Book picks similar to
The Librarian's Nitty-Gritty Guide to Content Marketing by Laura Solomon
nonfiction
non-fiction
libraries
library-science
Bite Sized Marketing: Realistic Solutions For The Over Worked Librarian
Nancy Dowd - 2009
Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library.
This Book Is Overdue!: How Librarians and Cybrarians Can Save Us All
Marilyn Johnson - 2010
In defiance of doomsayers, Johnson finds librarians more vital and necessary than ever, as they fuse the tools of the digital age with love for the written word and the enduring values of truth, service to all, and free speech. This Book Is Overdue! is a romp through the ranks of information professionals who organize our messy world and offer old-fashioned human help through the maze.
The Accidental Library Manager
Rachel Singer Gordon - 2004
In The Accidental Library Manager, author Rachel Singer Gordon provides support and background for new managers, aspiring managers, and those who find themselves in unexpected management roles. Gordon fills in the gaps left by brief and overly theoretical library school coursework, showing library managers how to be more effective in their positions and how to think about their work in terms of the goals of their larger institutions. Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate-- and the styles and attitudes they find counterproductive-- in their own bosses.
The Weeding Handbook: A Shelf-by-Shelf Guide
Rebecca Vnuk - 2015
A library is an ever-changing organism; when done the right way, weeding helps a library thrive by focusing its resources on those parts of the collection that are the most useful to its users. Her handbook takes the guesswork out of this delicate but necessary process, giving public and school library staff the knowledge and the confidence to effectively weed any collection, of any size. Going through the proverbial stacks shelf by shelf, VnukExplains why weeding is important for a healthy library, demonstrating that a vibrant collection leads to robust circulation, which in turn affects library budgetsWalks readers through a library’s shelves by Dewey area, with recommended weeding criteria and call-outs in each area for the different considerations of large collections and smaller collectionsFeatures a chapter addressing reference, media, magazines and newspapers, e-books, and other special materialsShows how a solid collection development plan uses weeding as an ongoing process, making it less stressful and more productiveOffers guidance for determining how to delegate responsibility for weeding, plus pointers for getting experienced staff on boardGives advice for educating the community about the process, how to head off PR disasters, and what to do with weeded materialsIncludes a dozen sample collection development plans, easily adaptable to suit a library’s individual needsFilled with field-tested, no nonsense strategies, this handbook will enable libraries to bloom by maintaining a collection that users actually use.
I Work at a Public Library: A Collection of Crazy Stories from the Stacks
Gina Sheridan - 2014
Throughout these pages, she catalogs her encounters with local eccentrics as well as the questions that plague her, such as, "What is the standard length of eyebrow hairs?" Whether she's helping someone scan his face onto an online dating site or explaining why the library doesn't have any dragon autobiographies, Sheridan's bizarre tales prove that she's truly seen it all.Stacked high with hundreds of strange-but-true stories, I Work at a Public Library celebrates librarians and the unforgettable patrons that roam the stacks every day.
Free for All: Oddballs, Geeks, and Gangstas in the Public Library
Don Borchert - 2007
Today, libraries have become free-for-all entertainment complexes filled with rowdy teens, deviants, drugs, and even sex toys. Lockdowns and chaperones are often necessary. What happened? Don Borchert was a short-order cook, door-to-door salesman, telemarketer, and Christmas-tree-chopper before landing a job in a California library. He never could have predicted his encounters with the colorful kooks, touching adolescents, threatening bullies, and tricksters who fill the pages of this hilarious memoir. Borchert offers readers a ringside seat for the unlikely spectacle of mayhem and absurdity that is business as usual at the public library--cops bust drug dealers who've set up shop in the men's restroom, a burka-wearing employee suffers a curse-ridden nervous breakdown, and a lonely, neglected kid who grew up in the library and still sends postcards to his surrogate parents--the librarians. In fact, from the first page of this comic debut to the last, you'll learn everything about the world of the modern-day library that you never expected.
The New Librarianship Field Guide
R. David Lankes - 2016
R. David Lankes, author of The Atlas of New Librarianship, reminds librarians of their mission: to improve society by facilitating knowledge creation in their communities. In this book, he provides tools, arguments, resources, and ideas for fulfilling this mission. Librarians will be prepared to become radical positive change agents in their communities, and other readers will learn to understand libraries in a new way.The librarians of Ferguson, Missouri, famously became positive change agents in August 2014 when they opened library doors when schools were closed because of civil unrest after the shooting of an unarmed teen by police. Working with other local organizations, they provided children and their parents a space for learning, lunch, and peace. But other libraries serve other communities--students, faculty, scholars, law firms--in other ways. All libraries are about community, writes Lankes; that is just librarianship.In concise chapters, Lankes addresses the mission of libraries and explains what constitutes a library. He offers practical advice for librarian training; provides teaching notes for each chapter; and answers "Frequently Argued Questions" about the new librarianship.
BiblioTech: Why Libraries Matter More Than Ever in the Age of Google
John Palfrey - 2015
More than just book repositories, libraries can become bulwarks against some of the most crucial challenges of our age: unequal access to education, jobs, and information. In BiblioTech, educator and technology expert John Palfrey argues that anyone seeking to participate in the 21st century needs to understand how to find and use the vast stores of information available online. And libraries, which play a crucial role in making these skills and information available, are at risk. In order to survive our rapidly modernizing world and dwindling government funding, libraries must make the transition to a digital future as soon as possible -- by digitizing print material and ensuring that born-digital material is publicly available online. Not all of these changes will be easy for libraries to implement. But as Palfrey boldly argues, these modifications are vital if we hope to save libraries and, through them, the American democratic ideal.
Start a Revolution: Stop Acting Like a Library
Ben Bizzle - 2014
At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book-Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users-Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns-Demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it-Details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology-Takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions-Shows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.
Useful, Usable, Desirable: Applying User Experience Design to Your Library
Amanda Etches - 2014
Every decision you make affects how people experience your library. In this useful primer, user experience (UX) librarians Schmidt and Etches identify 19 crucial touchpoints such as the library website, email, furniture, parking lot, events, and newsletters. They explain why each is important to your library's members and offer guidance on how to make improvements. From library administrators to public relations and marketing staff, anyone concerned with how members experience your library will benefit from this book's * Coverage of the eight principles of library UX design, explaining how they can guide you to better serve your library's members * Advice on simple, structured ways to evaluate and improve aspects such as physical space, service points, policies and customer service, signage and wayfinding, online presence, and using the library * Scorecard system for self evaluation, which includes methods for determining how much time, effort, and skill will be involved in getting optimum performance
Library: An Unquiet History
Matthew Battles - 2003
Now they are in crisis. Former rare books librarian and Harvard metaLAB visionary Matthew Battles takes us from Boston to Baghdad, from classical scriptoria to medieval monasteries and on to the Information Age, to explore how libraries are built and how they are destroyed: from the scroll burnings in ancient China to the burning of libraries in Europe and Bosnia to the latest revolutionary upheavals of the digital age. A new afterword elucidates how knowledge is preserved amid the creative destruction of twenty-first-century technology.
This Is What a Librarian Looks Like: A Celebration of Libraries, Communities, and Access to Information
Kyle Cassidy - 2017
Since then, Cassidy has made it his mission to remind us of how essential librarians and libraries are to our communities. His subjects are men and women of all ages, backgrounds, and personal style-from pink hair and leather jackets to button-downs and blazers. In short, not necessarily what one thinks a librarian looks like. The nearly 220 librarians photographed also share their personal thoughts on what it means to be a librarian. This is What A Librarian Looks Like also includes original essay by some of our most beloved writers, journalists, and commentators including Neil Gaiman, George R.R. Martin, Nancy Pearl, Cory Doctorow, Paula Poundstone, Amanda Palmer, Peter Sagal, Jeff VanderMeer, John Scalzi, Sara Farizan, Amy Dickinson, and others. Cassidy also profiles a handful of especially influential librarians and libraries.
Black Belt Librarians: Every Librarian's Real World Guide to a Safer Workplace
Warren Graham - 2006
Leading from the Library: Help Your School Community Thrive in the Digital Age
Shannon McClintock Miller - 2019
One essential role librarians play is that of a leader who works collaboratively to build relationships, mold culture and climate, and advocate for the needs of students and the community. In this book, a librarian and an education leader team up to reflect on the librarian's ability to build connections in two ways. First, they discuss the benefits of bringing the outside world into the library through the use of social media, videoconferencing and other tools that allow librarians to partner with others. Then they expand upon these connections by addressing how librarians can lead in the greater educational community by sharing resources and strategies, and partnering with school leaders to tell the story of the school community. Through this book, librarians will discover the influence they can have on the school community as the library becomes the heart of the school, a place where problems are solved, content is explored, connections are made and discovery happens.
The Librarian's Book of Quotes
Tatyana Eckstrand - 2009
Writers from Shakespeare to Ray Bradbury and librarians from John Cotton Dana to Nancy Pearl are gathered together to sing the praises of librarians' skills, values, and the amazing institutions they support. Citations are provided to the original source material, and a handy biographical dictionary provides background on individuals who may not be household names. With its broad selection of sayings that pay honor to their work and commitment, "The Librarian's Book of Quotes" is a perfect gift for information professionals and lovers of libraries.