But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you.Whether you’re a coach, author, “funnel hacker”, ecommerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family’s future.In the fast-paced, attention-starved, social media driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!Fact #2: Poor Copywriting = Struggle forever and die poor!Putting The Right Words On Paper And OnlineIs The Single Most Profitable Skill Everyone Can Learn.This book teaches you street-smart copywriting, which means this book teaches you how to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)If you’ve tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales—no matter what you sell or who you sell it to—this book is for you.Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you’re not making as many sales as you want to right now.

    

    Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption--like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children's growth, and to practice yoga and Pilates. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide.Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblen's Theory of the Leisure Class. In that inflammatory classic, which coined the phrase "conspicuous consumption," Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility. As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices.With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone.

    Sensory integration dysfunction, also known as sensory processing disorder, affects all kinds of children-from those with developmental delays, attention problems, or autism spectrum disorders, to those without any other issues. Coauthored by a pediatric occupational therapist and a parent of a child with sensory issues, this updated and expanded edition of Raising a Sensory Smart Child is comprehensive and more helpful than ever. Learn: *How the senses actually work and integrate with each other *How and where to get the very best professional help *"Sensory diet" activities that meet your child's needs--including new tips and ideas for kids, teens, adults, and families *Practical solutions for daily challenges-from brushing teeth to getting dressed to picky eating to family gatherings *Using "sensory smarts" to help children with developmental delays, learning, and attention problems *The special challenges of helping children with autism and sensory issues * Ways to advocate for your child at school and make schools "sensory smart" *How to empower your child and teen in the world *Complementary therapies, resources, and helpful web sites In all, the most comprehensive guide to sensory processing challenges is now more detailed and useful than ever. Loved and celebrated by parents, teachers, therapists, doctors and others, the new edition of Raising a Sensory Smart Child is a must-have volume for anyone who cares about a child with sensory issues. ***WINNER of the NAPPA GOLD AWARD and iPARENTING MEDIA AWARD***

    Yet unless, or until, a misfit between our own body and the world is acute enough to be understood as disability, we may never stop to consider--or reconsider--the hidden assumptions on which our everyday environment is built.In a series of vivid stories drawn from the lived experience of disability and the ideas and innovations that have emerged from it--from cyborg arms to customizable cardboard chairs to deaf architecture--Sara Hendren invites us to rethink the things and settings we live with. What might assistance based on the body's stunning capacity for adaptation--rather than a rigid insistence on "normalcy"--look like? Can we foster interdependent, not just independent, living? How do we creatively engineer public spaces that allow us all to navigate our common terrain? By rendering familiar objects and environments newly strange and wondrous, What Can a Body Do? helps us imagine a future that will better meet the extraordinary range of our collective needs and desires.

    His students, some of the nation’s brightest minds, were adrift when it came to the big questions: how to think critically and creatively, and how to find a sense of purpose.Excellent Sheep takes a sharp look at the high-pressure conveyor belt that begins with parents and counselors who demand perfect grades and culminates in the skewed applications Deresiewicz saw firsthand as a member of Yale’s admissions committee. As schools shift focus from the humanities to "practical" subjects like economics and computer science, students are losing the ability to think in innovative ways. Deresiewicz explains how college should be a time for self-discovery, when students can establish their own values and measures of success, so they can forge their own path. He addresses parents, students, educators, and anyone who's interested in the direction of American society, featuring quotes from real students and graduates he has corresponded with over the years, candidly exposing where the system is broken and clearly presenting solutions.

    Instead of fueling the debate, Dr. Jan Burkins and Kari Yates have immersed themselves in the research and produced Shifting the Balance: 6 Ways to Bring the Science of Reading into the Balanced Literacy Classroom . This concise and practical guide integrates effective reading strategies from each perspective. Every chapter of Shifting the Balance focuses on one of the six simple and scientifically sound shifts reading teachers can make to strengthen their approach to early reading instruction in these areas:Reading ComprehensionPhonemic AwarenessPhonicsHigh-Frequency WordsCueing SystemsText SelectionPractical Instruction for Primary Grades: Whether your students are just learning to read or building more advanced reading comprehensive skills,  Shifting the Balance  is designed to help teachers meet the instructional needs of K-2 students.Six Manageable Shifts: Each chapter focuses on a key shift that helps educators understand common misconceptions and adjust their thinking around some common instructional practices that teachers have been using for decades.Evidence-Based Instruction: Burkins and Yates offer busy educators a blueprint for integrating finding from brain research, cognitive science, and child development into their daily instruction, while keeping meaningful experiences with books a priority.Classroom Applications: Shifting the Balance is full of sample activities and classroom vignettes that paint a picture of what these shifts look like in action with roomful of learners.The book has already helped countless educators by taking the guesswork out of how to blend best practices with the latest research while keeping students at the forefront of reading instruction. "We've written this book to support you in making sound decisions anchored in the best of science, the truth of responsiveness, and a relentless focus on providing all children learning experiences saturated with meaning," the authors write.

    This is true both in airplanes and in classrooms--you have to take care of yourself before you can help someone else. If teachers are stressed out and exhausted, how can they have the patience, positive energy, and enthusiasm to provide the best instruction for students? Author Mike Anderson asked that question as a teacher himself, and the answers he found form the basis of The Well-Balanced Teacher. He found that teachers need to take care of themselves in five key areas to keep themselves in shape to care for their students.In addition to paying proper attention to their basic needs for nutrition, hydration, sleep, exercise, and emotional and spiritual refreshment, teachers also needBelonging: Teachers need to feel positive connections with other people, both in school and outside school. Significance: Teachers want to know that they make a positive difference through the work they do.Positive engagement: When teachers enjoy their work, they have great energy and passion for their teaching.Balance: Healthy teachers set boundaries and create routines so that they can have rich lives both in the classroom and at home.Anderson devotes a chapter to each of these needs, describing in frank detail his own struggles and offering a multitude of practical tips to help readers find solutions that will work for them. When teachers find ways to take care of their own needs, they will be healthier and happier, and they will have the positive energy and stamina needed to help their students learn and grow into healthy adults themselves.

    But every year thousands of research papers are published, some of which contradict each other. How can busy teachers know which research is worth investing time in reading and understanding? And how easily is that academic research translated into excellent practice in the classroom?In this thorough, enlightening and comprehensive book, Carl Hendrick and Robin Macpherson ask 18 of today's leading educational thinkers to distill the most up-to-date research into effective classroom practice in 10 of the most important areas of teaching. The result is a fascinating manual that will benefit every single teacher in every single school, in all four corners of the globe.Contributors: Assessment, marking & feedback: Dylan Wiliam & Daisy Christodoulou; Behaviour: Tom Bennett & Jill Berry; Classroom talk and questioning: Martin Robinson & Doug Lemov; Learning myths: David Didau & Pedro de Bruyckere; Motivation: Nick Rose & Lucy Crehan; Psychology and memory: Paul Kirschner & Yana Weinstein; SEN: Jarlath O Brien & Maggie Snowling; Technology: Jose Picardo & Neelam Parmar; Reading and literacy: Alex Quigley & Dianne Murphy

    Frances Moore Lappe--author of fifteen books, including three-million-copy bestseller Diet for a Small Planet--distills her world-spanning experience and wisdom in a conversational yet hard-hitting style to create a rare aha book. In nine short chapters, Lappe leaves readers feeling liberated and courageous. She flouts conventional right-versus-left divisions and affirms readers' basic sanity--their intuitive knowledge that it is possible to stop grasping at straws and grasp the real roots of today's crises, from hunger and poverty to climate change and terrorism. Because we are creatures of the mind, says Lappe, it is the power of frame--our core assumptions about how the world works--that determines outcomes. She pinpoints the dominant failing frame now driving out planet toward disaster. By interweaving fresh insights, startling facts, and stirring vignettes of ordinary people pursuing creative solutions to our most pressing global problems, Lappe uncovers a new, empowering frame through which real solutions are emerging worldwide.She writes: My book's intent is to enable us to see what is happening all around us but is still invisible to most of us. It is about people in all walks of life who are penetrating the spiral of despair and reversing it with new ideas, ingenious innovation--and courage.

    Shipler makes clear in this powerful, humane study, the invisible poor are engaged in the activity most respected in American ideology—hard, honest work. But their version of the American Dream is a nightmare: low-paying, dead-end jobs; the profound failure of government to improve upon decaying housing, health care, and education; the failure of families to break the patterns of child abuse and substance abuse. Shipler exposes the interlocking problems by taking us into the sorrowful, infuriating, courageous lives of the poor—white and black, Asian and Latino, citizens and immigrants. We encounter them every day, for they do jobs essential to the American economy.We meet drifting farmworkers in North Carolina, exploited garment workers in New Hampshire, illegal immigrants trapped in the steaming kitchens of Los Angeles restaurants, addicts who struggle into productive work from the cruel streets of the nation's capital—each life another aspect of a confounding, far-reaching urgent national crisis. And unlike mostworks on poverty, this one delves into the calculations of some employers as well—their razor-thin profits, their anxieties about competition from abroad, their frustrations in finding qualified workers.This impassioned book not only dissects the problems, but makes pointed, informed recommendations for change. It is a book that stands to make a difference.

    It has not been by shaping the opinions or directing the actions of the holders of power that modern intellectuals have most influenced the course of events, but by shaping public opinion in ways that affect the actions of power holders in democratic societies, whether or not those power holders accept the general vision or the particular policies favored by intellectuals. Even government leaders with disdain or contempt for intellectuals have had to bend to the climate of opinion shaped by those intellectuals.Intellectuals and Society not only examines the track record of intellectuals in the things they have advocated but also analyzes the incentives and constraints under which their views and visions have emerged. One of the most surprising aspects of this study is how often intellectuals have been proved not only wrong, but grossly and disastrously wrong in their prescriptions for the ills of society—and how little their views have changed in response to empirical evidence of the disasters entailed by those views.

    But in order to make real progress toward economic and social change, poor people--those most affected by social problems--must be the ones to speak up and lead.It can be done. Linda Stout herself grew up in poverty in rural North Carolina and went on to found one of this country's most successful and innovative grassroots organizations, the Piedmont Peace Project. Working for peace, jobs, health care, and basic social services in North Carolina's conservative Piedmont region, the project has attracted national attention for its success in drawing leadership from within a working-class community, actively encouraging diversity, and empowering people who have never had a voice in policy decisions to speak up for their own interests. The Piedmont Peace Project demonstrates that new ways of organizing can really work.Bridging the Class Divide tells the inspiring story of Linda Stout's life as the daughter of a tenant farmer, as a self-taught activist, and as a leader in the progressive movement. It also gives practical lessons on how to build real working relationships between people of different income levels, races, and genders. This book will inspire and enrich anyone who works for change in our society.

    This is a book about LEARNING! Technology is not a magic solution for education. It is an opportunity! An opportunity to shake things up, to connect and grow, and to create dynamic learning experiences for our students!   In this three-part book, you will explore WHY it's time to Shake Up Learning, WHAT changes we can make in our classrooms to support dynamic learning experiences, and HOW to plan meaningful lessons for your classroom. Rapidly evolving technology and the demands of the digital age are transforming not only the way we live but also the way we learn. The tools students are using are newer, sleeker, and faster than ever before. In some cases, the medium is even changing the message. One thing is certain: Educators cannot continue the status quo if they expect to equip young people for the world to come.  Here's the good news: With digital tools that are available 24/7, learning doesn't have to stop when the bell rings. Learning can take on a life of its own! Even better, technology can help you connect with students and empower them to grow and develop a lifelong love for learning--and it doesn't have to be scary or complicated.  Shake Up Learning is a powerful guide and planning tool to help educators at all grade levels make the most of technology. Educator and blogger Kasey Bell guides you through the process of using technology and proven techniques to make learning dynamic. You'll discover . . .  Practical strategies to help move from static teaching to dynamic learning Straightforward and easy-to-use templates for crafting engaging learning opportunities  Tips and tricks for fearless implementation of powerful lesson plans Advice for moving from one-and-done activities to learning that evolves and inspires throughout the school year--and beyond!  This is MORE than just a book! This is a full LEARNING EXPERIENCE! This book is jammed packed with ideas, lessons, and resources, but you can bring it all to life with the companion website, ShakeUpLearningBook.com, and the companion online course, The Dynamic Learning Workshop! Be dynamic! Shake up learning in your classroom this year.

    With unprecedented access, a veteran New York Times reporter and editorial writer who covered New York City and state politics offers a revealing portrait of one of the richest and famously private/public figures in the country.Michael Bloomberg’s life sounds like an exaggerated version of The American Story, except his adventures are real. From modest Jewish middle class (and Eagle Scout) to Harvard MBA to Salomon Brothers hot shot (where he gets “sent upstairs” and later fired) to creator of the machine that would change Wall Street and the rest of the world and make him a billionaire (a description by the author makes the invention clear to non-engineers). Randolph’s account of Bloomberg’s life and time reads almost like a novel, a quintessentially American story. She explains the “machine” he invented that gave and continues to give instant access to an infinite amount of information to bankers and investors on how, what, and where to invest, and how it changed the financial universe. Randolph recounts one day not long ago when the Bloomberg machine briefly blipped and the whole world’s financial marketplace came to a halt. Randolph recounts Mayor Bloomberg’s vigorous approach to New York city’s care—including his attempts at education reform, contract control, anti-smoking and anti-obesity campaigns, green climate control, and his political adventures with both aides and opponents. After a surprising third term as Mayor, Bloomberg returned to his business and doubles its already tremendous worth. The chapter that describes this is one of the most revealing of his temperament and energy and vision as well as how he spends his “private” time—private but convivial. Bloomberg’s philanthropies are education, anti-NRA, and supporting a cleaner environment. He is a moderate liberal in a time when that quality holds the future of the Democratic Party and the country to account.