John Gardner was almost as famous as a teacher of creative writing as he was for his own works. In this practical, instructive handbook, based on the courses and seminars that he gave, he explains, simply and cogently, the principles and techniques of good writing. Gardner’s lessons, exemplified with detailed excerpts from classic works of literature, sweep across a complete range of topics—from the nature of aesthetics to the shape of a refined sentence. Written with passion, precision, and a deep respect for the art of writing, Gardner’s book serves by turns as a critic, mentor, and friend. Anyone who has ever thought of taking the step from reader to writer should begin here.

    A guide for creating manuals, online help, and Web publications showing correct grammar, punctuation, and common misspellings of computer topics and terms.

    We have felt the pressure of a public presentation or the disappointment of telling a story that others ignore. We are ready to be heard, ready to captivate.In The Art of Storytelling, John Walsh takes us through the steps to presenting a compelling story—outlining the strategies that helped him move from stutterer to storyteller. This book will help any person with a story to share by walking you through all aspects of presentation . . . from what to do with your hands as you speak all the way to crafting a killer ending.Whether you’re telling bedtime stories to your children or Bible stories to a congregation, this book will take your storytelling to a new level.

    Because of the different spellings and conventions of American English, it has been unavailable here--until now. The new book is thoroughly revised, updated, expanded, and Americanized. It maintains the attractions of the original--friendly, easy-to-understand rules for improved writing. It's a quick read, and an easy reference for anybody who wants to communicate clearly with American English. The book is non-technical in its approach. It doesn't cover grammatical terms such as present perfect progressive or correlative conjunctions. It boils grammar and style into a few simple rules that will serve you well whether you are a journalist, a student, a novelist, a business executive, a blogger, or anybody else who would like to make effective use of written language.

    Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

    As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

    This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade

    Black-&-white illustrations throughout.IntroductionSentences & what we mean by them Words & what kinds of words they areNouns Verbs VerbalsMore on verbs Adjectives & adverbsPronouns Arriving at agreementsPhrases Clauses FragmentsComma splicesThe creation of sentences

    Arnzen and Heidi Ruby Miller gather the voices of today's top genre writers and writing instructors alongside their published students. It fosters the writing process in a way that focuses almost exclusively on writing the novel. Using a compilation of instructional articles penned by well-known authors affiliated with Seton Hill University's acclaimed MFA program in Writing Popular Fiction, the book emphasizes how to write genre novels and commercially appealing fiction. The articles are modeled after actual "learning modules" that have successfully taught students in the program how to reach a wider audience for over a decade.

     DOWNLOAD:: Write Your Book on the Side - How to Write and Publish Your First Nonfiction Kindle Book While Working a Full-Time Job You'll learn:     How much money you can make from a kindle book     The only thing that matters in the entire book-writing process     How to launch your book to Amazon #1 Best Seller status     How to pick a topic that people actually want to read     How to define your audience and outcome to narrow down your book's topic     How to write your book quickly using 13 time-saving strategies     How to design a cover for your book     How to publish it on Amazon KDP in 20 minutes And much, much more...Here's are the steps that are covered in the book:     Step 1: Choose a General Topic     Step 2: Narrow It Down     Step 3: Choose a Title and Subtitle     Step 4: Test and Iterate     Step 5: Outline Your Book     Step 6: Write Your Book     Step 7: Edit Your Book     Step 8: Format Your Book     Step 9: Design a Cover     Step 10: Publish Your Book     Step 11 [Optional]: Launch Your Book     Step 12 [Optional]: Turn Your Book into an Amazon #1 Best Seller     Step 13 [Optional]: Gather Emails from Readers     Step 14 [Optional]: Expand Into Other Formats Would you like to learn more? Download the book now and start writing your book today.

    Topics covered include law review articles and student notes, seminar term papers, how to shift from research to writing, cite-checking others' work, publishing, and publicizing written works. With supporting documents available on http://volokh.com/writing, the book helps law students and everyone else involved in academic legal writing: professors save time and effort communicating basic points to students; law schools satisfy the American Bar Association's second- and third-year writing requirements; and law reviews receive better notes from their staff.

    Here is the ultimate guide for work at home moms who want to blog, vlog, skype, tweet, and Facebook their way to a successful career by doing what they already do online…only better. The Digital Mom Handbook shows the way to truly have it all, with step-by-step advice and indispensible information on how to be a mom blogger and more--ideal for the stay-at-home mom (or stay-at-home wannabe) who wants to add to the household income and improve her family’s financial situation.

    This book will help you energise your writing and strip unnecessary padding from your prose. The Writer’s Diet offers a short, sharp introduction to great writing. Through the online test at www.writersdiet.com and the analysis and examples in this book, Helen Sword teaches writers of all kinds – students to teachers, lawyers to librarians – how to transform flabby sentences into active, energetic prose. The book and the website enable writers to diagnose their writing for flab – passives and prepositions, weak verbs and waste words – and energise their work by stripping away unnecessary padding. The rules of good writing are deceptively simple but this book helps writers to see those principles at work, through examples by stylish authors from Charles Dickens to John McPhee. First published in 2007, The Writer’s Diet became a bestselling handbook and now returns refreshed alongside a new version of www.writersdiet.com. The book will highlight your bad habits and sharpen your style – for clearer, crisper sentences filled with words that count. Who says nutritious material must be bland? This short book is packed with excellent advice on writing, offered with charm and good cheer. –Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century. ‘Does my style look big in this?’ The Writer’s Diet shows us how to measure our verbal shape honestly and unflinchingly in private, see what we need to tone, and train in simple steps that we can all enjoy. Concise, punchy, engaging, practical, effective, Helen Sword’s instant classic has become even fitter in this new edition. – Professor Brian Boyd, the University of Auckland

    No more wading through dry style manuals. No more guesswork. Just clear, proven guidance, including:Four Myths of Great WritingThe Elements of Style ChecklistThe Elements of Composition ChecklistThe Four-Step Writing ProcessGlossary of Grammatical TermsProofreading ChecklistFour Common Errors in Word Choice (and How to Avoid Them)Five Ways to Bring Music to Your WritingFourteen Techniques to Eliminate WordinessAnd much more!Keys to Great Writing is like having your own desktop writing coach. Use it, learn from it, and give the voice to the great writer within you.

    It will help you understand how the genre works, the big do's and don't's - as well as giving you the inspiration and motivation you actually need to write. Written by a leading literary agent who knows what it takes to make it in this market, this book will give you the advice and tips you need to stand out. An essential book for anyone hoping to emulate the success and addictive qualities that characterize books like The Hunger Games, Twilight, Divergent and The Fault in Our Stars.