People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    By examining fossils and DNA, Shubin shows us that our hands actually resemble fish fins, our head is organized like that of a long-extinct jawless fish, and major parts of our genome look and function like those of worms and bacteria.Shubin makes us see ourselves and our world in a completely new light. Your Inner Fish is science writing at its finest-enlightening, accessible, and told with irresistible enthusiasm.

    Drawing deep from personal experience, cutting-edge science, and colorful history, he spins captivating stories about the birds in our midst and reveals the startlingly intimate coexistence of birds and humans.

    Stone—host of Discovery Channel’s former series Most Evil—uses this common emotional reaction to horrifying acts as his starting point to explore the concept and reality of evil from a new perspective. In an in-depth discussion of the personality traits and behavior that constitute evil across a wide spectrum, Dr. Stone takes a clarifying scientific approach to a topic that for centuries has been inadequately explained by religious doctrines.Basing his analysis on the detailed biographies of more than 600 violent criminals, Stone has created a 22-level hierarchy of evil behavior, which loosely reflects the structure of Dante’s Inferno. He traces two salient personality traits that run the gamut from those who commit crimes of passion to perpetrators of the worst crimes—sadistic torture and murder. One trait is narcissism, as exhibited in people who are so self-centered that they have little or no ability to care about their victims. The other is aggression, the use of power over another person to inflict humiliation, suffering, and death.Stone then turns to the various factors that, singly or intertwined, contribute to pushing certain people over the edge into committing heinous crimes. They include heredity, adverse environments, violence-prone cultures, mental illness or brain injury, and abuse of mind-altering drugs. All are considered in the search for the root causes of evil behavior.What do psychology, psychiatry, and neuroscience tell us about the minds of those whose actions could be described as evil? And what will that mean for the rest of us? Stone discusses how an increased understanding of the causes of evil will affect the justice system. He predicts a day when certain persons can safely be declared salvageable and restored to society and when early signs of violence in children may be corrected before potentially dangerous patterns become entrenched.

    But as Ocean Guardian founder William McKeever reveals, sharks are evolutionary marvels essential to maintaining a balanced ecosystem. We can learn much from sharks, he argues, and our knowledge about them continues to grow. The first book to reveal in full the hidden lives of sharks, Emperors of the Deep examines four species—Mako, Tiger, Hammerhead, and Great White—as never before, and includes fascinating details such as:Sharks are 50-million years older than trees;Sharks have survived five extinction level events, including the one that killed off the dinosaurs;Sharks have electroreception, a sixth-sense that lets them pick up on electric fields generated by living things;Sharks can dive 4,000 feet below the surface;Sharks account for only 6 human fatalities per year, while humans kill 100 million sharks per year.McKeever goes back through time to probe the shark’s pre-historic secrets and how it has become the world’s most feared and most misunderstood predator, and takes us on a pulse-pounding tour around the world and deep under the water’s surface, from the frigid waters of the Arctic Circle to the coral reefs of the tropical Central Pacific, to see sharks up close in their natural habitat. He also interviews ecologists, conservationists, and world-renowned shark experts, including the founders of Greenpeace’s Rainbow Warrior, the head of the Massachusetts Shark Research Program, and the self-professed “last great shark hunter.”At once a deep-dive into the misunderstood world of sharks and an urgent call to protect them, Emperors of the Deep celebrates this wild species that hold the key to unlocking the mysteries of the ocean—if we can prevent their extinction from climate change and human hunters.

    Magpies, he soon discovers, are as clever and mischievous as monkeys. They are also notorious thieves, and this one quickly steals his heart. By the time the creature develops shiny black feathers that inspire the name Benzene, Charlie and the bird have forged an unbreakable bond. While caring for Benzene, Charlie learns his biological father, an eccentric British poet named Heathcote Williams who vanished when Charlie was six months old, is ill. As he grapples with Heathcote’s abandonment, Charlie comes across one of his poems, in which Heathcote describes how an impish young jackdaw fell from its nest and captured his affection. Over time, Benzene helps Charlie unravel his fears about repeating the past—and embrace the role of father himself. A bird falls, a father dies, a child is born. Featherhood is the unforgettable story of a love affair between a man and a bird. It is also a beautiful and affecting memoir about childhood and parenthood, captivity and freedom, grief and love.

    New chapters cover criminal behavior theories and psychological profiling; autoerotic deaths, and occult crimes, plus two new chapters detailing infamous unsolved crimes/criminals: Jack the Ripper and the Jon Benet Ramsey case. The authors′ continuing research and activities in the field result in a multitude of new case studies for this book, often included as boxed inserts.

    In this revolutionary book, Gehl presents his latest work creating (or recreating) cityscapes on a human scale. He clearly explains the methods and tools he uses to reconfigure unworkable cityscapes into the landscapes he believes they should be: cities for people.Taking into account changing demographics and changing lifestyles, Gehl explains how to develop cities that are lively, safe, sustainable, and healthy.The book is extensively illustrated with over 700 photos and drawings of examples from Gehl’s work around the globe.

    The Next Tsunami: Living on a Restless Coast is the gripping story of the geological discoveries—and the scientists who uncovered them—that signal the imminence of a catastrophic tsunami on the Northwest Coast.

    Also known as the Yellowstone Earthquake, the disaster caused massive flooding and the worst landslide in the history of the Northwestern United States. In The Night the Mountain Fell author Edmund Christopherson gives us a page-turning, journalistic-style account of how the deadliest earthquake in Montana's history ultimately claimed the lives of twenty-eight people.

    Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset — those who believe that abilities are fixed — are less likely to flourish than those with a growth mindset — those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love — to transform their lives and your own.

    A starry night is one of nature's most magical wonders, yet in our artificially lit world, three-quarters of Americans' eyes never switch to night vision, and most no longer experience true darkness. In The End of Night, Paul Bogard restores awareness of the spectacularly primal, wildly dark night sky and how it has influenced the human experience across everything from science to art.From Las Vegas's Luxor Beam (the brightest single spot on this planet) to nights so starlit the sky looks like snow, Bogard blends personal narrative, natural history, science, and history to shed light on the importance of darkness--what we've lost, what we still have, and what we might regain--and the simple ways we can reduce the brightness of our nights tonight.

    Grounded in the latest neuroscience and behavioral research, and drawing widely from literature, The Enchanted Hour explains the dazzling cognitive and social-emotional benefits that await children, whatever their class, nationality or family background. But it’s not just about bedtime stories for little kids: Reading aloud consoles, uplifts and invigorates at every age, deepening the intellectual lives and emotional well-being of teenagers and adults, too.Meghan Cox Gurdon argues that this ancient practice is a fast-working antidote to the fractured attention spans, atomized families and unfulfilling ephemera of the tech era, helping to replenish what our devices are leaching away. For everyone, reading aloud engages the mind in complex narratives; for children, it’s an irreplaceable gift that builds vocabulary, fosters imagination, and kindles a lifelong appreciation of language, stories and pictures.Bringing together the latest scientific research, practical tips, and reading recommendations, The Enchanted Hour will both charm and galvanize, inspiring readers to share this invaluable, life-altering tradition with the people they love most.

    You're not stuck with the brain you're born with. Here are just a few of neuropsychiatrist Dr. Daniel Amen's surprising--and effective--"brain prescriptions" that can help heal your brain and change your life:To Quell Anxiety and Panic: ¸  Use simple breathing techniques to immediately calm inner turmoilTo Fight Depression: ¸  Learn how to kill ANTs (automatic negative thoughts)To Curb Anger: ¸  Follow the Amen anti-anger diet and learn the nutrients that calm rageTo Conquer Impulsiveness and Learn to Focus: ¸  Develop total focus with the "One-Page Miracle"To Stop Obsessive Worrying: ¸  Follow the "get unstuck" writing exercise and learn other problem-solving exercises

    Discover the magic of simplicity in this international bestseller.Biographical Notes Dominique Loreau is a French essayist who has lived in Japan since the 1970s. After fully adopting the Japanese way of life, she now offers seminars for those who want to simplify their lives. L'art de la Simplicite was published in France in 2005 by Laffont and is an international bestseller.