Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

    As tiny and inconspicuous as it may seem, That-Which-Had-Been exhibits an unexpected and varied gift for survival, as it journeys implacably toward its ultimate destination. Along the way, it meets a rich array of ordinary human beings, some of whom assist it along its way, others who impede its progress, none of whom have any idea of its existence.From whence comes the strange, but universal, experience of deja vu? Why do some people exhibit a wisdom far beyond their age and experience - persons reincarnationists refer to as 'old souls'? Joseph Wurtenbaugh in this short story offers a fascinating and tantalizingly plausible explanation for these phenomena, presented in a natural setting that brims with adventure and exhilarating possibility. Not to be missed by anyone who enjoys science fiction or thinking outside the box.

    Tony goes beyond teaching you how to use Lightroom. Tony shows you why and when to use each feature to create stunning, natural photos. When Lightroom isn t the best tool, Tony suggests better alternatives. Combining the benefits of video training and book learning, this video book gives you over 14 hours of video and dozens of free presets and raw images to practice with. If you learn better with video, watch the video training and refer to the book for quick reference. If you prefer reading, the book is concise and practical, and each chapter links to relevant videos when you want to understand a topic more deeply or see it used in the real world. Tony covers every aspect of Lightroom in-depth, but structures his teaching so that both beginner and advanced photographers can learn as efficiently as possible. If you just want a quick start, you can watch the first video or read the first chapter and you'll be organizing and editing your pictures in less than an hour. If you want to know more about a specific feature, switch to that video or jump to that chapter in the ebook. If you want to know everything about Lightroom, watch the videos and read the book from start to finish.

    Neuroscientist Dean Haycock examines the behavior of real life psychopaths and discusses how their actions can be explained in scientific terms, from research that literally looks inside their brains to understanding how psychopaths, without empathy but very goal-oriented, think and act the way they do. Some don’t commit crimes at all, but rather make use of their skills in the boardroom.But what does this mean for lawyers, judges, psychiatrists, victims and readers--for anyone who has ever wondered how some people can be so bad. Could your nine-year-old be a psychopath? What about your co-worker? The ability to recognize psychopaths using the scientific method has vast implications for society, and yet is still loaded with consequences.

    6 months later, his first blog was earning more than his retail job which he decided to quit and focus on blogging.These results are not typical, but this book will go over the complete steps to setting up a profitable authority site which you can use to creating your first website and earning supplemental income.*Who was this book written for?*This book is written for people who are looking to start blogging and those people looking to create a website. It will also be helpful to those who are already blogging but not making money from their efforts.*Who this book is not for:*If you are looking to start a website and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results.While this book gives valuable information to those who are already making money blogging, if you making thousands of dollars a month, it was not written for you and might move a bit slow.*Topics covered in this book:*•Who Am I?•Step 1: Picking A Niche•Step 2: Keyword Research•Step 3: Setting Up Your First Website•Step 4: Writing Content For Your Website•Step 5: Collecting Emails•Step 6: Content Promotion]You will learn how these 6 steps to starting a blog can be done in under an hour while learning about the basics of blogging in WordPress. You will also get access to the exact tools that are used every day by websites across the world.Learn how to start your blog today, get started, and within the next 60 minutes, you should have a fully functioning website. This is the most comprehensive book about how you can start a blog which will hold your hand every step of the way.

    He then committed suicide. Luke and Ryan Hart, the two surviving sons, open up about their experiences growing up and the circumstances surrounding the murders. They hope to highlight the patterns of behaviour in coercive control and its deadly consequences, improving public awareness and leading to informed discussion on domestic abuse.

    To remedy this situation, he took it upon himself to set down the fine art of the rifle before it was lost forever. In his no-holds-barred style, Cooper instructs you in everything you need to know about shooting the rifle, while entertaining you with tales of marksmanship, combat and big-game hunting.

    

    This guide shows how to use Brazilian jiu-jitsu to increase combat effectiveness. Photographs and step-by-step instructions show how to master the techniques used in this exciting new form of combat.

    Reprinted and in current use by the U.S. Marine Corps as an official training manual, it details methods of self-defense, offensive close combat, combat shooting and crowd-control techniques in riot situations. Colonel Rex Applegate is widely regarded as the father of modern close combat and combat shooting, and this book is considered the standard by which all other books on the subject are judged.

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner.In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content:1. Web Content2. Blogging3. Social Media4. Advertising/Sales Copy5. Industry Writing6. Journalism 7. Creative WritingJulia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content.After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamentals in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16.

     “Crime Squad takes readers on an unforgettable ride as Mike, an innocent lad from the Yorkshire Dales, learns to grow up fast and stay alive on the mean streets of London.” Weebly “A great read… gave a great feel of policing in the 80's and 90's in London, particularly with the change in drug culture and guns.” Netgalley “Well-written and informative, giving an insight into the workings of the police force in London in 1980s. Recommended.” Wendy Rhodes - Reviewer “A rollercoaster read of life on the front line.” Sir Hugh Orde OBE QPM “An accurate and fascinating picture of police work at the sharp end.” Detective Superintendent John Jones (rtd) “Gripping from first to last.” Andy Trotter OBE QPM London 1988: PC Mike Pannett, fresh out of training school, had suspected life in the Metropolitan Police was going to be a bit different from rural North Yorkshire, but the 23-year-old had no idea by just how much. Sent south of the river to Battersea, then top of London’s crime league tables, Mike was thrown straight into the deep end – during his first drugs raid he ended up staring down the wrong end of a double-barrelled shotgun. Mike’s arrival in London coincided with the explosion in crack cocaine use. In the early 1990s, Yardies – criminal gangs from Jamaica and the USA - flooded into the capital, starting in Battersea, where they brought all manner of guns with them, along with a live-fast die-young attitude. Rivals were ruthlessly eliminated and whole neighbourhoods fell under the control of drug gangs. Mike and his police colleagues fought back with extraordinary valour and inventiveness and with the support of the local community they started to turn the tide – but then came the unthinkable crime: the murder in 1993 of PC Patrick Dunne, one of Mike’s colleagues, by Gary Nelson, aka ‘Tyson’, a criminal the national press described as ‘the most dangerous man ever to walk to the streets of Britain.’ Mike was drawn into the long and exceptionally dangerous hunt for Nelson that would go on to cost the life of another police officer. Crime Squad takes readers on an unforgettable ride as Mike, an innocent lad from the Yorkshire Dales, learns to grow up fast and stay alive on the mean streets of London.

    He served with the SAS during the Falklands War and on subsequent counter-terrorist operations. He tells his personal odyssey from boy-soldier to paratrooper with insight and wisdom. His enemies were not just terrorists: he fought the institutionalized brutality of the Parachute Regiment -- and his own inner demons. He learned the difference between physical and moral courage; between officers who expect you to be ready to die for them, and those who actually want you to get killed so they can win a medal. It's an action-packed narrative, but much more than another RAMBO-style romp. Robin reveals some painful truths, not least the ordinary SAS men's view of General de la Billiere and his orders for a kamikaze mission to Argentina. This is the best, no-holds barred, personal account of an SAS trooper ever published.

    The subjects of criminal violence, self-defense, lethal force, mindset, firearms training and concealment have never been introduced so comprehensively in one place. Having successfully sold world-wide in its independently published and distributed paperback form, it is now available on Kindle. "A powerful, gripping, and self-reflective roller-coaster that's part cautionary tale, part how-to book on building the counterpart to the high-order predator, Varg makes no apologies for it being an in-your-face look at real violence from the perspective of that rare someone who can speak from deep personal experience, from both sides of the fence. In an industry littered with those often driven by ego, fantasy, and disconnected from reality, there are a vast number of people in this industry that NEED to read this. A book only an authentic leader in the industry could produce, fully-recommended. Read this book if you're serious about personal protection." D.P. Friesen, CLTP, Costa RicaVarg Freeborn is an author, fitness coach, violence educator and lethal force instructor widely known for his unique background in the violent criminal underworld. His breadth of experience is unmatched in criminal violence education and self-defense training.