Walt Disney: An American Original
Bob Thomas - 1960
After years of research, with the full cooperation of the Disney family and access to private papers and letters, Bob Thomas produced the definitive biography of the man behind the legend--the unschooled cartoonist from Kansas City who went bankrupt on his first movie venture but became the genius who produced unmatched works of animation. Complete with a rare collection of photographs, Bob Thomas' biography is a fascinating and inspirational work that captures the spirit of Walt Disney.
The Tower
Chris Guillebeau - 2011
What if life were like a video game? How can we incorporate creative work and the desire to build something into our routine? What truly matters?
The Mindful Entrepreneur: How to rapidly grow your business while staying sane, focused and fulfilled
Joel Gerschman - 2017
Fusing proven, cutting-edge business strategy with powerful mindfulness practices, you’ll learn an immediately practical, holistic approach to achieving business success and personal fulfilment. You’ll also gain access to a range of tools, templates and resources designed to help you: • generate rapid, profitable growth; • create a business that can run without you; and • stay sane, focused and fulfilled. If your business is not giving you the wealth, freedom and fulfilment that you desire, if you feel like a slave to your business rather than master of it, The Mindful Entrepreneur is for you. "The Mindful Entrepreneur will force you to revisit your "Why." Why do you run a business? And how does that fit into your life? Managing a company without a clear measure of purpose and balance is suicide. This book not only teaches us how to survive, but how to access our full potential through a mindful approach. Every business owner should read it.” Jesse Tevelow, Best Selling author of The Connection Algorithm
Roget's Thesaurus of English Words and Phrases - Super 2011 Edition (With Active Table of Contents)
Peter Mark Roget - 2011
By a hierarchy of classes and sections containing individual "meaning clusters" or semantically linked words.2. By alphabetized A-Z index.Most Thesaurus Kindle Edition ebooks DO NOT have this active table of contents built in. Roget's Thesaurus is perfect for anyone. Whether you use it for school, work, or home, you will find this handy Thesaurus a treasure to have.Get your Roget's Thesaurus Today!
The Ultimate Guide to Trail Running: Everything You Need to Know About Equipment, Finding Trails, Nutrition, Hill Strategy, Racing, Avoiding Injury, Training, Weather, Safety, and More
Adam W. Chase - 2001
Combining all the health and fitness benefits of walking and road running, the outdoor adventure of sports such as hiking and mountain biking, and the spiritual renewal from a day spent communing with nature, is it any wonder that trail running is fast becoming one of the most popular fitness activities? Whether you're a complete beginner or have been hitting the trails for years, this fully illustrated, one-of-a-kind guide provides all the essential information including: finding trails and getting started; managing ascents and descents with ease; maneuvering off-road obstacles; strength, stretching, and cross-training; selecting proper shoes, clothing, and accessories; safety on the trail; racing and other trail events and more.
Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die
Chip Heath - 2008
Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.
Not Without a Fight: The Autobiography
Helen Zille - 2016
She documents her early days in the Democratic Party and the Democratic Alliance, at a time when the party was locked in a no-holds-barred factional conflict. And she chronicles the intense political battles to become mayor of Cape Town, leader of the DA and premier of the Western Cape, in the face of dirty tricks from the ANC and infighting within her own party.This is a story about political intrigue and treachery, floor-crossing and unlikely coalitions, phone tapping and intimidation, false criminal charges and judicial commissions. It documents Zille’s courageous fight against corruption and state capture and her efforts to realign politics and entrench accountability. And it describes a mother’s battle to raise children in the pressured world of South African politics.This book is as frank, honest and unflinching as Helen Zille herself, and will appeal to anyone interested in the story of South African politics over the past fifty years.
Crack! and Thump: With a Combat Infantry Officer in World War II
Charles Scheffel - 2007
CRACK! AND THUMP is Scheffel's chilling account of ground combat of a young company-grade officer who fought with the 9th Infantry Division in North Africa, Sicily, France, Belgium, and Germany. Scheffel vividly recalls the terror, mind-numbing fatigue, raw emotions, and horrific conditions fighting men endured to achieve victory in World War II.
Inbound Marketing: Attract, Engage, and Delight Customers Online
Brian Halligan - 2014
Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. "Inbound Marketing" recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.Gain the insight that can increase marketing value with topics like: Inbound marketing - strategy, reputation, and tracking progressVisibility - getting found, and why content mattersConverting customers - turning prospects into leads and leads into customersBetter decisions - picking people, agencies, and campaignsThe book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them."Inbound Marketing: Attract, Engage, and Delight Customers Online" is a complete guide to attracting, engaging, and delighting customers online.
My Father's Island: A Galapagos Quest (Pelican Press)
Johanna Angermeyer - 1990
Like her father, she came to love the Galapagos and to dream of having a life there. Her experience was filled with the perils and incomparable pleasures of living on the Galapagos.
Selling to the C-Suite: What Every Executive Wants You to Know about Successfully Selling to the Top
Nicholas A.C. Read - 2009
Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves!With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz, Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels don't avoid sales pitches; in fact, they welcome them--provided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid.Selling to the C-Suite provides all the insight you need to:Gain access to executivesEstablish trust and credibilityLeverage relationshipsCreate value at the executive levelIt also reveals when executives personally enter the buying process and sheds light on what role they play.Selling to the C-Suite provides field-tested techniques to put you well ahead of thecompetition when it comes to making those multimillion-dollar sales you never thought possible.
It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring
Steven Schussler - 2010
Drawing from his own life and business triumphs, Schussler offers would-be entrepreneurs a new way of utilizing creativity to achieve their dreams. Schussler distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons-from self-branding to developing strategic partnerships to giving recognition where recognition is due-can work in larger corporations. Just like his famous themed restaurants, Schussler's insights provide entertainment, education, and ample food for thought for all business people aspiring to their next level of success.
Bouch: Through my Eyes
Mark Boucher - 2013
Over a decade later, when Bouch finally retired with a plethora of records under his belt and to huge acclaim from the public, he took grim satisfaction in relating this piece of history. Through my Eyes is the story of a man with remarkable sporting prowess. Born into a sports-mad family in East London, he excelled in squash, tennis and rugby before choosing cricket as his preferred sport. His extraordinary achievements on the field are well known – he was voted SA player of the year in 1998, 2000 and 2006. What is not so well known, and makes up much of this book, are the behind-the-scenes stories and anecdotes. Stories of staring down the barrel of defeat and of celebrating victory; of developing strong bonds with teammates Graeme Smith, Jacques Kallis and others that go way beyond mere friendship. What emerges is the image of a man who always fought for the underdog, whose never-say-die attitude inspires those around him. Bouch’s career was brought to a dramatic end on a cricket pitch in England when the bail of a stump punctured his left eye. But, in his own words, ‘I lost sight but gained vision.’ True to his character of gritty determination, Bouch has rededicated his life to a new cause, that of the environment and particularly the critically endangered rhino.
The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing
Kyle Gray - 2017
Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: • How to set yourself up for content marketing success early, and how to avoid common pitfalls • Content strategy for both B2B and B2C businesses • How to use content as an influencer marketing and relationship building tool • Simple metrics to understand how your content is performing • How to use brand storytelling and transparency to drive growth for your business • Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers • How to automate and delegate time-consuming parts of creation, and still feel secure knowing that your content fits your unique brand. All without breaking your budget. This book also includes easy-to-use content marketing templates to help you take action right away and to get the results you want. Available free at thestoryengine.co/resources.