A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Thomas Aquinas is known for producing history's most complete system of Christian philosophy. In the late thirteenth century, this quiet, reflective Dominican scholar combined the work of Aristotle with Christian, Jewish, Muslim, and pagan thought to reconcile reason and faith. He believed we can know that God exists but not what God is like. Aquinas concluded that mortal happiness is uncertain but immortal happiness is the ultimate end of life; beatitude is to pass beyond death to see the face of God. His thought continues to exert a powerful influence on Catholic philosophy today.The Giants of Philosophy series is a collection of dramatic presentations, in understandable language, of the concerns, questions, interests, and overall outlook of the world's great philosophers and philosophical traditions. Special emphasis on clear and relevant explanations give you a new arsenal of insights toward living a better life.

    Riveting true stories and biblical insights fill this inspiring exploration of how angels intervene in our lives every day--whether or not we're aware of them.

    Donald E. Knuth so loved the Bible that he dedicated five years of his life to creating this masterpiece. With it, you will learn about each 3:16 verse of the Bible, how it came to be written, and how it contributes to the wholeness of the Bible.

    Easwaran's introduction places the Gita in its historical setting and brings out the universality and timelessness of its teachings. Chapter introductions give clear explanations of key concepts in that chapter. To listen to the scripture without the introductions, listeners should start at track 044. The Bhagavad Gita opens dramatically on a battlefield, as the warrior Arjuna turns in anguish to his spiritual guide, Sri Krishna, for answers to the fundamental questions of life. But as Easwaran points out, the Gita is not what it seems - it's not a dialogue between two mythical figures at the dawn of Indian history. "The battlefield is a perfect backdrop, but the Gita's subject is the war within, the struggle for self-mastery that every human being must wage" to live a life that is meaningful, fulfilling, and worthwhile. This audio recording is a complete and unabridged reading of Eknath Easwaran's book The Bhagavad Gita.

    why ispolygamy allowed in Islam?If a man is allowed to have more than one wife, then why does Islam prohibit a woman from having more than one husband?Why does Islam degrade women by keeping them behind the veil?How can Islam be called the religion of peace when it was spread by the sword?Why are most of the Muslims fundamentalists and terrorists?Ki l l ing an animal is a ruthless act . Why then do Musl ims consume nonvegetarian food?Why do Muslims slaughter the animal in a ruthless manner by torturing it and slowly and painfully killing it?Science tell us that whatever one eats, it has an effect on one’s behaviour. Why then, does Islam allow Muslims to eat non-vegetarian food, since eating of animals could make a person violent and ferocious?When Islam is against idol worship why do the Muslims worship, and bow downto the Kaaba in their prayer?Why are non-Muslims not allowed in the Holy cities of Makkah and Madinah?Why is the consumption of alcohol prohibited in Islam?Under Islamic law, why is a woman’s share of the inherited wealth only half that of a man?How can you prove that the Qur'an is the word of God?When all the Muslim follow one and the same Qur’an then why are there somany sects and different schools of thoughts among Muslims?All religions basically teach followers to do good deeds. Why should a persononly follow Islam? Can he not follow any of the religions?If Islam is the best religion, why are many of the Muslims dishonest, unreliable,and involved in activities such as cheating, bribing, dealing in drugs, etc.?Why do Muslims abuse non-Muslims by calling them Kafirs? Read the logical answers......

    She says, "If you're going reach your highest potential in life, you're going to have to develop the ability to see beyond where you are right now." Through empowering, uplifting stories and biblical teachings, Victoria will encourage you to set your mind and intent towards the important things in life with seven exceptional practices:Keep your memory box full of encouragementLift up your eyesKnow that you are chosenLove wellKeep your accounts shortLive in your space of gratitudeStart your day off rightLive encouraged, live empowered, and live intentional, and see the new and exciting things God has in store for you.

    In easy-to-follow language, Ken Cohen reveals Lao Tzu's vast spiritual legacy, including: origins, philosophy, and religion; keys to ethical living, inner silence, and simplicity; Taoist meditations, prayers, and rituals, plus teachings on diet, poetry, feng shui, dream yoga; and much more.

    Bahlool who lived in Baghdad, circa the 8th century AD, feigned madness to escape the oppression of the ruling class. Now free of the burden of normalcy he dispensed wisdom in strange and amusing ways.The Wise Fool of Baghdad is a collection of these true stories, richly illustrated in the Turkish-Iranian miniature style. Every story is followed by sacred verses of the Qur'an and traditional sayings, inscribed in Arabic By Muqtar Ahmed, one of India's finest Islamic calligraphers.Get the book. In the crazy times we live in, you'll probably need a fool to make sense of it all.http://www.suficomics.com

    Includes essays and excerpts from the works of prominent modern thinkers such as Umberto Eco, Jacques Derrida, and Isaiah Berlin among others.

    And it is in submission to God and living a God­oriented life that man finds complete fulfilment and purpose of life. When he discovers God and worships Him, when he remembers Him, when his mind is turned towards Him with full concentration, when he makes a request or a plea, he establishes a contact with his Creator. In the words of the Hadith, at that particular moment he comes to whisper with his Lord. He has the tangible feeling that he is pouring his heart out to God and that God in turn is answering his call. He starts receiving inspiration from God. This is the beginning of living a God­Oriented Life and the development of a positive personality.

    So-called illiberal democracy and authoritarian populism are in the political ascendant; the shelves of our bookshops groan with the work of attention-grabbing thinkers insisting that permissiveness, multiculturalism and 'identity politics' have failed us and that we must now fall back on some notion of tradition. We have had our fun, and now it's time to get serious, to shore our fragments against the ruin of postmodernist meaninglessness. It's not only the usual, conservative suspects who have got on board with this argument. Authentocrats critiques the manner in which post-liberal ideas have been mobilised underhandedly by centrist politicians who, at least notionally, are hostile to the likes of Donald Trump and UKIP. It examines the forms this populism of the centre has taken in the United Kingdom and situates the moderate withdrawal from liberalism within a story which begins in the early 1990s. Blairism promised socially liberal politics as the pay-off for relinquishing commitments to public ownership and redistributive policies: many current centrists insist New Labour's error was not its capitulation to the market, but its unwillingness to heed the allegedly natural conservatism of England's provincial working classes. In this book, we see how this spurious concern for 'real people' is part of a broader turn within British culture by which the mainstream withdraws from the openness of the Nineties under the bad-faith supposition that there's nowhere to go but backwards. The self-anointing political realism which declares that the left can save itself only by becoming less liberal is matched culturally by an interest in time-worn traditional identities: the brute masculinity of Daniel Craig's James Bond, the allegedly 'progressive' patriotism of nature writing, a televisual obsession with the World Wars. Authentocrats charges liberals themselves with fuelling the post-liberal turn, and asks where the space might be found for an alternative.

    MacKinnon, noted feminist and legal scholar, explores and develops her original theories and practical proposals on sexual politics and law. These discourses, originally delivered as speeches, have been brilliantly woven into a book that retains all the spontaneity and accessibility of a live presentation. MacKinnon offers a unique retrospective on the law of sexual harassment, which she designed and has worked for a decade to establish, and a prospectus on the law of pornography, which she proposes to change in the next ten years. Authentic in voice, sweeping in scope, startling in clarity, urgent, never compromised and often visionary, these discourses advance a new theory of sex inequality and imagine new possibilities for social change.Through these engaged works on issues such as rape, abortion, athletics, sexual harassment, and pornography, MacKinnon seeks feminism on its own terms, unconstrained by the limits of prior traditions. She argues that viewing gender as a matter of sameness and difference--as virtually all existing theory and law have done--covers up the reality of gender, which is a system of social hierarchy, an imposed inequality of power. She reveals a political system of male dominance and female subordination that sexualizes power for men and powerlessness for women. She analyzes the failure of organized feminism, particularly legal feminism, to alter this condition, exposing the way male supremacy gives women a survival stake in the system that destroys them.

    Here the immediacy of Chuang Tzu's language is restored in a idiom that is both completely fresh and true to the original text. This unique collaboration between one of America's premier poet-translators and a leading Chinese scholar presents the so-called "Inner Chapters" of the text, along with important selections from other chapters thought to have been written by Chuang Tzu's disciples.

    Author Lewis Vaughn offers comprehensive treatments of core topics, including an introduction to claims and arguments, discussions of propositional and categorical logic, and full coverage of the basics of inductive reasoning. Building on this solid foundation, he also delves into areas neglected by other texts, adding extensive material on "inference to the best explanation" and on scientific reasoning; a thorough look at the evaluation of evidence and credibility; and a chapter on the psychological and social factors that can impede critical thinking. Additional notable elements are a chapter on moral reasoning, advice on how to evaluate Internet sources, and guidelines for evaluating occult, paranormal, or supernatural claims. The Power of Critical Thinking, Second Edition, integrates many pedagogical features including hundreds of diverse exercises, examples, and illustrations; progressive, stand-alone writing modules; numerous text boxes; step-by-step guidelines for evaluating claims, arguments, and explanations; a glossary of important terms; and many reminders, summaries, and review notes throughout. The text is supplemented by a companion website at www.oup.com/us/criticalthinking (offering a student study guide and more), and an Instructor's Manual with Test Questions (available both in print and on a CD). This unique text features a modular structure that allows instructors to teach the chapters in almost any order. Written in a student-friendly style and enhanced by humor where appropriate, it is ideal for courses in critical thinking, introduction to logic, informal logic, argumentative writing, and introduction to argumentation. New to the Second Edition * Full-color throughout and an expanded art program (37 more photos and illustrations) * A new writing module--an annotated sample student paper--and five additional essays for analysis * A new section on evaluating news reports and advertising * Timely discussions of intelligent design and population (nonintervention) studies * Expanded coverage of experts and authors and reasons to doubt their reliability * More "Field Problems" and exercise questions * Chapter objectives and key terms with definitions for each chapter