It’s also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen. The first step is learning to recognize that you have the power to transform your patients’ health, happiness and quality of life, then infusing that belief into everything—including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like: • Why dentistry’s unique business model is such a huge advantage • How to create an unexpected and unforgettable patient experience • Why patients leave your practice—and how you can keep them for life • Proven ways to boost patient loyalty and word of mouth • Secrets to building a strong (and happy) team that your patients will fall in love with Fred’s approach to marketing is practical, straightforward and easy to put into action today. It’s an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.

    If you are stuck in a cubicle or trapped in an urban jungle—congested traffic and crowds are your daily obstacles. Running an obstacle course race gives you the chance to get back to nature—to roll in it, get dirty, and tap into your primal self so you can experience life—in the raw, unedited and real.Margaret Schlachter is one the foremost competitors in obstacle course racing today. She put together this simple guide to make your obstacle race experience everything it's supposed to be: a test of your true self. She describes first-hand her personal training methods in learning to climb a rope, scale a wall, flip a tire, throw a spear, and carry a sandbag. More importantly, she provides guidance on how to get yourself mentally and spiritually prepared for the big day—and how to dig deep within yourself during a race to find the last ounce of strength to carry you across that finish line.Every weekend thousands of competitors run obstacle races all over the world. Winning or losing is secondary. More important for them is the ability to meet the physical and mental challenges and achieve personal success by completing the race. Obstacle Race Training is an invaluable resource that enables each and every competitor to experience the maximum level of success that they are capable of.

    A more plausible explanation would have been that she died from a drug overdose. A review of the medical examiner's report revealed that the Fisher family refused to give permission for an autopsy and toxicology tests to be done. Constrained by these limitations, the coroner labeled the manner of death "undetermined".FORENSICS: The Science behind the Deaths of Famous People is an analysis and description of how coroners determine the cause and manner of death. An investigation of twenty-three deaths of famous people was conducted based on a review of publicly available autopsy and toxicology reports, as well as published scientific and lay articles. Drug use was implicated in 70 percent of the deaths. Four celebrity deaths were the result of suicide or homicide. Four others were from natural causes.

    Between choosing your real estate agent and lender, picking the right neighborhood, and finally, choosing the house itself, you're suddenly making more decisions than you ever thought possible. All this while trying to keep a level head for what may be the biggest purchase of your life! Speaking of big purchases—buying a house isn’t always a good investment. Your home can either be a destroyer of wealth and freedom or a generator of the same. This book will show you not only how to afford your first home, but also how to make a decision that gives you the most financial flexibility possible. Scott Trench and Mindy Jensen of the BiggerPockets Money Podcast have been buying and selling houses for a collective thirty years. In First-Time Home Buyer, they’ll give you a comprehensive overview of the home-buying process so you can consider all of your options and avoid pitfalls while jumping into the big, bad role of homeowner.

    From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

    In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    Initially known as the 'Enron guy', Mulgrew attempts to survive the prison gang culture and preserve his own sanity. Driven by his desire to return to his son in England, he is increasingly haunted by the heart-breaking disappearance of his daughter. Meanwhile the dangers around him grow ever closer.Told with wit and humanity, GANG OF ONE, reveals a man constantly confronted by the moral and physical challenges of prison life in America, where evryone is encouraged to turn their back and 'see nuthin'

    In the legendary manager's very first book, and in his own images and captions, Jose Mourinho charts the peaks and troughs of the opening fifteen years of what has been a stellar rise to the summit of the global game.Through more than 120 personally selected images (some of which are exclusive to the book), fans will relish an intimate and unmissable opportunity to understand and further appreciate this giant of the sport.

    It offers a textbook-level depth of exploration with easy-to-understand examples and encouraging dialogue. Just as many biological symptoms (e.g., pain, fever, sweating) serve various functions, the book investigates an intriguing question: What if anxiety symptoms aren't merely the effect of some cause, but also personality-based and purposeful means to achieve goals?

    Martin and Dimitri Moraitis. Discover your source of unlimited spiritual energy! Everything you think, feel, and do radiates a spiritual energy that comes through in various colors and hues: This is your aura. The aura is your spiritual blueprint. By changing the quality of your aura, you can automatically change the quality of your life. In this groundbreaking book, renowned aura expert Barbara Martin, known as the Mozart of Metaphysics, leads you through her technique for improving the aura--a technique she has taught to thousands.-Whether you see auras or not, this breakthrough book reveals:-What the various colors of the aura mean and say about you.-How to work with the power rays of spiritual enrichment--including love, prosperity healing, and wisdom.-More than 90 meditations to deepen personal relationships, advance your career, and transform destructive emotions.-How to become more spiritual and closer to God.

    This book offers a unique insight into how crews responded to crisis and what really happened.

    Defence, internal security and terrorism are important yet closely guarded issues. Even as outrage over safety of women and rising terror take centrestage, there continues to be limited access to information on the subjects of national defence and security - especially in a language that a layman can understand. Raghu Raman, an expert on security and terrorism, presents issues of defence, strategy and national security in an engaging narrative, with historical and contemporary examples. He recalibrates the great ‘India rising’ story with its real and present dangers and the role of a regular citizen in this everyman’s war.

    . . A no‑brainer pickup for the sports collection.” —Booklist For over twenty-five years, The Best American Sports Writing has built a solid reputation by showcasing the greatest sports journalism of the previous year, culled from hundreds of national, regional, and specialty print and digital publications. Each year, the series editor and guest editor curate a truly exceptional collection. The only shared traits among all these diverse styles, voices, and stories are the extraordinarily high caliber of writing and the pure passion they tap into that can only come from sports.

    Over one particular seven-year stretch, Steinberg represented the top NFL Draft pick an unheard of six times. Director Cameron Crowe credits Steinberg as a primary inspiration for the titular character in Jerry Maguire, even hiring Steinberg as a consultant on the film. Lightyears ahead of his contemporaries, he expanded his players' reach into entertainment. Already the bestselling author of a business book on negotiation, the original superagent is now taking readers behind the closed doors of professional sports, recounting priceless stories, like how he negotiated a $26.5 million package for Steve Young—the biggest ever at the time—and how he passed on the chance to represent Peyton Manning.Beginning with his early days as a student leader at Berkeley, Steinberg details his illustrious rise into pro sports fame, his decades of industry dominance, and how he overcame a series of high-profile struggles to regain his sobriety and launch his comeback. This riveting story takes readers inside the inner circle of top-notch agents and players through the visionary career of Leigh Steinberg, the pre-eminent superagent of our time.

    Joyce Brown, President of Fashion Institute of Technology Go behind the window displays.  Behind the racks.  Two personal shoppers for Manhattan's biggest department stores have written a wildly dishy novel that goes behind the dressing rooms of New York’s fashion elite. At Frankel’s New York, the wives of billionaires and Hollywood celebrities sip champagne while stylists and tailors cater to every whim.  And one person has made it her career to help these Amex-wielding shoppers create the perfect look. Bonnie Salerno Madden knows all of her client’s preferences, whims, and fantasies.  She knows the price they paid to gain access to the salon where having Bonnie as their private shopper is a first-class ticket to being the toast of the New York high-fashion social scene. But while Bonnie is all elegance on the outside, she’s barely keeping it together on the inside.  A single mom to a special needs child, she needs her high-pressure job to care for her family.  And when that job is put in jeopardy, Bonnie will need to make some of the riskiest choices of her life to guarantee a better future for her son, and for herself.  With the opportunity to live in her own fairy tale, will Bonnie have what it takes to make the trade off?  “THE TRADE OFF is a riveting page-turner even for a non-shopper like me. The ultimate tale of New York life.”—David Patrick Columbia, newyorksocialdiary.com