The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

    And yet, as daily events underscore, we are ever more vulnerable to cyber-attack.In this bracing book, Michael Chertoff makes clear that our laws and policies surrounding the protection of personal information, written for an earlier time, need to be completely overhauled in the Internet era. On the one hand, the collection of data--more widespread by business than by government, and impossible to stop--should be facilitated as an ultimate protection for society. On the other, standards under which information can be inspected, analyzed, or used must be significantly tightened. In offering his compelling call for action, Chertoff argues that what is at stake is not so much the simple loss of privacy, which is almost impossible to protect, but of individual autonomy--the ability to make personal choices free of manipulation or coercion. Offering colorful stories over many decades that illuminate the three periods of data gathering we have experienced, Chertoff explains the complex legalities surrounding issues of data collection and dissemination today, and charts a path that balances the needs of government, business, and individuals alike.

    Both America’s college and university system, and its K-12 education system, were originally created based on German approaches in the 19th century. Now that it’s the 21st century, Glenn Harlan Reynolds suggests, it’s time for a change.Higher education in America is facing a bust much like the housing bubble. It is the product of cheap credit, coupled with popular expectations of ever-increasing returns on investment and, as with housing prices, the cheap credit has caused college tuitions to vastly outpace inflation and family incomes. Now this bubble is bursting. Reynolds explains the causes and effects of this bubble and the steps colleges and universities must take to ensure their survival. As students become less willing to incur debt for education, colleges and universities will have to adapt to a new world of cost pressures and declining public support.Economist Herb Stein famously said that something that can't go on forever, won't. For decades now, America has been putting ever-growing amounts of money into its K-12 education system, while getting steadily poorer results. Now parents are losing faith in public schools, new alternatives are appearing, and change is on the way. As the best students abandon traditional public schools, Disrupted provides a succinct description of what's wrong, and where the solutions are likely to appear, along with advice for parents, educators, and taxpayers.

    Making mistakes has always been a part of growing up, but how do parents help their kids navigate childhood and adolescence at a time when social media has the potential to magnify the consequences of those mistakes? Rather than spend all their time worrying about the worst-case scenario, readers get a bigger-picture understanding of their kids' digital landscape. Drawing on research and interviews with educators, psychologists, and kids themselves, Raising a Screen-Smart Kid offers practical advice on how parents can help their kids avoid the pitfalls and reap the benefits of the digital age by:- using social media to enhance connection with friends and family, instead of following strangers and celebrities, which is a predictor of loneliness and depression - finding online support and community for conditions such as depression and eating disorders, while avoiding potential triggers such as #Thinspiration Pinterest boards - learning and developing life skills through technology--for example, by problem-solving in online games--while avoiding inappropriate contentWritten by a public health expert and the creator of the popular blog Rants from Mommyland, this book shows parents how to help their kids navigate friendships, bullying, dating, self-esteem, and more online.

    Teaches developers how to build database-driven web applications using two of today's most popular open-source software tools, PHP and MySQL.

    A world that is as creative and complex as it is dangerous and disturbing. A world that is much closer than you think.The dark net is an underworld that stretches from popular social media sites to the most secretive corners of the encrypted web. It is a world that frequently appears in newspaper headlines, but one that is little understood, and rarely explored. The Dark Net is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures: trolls and pornographers, drug dealers and hackers, political extremists and computer scientists, Bitcoin programmers and self-harmers, libertarians and vigilantes.Based on extensive first-hand experience, exclusive interviews and shocking documentary evidence, The Dark Net offers a startling glimpse of human nature under the conditions of freedom and anonymity, and shines a light on an enigmatic and ever-changing world.

    Spammers, virus writers, phishermen, money launderers, and spies now trade busily with each other in a lively online criminal economy and as they specialize, they get better. In this indispensable, fully updated guide, Ross Anderson reveals how to build systems that stay dependable whether faced with error or malice. Here's straight talk on critical topics such as technical engineering basics, types of attack, specialized protection mechanisms, security psychology, policy, and more.

    This is a book about LEARNING! Technology is not a magic solution for education. It is an opportunity! An opportunity to shake things up, to connect and grow, and to create dynamic learning experiences for our students!   In this three-part book, you will explore WHY it's time to Shake Up Learning, WHAT changes we can make in our classrooms to support dynamic learning experiences, and HOW to plan meaningful lessons for your classroom. Rapidly evolving technology and the demands of the digital age are transforming not only the way we live but also the way we learn. The tools students are using are newer, sleeker, and faster than ever before. In some cases, the medium is even changing the message. One thing is certain: Educators cannot continue the status quo if they expect to equip young people for the world to come.  Here's the good news: With digital tools that are available 24/7, learning doesn't have to stop when the bell rings. Learning can take on a life of its own! Even better, technology can help you connect with students and empower them to grow and develop a lifelong love for learning--and it doesn't have to be scary or complicated.  Shake Up Learning is a powerful guide and planning tool to help educators at all grade levels make the most of technology. Educator and blogger Kasey Bell guides you through the process of using technology and proven techniques to make learning dynamic. You'll discover . . .  Practical strategies to help move from static teaching to dynamic learning Straightforward and easy-to-use templates for crafting engaging learning opportunities  Tips and tricks for fearless implementation of powerful lesson plans Advice for moving from one-and-done activities to learning that evolves and inspires throughout the school year--and beyond!  This is MORE than just a book! This is a full LEARNING EXPERIENCE! This book is jammed packed with ideas, lessons, and resources, but you can bring it all to life with the companion website, ShakeUpLearningBook.com, and the companion online course, The Dynamic Learning Workshop! Be dynamic! Shake up learning in your classroom this year.

    So what do you do when it's your turn? Increasingly, identity theft is a fact of life. We might once have hoped to protect ourselves from hackers with airtight passwords and aggressive spam filters, and those are good ideas as far as they go. But with the breaches of huge organizations like Target, AshleyMadison.com, JPMorgan Chase, Sony, Anthem, and even the US Office of Personnel Management, more than a billion personal records have already been stolen, and chances are good that you're already in harm's way. This doesn't mean there's no hope. Your identity may get stolen, but it doesn't have to be a life-changing event. Adam Levin, a longtime consumer advocate and identity fraud expert, provides a method to help you keep hackers, phishers, and spammers from becoming your problem. Levin has seen every scam under the sun: fake companies selling "credit card insurance"; criminal, medical, and child identity theft; emails that promise untold riches for some personal information; catphishers, tax fraud, fake debt collectors who threaten you with legal action to confirm your account numbers; and much more. As Levin shows, these folks get a lot less scary if you see them coming. With a clearheaded, practical approach, Swiped is your guide to surviving the identity theft epidemic. Even if you've already become a victim, this strategic book will help you protect yourself, your identity, and your sanity.

    The devices we use to get just-in-time coupons, directions when we're lost, and maintain connections with loved ones no matter how far away they are, also invade our privacy in ways we might not even be aware of. Our devices send and collect data about us whenever we use them, but that data is not safeguarded the way we assume it would be. Privacy is complex and personal. Many of us do not know the full extent to which data is collected, stored, aggregated, and used. As recent revelations indicate, we are subject to a level of data collection and surveillance never before imaginable. While some of these methods may, in fact, protect us and provide us with information and services we deem to be helpful and desired, others can turn out to be insidious and over-arching. Privacy in the Age of Big Data highlights the many positive outcomes of digital surveillance and data collection while also outlining those forms of data collection to which we may not consent, and of which we are likely unaware. Payton and Claypoole skillfully introduce readers to the many ways we are 'watched, ' and how to adjust our behaviors and activities to recapture our privacy. The authors suggest the tools, behavior changes, and political actions we can take to regain data and identity security. Anyone who uses digital devices will want to read this book for its clear and no-nonsense approach to the world of big data and what it means for all of us.

    Fat, they told us, was the enemy. Then it was salt, then sugar, then cholesterol... and on it goes. Americans listened and they lost -- but not their excess fat. What they lost was their health and waistlines. Americans are the fattest people on earth... and why? Mainly because of the food they eat. In this scientific and revolutionary book, based on Nobel Prize-winning research, medical visionary and former Massachusetts Institute of Technology researcher Dr. Barry Sears makes peak physical and mental performance, as well as permanent fat loss, simple for you to understand and achieve. With lists of good and bad carbohydrates, easy-to-follow food blocks and delicious recipes, The Zone provides all you need to begin your journey toward permanent fat loss, great health and all-round peak performance. In balance, your body will not only burn fat, but you'll fight heart disease, diabetes, PMS, chronic fatigue, depression and cancer, as well as alleviate the painful symptoms of diseases such as multiple sclerosis and HIV. This Zone state of exceptional health is well-known to champion athletes. Your own journey toward it can begin with your next meal. You will no longer think of food as merely an item of pleasure or a means to appease hunger. Food is your medicine and your ticket to that state of ultimate body balance, strength and great health: the Zone.

    Every piece of the web application stack, from HTTP requests to browser-side scripts, comes with important yet subtle security consequences. To keep users safe, it is essential for developers to confidently navigate this landscape.In The Tangled Web, Michal Zalewski, one of the world's top browser security experts, offers a compelling narrative that explains exactly how browsers work and why they're fundamentally insecure. Rather than dispense simplistic advice on vulnerabilities, Zalewski examines the entire browser security model, revealing weak points and providing crucial information for shoring up web application security. You'll learn how to:Perform common but surprisingly complex tasks such as URL parsing and HTML sanitization Use modern security features like Strict Transport Security, Content Security Policy, and Cross-Origin Resource Sharing Leverage many variants of the same-origin policy to safely compartmentalize complex web applications and protect user credentials in case of XSS bugs Build mashups and embed gadgets without getting stung by the tricky frame navigation policy Embed or host user-supplied content without running into the trap of content sniffing For quick reference, "Security Engineering Cheat Sheets" at the end of each chapter offer ready solutions to problems you're most likely to encounter. With coverage extending as far as planned HTML5 features, The Tangled Web will help you create secure web applications that stand the test of time.

    In this Spud Fit Challenge DIY guide, featuring twelve super simple (and cheap!) recipes and a variety of mindfulness techniques to help you reset your body and mind, he shows you the how's, what's and why's of his unusual regime - the tale of which went viral and captivated people across the globe. It's a scenario that will be depressingly familiar to all 'experienced dieters': towards the end of 2015, the former elite junior kayaker found himself more than 120 pounds (55kgs) overweight and feeling helpless, frustrated and in despair after yet another failed attempt at losing weight. With a lifetime of fad diets that only ever aimed to treat symptoms behind him, and armed only with the advice of 'the experts' whose discussion always began and ended with the message 'simply' to practise moderation, he had reached an impasse. Why couldn't he do moderation, like 'normal' people seemed to be able to? Sitting on the couch that day having reached his lowest point and not knowing the way out of the black hole that was swallowing his ability to enjoy life, he had that lightbulb moment: he was addicted to food. His mind raced - no other addict would ever be told to practise moderation, they would be told to quit their vice entirely. In that moment he realised that quitting food - or coming as close to it as possible - was the answer. Weeks of research told him that the humble potato, the food that has allowed vast populations to not only survive but to thrive over generations, was the perfect vehicle for his experiment: The Spud Fit Challenge was born! Good health is way more simple than we've been led to believe. There is a food that you can eat in abundance and that food provides you with all the nutrition your body needs to thrive for a long time. A good diet should not involve obsessing over every detail about what you put in your mouth - this does nothing to treat the underlying cause of your troubled relationship with food. This is the Spud Fit Challenge in a nutshell: let simplicity set you free. This guide will provide you with both the mental techniques that have helped Andrew to power through cravings without looking back as well as some ‘Spud Fit approved’ recipes to pique your interest - everything you need to successfully complete your own Spud Fit Challenge.

    This rapid application development framework and its vast ecosystem of tools let you quickly build new sites and applications with clean, readable code. With this practical guide, Matt Stauffer--a leading teacher and developer in the Laravel community--provides the definitive introduction to one of today's most popular web frameworks.The book's high-level overview and concrete examples will help experienced PHP web developers get started with Laravel right away. By the time you reach the last page, you should feel comfortable writing an entire application in Laravel from scratch.Dive into several features of this framework, including:Blade, Laravel's powerful, custom templating toolTools for gathering, validating, normalizing, and filtering user-provided dataLaravel's Eloquent ORM for working with the application's databasesThe Illuminate request object, and its role in the application lifecyclePHPUnit, Mockery, and PHPSpec for testing your PHP codeLaravel's tools for writing JSON and RESTful APIsInterfaces for file system access, sessions, cookies, caches, and searchTools for implementing queues, jobs, events, and WebSocket event publishingLaravel's specialty packages: Scout, Passport, Cashier, Echo, Elixir, Valet, and Socialite

    Eric Goodman’s visionary approach to mindful movement corrects the complacent adaptations that lead to back and joint pain, and teaches us to harness the body’s natural movement patterns into daily activities to make us fit, healthy, and pain free.Our sedentary lifestyle has led to an epidemic of chronic pain. By adapting to posture and movement that have us out of balance—including sitting all day at a keyboard, tilting our heads forward to look at our phones—we consistently compromise our joints, give our organs less room to function, and weaken our muscles. How we hold and live in our bodies is fundamental to our overall health, and the good news is that we all hold the key to a healthier body.Dr. Goodman has spent years studying human physiology and movement. He has trained world-class athletes for better performance, and has healed people of all ages and occupations of lifelong debilitating pain. His theory of self-healing is now available to everyone. His practical program trains the posterior muscle chain—shoulders, back, butt, and legs—shifting the burden of support away from joints and putting it back where it belongs: into large muscle groups.Filled with helpful diagrams and sixty color photographs, True to Form shows readers how to successfully integrate these powerful movements into everyday life—from playing with the kids to washing dishes to long hours in the office—transforming ordinary physical actions into active and mindful movements that help to eliminate pain, up your game, or simply feel more energetic. True to Form shows you how to move better, breathe better, and get back to using your body the way nature intended.