YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Every year, the dream grew larger, only to fade away. Yet every year, his gallery of fans grew in support of his quest. Then, on April 11, 2004, for the most beloved golfer of the decade, everything changed. It is a moment ingrained in the hearts and minds of millions, a moment of epic triumph and destiny fulfilled that will be remembered for the ages. But for Phil Mickelson, winning the 2004 Masters was merely another step in an odyssey that began many years ago. Born into a sporting family, with a putter drawn on his birth announcement, Phil knew early on that golf would always be his passion. His parents embraced and nurtured that dream, but they taught him that winning isn't everything. In One Magical Sunday, Phil Mickelson takes us on a magical journey inside a life few have seen up close, but a life whose lessons can be cherished forever. As we travel hole-by-hole through that triumphant Sunday at the Masters, Phil looks back at the influences that made him the man he is today: his mom and dad, who mentored him on the balance between family and golf; his wife, Amy, who has given him so much happiness and fulfillment; and their three children, who remain their top priority. With personal insights from Phil's family and never-before-seen photos of his most treasured moments, One Magical Sunday is a book not only for Phil's millions of fans, but for everyone who finds inspiration in reading about a champion on and off the course.

    As a father he took his kids on a world tour to eat ice cream with heads of state. He made friends in Uganda, and they liked him so much he became the Ugandan consul. He pursued his wife for three years before she agreed to date him. His grades weren't good enough to get into law school, so he sat on a bench outside the Dean's office for seven days until they finally let him enroll.Bob Goff has become something of a legend, and his friends consider him the world's best-kept secret. Those same friends have long insisted he write a book. What follows are paradigm shifts, musings, and stories from one of the world's most delightfully engaging and winsome people. What fuels his impact? Love. But it's not the kind of love that stops at thoughts and feelings. Bob's love takes action. Bob believes Love Does.When Love Does, life gets interesting. Each day turns into a hilarious, whimsical, meaningful chance that makes faith simple and real. Each chapter is a story that forms a book, a life. And this is one life you don't want to miss.Light and fun, unique and profound, the lessons drawn from Bob's life and attitude just might inspire you to be secretly incredible, too.

    A collection of sermons by this martyred Black American leader which explains his convictions in terms of the conditions and problems of contemporary society.

    Illustrated with 16 pages of photographs.

    He encounters enterprising owners, dedicated managers, die-hard fans, Hall of Fame instructors, and hopeful players. 8-page insert.

    During World War I, the young women who were hired to work in America's radium watch dial factories were considered the lucky ones. They were paid well, they got to work with the luminous element dubbed "liquid sunshine" that was all the rage, and they were helping the war effort by providing instruments that shone in the dark. And their bodies literally glowed because of the amount of radium they were ingesting. In her new book, The Radium Girls: The Dark Story of America's Shining Women, author Kate Moore gives voice to two groups of workers who became horribly ill and fought back against the companies that poisoned them. Using diaries and letters from the women, their statements in court documents, medical records and archived x-rays, as well as using ancestry documents to track down their relatives for interviews, Moore showcases the forgotten young women whose legal fight led to life-changing workplace safety regulations amid one of the biggest scandals of America's twentieth century. Preorder and find out how their story ends on May 2.

    Hesburgh

    Finished just before his untimely death in November 2006, legendary University of Michigan football coach Bo Schembechler provides lessons on leadership, motivation, responsibility, and values.

    The chafing restrictions of a typical upbringing in upper-class, small town Alabama simply did not apply to Zelda, who was described as an unusual child and permitted to roam the streets with little supervision. Zelda refused to blossom into a typical 'Southern belle' on anyone's terms but her own and while still in high school enjoyed the status of a local celebrity for her shocking behavior. Everybody in town knew the name Zelda Sayre. Queen of the Montgomery social scene, Zelda had a different beau ready and willing to show her a good time for every day of the week. Before meeting F. Scott Fitzgerald, Zelda's life was a constant pursuit of pleasure. With little thought for the future and no responsibilities to speak of, Zelda committed herself fully to the mantra that accompanied her photo in her high school graduation book: "Why should all life be work, when we all can borrow. Let's think only of today, and not worry about tomorrow." But for now Zelda was still in rehearsal for her real life to begin, a life she was sure would be absolutely extraordinary. Zelda Sayre married F. Scott Fitzgerald on the 3rd of April 1920 and left sleepy Montgomery behind in order to dive headfirst into the shimmering, glamourous life of a New York socialite. With the publication of Scott's first novel, This Side of Paradise, Zelda found herself thrust into the limelight as the very epitome of the Flapper lifestyle. Concerned chiefly with fashion, wild parties and flouting social expectations, Zelda and Scott became icons of the Jazz Age, the personification of beauty and success. What Zelda and Scott shared was a romantic sense of self-importance that assured them that their life of carefree leisure and excess was the only life really worth living. Deeply in love, the Fitzgeralds were like to sides of the same coin, each reflecting the very best and worst of each other. While the world fell in love with the image of the Fitzgeralds they saw on the cover of magazines, behind the scenes the Fitzgerald's marriage could not withstand the tension of their creative arrangement. Zelda was Scott's muse and he mercilessly mined the events of their life for material for his books. Scott claimed Zelda's memories, things she said, experiences she had and even passages from her diary as his possessions and used them to form the basis of his fictional works. Zelda had a child but the domestic sphere offered no comfort or purpose for her. The Flapper lifestyle was not simply a phase she lived through, it formed the very basis of her character and once the parties grew dull, the Fitzgeralds' drinking became destructive and Zelda's beauty began to fade, the world held little allure for her. Zelda sought reprieve in work and tried to build a career as a ballet dancer. When that didn't work out she turned to writing but was forbidden by Scott from using her own life as material. Convinced that she would never leave her mark on the world as deeply or expressively as Scott had, Zelda retreated into herself and withdrew from the people she knew in happier times. The later years of Zelda's life were marred by her detachment from reality as, diagnosed with schizophrenia, Zelda spent the last eighteen years of her life living in and out of psychiatric hospitals. As Scott's life unraveled due to alcohol abuse, Zelda looked back on the years they had spent together, young and wild and beautiful, as the best of her life. She may have been right but she was wrong about one thing, Zelda did leave her mark on the world and it was a deep and expressive mark that no one could have left but her. Zelda Fitzgerald: The Biography

    The pro league just seemed too far away from the young man’s small-town life in the Prairies. But Wendel had a talent for hockey that was surpassed only by his love for the sport, and it wasn’t long before he embarked on a path that would take him away from his hometown to a new life. Wendel honed his talents in cities across western Canada and earned a reputation as a force to be reckoned with on the ice. Drafted by the Toronto Maple Leafs first overall in the 1985 NHL Entry Draft, Wendel burst onto the pro scene and immediately made an impact, all the while staying true to his roots. As he learned from the players around him, Wendel steadily matured into a respected leader. He soon assumed the mantle as the Leafs captain, and his willingness to lay it all on the line transformed him into a player who could inspire courage in his teammates and fear in his opponents in equal measure. The future seemed limitless for the young star. But just as Wendel’s talents were set to peak, everything unraveled. Years of no-holds-barred, physical play were taking their toll, and soon his greatest competitor wasn’t anyone on the ice, but his own body. Every movement brought agony, every shift was a challenge, and every game meant the decision to keep fighting. But as Wendel’s body broke down, his resolve only grew. Determined to succeed no matter what the cost, Wendel set out on a course that would allow him to keep doing what he loved and that would turn him into one of the most beloved hockey players of all time. Emotional and uplifting, Bleeding Blue is the story of a man who refused to say no, who wore his heart on his sleeve, and who would do anything to keep going, even when everything told him to quit.

    This enjoyable read handles with heart and a light touch such issues as marriage, family, home ownership, illness, and death.

    January 30, 1969 was one of those moments. There are those who were on the periphery of the event that day and heard what was going on; but as one of the few remaining insiders who accompanied the Beatles up onto the cold windswept roof of the Apple building, Ken Mansfield had a front row seat to the full sensory experience of the moment and witnessed what turned out to be beginning of the end. Ken shares in The Roof: The Beatles Final Concert, the sense that something special was taking place before his eyes that would live on forever in the hearts and souls of millions. As the US manager of Apple, Ken Mansfield was on the scene in the days, weeks, and months leading up to this monumental event. He shares his insights into the factors that brought them up onto that roof and why one of the greatest bands of all time left it all on that stage. Join Ken as he reflects on the relationships he built with the Fab Four and the Apple corps and what each player meant to this symphony of music history.

    McCormick carefully argues, it can be a window that shows us how we interact with the world. The way we play is the way we live. This book is about the sport of Disc Golf, but it also is about so much more than throwing a disc at a basket. For the passionate practitioner, Disc Golf becomes a meditation, and practicing not only has the potential to make us better players, but better people as we begin to focus on what we are doing on the course that is working or not working versus what we are doing at home or in the office. "Zen and the Art of Disc Golf" is about becoming the best players we can be and in turn becoming the best possible version of ourselves through cultivation of attitude, focus, determination, and mental strength. It is about mastering the mind, body, and spirit in such a way that we score better and live better. Inside this book you will learn: -What Disc Golf can teach us about life and success -The secret formula for success on and off the course. -How to create the proper attitude and focus to become better Disc Golfers and in turn live better lives. -How visualization improves our game and our lives. -Who you need to be playing with on the course. -How to hit more chains and less trees. -How to take yourself off autopilot and elevate your scores and your game. -The 3 sides of Disc Golf and how to balance them. Most importantly, after reading this book you will walk away ready to Ace holes and Ace life. Disc Golf is life. Life is good.

    Da Bears! tells the full story of the ’85 legends—with all the contro­versy and excitement—on the field and off. It’s been 25 years since the Chicago Bears won Super Bowl XX with what Bill Parcells called “the best de­fensive team I’ve ever seen” and an offense surprisingly good for a franchise where offense was often a dirty word. Now, for the first time, an incredibly candid book takes you through all the games and behind the scenes—into the huddles, the locker rooms, the team meetings, and of course the bars—for an intimate ac­count of that unforgettable season. Here’s how a team that got booed in its regular-season opener ended up winning its first world cham­pionship in 22 years, led by the most capable, colorful, and un-PC characters ever to strap on helmets—including Jim McMahon, the hard partyer and so-called punk rocker who became a star quarterback and an antihero; William “Refrigerator” Perry, the rookie giant who turned into a full-blown national sensation; Mike Ditka, the legendarily combative head coach called “Sybil” for his mercurial moods; his nemesis, defensive coordinator, Buddy Ryan, who insulted and broke down his players, then built them back up again, military-style; Walter Payton, the hard-nosed running back and mischievous prankster; and middle linebacker Mike Singletary, known for his leadership and his jarring hits.  From the inner workings of their innovative and attacking 46 defense to the inside story of their cocky “Super Bowl Shuffle” music video (shot, amazingly, right after their one loss of the season, to Miami), all the setbacks and triumphs, ferocious hits and foibles, of this once-in-a-lifetime team are recaptured brashly and boldly—the Chicago way.