What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    Comprehensive step-by-step instructions cover everything from cutting out patterns to making sleeves and fitting zips, and are accompanied by thousands of colourful illustrations, diagrams and photographs. This encyclopaedia of sewing includes detailed directions, practical advice, time-saving tips, essential techniques and hundreds of creative touches to bring out the best in your needlework. There are 20 projects to help you put into practice what you have learned, with ideas for creating clothes and home accessories in classic styles which can be easily adapted to changing trends.

    Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.

    Learn to make creativity a daily habit!Whether you're just beginning to trust your artistic voice or you've been refining it for years, Marisa Anne is the loving guide and caring mentor you need to help you commit to moving through resistance, stepping outside of your comfort zone and making creativity a regular part of your life.

    

    Author Cristin Morgan of Marigold + Mars outlines the basics of 10 classic embroidery stitches and then teaches you how to use them to create 20 beautiful and practical projects for hoops, for the home, and to wear. New and experienced embroiderers alike will be delighted by the fresh motifs and bold color palettes and empowered by the easy step-by-step instructions and templates, which show that with just a few simple stitches, some basic materials, and an idea or two, you can stitch just about anything. A glossary of more than 50 additional patterns and motifs will inspire you to personalize your projects and use your newfound embroidery skills in fresh and imaginative ways. As an added bonus, the book includes an envelope with 10 carbon transfer papers for quickly transferring patterns to fabric.   If you received a first printing of this book that includes transfer papers that do not work, please email us at abrams@abramsbooks.com or call (212) 206-7715 to receive replacement papers.

    From the lovely English Garden Quilt to the playful Road Transport Pillow, the projects collected in Whip Up Mini Quilts cover all sorts of themes and looks. With plenty of step-by-step instructions and helpful how-to illustrations, this book showcases an artful approach to design basics while outlining the fundamentals of quilting techniques. Best of all, it all comes in a user-friendly format with lay-flat binding and pattern sheets tucked into the front pocket.

    From simple clothing to toys, Growing Up Sew Liberated is packed with innovative, playful sewing patterns. Follow the structure of a child’s day with 20 projects including:Getting up and getting dressed: comfortable clothing patterns such as T-shirts, sweatshirts, and pocket pants.Homemaking and cooking: projects for engaging children in helping around the house and for in the kitchen, such as aprons, bibs, and placemats.Playtime: indoor and outdoor activities are celebrated with dolls, a cape, a satchel, and a tent.Bedtime: snuggle in for a night in cozy pj’s and a sleep sack.Meg adds in suggestions for projects and adventures for kids and adults to explore together and tasks that children can accomplish on their own.Includes a techniques section, how-to photos, extra tips and tricks, and a bonus full-size pattern section, Growing Up Sew Liberated collects designs, activities, and ideas that are perfect for adding creativity into the daily life of sewists, children, and families.

    In fact, many of its rules and guidelines could still be applied today. Make Do and Mend focuses on clothes rationing, which was introduced in June 1940. With the nation's industrial output concentrated on the war effort, basic clothes were in short supply and high fashion was an unknown commodity. Adults were issued as little as 36 coupons a year to spend on clothes. But a man's suit could cost 22 coupons, a coat 16 and a lady's dress 11, so the need to recycle and be inventive with other materials became more and more necessary. The government issued the leaflets included in Make Do and Mend to advise on how best to avoid wasting valuable resources by recycling curtains into dresses and old sheets into underwear; in short how to 'make do and mend' rather than buying new clothes. Produced from original material held in archives the leaflets are also a nostalgic showcase of 1940s' style, which makes them the perfect gift.

    Each seasonal project, specially designed to promote health, creativity, relationships and more, provides gentle inspiration to live your best life. When Ishida was diagnosed with a chronic illness and lost her corporate job, she thought her life was over. But these challenges ended up being the best thing that ever happened to her because they forced her to take stock of her life and focus on the important things, and enabled her to rediscover sewing--her true passion.   Inspired to succeed at just one thing, Ishida vowed to sew all of her daughter's clothes (and most of her own) for one year. Sewing Happiness includes 20 projects plus variations (including Japanese-inspired home goods and children’s and women’s clothing) organized by season, and stitched together with Ishida’s charming personal story.

    And with this one skill and some basic guidance, television host and crafty expert Brett Bara demonstrates how you can make custom home decor, stylish fashions, and one-of-a-kind gifts.Sewing in a Straight Line is a step-by-step guide to creating 28 deceptively simple projects that look like they came from a chic boutique—far more impressive than you would expect for such little effort! These easy-to-make items offer quick gratification that even the busiest among us will appreciate. From a flirty two-hour miniskirt to the cutest plush toys, many of the projects take only a spare afternoon.With Brett's eye for fresh, modern style and her encouraging advice, sewing couldn't be easier. So break out your needle and thread, fire up your machine, and get creative. A world of handmade possibilities is a few easy stitches away!

    Filled with do-it-yourself projects, Steampunk Gear, Gadgets, and Gizmos: A Maker's Guide to Creating Modern Artifacts shows you how to build exquisite, ingenious contraptions on a budget.Learn from Lord Featherstone as he distills his wealth of hard-learned skills, describes how to use the readily available tools of the modern mad scientist, and expounds on the art and philosophy of scavenging unique components and raw materials. The perfect companion for the hobbyist and advanced machinist alike, this inventive volume will guide you through the creation of your very own infernal devices.Get steamed with these provocative projects: Aetheric ray deflector solid brass gogglesCalibrated indicator gaugesFerromagnetic self-scribing automated encyclopedia (or, the Steampunk book drive)High voltage electro-static cannon (or, the lamp gun)Tesla-pod chrono-static insulating field generator (or, the mobile device enclosure)Altitude mask with integrated respiratory augmentationArmoured pith helmetMark I superior replacement arm with integrated Gatling gun attachmentVisit the companion website, www.mhprofessional.com/steampunk, for videos, images, and more bonus content!Make Great Stuff!TAB, an imprint of McGraw-Hill Professional, is a leading publisher of DIY technology books for makers, hackers, and electronics hobbyists.

    Author Sato Watanabe has published many books that are favorites among Japanese sewing fans. In this book, she shows you how to make genuinely professional-quality pieces quickly and inexpensively at home. DIY Sewing designs include:Lace Shirred BlouseTiered Sleeveless DressZip-up Vest with High NeckFrilled Shirt in CharcoalFlannel Short CoatAnd much more…All of the styles and fashion are easily customized to create your personal style, and there is something for everyone and every occasion in this book—from a bright two-texture combo dress to a relaxed, bohemian tunic—and everything in-between. All the styles are thoroughly modern and practical, ranging from softly feminine or straight-line simple to smartly-tailored or loosely-deconstructed.Simple lines make these garments perfect for women of all ages and all sizes. This book includes a complete western-sized sewing pattern for each design that is easily adjusted to fit your body form. The understated, graceful designs in this book are ones that you'll come back to again and again.

    We'll have you in stitches in no time Discover how to* Select the right fabrics and threads* Design your masterpiece* Use quilting software* Save time with rotary cutters and other cool tools* Quilt by hand or machine* Get creative with applique

    Simply by applying a few easy sewing, darning, felting, or crocheting techniques, as well as some sashiko and other favorite embroidery stitches, you can repair your favorite pieces in a transformative way. These techniques don't just save you money, but make your life more joyful, fulfilling and sustainable in an age of disposable "fast fashion." Author Noriko Misumi teaches you her philosophy of mending and reusing items based on the age-old Japanese concepts of mindfulness and Wabi Sabi (an appreciation of old and imperfect things). In her book, she shows you how to: Repair any kind of fabric that is torn, ripped or stained-whether knitted or woven Work with damaged flat or curved surfaces to make them aesthetically pleasing again Create repairs that blend in, as well as bold or whimsical visible repairs Darn your handmade or expensive gloves, sweaters and socks to make them look great again The joy to be found in working with your hands and the personal artistry you discover within yourself lie at the heart of this book. While nothing lasts forever, there's pleasure, as well as purpose, in appreciating age and imperfection. Joyful Mending allows you to surround yourself with the things that truly give you joy, whether they were given to you by a loved one, picked up in your travels or simply have a special place in your heart.