It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

    The vision behind Clojure is of a radically simple language framework holding together a sophisticated collection of programming features. Learning Clojure involves much more than just learning the mechanics of the language. To really get Clojure you need to understand the ideas underlying this structure of framework and features. You need this book: an accessible introduction to Clojure that focuses on the ideas behind the language as well as the practical details of writing code.

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    In his bestselling The Art of Deception, Mitnick presented fictionalized case studies that illustrated how savvy computer crackers use "social engineering" to compromise even the most technically secure computer systems. Now, in his new book, Mitnick goes one step further, offering hair-raising stories of real-life computer break-ins-and showing how the victims could have prevented them. Mitnick's reputation within the hacker community gave him unique credibility with the perpetrators of these crimes, who freely shared their stories with him-and whose exploits Mitnick now reveals in detail for the first time, including:A group of friends who won nearly a million dollars in Las Vegas by reverse-engineering slot machines Two teenagers who were persuaded by terrorists to hack into the Lockheed Martin computer systems Two convicts who joined forces to become hackers inside a Texas prison A "Robin Hood" hacker who penetrated the computer systems of many prominent companies-andthen told them how he gained access With riveting "you are there" descriptions of real computer break-ins, indispensable tips on countermeasures security professionals need to implement now, and Mitnick's own acerbic commentary on the crimes he describes, this book is sure to reach a wide audience-and attract the attention of both law enforcement agencies and the media.

    JPA provides Java developers with both the knowledge and insight needed to write Java applications that access relational databases through JPA.Authors Mike Keith and Merrick Schincariol take a hands-on approach to teaching by giving examples to illustrate each concept of the API and showing how it is used in practice.All of the examples use a common model from an overriding sample application, giving readers a context from which to start and helping them to understand the examples within an already familiar domain.After completing the book, you will have a full understanding and be able to successfully code applications using JPA. The book also serves as a reference guide during initial and later JPA application experiences.Hands-on examples for all the aspects of the JPA specification, based on the reference implementation of this specification A special section on migration to JPA Expert insight about various aspects of the API and when they are useful Portability hints to provide increased awareness of the potential for non-portable JPA code

    Drawing on the success of Calm, the #1 app for sleep, meditation and relaxation, Michael Acton Smith writes the ultimate guide to good sleep.Beautifully illustrated and packed with fascinating facts and anecdotes, this book contains life-changing tips. At once a bedside companion and a sleeping aide, The Magic of Sleep will be your solution to a better sleeping life, improving each of your waking hours.- Reduce your sleepless nights by finding the perfect soundtrack for dozing off - Learn the new science of sleep, including how to create ideas while you're asleep - Discover the best recipes for home-made drinks that will make you drowsy- Get to know your subconscious by starting a sleep journal and exploring lucid dreamingIt's time to optimize sleep.

    It is the follow up to the UK best-seller, Anxiety: Panicking about Panic, where psychotherapist, Joshua Fletcher MSc, discusses ways to approach dealing with the symptoms of anxiety, such as panic attacks and constant worry. Fletcher draws upon his academic knowledge, as well as his personal experiences of living with and working with anxiety disorders, to facilitate the reader to build the foundations for their own recovery.

    Expanded and updated for .NET 3.5, this new edition focuses on the design issues that directly affect the programmability of a class library, specifically its publicly accessible APIs. This book can improve the work of any .NET developer producing code that other developers will use. It includes copious annotations to the guidelines by thirty-five prominent architects and practitioners of the .NET Framework, providing a lively discussion of the reasons for the guidelines as well as examples of when to break those guidelines. Microsoft architects Krzysztof Cwalina and Brad Abrams teach framework design from the top down. From their significant combined experience and deep insight, you will learnThe general philosophy and fundamental principles of framework design Naming guidelines for the various parts of a framework Guidelines for the design and extending of types and members of types Issues affecting-and guidelines for ensuring-extensibility How (and how "not") to design exceptions Guidelines for-and examples of-common framework design patternsGuidelines in this book are presented in four major forms: Do, Consider, Avoid, and Do not. These directives help focus attention on practices that should "always" be used, those that should "generally" be used, those that should "rarely" be used, and those that should "never" be used. Every guideline includes a discussion of its applicability, and most include a code example to help illuminate the dialogue. "Framework Design Guidelines, Second Edition, " is the only definitive source of best practices for managed code API development, direct from the architects themselves. A companion DVD includes the Designing .NET Class Libraries video series, instructional presentations by the authors on design guidelines for developing classes and components that extend the .NET Framework. A sample API specification and other useful resources and tools are also included.

    It is offered for sale in print format as a convenience.Get a head start evaluating Windows 8.1 - with early technical insights from award-winning journalist and Windows expert Ed Bott. Based on the Windows 8.1 Preview release, this guide introduces new features and capabilities, with scenario-based advice on how Windows 8.1 can meet the needs of your business. Get the high-level overview you need to begin preparing your deployment now.Preview new features and enhancements, including:How features compare to Windows 7 and Windows XP The Windows 8.1 user experience Deployment Security features Internet Explorer 11 Delivering Windows apps Recovery options Networking and remote access Managing mobile devices Virtualization Windows RT 8.1

    It is a great book, not just for beginning programmers, but also for computer users who would want to have an idea what is happening behind the scenes as they work with various computer programs. In this book, you are going to learn what the C programming language entails, how to write conditions, expressions, statements and even commands, for the language to perform its functions efficiently. You will learn too how to organize relevant expressions so that after compilation and execution, the computer returns useful results and not error messages. Additionally, this book details the data types that you need for the C language and how to present it as well. Simply put, this is a book for programmers, learners taking other computer courses, and other computer users who would like to be versed with the workings of the most popular computer language, C. In this book You'll learn: What Is The C Language? Setting Up Your Local Environment The C Structure and Data Type C Constants and Literals C Storage Classes Making Decisions In C The Role Of Loops In C Programming Functions in C Programming Structures and Union in C Bit Fields and Typedef Within C. C Header Files and Type Casting Benefits Of Using The C Language ...and much more!! Download your copy today! click the BUY button and download it right now!

    You'll also receive updates when significant changes are made, as well as the final ebook version. Embedded Android is for Developers wanting to create embedded systems based on Android and for those wanting to port Android to new hardware, or creating a custom development environment. Hackers and moders will also find this an indispensible guide to how Android works.

    This all-purpose CCNA study guide methodically covers all the objectives of the ICND1 (100-101) and ICND2 (200-101) exams as well as providing additional insight for those taking CCNA Composite (200-120) exam. It thoroughly examines operation of IP data networks, LAN switching technologies, IP addressing (IPv4/IPv6), IP routing technologies, IP services, network device security, troubleshooting, and WAN technologies.Valuable study tools such as a companion test engine that includes hundreds of sample questions, a pre-assessment test, and multiple practice exams. Plus, you'll also get access to hundreds of electronic flashcards, author files, and a network simulator.CCNA candidates may choose to take either the ICND1(100-101) and ICND2 (200-101) exams or the CCNA Composite exam (200-120); this study guide covers the full objectives of all three Written by bestselling Sybex study guide author Todd Lammle, an acknowledged authority on all things Cisco Covers essential Cisco networking topics such as operating an IP data network, IP addressing, switching and routing technologies, troubleshooting, network device security, and much more Includes a comprehensive set of study tools including practice exams, electronic flashcards, comprehensive glossary of key terms, videos, and a network simulator that can be used with the book's hands-on labs Bonus Content: Access to over 40 MicroNugget videos from CBT Nuggets CCNA Routing and Switching Study Guide prepares you for CCNA certification success.

    Every complete program uses a consistent style, and as programs are analyzed, styles and standards are further explained. Whenever possible, the authors develop the principle of a subject before they introduce the language implementation so the student understands the concept before dealing with the nuances of C++. In addition, a vast array of figures and tables visually reinforce key concepts. By integrating software engineering principles and encouraging the student to resist the temptation to immediately code, the text builds a solid foundation in problem solving.

    The programs contained in the book are not artificial, but are actual programs ae tools which have proved valuable in the production of other programs.Modern programming techniques such as structured programming and top-down design are emphasized and applied to every program. The programs are presented in a structured language called Ratfor ("Rational Fortran") which can be easily understood by anyone familiar with Fortran or PL/I, Algol, PASCAL, or similar languages. (Ratfor translates readily into Fortran or PL/I. One of the tools presented is a preprocessor to translate Ratfor into Fortran). All of the programs are complete and have been tested directly from the text. The programs are available in machine-readable form from Addison-Wesley.Software Tools is ideal for use in a "software engineering" course, for a second course in programming, or as a supplement in any programming course. All programmers, professional and student, will find the book invaluable as a source of proven, useful programs for reading and study. Numerous exercises are provided to test comprehension and to extend the concepts presented in the text.

    In the successful, accessible style of Tony Gaddis’ best-selling texts, useful examples and detail-oriented explanations allow students to become comfortable with fundamental concepts and logical thought processes used in programming without the complication of language syntax. Students gain confidence in their program design skills to transition into more comprehensive programming courses.The book is ideal for a programming logic course taught as a precursor to a language-specific introductory programming course, or for the first part of an introductory programming course.