It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

    Thoroughly updated to include Java 6, the Third Edition of Horstmann's bestselling text helps you absorb computing concepts and programming principles, develop strong problem-solving skills, and become a better programmer, all while exploring the elements of Java that are needed to write real-life programs. A top-notch introductory text for beginners, Big Java, Third Edition is also a thorough reference for students and professionals alike to Java technologies, Internet programming, database access, and many other areas of computer science.Features of the Third Edition: The 'Objects Gradual' approach leads you into object-oriented thinking step-by-step, from using classes, implementing simple methods, all the way to designing your own object-oriented programs. A strong emphasis on test-driven development encourages you to consider outcomes as you write programming code so you design better, more usable programs Helpful "Testing Track" introduces techniques and tools step by step, ensuring that you master one before moving on to the next New teaching and learning tools in WileyPLUS--including a unique assignment checker that enables you to test your programming problems online before you submit them for a grade Graphics topics are developed gradually throughout the text, conveniently highlighted in separate color-coded sections Updated coverage is fully compatible with Java 5 and includes a discussion of the latest Java 6 features

    It combines the productivity and expressivity of Ruby with the concurrency and fault-tolerance of Erlang. Elixir makes full use of Erlang's powerful OTP library, which many developers consider the source of Erlang's greatness, so you can have mature, professional-quality functionality right out of the gate. Elixir's support for functional programming makes it a great choice for highly distributed event-driven applications like IoT systems.The Little Elixir & OTP Guidebook gets you started programming applications with Elixir and OTP. You begin with a quick overview of the Elixir language syntax, along with just enough functional programming to use it effectively. Then, you'll dive straight into OTP and learn how it helps you build scalable, fault-tolerant and distributed applications through several fun examples. Come rediscover the joy of programming with Elixir and remember how it feels like to be a beginner again.

    With this practical book, you'll explore text-mining techniques with tidytext, a package that authors Julia Silge and David Robinson developed using the tidy principles behind R packages like ggraph and dplyr. You'll learn how tidytext and other tidy tools in R can make text analysis easier and more effective.The authors demonstrate how treating text as data frames enables you to manipulate, summarize, and visualize characteristics of text. You'll also learn how to integrate natural language processing (NLP) into effective workflows. Practical code examples and data explorations will help you generate real insights from literature, news, and social media.Learn how to apply the tidy text format to NLPUse sentiment analysis to mine the emotional content of textIdentify a document's most important terms with frequency measurementsExplore relationships and connections between words with the ggraph and widyr packagesConvert back and forth between R's tidy and non-tidy text formatsUse topic modeling to classify document collections into natural groupsExamine case studies that compare Twitter archives, dig into NASA metadata, and analyze thousands of Usenet messages

    New languages, new frameworks, new ways of doing things - a constant struggle just to stay current in the industry. This left no time to learn the foundational concepts and skills that come with a degree in Computer Science.

    In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first “dotcom.”Depicting the lives of now-famous innovators like Netscape’s Marc Andreessen and Facebook’s Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the internet’s rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the internet fostered, and helps to redefine an era that changed every part of our lives.

    Tests are similar to recent actual GREs in length, question types, and degree of difficulty. The manual also reviews all GRE test topics: antonym, analogy, and sentence-completion questions, reading comprehension, analytical writing, quantitative comparison questions, data interpretation, and math.

    

    The 14 project-based lessons in this book show readers step-by-step the key techniques for working in Photoshop CS5. In addition to learning the key elements of the Photoshop interface, this completely revised CS5 edition shows readers how to edit images with precise selection control, correct a wide range of lens-based errors, interactively transform their images with the new Puppet Warp tool, and easily remove or replace image elements with the new Content-Aware Fill mode. The book also covers new powerful painting effects to artistically enhance images and shows how to combine multiple exposures into a single HDR image.

    Features exceptionally clear explanations and descriptions, step-by-step examples, more than 50 practical applications, over 2000 easy-to-challenging practice problems, and comprehensive coverage of essentials. PSpice, OrCAd version 9.2 Lite Edition, Multisims 2001 version of Electronics Workbench, and MathCad software references and examples are used throughout. Computer programs (C++, BASIC and PSpice) are printed in color, as they run, at the point in the book where they are discussed. Current and Voltage. Resistance. Ohm's Law, Power, and Energy. Series Circuits. Parallel Circuits. Series-Parallel Networks. Methods of Analysis & Selected Topics. Network Theorems. Capacitors. Magnetic Circuits. Inductors. Sinusodial Alternating Waveforms. The Basic Elements and Phasors. Series and Parallel ac Circuits. Series-Parallel ac Networks. Methods of Analysis and Related Topics. Network Theorems (ac). Power (ac). Resonance. Transformers. Polyphase Systems. Decibels, Filters, and Bode Points. Pulse Waveforms and the R-C Response. Nonsinusodial Circuits. System Analysis: An Introduction. For those working in electronic technology.

    Now the retail banking business model looks set to be transformed too. In Bye Bye Banks? James Haycock and Shane Richmond describe these startups, and to which areas of the banking industry they are laying siege. It shows that this assault is already well underway and that many incumbents are poised to be displaced, diminished and disintermediated. It draws on extensive research and on-and-off the record interviews with senior executives in some of the biggest banks. Haycock and Richmond conclude with the recommendation that traditional banks need to reinvent themselves by launching a ‘Beta Bank’: a lean, stand-alone organisation fit for the future for which they provide a ten-point operating model. This short book is a bold, urgent and timely analysis of the forces shaping the future of financial services. Its message to industry leaders in the sector could not be more simple: adapt or prepare to be disrupted. “This work accurately and concisely captures the effects of the disruption brought to the banking industry by the digital revolution. The comments by other banking and innovation professionals about their own experiences are particularly intriguing.” - Alessandro Hatami, former Innovation Executive at Lloyds Banking Group “James Haycock is a key voice for how the banking industry should and will change.” - Tom Hopkins, Product Innovation Director, Experian Consumer Services “If you are an incumbent retail bank, read it, get on with it, make it happen.” - Lee Sankey, former Group Design Director, Barclays

    The author has simplified the subject to serve the needs of the non-specialists. This work will be a significant addition to the text books available on Islamic jurisprudence in English.

    But then the English-major-turned-award-winning-science-writer had a change of heart and decided to revisit the equations and formulas that had haunted her for years. The Calculus Diaries is the fun and fascinating account of her year spent confronting her math phobia head on. With wit and verve, Ouellette shows how she learned to apply calculus to everything from gas mileage to dieting, from the rides at Disneyland to shooting craps in Vegas-proving that even the mathematically challenged can learn the fundamentals of the universal language.

    With 12 chapters and 1,244 practice problems, students can build fundamental skills in math and verbal through targeted practice. Plus, through easy-to-follow explanations and step-by-step applications, each question will help students cement their understanding of those concepts tested on the GRE. Purchase of this book includes access to additional online resources.