Book picks similar to
SOCIAL MEDIA MARKETING FOR BEGINNERS: A STEP-BY-STEP BEGINNERS GUIDE TO FACEBOOK, INSTAGRAM, LINKEDIN MARKETING - DISCOVER NEW ONLINE TRENDS TOSHAPE THE PERFECT STRATEGY FOR MANAGING YOUR BUSINESS by Donald White
predictions-probabilities-trends
social-media
strategies-systems-implementation
Ten Rules for Strategic Innovators: From Idea to Execution
Vijay Govindarajan - 2005
That's what makes emerging high-growth industries so attractive. With no proven formula for making a profit, these industries represent huge opportunities for the companies that are fast enough and smart enough to capture them first. But building tomorrow's businesses while simultaneously sustaining excellence in today's demands a delicate balance. It is a mandatory quest, but one that is fraught with contradiction and paradox. Until now, there has been little practical guidance. Based on an in-depth, multiyear research study of innovative initiatives at ten large corporations, Vijay Govindarajan and Chris Trimble identify three central challenges: forgetting yesterday's successful processes and practices; borrowing selected resources from the core business; and learning how the new business can succeed.The authors make recommendations regarding staffing, leadership roles, reporting relationships, process design, planning, performance assessment, incentives, cultural norms, and much more. Breakthrough growth opportunities can make or break companies and careers. "Forget, Borrow, Learn" is every leader's guide to execution in unexplored territory.
The Way It Hurts
Patty Blount - 2017
His band plays loud and hard, and he’ll do anything to get them a big break. He needs that success to help take care of his sister, who has special needs. So he’d rather be practicing when his friends drag him to a musical in the next town…until the lead starts to sing.Kristen dreams of a career on stage like her grandmother’s. She knows she needs an edge to get into a competitive theater program—and being the star in her high school musical isn’t going to cut it. The applause and the attention only encourage her to work harder.Elijah can't take his eyes off of Kristen's performance, and he snaps a photo of her in costume that he posts online with a comment that everybody misunderstands. It goes viral. Suddenly, Elijah and Kristen are in a new spotlight as the online backlash spins out of control. And the consequences are bigger than they both could have ever imagined because these threats don’t stay online…they follow them into real life.
Tech Titans of China: How China's Tech Sector is challenging the world by innovating faster, working harder, and going global
Rebecca Fannin - 2019
This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, an expert on China, is an internationally-recognized journalist, author and speaker. She hosts 12 live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in cashing in on the Chinese tech industry. In this illuminating book, she provides readers with the ammunition they need to prepare and compete. Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.
Treasure
Oyinkan Braithwaite - 2020
She shows off a luxurious life in a gated community that her almost five thousand followers can only dream of. @Sho4Sure is determined to be part of it. The macho mechanic is Treasure’s number one fan, and double taps and blushing emojis are no longer enough. He needs to meet her in the flesh. If only Treasure were more prepared for destiny.Oyinkan Braithwaite’s Treasure is part of Hush, a collection of six stories, ranging from political mysteries to psychological thrillers, in which deception can be a matter of life and death. Each piece can be read or listened to in one truly chilling sitting.
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Adam Alter - 2017
We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.
The 40-Day Social Media Fast: Exchange Your Online Distractions for Real-Life Devotion
Wendy Speake - 2020
This "screen sabbatical" is designed to help you become fully conscious of your dependence on social media so you can purposefully unplug from screens and plug into real life with the help of a very real God. Take a break from everyone and everything you follow online. Disconnect in order to reconnect with the only One who said "follow me."
Unfriended
Rachel Vail - 2014
Everyone seems so nice, so kind to one another. But all is not as it seems with her new friends, and soon she's caught in a maelstrom of lies, misunderstandings, accusations and counter-accusations, all happening very publicly in the relentless, hyperconnected social media world from which there is no escape.Six eighth-graders, four girls and two boys, struggle to understand and process their fractured glimples into one another's lives as they find new ways to disconnect, but also to connect, in Rachel Vail's richest and most searching book.
Twitter for Dummies
Laura Fitton - 2009
Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She's joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide.You'll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you'll learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book coversThe basics of signing up and creating tweets Following other users and adding followers to your own tweets Mastering the "Twecosystem"-the tools that tie Twitter to many other Web applications, including mobile devices Strategies for enhancing business communication, marketing, and networking opportunities with Twitter Twitter For Dummies gets you up and running on this hot communications tool the fun and easy way.
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach More People, and Sell More Stuff: Tap Online Social Networks to Build ... Reach More People, and Sell More Stuff
Clara Shih - 2009
This book recognizes that we’ve come to a place where people can represent their real identityboth personal and professionaland use the social filters on the Web to connect with the world around them.” Sheryl Sandberg, Chief Operating Officer, Facebook
“...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.”
David Mather, President, Hoovers, Inc. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnershipwith Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era. Join the conversationwww.thefacebookera.com. Fan the bookwww.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friendsand talking about your brands. They’re learning about your businessand providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emergehelping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industriesand business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Facebook
Learn how to…
Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on it Implement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives