lovers included the twenty-five-year-old boy next door, whom she married when she was sixty-four. Combining those tapes with original research, Christine Wiltz chronicles not just Norma's rise and fall but also the social history of New Orleans, thick with the vice and corruption that flourished there—and, like Midnight in the Garden of Good and Evil and Philistines at the Hedgerow, resurrects a vanished secret world.
Futureproof: 9 Rules for Humans in the Age of Automation
Kevin Roose - 2021
After decades of sci-fi fantasies and hype, artificial intelligence has leapt out of research labs and Silicon Valley engineering departments and into the center of our lives. Algorithms shape everything around us, from the news we see to the products we buy and the relationships we form. And while the debate over whether or not automation will destroy jobs rages on, a much more important question is being ignored:What does it mean to be a human in a world that is increasingly built by and for machines?In Futureproof: 9 Rules for Humans in the Age of Automation, New York Times technology columnist Kevin Roose lays out a hopeful, pragmatic vision of how people can succeed in the machine age by making themselves irreplaceably human. He shares the secrets of people and organizations that have survived technological change, and explains how we can protect our own futures, with lessons like- Do work that is surprising, social, and scarce (the types of work machines can't do). - Demote your phone. - Work near other people. - Treat A.I. like an army of chimpanzees. - Add more friction to your life.Roose rejects the conventional wisdom that in order to compete with machines, we have to become more like them--hyper-efficient, data-driven, code-writing workhorses. Instead, he says, we should let machines be machines, and focus on doing the kinds of creative, inspiring, and meaningful things only humans can do.
Lies Across America: What Our Historic Sites Get Wrong
James W. Loewen - 1999
Loewen continues his mission, begun in the award-winning "Lies My Teacher Told Me," of overturning the myths and misinformation that too often pass for American history. "Lies Across America" is a one-of-a-kind examination of sites all over the country where history is literally written on the landscape, including historical markers, monuments, historic houses, forts, and ships. With one hundred entries, drawn from every state, Loewen reveals that: The USS Intrepid, the "feel-good" war museum, celebrates its glorious service in World War II but nowhere mentions the three tours it served in Vietnam.The Jefferson Memorial misquotes from the Declaration of Independence and skews Thomas Jefferson's writings to present this conflicted slaveowner as an outright abolitionist.Abraham Lincoln had been dead for thirty years when his birthplace cabin was built!"Lies Across America" is a reality check for anyone who has ever sought to learn about America through our public sites and markers. Entertaining and enlightening, it is destined to change the way we see our country.
Leap of Faith: An Astronaut's Journey Into the Unknown
L. Gordon Cooper Jr. - 2000
Today he's a part of our nation's history as one of the surviving Mercury space pioneers. Leap of Faith not only reveals what went on behind the scenes of the early space program, but also takes aim at the next millennium of space travel with strong views on the existence of extraterrestrial intelligence--& even the distinct possibility we've already had contact. During his military career, he was one of the best of the best at Edwards Air Force Base, where the setting of world records for speed, endurance & altitude was an everyday occurrence. Even before joining the newly formed manned space program, he understood the dangerous nature of new technologies: hanging it over the edge & pushing the envelope, then hauling it back in & doing it again tomorrow. Gordo Cooper learned to fly with his father at age 8 in his hometown of Shawnee, OK, soloing by age 12. As an impressionable boy, he met overnight visitors to the household, including famous aviators like Amelia Earhart & Wiley Post, heightening his desire to take to the skies. Ride with Cooper thru his adventurous life in the cockpits of planes & spacecraft alike. He was the last American to go into space alone. He flew in Mercury & Gemini, & served as head of flight crew operations for both Apollo & Skylab, America's 1st orbiting space station. He was backup command pilot for Apollo X & directed design input changes for the shuttle program. He was buddies with Gus Grissom, who died in the Apollo I fire at Cape Canaveral, & was close to Wernher von Braun, the German rocket scientist who was responsible for the USA beating Russia to the Moon. Thru it all, Cooper, a hero who shuns the label, speaks candidly of his defeats as well as his accomplishments. His life is a tapestry of space travel in the 20th century. From a source as credible as Cooper come these claims: He innocently took revealing pictures of the mysterious Area 51 during his Gemini mission & ended up in the White House speaking about it to the president; he & other military jet pilots have chased UFOs; & footage of UFOs taken by his film crew was confiscated by the government, all part of the military's long-time UFO cover-up.
Dancing Bears: True Stories of People Nostalgic for Life Under Tyranny
Witold Szabłowski - 2014
For hundreds of years, Bulgarian Gypsies trained bears to dance, welcoming them into their families and taking them on the road to perform. In the early 2000s, with the fall of Communism, they were forced to release the bears into a wildlife refuge. But even today, whenever the bears see a human, they still get up on their hind legs to dance.In the tradition of Ryszard Kapuściński, award-winning Polish journalist Witold Szablowski uncovers remarkable stories of people throughout Eastern Europe and in Cuba who, like Bulgaria's dancing bears, are now free but who seem nostalgic for the time when they were not. His on-the-ground reporting--of smuggling a car into Ukraine, hitchhiking through Kosovo as it declares independence, arguing with Stalin-adoring tour guides at the Stalin Museum, sleeping in London's Victoria Station alongside a homeless woman from Poland, and giving taxi rides to Cubans fearing for the life of Fidel Castro--provides a fascinating portrait of social and economic upheaval and a lesson in the challenges of freedom and the seductions of authoritarian rule.
The Field Guide to Dumb Birds of North America
Matt Kracht - 2019
Featuring 50 common North American birds, such as the White-Breasted Butt Nugget and the Goddamned Canada Goose (or White-Breasted Nuthatch and Canada Goose for the layperson), Matt Kracht identifies all the idiots in your backyard and details exactly why they suck with ink drawings. Each entry is accompanied by facts about a bird's (annoying) call, its (dumb) migratory pattern, its (downright tacky) markings, and more.The essential guide to all things wings with migratory maps, tips for birding, musings on the avian population, and the ethics of birdwatching.
River of Shadows: Eadweard Muybridge and the Technological Wild West
Rebecca Solnit - 2003
This striking assertion is at the heart of Rebecca Solnit’s new book, which weaves together biography, history, and fascinating insights into art and technology to create a boldly original portrait of America on the threshold of modernity. The story of Muybridge—who in 1872 succeeded in capturing high-speed motion photographically—becomes a lens for a larger story about the acceleration and industrialization of everyday life. Solnit shows how the peculiar freedoms and opportunities of post–Civil War California led directly to the two industries—Hollywood and Silicon Valley—that have most powerfully defined contemporary society.
Soul Full of Coal Dust: The True Story of an Epic Battle for Justice
Chris Hamby - 2020
Since then, however, not much has changed. Big coal companies-along with their allies in the legal and medical professions-have continually flouted the law and exposed miners to deadly amounts of coal dust, while also systematically denying benefits to miners who suffer and die because of their jobs. Indeed, these men and their families, with little access to education, legal resources, and other employment options, have long been fighting to wrench even modest compensation and medical costs from our nation's biggest mining interests-all to combat a disease that could have been eradicated years ago.Tracing their heroic stories back to the very beginning, Chris Hamby, who won a Pulitzer Prize for his reporting on this issue, gives us a deeply troubling yet ultimately triumphant work that promises to do for Black Lung what Beth Macy did for the opioid epidemic. From corporate offices and mine shafts, to hospital beds and rural clinics, Soul Full of Coal Dust becomes a legal and medical thriller that brilliantly traces how a powerless band of laborers-alongside a small group of lawyers and doctors, often working out of their homes or in rural clinics and tiny offices-challenged one of the world's most powerful forces, Big Coal, and won.Full of the rich and complex atmosphere of Appalachia and packed with tales of those who have toiled in the mines of West Virginia, Soul Full of Coal Dust is a necessary and timely book about injustice and resistance.
Battle Hymn: Revelations of the Sinister Plan for a New World Order
John Scura - 2011
A dark plan, put into place centuries ago, has come to fruition. Consider Battle Hymn your wake-up call...Painstakingly researched through hundreds of sources and interviews, Battle Hymn rips the cover off the invisible government that controls our leaders and soon, our very lives. Composed of just a few hundred powerful but unelected people, this elite cadre seeks to create a one-world government to complete its already advanced globalist plans to end the sovereignity of all nations--including the United States. Its ultimate goal is complete control through a New-World Order where a socialist dictatorship ensures that every citizen is tagged, mollified and productive.
Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth
Rachel Maddow - 2019
That same year, a trove of Michael Jackson memorabilia—including his iconic crystal-encrusted white glove—was sold at auction for over $1 million to a guy who was, officially, just the lowly forestry minister of the tiny nation of Equatorial Guinea. And in 2014, Ukrainian revolutionaries raided the palace of their ousted president and found a zoo of peacocks, gilded toilets, and a floating restaurant modeled after a Spanish galleon. Unlikely as it might seem, there is a thread connecting these events, and Rachel Maddow follows it to its crooked source: the unimaginably lucrative and equally corrupting oil and gas industry. With her trademark black humor, Maddow takes us on a switchback journey around the globe, revealing the greed and incompetence of Big Oil and Gas along the way, and drawing a surprising conclusion about why the Russian government hacked the 2016 U.S. election. She deftly shows how Russia’s rich reserves of crude have, paradoxically, stunted its growth, forcing Putin to maintain his power by spreading Russia’s rot into its rivals, its neighbors, the West’s most important alliances, and the United States. Chevron, BP, and a host of other industry players get their star turn, most notably ExxonMobil and the deceptively well-behaved Rex Tillerson. The oil and gas industry has weakened democracies in developed and developing countries, fouled oceans and rivers, and propped up authoritarian thieves and killers. But being outraged at it is, according to Maddow, “like being indignant when a lion takes down and eats a gazelle. You can’t really blame the lion. It’s in her nature.” Blowout is a call to contain the lion: to stop subsidizing the wealthiest businesses on earth, to fight for transparency, and to check the influence of the world’s most destructive industry and its enablers. The stakes have never been higher. As Maddow writes, “Democracy either wins this one or disappears.”
The Bishop's Boys: A Life of Wilbur and Orville Wright
Tom D. Crouch - 1989
Using a treasure trove of Wright family correspondence and diaries, Tom Crouch skillfully weaves the story of the airplane's invention into the drama of a unique and unforgettable family. He shows us exactly how and why these two obscure bachelors from Dayton, Ohio, were able to succeed where so many better-trained, better-financed rivals had failed.