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Making Breakthrough Innovations Happen


Porus Munshi - 2009
    Indian companies took up products that came in from the West and either replicated it or re-engineered it. Indians, when they went to other countries, were part of creative teams that came up with, and implemented great ideas. But, when in their own country, Indians do not have a reputation for coming up with innovative ideas. So, what is it that stops them?The author laments this situation in his book Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible. He points out that even the Indian branches of MNCs do not see their Indian operations as centers of innovations. They just work on things that have already been conceived elsewhere.In this book, Munshi tells the true stories of 11 breakthrough ideas conceived and executed by Indians. These ground-breaking examples show that if someone dares to think out-of-the box and follows their dream, then seemingly impossible things can be achieved.The examples cover a wide range of industries. from public sector to private sector, and from MNCs and huge Indian companies to startup firms. The book talks about 11 ideas that had a deep impact, and achievements that were original and influential.The examples include the creation of the slimmest water proof watches by Titan, and the business model of Cavinkare - a small company that took on giants in the field of personal care products and succeeded. It includes the story of how Aravind Eye Hospital came up with an idea - assembly line surgery - to improve the productivity of its surgeons. Today, the hospital treats 70% of its patients free of charge and yet manages to make a good profit.Then, there is the case of the Hindi daily, Dainik Bhaskar, that combined intensive in-house marketing surveys and research with innovative marketing ideas to capture a large segment of the market in each new city they entered.The book throws light on the innovative strategies of Trichy police to turn around a city that was crime prone and known for communal clashes into one of the safest in the country. He further talks about the power backup company Su-kam that succeeded by creating its own niche, and Shantha Biotech that launched a low-cost Hepatitis B vaccine.The other success stories include Surat City’s transformation after the plague outbreak into one of the cleanest cities in the country, and Chic shampoo’s innovation of introducing sachet packs, which revolutionized the retail market. Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible further elaborates how Bosch India came up with a new cost-effective pump that meets the Euro standards, ITC’s e-Choupal marketing model, and Chola Vehicle Finance’s innovative business model.All these real-life examples in Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible give an insight into the ability of Indians to go beyond conventions and create innovative products and strategies that could turn their respective industries on their heads.About the AuthorPorus Munshi is a psychology graduate and has a passion for helping people realize their potential. He is also a partner consultant at Erehwon Innovation Consulting.He previously contributed a column to Hindu Busnessline called Work and You. His book, Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible, is already on its second reprint.Munshi works with clients and helps them release mental blocks and conventional restraints to help them achieve their goals and dreams. He helps facilitate innovative thinking and organizational transformations. Besides his passion for innovation and realizing the human potential, he has an avid interest in martial arts, from Karate to Tai Chi.

Young Einstein: From the Doxerl Affair to the Miracle Year


L. Randles Lagerstrom - 2013
    In 1905 an unknown 26-year-old clerk at the Swiss Patent Office, who had supposedly failed math in school, burst on to the scientific scene and swept away the hidebound theories of the day. The clerk, Albert Einstein, introduced a new and unexpected understanding of the universe and launched the two great revolutions of twentieth-century physics, relativity and quantum mechanics. The obscure origin and wide-ranging brilliance of the work recalled Isaac Newton’s “annus mirabilis” (miracle year) of 1666, when as a 23-year-old seeking safety at his family manor from an outbreak of the plague, he invented calculus and laid the foundations for his theory of gravity. Like Newton, Einstein quickly became a scientific icon--the image of genius and, according to Time magazine, the Person of the Century.The actual story is much more interesting. Einstein himself once remarked that “science as something coming into being ... is just as subjectively, psychologically conditioned as are all other human endeavors.” In this profile, the historian of science L. Randles Lagerstrom takes you behind the myth and into the very human life of the young Einstein. From family rifts and girlfriend troubles to financial hardships and jobless anxieties, Einstein’s early years were typical of many young persons. And yet in the midst of it all, he also saw his way through to profound scientific insights. Drawing upon correspondence from Einstein, his family, and his friends, Lagerstrom brings to life the young Einstein and enables the reader to come away with a fuller and more appreciative understanding of Einstein the person and the origins of his revolutionary ideas.About the cover image: While walking to work six days a week as a patent clerk in Bern, Switzerland, Einstein would pass by the famous "Zytglogge" tower and its astronomical clocks. The daily juxtaposition was fitting, as the relative nature of time and clock synchronization would be one of his revolutionary discoveries in the miracle year of 1905.

Cognition


Mark H. Ashcraft - 2001
    A major section provides background and information on neurons and the brain. This text is directed primarily toward undergraduate students at junior and senior level.

The A303: Highway to the Sun


Tom Fort - 2012
    But journeys embarked upon full of the joys of the season all too often grind into a standstill of rage and bitterness before Hampshire even gives way to Wiltshire.Four-and-a-half thousand years ago the bluestones of Stonehenge were conveyed west from the river Avon along a small section of its route. Roman roads crossed it and drovers' paths lie beneath it. Its route cuts across some of the finest chalkland in southern England. The views are huge, the hills wide and windswept. Ancient woods lay across the summits of the downs and prehistoric monuments and sites are everywhere, the evidence of ancient habitation and worship left in abundance.Tom Fort samples the fare at the Willoughby Hedge Café , legendary among truckers. He seeks out service stations and inns and turnpike toll houses; tells stories of dreadful crashes and highway robberies; of solstice seekers and Stonehenge; of Queen Guinevere and Sir Launcelot; of army camps and racing tracks; Battles and festivals; of churches, abbeys, farms, houses, burial mounds, trout fishermen and falconers.Digging in dark corners, explorating long-forgotten byways and pouring over ancient maps Tom Fort has created a travel book, a book of social and cultural history, and a book about the England of 3000 BC and the England of 2010 AD.

An Inconvenient Deception: How Al Gore Distorts Climate Science and Energy Policy


Roy W. Spencer - 2017
    As was the case with Gore's first movie (An Inconvenient Truth), the movie is bursting with bad science, bad policy and some outright falsehoods. The storm events Gore addresses occur naturally, and there is little or no evidence they are being made worse from human activities: sea level is rising at the same rate it was before humans started burning fossil fuels; in Miami Beach the natural rise is magnified because buildings and streets were constructed on reclaimed swampland that has been sinking; the 9/11 memorial was not flooded by sea level rise from melting ice sheets, but a storm surge at high tide, which would have happened anyway and was not predicted by Gore in his first movie, as he claims; the Greenland ice sheet undergoes melt every summer, which was large in 2012 but then unusually weak in 2017; glaciers advance and retreat naturally, as evidenced by 1,000 to 2,000 year old tree stumps being uncovered in Alaska; rain gauge measurements reveal the conflict in Syria was not caused by reduced rainfall hurting farming there, and in fact the Middle East is greening from increasing CO2 in the atmosphere; agricultural yields in China have been rising, not falling as claimed by Gore. The renewable energy sources touted by Gore (wind and solar), while a laudable goal for our future, are currently very expensive: their federal subsidies per kilowatt-hour of energy produced are huge compared to coal, natural gas, and nuclear power. These costs are hidden from the public in increased federal and state tax rates. Gore is correct that "it is right to save humanity", but what we might need saving from the most are bad decisions that reduce prosperity and hurt the poor.

Demons of the Void


David Adams - 2011
    It is told primarily from the perspective of one Captain Melissa Liao of the People's Navy, who is given command of one of three great warships built to fight the "demons", the TFR Beijing.

Why Chemical Reactions Happen


James Keeler - 2003
    The text takes a unified approach to the subject, aiming to help the reader develop a real overview of chemical processes, byavoiding the traditional divisions of physical, inorganic and organic chemistry.To understand how chemical reactions happen we need to know about the bonding in molecules, how molecules interact, what determines whether an interaction is favorable or not, and what the outcome will be. Answering these questions requires an understanding of topics from quantum mechanics, throughthermodynamics, to curly arrows. In this book all of these topics are presented in a coherent and coordinated fashion, showing how each leads to a deeper understanding of chemical reactions.

15 Minute Read : The Power of Your Subconscious Mind


Joseph Murphy - 2020
    I have taught these simple processes to men and women all over the world, and recently over a thousand men and women of all religious affiliations attended a special class in Los Angeles where I presented the highlights of what is offered in the pages of this book. Many came from distances of two hundred miles for each class lesson. The special features of this book will appeal to you because they show you why oftentimes you get the opposite of what you prayed for and reveal to you the reasons why. People have asked me in all parts of the world and thousands of times, ?Why is it I have prayed and prayed and got no answer?? In this book you will find the reasons for this common complaint. The many ways of impressing the subconscious mind and getting the right answers make this an extraordinarily valuable book and an ever present help in time of trouble.

Deathworld and Deathworld 2


Harry Harrison - 2009
    For outsiders, Pyrrus usually means a quick and painful death, but DinAlt is fleeing the crooked casino masters of Cassylia - where he just broke the bank. But DinAlt is not prepared for the hellish Pyrrus, where every living thing seems bent on exterminating mankind.In DEATHWORLD 2 (originally published as THE ETHICAL ENGINEER), Jason DinAlt finds himself on a hostile, barbarian planet where technology and civilization have almost disappeared. Using his skills, DinAlt literally reinvents the wheel in his quest to escape and return to his friends on Pyrrus.

J.D. Lee Concise Inorganic Chemistry for JEE (Main & Advanced) (Wind)


Sudarshan Guha - 2013
    It provides a concise and relevant treatment of inorganic chemistry and is written with such clarity that it is undoubtedly among the easiest to read of its competitors." Content "Atomic structure and the Periodic table Introduction to bonding The ionic bond The covalent bond The metallic bond General properties of the elements Coordination compounds Hydrogen and the hydrides Group 1 - The alkali metals The chlor-alkali industry Group 2 - The alkaline earth elements The group 13 elements The group 14 elements The group 15 elements Group 16 - the chalcogens Group 17 - the halogens Group 18 - the noble gases An introduction to the transition elements Group 3 - The scandium group Group 4 - The titanium group Group 5 - The vanadium group Group 6 - The chromium group Group 7 - The manganese group Group 8 - The iron group Group 9 - The cobalt group Group 10 - The nickel Group. Group 11 - The copper group: Coinage metals. Group 12 - The zinc group The lanthanide series. The actinides."

Electronic Devices (Conventional Current Version)


Thomas L. Floyd - 1984
    Floyd is well known for straightforward, understandable explanations of complex concepts, as well as for non-technical, on-target treatment of mathematics. The extensive use of examples, Multisim simulations, and graphical illustrations makes even complex concepts understandable. From discrete components, to linear integrated circuits, to programmable analog devices, this books¿ coverage is well balanced between discrete and integrated circuits. Also includes focus on power amplifiers; BJT and FET amplifiers; advanced integrated circuits–instrumentation and isolation amplifiers; OTAs; log/antilog amplifiers; and converters. Thorough coverage of optical topics–high intensity LEDs and fiber optics. Devices sections on differential amplifiers and the IGBT (insulated gate bipolar transistor) are now included. For electronics technicians.

The Sign: The Shroud of Turin and the Secret of the Resurrection


Thomas de Wesselow - 2012
    It has shaped the course of human history. Yet historians still cannot say how it really began. How did a first-century Jew called Jesus manage to spark a new religion? It is one of the biggest and most profound of all historical mysteries. This extraordinary book finally provides a convincing answer. Traditionally, the birth of Christianity has been explained via the miracle of the Resurrection. After Jesus died he was raised from the dead by God and appeared to his disciples, telling them to spread the gospel. Once they saw the Risen Jesus, nothing could shake their belief. Within a few generations Christianity had spread throughout the Middle East and Europe; within a few centuries it had taken over much of the world. But historians have been unable to account for Christianity’s remarkable success without the Resurrection to spark it. If no one really saw the Risen Jesus, how were his followers convinced that he was their immortal Messiah? Art historian Thomas de Wesselow has spent the last seven years deducing the answer to this puzzle, and in doing so he has pieced together an entirely new picture of the birth of Christianity. Reassessing a familiar but misunderstood historical source and reinterpreting many biblical passages, de Wesselow shows that the solution has been staring us in the face for more than a century. The Shroud of Turin, widely thought to be a fake, is in fact authentic. And it holds the key to the greatest mystery in human history.

Voices from the Moon: Apollo Astronauts Describe Their Lunar Experiences


Andrew Chaikin - 2009
    Now, using never-before-published quotes taken from his in-depth interviews with twenty-three of the twenty-four Apollo lunar astronauts, Chaikin and his collaborator, Victoria Kohl, have created an extraordinary account of the lunar missions. In Voices from the Moon the astronauts vividly recount their experiences in intimate detail; their distinct personalities and remarkably varied perspectives emerge from their candid and deeply personal reflections. Carefully assembled into a narrative that reflects the entire arc of the lunar journey, Voices from the Moon captures the magnificence of the Apollo program like no other book. Paired with their own words are 160 images taken from NASA's new high-resolution scans of the photos the astronauts took during the missions. Many of the photos, which are reproduced with stunning and unprecedented detail, have rarely-if ever-been seen by the general public. Voices from the Moon is an utterly unique chronicle of these defining moments in human history.

Biological Psychology: An Introduction to Behavioral, Cognitive, and Clinical Neuroscience


S. Marc Breedlove - 2010
    It encompasses lucid descriptions of behaviour, evolutionary history, development, proximate mechanisms and applications.

The Best American Science Writing 2008


Sylvia Nasar - 2008
    Distinguished by the foremost voices and publications—among them Pulitzer Prize-winner Amy Harmon, Nobel Prize–winner Al Gore, and award-winning and bestselling author Oliver Sacks—this anthology is a comprehensive overview of our most advanced and most relevant scientific inquiries.