This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.

    Bannon had long sensed that deep within America's soul lurked an explosive tension. Cambridge Analytica had the data to prove it, and in 2016 Bannon had a presidential campaign to use as his proving ground.Christopher Wylie might have seemed an unlikely figure to be at the center of such an operation. Canadian and liberal in his politics, he was only twenty-four when he got a job with a London firm that worked with the U.K. Ministry of Defense and was charged putatively with helping to build a team of data scientists to create new tools to identify and combat radical extremism online. In short order, those same military tools were turned to political purposes, and Cambridge Analytica was born. Wylie's decision to become a whistleblower prompted the largest data crime investigation in history. His story is both exposé and dire warning about a sudden problem born of very new and powerful capabilities. It has not only exposed the profound vulnerabilities and profound carelessness in the enormous companies that drive the attention economy, it has also exposed the profound vulnerabilities of democracy itself. What happened in 2016 was just a trial run. Ruthless actors are coming for your data, and they want to control what you think.

    . .or after one of my teammates hit me in the nuts with the rosin bag while my eyes were closed.Hilariously self-effacing and brutally honest, Hayhurst captures the absurdities, the grim realities, and the occasional nuggets of hard-won wisdom culled from four seasons in the minors. Whether training tarantulas to protect his room from thieving employees in a backwater hotel, watching the raging battles fought between his partially paralyzed father and his alcoholic brother, or absorbing the gentle mockery of some not-quite-starstruck schoolchildren, Dirk reveals a side of baseball, and life, rarely seen on ESPN.My career has crash-landed on the floor of my grandma's old sewing room. If this is a dream come true, then dreams smell a lot like mothballs and Bengay.Somewhere between Bull Durham and The Rookie, The Bullpen Gospels takes an unforgettable trot around the inglorious base paths of minor league baseball, where an inch separates a ball from a strike, and a razor-thin margin can be the difference between The Show or a long trip home."It's not often that someone comes along who is a good pitcher and a good writer." --King Kaufman, Salon"After many minutes, hours, days, weeks, months and years spent in the bullpen, I can verify that this is a true picture of baseball."--Tim McCarver"There are great truths within, of the kind usually unspoken. And as he expresses them, Dirk Hayhurst describes himself as 'a real person who moonlights as a baseball player.' In much the same manner, while The Bullpen Gospels chronicles how all of us face the impact when we learn reality is both far meaner and far richer than our dreams--it also moonlights as one of the best baseball books ever written."--Keith Olbermann"A bit of Jim Bouton, a bit of Jim Brosnan, a bit of Pat Jordan, a bit of crash Davis, and a whole lot of Dirk Hayhurst. Often hilarious, sometimes poignant. This is a really enjoyable baseball read."--Bob Costas"Fascinating. . .a perspective that fans rarely see."--Trevor Hoffman, pitcher for the Milwaukee Brewers "The Bullpen Gospels is a rollicking good bus ride of a book. Hayhurst illuminates a baseball life not only with wit and humor, but also with thought-provoking introspection."--Tom Verducci, Sports Illustrated"Dirk Hayhurst has written a fascinating, funny and honest account on life in the minor leagues. I loved it. Writers can't play baseball, but in this case, a player sure can write."--Tim Kurkjian, Senior Writer, ESPN The Magazine, analyst/reporter ESPN television"Bull Durham meets Ball Four in Dirk Hayhurst's hilarious and moving account of life in baseball's glamour-free bush leagues."--Rob Neyer, ESPN.com"If Holden Caulfield could dial up his fastball to 90 mph, he might have written this funny, touching memoir about a ballplayer at a career--and life--crossroads. He might have called it 'Pitcher in the Rye.' Instead, he left it to Dirk Hayhurst, the only writer in the business who can make you laugh, make you cry and strike out Ryan Howard."--King Kaufman, Salon"The Bullpen Gospels is a funny bone-tickling, tear duct-stimulating, feel-good story that will leave die-hard baseball fans--and die-hard human beings, for that matter--well, feeling good."--Bob Mitchell, author of Once Upon a Fastball Dirk Hayhurst is a part time professional baseball player who enjoys comic books, video games, and a good sugar high. Dirk is a former member of the San Diego Padres, and currently a member of the Toronto Blue Jays where he is temporarily on the disabled list. He makes his home in Twinsburg, Ohio, with his wife Bonnie and their pet garfoose.

    In the fall of 1992, America's National Pastime is in crisis and already on the path to the unthinkable: cancelling a World Series for the first time in history. The owners are at war with each other, their decades-long battle with the players has turned America against both sides, and the players' growing addiction to steroids will threaten the game's very foundation. It is a tipping point for baseball, a crucial moment in the game's history that catalyzes a struggle for power by three strong-willed men: Commissioner Bud Selig, Yankees owner George Steinbrenner, and union leader Don Fehr. It's their uneasy alliance at the end of decades of struggle that pulls the game back from the brink and turns it into a money-making powerhouse that enriches them all. This is the real story of baseball, played out against a tableau of stunning athletic feats, high-stakes public battles, and backroom political deals -- with a supporting cast that includes Barry Bonds and Mark McGwire, Joe Torre and Derek Jeter, George Bush and George Mitchell, and many more. Drawing from hundreds of extensive, exclusive interviews throughout baseball, The Game is a stunning achievement: a rigorously reported book and the must-read, fly-on-the-wall, definitive account of how an enormous struggle for power turns disaster into baseball's Golden Age.

    Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success – sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you’re gone?What will be your legacy?

     We meet the people who most influenced Goodwin’s early life: her mother, who taught her the joy of books but whose debilitating illness left her housebound: and her father, who taught her the joy of baseball and to root for the Dodgers of Jackie Robinson, Roy Campanella, Pee Wee Reese, Duke Snider, and Gil Hodges. Most important, Goodwin describes with eloquence how the Dodgers’ leaving Brooklyn in 1957, and the death of her mother soon after, marked both the end of an era and, for her, the end of childhood.

    But as track stars like Marion Jones blazed their way to Olympic medals and sluggers such as Mark McGwire brought fans back to baseball with stratospheric home runs, sports officials, the media, and fans looked past the rumors and cheered on the stars to ever-higher levels of performance. Then, in December 2004, after more than fifteen months of relentless reporting, "San Francisco Chronicle" reporters Mark Fainaru-Wada and Lance Williams broke the story of the Bay Area Lab Co-operative, a tiny nutritional supplement company that according to sworn testimony was supplying elite athletes, including baseball MVP Jason Giambi, with banned drugs. The stories, exposing rampant cheating at the highest levels of athletics, shocked the nation as sports heroes were brought low and their records were tainted. The exposes led to Congressional hearings on baseball's drug problems, and a revived effort to purge the U.S. Olympic movement of drug cheats. Now, in "Game of Shadows," Fainaru-Wada and Williams tell the complete story of BALCO and the investigation that has shaken the foundations of the sporting world. They reveal how an obscure, self-proclaimed nutritionist, Victor Conte, became a steroid svengali to multi-millionaire athletes desperate for a competitive edge, and how he created superstars with his potent cocktails of miracle drugs. They expose the international web of coaches and trainers who funneled athletes to BALCO, and how the drug cheats stayed a step ahead of the testing agencies and the law. They detail how an aggressive IRS investigator doggedly gathered evidence until Conte and his co-conspirators were brought to justice. And at the center of the story is the biggest star of them all, Barry Bonds, the muscle-bound MVP outfielder of the San Francisco Giants whose suspicious late-career renaissance has him threatening Hank Aaron's all-time home run record.Shocking, revelatory, and page-turning, "Game of Shadows" casts light into the shadows of American sport to reveal the dark truths at the heart of the game today.

    He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of FiveThirtyEight.com. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have a poor understanding of probability and uncertainty. Both experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the "prediction paradox": The more humility we have about our ability to make predictions, the more successful we can be in planning for the future.In keeping with his own aim to seek truth from data, Silver visits the most successful forecasters in a range of areas, from hurricanes to baseball, from the poker table to the stock market, from Capitol Hill to the NBA. He explains and evaluates how these forecasters think and what bonds they share. What lies behind their success? Are they good-or just lucky? What patterns have they unraveled? And are their forecasts really right? He explores unanticipated commonalities and exposes unexpected juxtapositions. And sometimes, it is not so much how good a prediction is in an absolute sense that matters but how good it is relative to the competition. In other cases, prediction is still a very rudimentary-and dangerous-science.Silver observes that the most accurate forecasters tend to have a superior command of probability, and they tend to be both humble and hardworking. They distinguish the predictable from the unpredictable, and they notice a thousand little details that lead them closer to the truth. Because of their appreciation of probability, they can distinguish the signal from the noise.

    But as this definitive new biography makes clear, Gehrig’s life was more complicated—and, perhaps, even more heroic—than anyone really knew. Drawing on new interviews and more than two hundred pages of previously unpublished letters to and from Gehrig, Luckiest Man gives us an intimate portrait of the man who became an American hero: his life as a shy and awkward youth growing up in New York City, his unlikely friendship with Babe Ruth (a friendship that allegedly ended over rumors that Ruth had had an affair with Gehrig’s wife), and his stellar career with the Yankees, where his consecutive-games streak stood for more than half a century. What was not previously known, however, is that symptoms of Gehrig’s affliction began appearing in 1938, earlier than is commonly acknowledged. Later, aware that he was dying, Gehrig exhibited a perseverance that was truly inspiring; he lived the last two years of his short life with the same grace and dignity with which he gave his now-famous “luckiest man” speech. Meticulously researched and elegantly written, Jonathan Eig’s Luckiest Man shows us one of the greatest baseball players of all time as we’ve never seen him before.

    You can overcome disease, improve your mental health and physical performance, and even control your physiology so you can thrive in freezing temperatures.” With The Wim Hof Method, this trailblazer of human potential shares a method that anyone can use—not just extreme athletes or spiritual masters—to supercharge your capacity for strength, health, and happiness.Wim Hof has become a modern legend for his astounding achievements, such as withstanding extreme temperatures, breaking world records, and running barefoot marathons over deserts and ice fields. In his gripping and passionate style, Hof shares the story of how he developed his method, along with testimonials and new insights from the university research studies on its amazing results. With guidance suited for any reader—young or old, sick or healthy—you’ll learn how to harness three key elements of Cold, Breathing, and Mindset to take charge of your own mind and metabolism.Yet the most important result of Hof’s method goes beyond improved health or performance—it is a path for reconnecting with your spiritual nature. “With these practices, you awaken to your inner source of power and fulfillment,” he says. “You find you can control your destiny.”

    To get a truly random sample of players, Balukjian followed this wildly absurd but fun-as-hell premise: he took a single pack of baseball cards from 1986 (the first year he collected cards), opened it, chewed the nearly thirty-year-old gum inside, gagged, and then embarked on a quest to find all the players in the pack. Absurd, maybe, but true. He took this trip solo in the summer of 2015, spanning 11,341 miles through thirty states in forty-eight days. Balukjian actively engaged with his subjects—taking a hitting lesson from Rance Mulliniks, watching kung fu movies with Garry Templeton, and going to the zoo with Don Carman. In the process of finding all the players but one, he discovered an astonishing range of experiences and untold stories in their post-baseball lives, and he realized that we all have more in common with ballplayers than we think. While crisscrossing the country, Balukjian retraced his own past, reconnecting with lost loves and coming to terms with his lifelong battle with obsessive-compulsive disorder. Alternately elegiac and uplifting, The Wax Pack is part baseball nostalgia, part road trip travelogue, and all heart, a reminder that greatness is not found in the stats on the backs of baseball cards but in the personal stories of the men on the front of them.

    How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions.And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

    It was the dawn of a new era in artificial intelligence: a machine capable of beating the reigning human champion at this most cerebral game. That moment was more than a century in the making, and in this breakthrough book, Kasparov reveals his astonishing side of the story for the first time. He describes how it felt to strategize against an implacable, untiring opponent with the whole world watching, and recounts the history of machine intelligence through the microcosm of chess, considered by generations of scientific pioneers to be a key to unlocking the secrets of human and machine cognition. Kasparov uses his unrivaled experience to look into the future of intelligent machines and sees it bright with possibility. As many critics decry artificial intelligence as a menace, particularly to human jobs, Kasparov shows how humanity can rise to new heights with the help of our most extraordinary creations, rather than fear them. Deep Thinking is a tightly argued case for technological progress, from the man who stood at its precipice with his own career at stake.

    He is ultra competitive but never forgets to have fun. An immensely likeable man.' Damon HillThe world’s foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain’s greatest engineers and this is his fascinating, powerful memoir.How to Build a Car explores the story of Adrian’s unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he’s been involved.A true engineering genius, even in adolescence Adrian’s thoughts naturally emerged in shape and form – he began sketching his own car designs at the age of 12 and took a welding course in his school summer holidays. From his early career in IndyCar racing and on to his unparalleled success in Formula One, we learn in comprehensive, engaging and highly entertaining detail how a car actually works. Adrian has designed for the likes of Mario Andretti, Nigel Mansell, Alain Prost, Damon Hill, David Coulthard, Mika Hakkinen, Mark Webber and Sebastian Vettel, always with a shark-like purity of purpose: to make the car go faster. And while his career has been marked by unbelievable triumphs, there have also been deep tragedies; most notably Ayrton Senna’s death during his time at Williams in 1994.Beautifully illustrated with never-before-seen drawings, How to Build a Car encapsulates, through Adrian’s remarkable life story, precisely what makes Formula One so thrilling – its potential for the total synchronicity of man and machine, the perfect combination of style, efficiency and speed.