An unvarnished view of an extraordinary man and the multimillion dollar business he built--and lost.

    Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became commoditized IBM could only compete by offshoring the work and quality suffered. The other negative impact of Gerstner was his compensation which was for the first time in IBM history very high. Only the Watson family had become rich running IBM with later CEOs like John Opel and John Akers living comfortable lives with lots of perks, but they never got BIG RICH. That changed with Gerstner. Sam Palmisano an IBM lifer followed Gerstner as CEO and followed, too, the Gerstner playbook. Palmisano retired three years ago with a retirement package worth $241 million, replaced by IBM's first woman CEO, Ginni Rometty, who certainly expects a comparable golden parachute. In order to achieve these numbers, though, IBM has essentially sacrificed both its customers and employees. In order to have ever growing earnings per share the company has cut labor to the bone, off-shored everything it can, dropped quality, deliberately underbid contracts to win them then not performed. IBM's acquisition policy is one of buying companies to get their sales then cutting costs to the bone and under-delivering. This and share buybacks have kept earnings growing until this house of cards recently began to fall. Ginni Rometty, who will end up taking the fall for Palmisano's flawed strategy, has stated a very specific earnings goal for 2015 that she will destroy the company to achieve if she must. This book how IBM fell from grace, where it is headed, and what specifically can be done to save the company before it is too late.

    Chip Kidd is renowned and revered as a maverick graphic designer. Specifically, Kidd's book jacket designs for such major New York publishers as Alfred A. Knopf are among the most significant and innovative of our time. This richly illustrated book--the first critical selection of kid's design work--looks closely at this contemporary visual pioneer. Veronique Vienne presents a full and nuanced view of Kidd, discussing how he has developed celebrity status as a designer, design critic, lecturer, and editor. She also relates how Kidd is greatly influenced by popular culture, noting his vast collection of Batman memorabilia. Vienne concludes by examining Kidd's editorial involvement with books on cartoonists as well as his own first novel, The Cheese Monkeys, published in 2001 to critical acclaim. Chip Kidd reveals the fascinating life and career of a revolutionary graphic designer with a winning public persona, whose ambitions now also lean toward editing and writing. The book will appeal to anyone involved in design and popular culture as well as admirers of Kidd's extraordinary creative spirit.

    In addition to the freedom to work wherever you happen to be, a MacBook offers youA portable darkroom with iPhoto Mobile music, podcasts, and Internet radio GarageBand software that lets you make your own music The ability to create and share original movies and DVDs Safari, a safer and ultra-cool Web browser, and all the other OS X advantages Whether you already have your new MacBook or are still weighing the pros and cons of various models, MacBook For Dummies is a valuable resource. For newcomers to laptop land, it's packed with basic information about using and caring for Mac laptops. It also walks you through Mac OS X, the revolutionary Macintosh operating system that makes your laptop tick. Then it's on to all the fun stuff you can do with your MacBook, like making music, editing photos and turning them into a book, creating DVDs on the road, or adding a wireless keyboard. MacBook For Dummies will help youSet up your MacBook and get acquainted with all the features of the Mac OS X Tiger operating system Use the Safari Web browser and Apple's .Mac Internet subscriber service, connect your MacBook to a printer, and communicate with your cell phone or PDA Connect to a wired or wireless network Make the most of the iLife applications that come with your MacBook--iTunes, iPhoto, iMovie HD, iDVD, and GarageBand Keep your MacBook and your data safe, troubleshoot any problems, and maintain your system Popular For Dummies author Mark Chambers has loaded this fun book with tips, ideas, and his famous "Mark's Maxims"--power user advice that will guide you around the pitfalls and make you a Macxpert in no time. From latptop basics all the way to upgrading and adding memory, MacBook For Dummies will be your MacBook's best friend.

    Windows Presentation Foundation (WPF) is a key component of the .NET Framework 3.0, giving you the power to create richer and more compelling applications than you dreamed possible. Whether you want to develop traditional user interfaces or integrate 3D graphics, audio/video, animation, dynamic skinning, rich document support, speech recognition, or more, WPF enables you to do so in a seamless, resolution-independent manner. Windows Presentation Foundation Unleashed is the authoritative book that covers it all, in a practical and approachable fashion, authored by .NET guru and Microsoft developer Adam Nathan. - Covers everything you need to know about Extensible Application Markup Language (XAML) - Examines the WPF feature areas in incredible depth: controls, layout, resources, data binding, styling, graphics, animation, and more - Features a chapter on 3D graphics by Daniel Lehenbauer, lead developer responsible for WPF 3D - Delves into non-mainstream topics: speech, audio/video, documents, bitmap effects, and more - Shows how to create popular UI elements, such as features introduced in the 2007 Microsoft Office System: Galleries, ScreenTips, custom control layouts, and more - Demonstrates how to create sophisticated UI mechanisms, such as Visual Studio-like collapsible/dockable panes - Explains how to develop and deploy all types of applications, including navigation-based applications, applications hosted in a Web browser, and applications with great-looking non-rectangular windows - Explains how to create first-class custom controls for WPF - Demonstrates how to create hybrid WPF software that leverages Windows Forms, ActiveX, or other non-WPF technologies - Explains how to exploit new Windows Vista features in WPF applications

    How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

    This report provides a brief yet comprehensive introduction to Python for engineers, researchers, and data scientists who are already familiar with another programming language.Author Jake VanderPlas, an interdisciplinary research director at the University of Washington, explains Python’s essential syntax and semantics, built-in data types and structures, function definitions, control flow statements, and more, using Python 3 syntax.You’ll explore:- Python syntax basics and running Python codeBasic semantics of Python variables, objects, and operators- Built-in simple types and data structures- Control flow statements for executing code blocks conditionally- Methods for creating and using reusable functionsIterators, list comprehensions, and generators- String manipulation and regular expressions- Python’s standard library and third-party modules- Python’s core data science tools- Recommended resources to help you learn more

    unsigned numbers- Floating point and fixed point arithmeticThis short, easily understood book will quickly get you thinking like a programmer.

    All the basic information relating to picture elements, composition, theme and design is provided at the start of the book, together with an exploration of the meaning of abstract painting, and its importance as a means of self-expression and creativity.

    You will probably wish you still didn’t.YouTube sensation Stuart Ashen is back with his second instalment of terrible old computer games you’ve probably never heard of... because what the world needs right now is to know exactly how bad Domain of the Undead for the Atari 8-bit computers was.Attack of the Flickering Skeletons is even bigger than the original Terrible Old Games You’ve Probably Never Heard Of – this second excavation of gaming’s buried past will not only unearth more appalling excuses for digital entertainment, but also feature guest contributors and several special interest chapters not based around single specific games.These are NOT the games you’ve heard of a million times in YouTube videos. This is a compilation of truly obscure and dreadful games. Dripping with wry humour and featuring the best, worst graphics from the games themselves, this book encapsulates the atrocities produced in the days of tight budgets and low quality controls.These are even more appalling games that leaked from the industry’s tear ducts, taken down from the dusty shelves of history by the man who has somehow made a living by sticking rubbish on a sofa and talking about it.

    Servers give sysadmins a incredible visibility into the network—once they know how to unlock it. Most sysadmins don’t need to understand window scaling, or the differences between IPv4 and IPv6 echo requests, or other intricacies of the TCP/IP protocols. You need only enough to deploy your own applications and get easy support from the network team.This book teaches you:•How modern networks really work•The essentials of TCP/IP•The next-generation protocol, IPv6•The right tools to diagnose network problems, and how to use them•Troubleshooting everything from the physical wire to DNS•How to see the traffic you send and receive•Connectivity testing•How to communicate with your network team to quickly resolve problemsA systems administrator doesn’t need to know the innards of TCP/IP, but knowing enough to diagnose your own network issues transforms a good sysadmin into a great one.

    It presents in a unified manner an introduction to the mathematical theory underlying computer graphic applications. It covers topics of keen interest to students in engineering and computer science: transformations, projections, 2-D and 3-D curve definition schemes, and surface definitions. It also includes techniques, such as B-splines, which are incorporated as part of the software in advanced engineering workstations. A basic knowledge of vector and matrix algebra and calculus is required.

    That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Written by Paul Boag. Designed by Veerle Pieters. 176 pages. YOU'LL LEARN TO: • Tackle bureaucracy and overcome legacy culture, • Develop a flexible and effective digital strategy, • Use responsibility matrix to minimize delays and costs, • Adopt a digital culture and become digital by default, • Apply techniques from mid-sized and large organizations, • Avoid toxic working practices and improve internal processes, • Organize teams and boost their efficiency, • Embrace social media and use them effectively, • Understand the value of a digital team and invest in them, • Break down the walls and nourish collaboration, ownership and innovation.

    This book teaches you how to conduct examinations by explaining what digital forensics is, the methodologies used, key technical concepts and the tools needed to perform examinations. Details on digital forensics for computers, networks, cell phones, GPS, the cloud, and Internet are discussed. Readers will also learn how to collect evidence, document the scene, and recover deleted data. This is the only resource your students need to get a jump-start into digital forensics investigations.This book is organized into 11 chapters. After an introduction to the basics of digital forensics, the book proceeds with a discussion of key technical concepts. Succeeding chapters cover labs and tools; collecting evidence; Windows system artifacts; anti-forensics; Internet and email; network forensics; and mobile device forensics. The book concludes by outlining challenges and concerns associated with digital forensics. PowerPoint lecture slides are also available.This book will be a valuable resource for entry-level digital forensics professionals as well as those in complimentary fields including law enforcement, legal, and general information security.

    While email can enhance your personal communication, it can also turn into a huge time sink. Let email control you and it could lead to: low productivity, stress, distraction and a lack of focus on important projects. The solution? Learn how to declutter your inbox and never again get overwhelmed by email. DISCOVER:: How the "Inbox Zero Habit" Can Stem the Tide of Email Whereas most books (and blog posts) recommend fancy technology for email management, this doesn't solve the root problem. It's kind of like a doctor focusing on the symptoms, not the disease. In order to do your best work in a peaceful, constructive manner, you need to develop a specific routine that focuses on email efficiency. Put simply: You need to develop a habit for processing email. In the book "Daily Inbox Zero", you will get a nine-step plan that helps clear the email clutter--no matter how many messages you receive on a daily basis. If you are someone who only spends 20 minutes managing email, the tips in this book will cut that time in half. On the other hand, if you are a high-powered executive who spends as much as three to four hours per day managing email, this book will help you discover a number of high-leverage habits that will increase your productivity. DOWNLOAD:: Daily Inbox Zero: 9 Proven Steps to Eliminate Email Overload "Declutter Your Inbox" contains a detailed blueprint of how to be productive while processing email. You will learn how to: Read and understand the six limiting beliefs about email. Write template responses and use software to handle common questions. Practice the "10 rules" of writing efficient emails. Organize your inbox by creating email filters. Use seven tools for managing an empty inbox. Create a central location for files that you typically send. Practice the 4 D’s when processing emails. Streamline all your inboxes into one (or two) locations. Develop seven habits for managing email. Don't become a slave to your inbox. You can get to inbox zero by creating a powerful routine for processing email. Would You Like To Know More? Download and take control of email today. Scroll to the top of the page and select the buy button.