Book picks similar to
Counterblast by Marshall McLuhan


philosophy
technology
marshall-mcluhan
media-theory

The Death Of Expertise: The Campaign Against Established Knowledge and Why it Matters


Thomas M. Nichols - 2017
    While this has had the positive effect of equalizing access to knowledge, it also has lowered the bar on what depth of knowledge is required to consider oneself an "expert." A cult of anti-expertise sentiment has coincided with anti-intellectualism, resulting in massively viral yet poorly informed debates ranging from the anti-vaccination movement to attacks on GMOs. This surge in intellectual egalitarianism has altered the landscape of debates-all voices are equal, and "fact" is a subjective term. Browsing WebMD puts one on equal footing with doctors, and Wikipedia allows all to be foreign policy experts, scientists, and more. As Tom Nichols shows in The Death of Expertise, there are a number of reasons why this has occurred-ranging from easy access to Internet search engines to a customer satisfaction model within higher education. The product of these interrelated trends, Nichols argues, is a pervasive distrust of expertise among the public coinciding with an unfounded belief among non-experts that their opinions should have equal standing with those of the experts. The experts are not always right, of course, and Nichols discusses expert failure. The crucial point is that bad decisions by experts can and have been effectively challenged by other well-informed experts. The issue now is that the democratization of information dissemination has created an army of ill-informed citizens who denounce expertise.When challenged, non-experts resort to the false argument that the experts are often wrong. Though it may be true, but the solution is not to jettison expertise as an ideal; it is to improve our expertise. Nichols is certainly not opposed to information democratization, but rather the enlightenment people believe they achieve after superficial internet research. He shows in vivid detail the ways in which this impulse is coursing through our culture and body politic, but the larger goal is to explain the benefits that expertise and rigorous learning regimes bestow upon all societies.

Writing on the Wall: Social Media - The First 2,000 Years


Tom Standage - 2013
    Indeed, as Tom Standage reveals in his scintillating new book, social media is anything but a new phenomenon.From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other, spontaneously and organically, down the centuries. With the rise of newspapers in the nineteenth century, then radio and television, “mass media” consolidated control of information in the hands of a few moguls. However, the Internet has brought information sharing full circle, and the spreading of news along social networks has reemerged in powerful new ways.A fresh, provocative exploration of social media over two millennia, Writing on the Wall reminds us how modern behavior echoes that of prior centuries-the Catholic Church, for example, faced similar dilemmas in deciding whether or how to respond to Martin Luther's attacks in the early sixteenth century to those that large institutions confront today in responding to public criticism on the Internet. Invoking the likes of Thomas Paine and Vinton Cerf, co-inventor of the Internet, Standage explores themes that have long been debated: the tension between freedom of expression and censorship; whether social media trivializes, coarsens or enhances public discourse; and its role in spurring innovation, enabling self-promotion, and fomenting revolution. As engaging as it is visionary, Writing on the Wall draws on history to cast new light on today's social media and encourages debate and discussion about how we'll communicate in the future.

The Boy Who Could Change the World: The Writings of Aaron Swartz


Aaron Swartz - 2015
    His tragic suicide in 2013 at the age of twenty-six after being aggressively prosecuted for copyright infringement shocked the nation and the world.Here for the first time in print is revealed the quintessential Aaron Swartz: besides being a technical genius and a passionate activist, he was also an insightful, compelling, and cutting essayist. With a technical understanding of the Internet and of intellectual property law surpassing that of many seasoned professionals, he wrote thoughtfully and humorously about intellectual property, copyright, and the architecture of the Internet. He wrote as well about unexpected topics such as pop culture, politics both electoral and idealistic, dieting, and lifehacking. Including three in-depth and previously unpublished essays about education, governance, and cities, The Boy Who Could Change the World contains the life’s work of one of the most original minds of our time.

Deadline Artists: America's Greatest Newspaper Columns


John P. Avlon - 2010
    From the local and mundane-crime blotters, crop prices, and Sunday sermons-to the Federalist Papers and Watergate, the press has played an outsized role in our nation's culture and history. Newspapers in America have always been the crucible where our passions and debates are tried by the only judge this nation respects: public opinion. At a time of great transition in the news media, "Deadline Artists" celebrates the relevance of the newspaper column through the simple power of excellent writing. It is an inspiration for a new generation of writers--whether their medium is print or digital-looking to learn from the best of their predecessors. Contributors include: Jimmy Breslin, Mike Royko, Murray Kempton, Ernie Pyle, Peggy Noonan, Thomas L. Friedman, David Brooks, Mitch Albom, Dorothy Thompson, Ernest Hemingway, Benjamin Franklin, Fanny Fern, Richard Harding Davis, Grantland Rice, Will Rogers, Orson Welles, Langston Hughes, Woody Guthrie, Ambrose Bierce, Mark Twain, Theodore Roosevelt, H.L. Mencken, Ben Hecht, Westbrook Pegler, Heywood Broun, Damon Runyon, W. C. Heinz, Jimmy Cannon, Red Smith, Russell Baker, Art Buchwald, William F. Buckley, Hunter S. Thompson, Pete Dexter, Carl Hiaasen, Dave Barry, Leonard Pitts, Anna Quindlen, Thomas Boswell, Tony Kornheiser, Kathleen Parker, Maureen Dowd, Bob Herbert, Michael Kinsley, Cynthia Tucker, George Will, Jack Newfield, Mike Barnicle, Pete Hamill and Steve Lopez.

The World Is Flat: A Brief History of the Twenty-first Century


Thomas L. Friedman - 2005
    With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the 21st century; what it means to countries, companies, communities and individuals; and how governments and societies can, and must, adapt.

Print Is Dead: Books in Our Digital Age


Jeff Gomez - 2007
    Through wars, radio, TV, computer games and fluctuating literacy rates, the book has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change.

The View From Flyover Country: Essays by Sarah Kendzior


Sarah Kendzior - 2015
    Louis journalist Sarah Kendzior tackles issues including labor exploitation, racism, gentrification, media bias and other aspects of the post-employment economy. Sample titles: "The Peril of Hipster Economics", "The Wrong Kind of Caucasian", "Survival is Not an Aspiration". "Mothers Are Not 'Opting Out' -- They Are Out of Options", "Academia's Indentured Servants", "Meritocracy for Sale", "The Immorality of College Admissions", "Expensive Cities Are Killing Creativity". A former columnist for Al Jazeera English, Kendzior has spent years chronicling an America of diminishing opportunities. This collection contains the best of her work.

On the Mode of Existence of Technical Objects


Gilbert Simondon - 1958
    Simondon’s prolific intellectual curiosity led his philosophical and scientific reflections to traverse a variety of areas of research, including philosophy, psychology, the beginnings of cybernetics, and the foundations of religion. For Simondon, the human/machine distinction is perhaps not a simple dichotomy. There is much we can learn from our technical objects, and while it has been said that humans have an alienating rapport with technical objects, Simondon takes up the task of a true thinker who sees the potential for humanity to uncover life-affirming modes of technical objects whereby we can discover potentiality for novel, healthful, and dis-alienating rapports with them. For Simondon, by way of studying its genesis, one must grant to the technical object the same ontological status as that of the aesthetic object or even a living being. His work thus opens up exciting new entry points into studying the human’s rapport with its continually changing technical reality. This first complete English-language translation of Gilbert Simondon’s groundbreaking and influential work finally presents to Anglophone readers one of the pinnacle works of France’s most unique thinkers of technics.

The Rational Optimist: How Prosperity Evolves


Matt Ridley - 2010
    Food availability, income, and life span are up; disease, child mortality, and violence are down — all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people’s lives as never before. The pessimists who dominate public discourse insist that we will soon reach a turning point and things will start to get worse. But they have been saying this for two hundred years.Yet Matt Ridley does more than describe how things are getting better. He explains why. Prosperity comes from everybody working for everybody else. The habit of exchange and specialization—which started more than 100,000 years ago—has created a collective brain that sets human living standards on a rising trend. The mutual dependence, trust, and sharing that result are causes for hope, not despair.This bold book covers the entire sweep of human history, from the Stone Age to the Internet, from the stagnation of the Ming empire to the invention of the steam engine, from the population explosion to the likely consequences of climate change. It ends with a confident assertion that thanks to the ceaseless capacity of the human race for innovative change, and despite inevitable disasters along the way, the twenty-first century will see both human prosperity and natural biodiversity enhanced. Acute, refreshing, and revelatory, The Rational Optimist will change your way of thinking about the world for the better.

The Age of Earthquakes: A Guide to the Extreme Present


Douglas Coupland - 2015
      THE AGE OF EARTHQUAKES is a quick-fire paperback, harnessing the images, language and perceptions of our unfurling digital lives. The authors offer five characteristics of the Extreme Present (see below); invent a glossary of new words to describe how we are truly feeling today; and ‘mindsource’ images and illustrations from over 30 contemporary artists. Wayne Daly’s striking graphic design  imports  the  surreal,  juxtaposed,  mashed  mannerisms  of screen to page. It’s like a culturally prescient, all-knowing email to the reader: possibly the best email they will ever read.   Welcome to THE AGE OF EARTHQUAKES, a paper portrait of Now, where the Internet hasn’t just changed the structure of our brains these past few years, it’s also changing the structure of the planet. This is a new history of the world that fits perfectly in your back pocket. 30+  artists  contributions: With  contributions  from  Farah Al Qasimi, Ed Atkins, Alessandro Bavo, Gabriele Basilico, Josh Bitelli, James Bridle, Cao Fei, Alex Mackin Dolan, Thomas Dozol, Constant Dullaart, Cecile B Evans, Rami Farook, Hans-Peter Feldmann, GCC, K-Hole, Liam Gillick, Dominique Gonzalez-Foerster, Eloise Hawser, Camille Henrot, Hu Fang, K-Hole, Koo Jeong-A, Katja Novitskova, Lara Ogel, Trevor Paglen, Yuri Patterson, Jon Rafman, Bunny Rogers, Bogosi Sekhukhuni, Taryn Simon, Hito Steyerl, Michael Stipe, Rosemarie Trockel, Amalia Ulman, David Weir, Trevor Yeung.

WTF?: What's the Future and Why It's Up to Us


Tim O'Reilly - 2017
    In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media  to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them.The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!

Everything Bad is Good for You


Steven Johnson - 2005
    In this provocative, unfailingly intelligent, thoroughly researched, and surprisingly convincing big idea book, Steven Johnson draws from fields as diverse as neuroscience, economics, and media theory to argue that the pop culture we soak in every day—from Lord of the Rings to Grand Theft Auto to The Simpsons—has been growing more sophisticated with each passing year, and, far from rotting our brains, is actually posing new cognitive challenges that are actually making our minds measurably sharper. After reading Everything Bad is Good for You, you will never regard the glow of the video game or television screen the same way again. With a new afterword by the author. Steven Johnson's newest book, How We Got to Now, is now available from Riverhead Books.

The Future, Declassified: Megatrends That Will Undo the World Unless We Take Action


Mathew Burrows - 2014
    Then came the fall of the Berlin Wall and the implosion of the Soviet Union; suddenly, unpredictability became a universal theme and foresight was critical. For the past decade, Burrows has overseen the creation of the Global Trends report—the key futurist guide for the White House, Departments of State and Defense, and Homeland Security. Global Trends has a history of making bold predictions and being right:* In 2004, it argued that al-Qaeda's centralized operations would dissolve and be replaced by groups, cells, and individuals—the very model of the 2012 Boston bombings.* In 2008, it included a scenario dubbed October Surprise, imagining a devastating late-season hurricane hitting an unprepared New York City.In The Future, Declassified, Burrows—for the first time—has expanded the most recent Global Trends report into a full-length narrative, forecasting the tectonic shifts that will drive us to 2030. A staggering amount of wholesale change is happening—from unprecedented and widespread aging to rampant urbanization and growth in a global middle class to an eastward shift in economic power and a growing number of disruptive technologies. Even our physical geography is changing as sea levels rise and faster commercial shipping routes open up through a warming Arctic region.The book concludes with its most provocative section: four fictional paths to 2030 with imagined storylines and characters based on analysis by the most authoritative figures in the intelligence community. As Burrows argues, we are living through some of the greatest and most momentous developments in history. Either we take charge and direct those or we are at their mercy. The stakes are particularly high for America's standing in the world and for ordinary Americans who want to maintain their quality of life. Running the gamut from scary to reassuring, this riveting book is essential reading.

Intellectuals: From Marx and Tolstoy to Sartre and Chomsky


Paul Johnson - 1988
    With wit and brilliance, Paul Johnson exposes these intellectuals, and questions whether ideas should ever be valued more than individuals.

The Weird and the Eerie


Mark Fisher - 2016
    The Weird and the Eerie are closely related but distinct modes, each possessing its own distinct properties. Both have often been associated with Horror, yet this emphasis overlooks the aching fascination that such texts can exercise. The Weird and the Eerie both fundamentally concern the outside and the unknown, which are not intrinsically horrifying, even if they are always unsettling. Perhaps a proper understanding of the human condition requires examination of liminal concepts such as the weird and the eerie. These two modes will be analysed with reference to the work of authors such as H.P. Lovecraft, H.G. Wells, M.R. James, Christopher Priest, Joan Lindsay, Nigel Kneale, Daphne Du Maurier, Alan Garner and Margaret Atwood, and films by Stanley Kubrick, Jonathan Glazer and Christoper Nolan.