In "Spent" Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like "Freakonomics" or "The Tipping Point, Spent" is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

    Based on selective breeding of human beings, eugenics began in laboratories on Long Island but ended in the concentration camps of Nazi Germany. Cruel and racist laws were enacted in 27 U.S. states, while the supporters of eugenics included progressive thinkers like Woodrow Wilson, Margaret Sanger and Oliver Wendell Holmes. Ultimately, over 60,000 "unfit" Americans were coercively sterilized, a third of them after Nuremberg had declared such practices crimes against humanity. This is a timely and shocking chronicle of bad science at its worst—with many important lessons for the genetic age in which an interest in eugenics has been dangerously revived.

    Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.

    

    Given the new normal, how do you plan for a future filled with prosperity, health, and happiness? As a companion to What Color Is Your Parachute?, the world’s best-selling career book, What Color Is Your Parachute? for Retirement offers both a holistic, big-picture look at these years as well as practical tools and exercises to help you build a life full of security, vitality, and community.This second edition contains updates throughout, including a section on Social Security, an in-depth exercise on values and how they inform your retirement map, and the one-of-a-kind resource for organizing the sea of information on finances and mental and physical health: the Retirement Well-Being Profile. More than a guide on where to live, how to stay active, or which investments to choose, What Color Is Your Parachute? for Retirement helps you develop a detailed picture of your ideal retirement, so that—whether you’re planning retirement or are there already—you can take a comprehensive approach to make the most of these vital years.From the Trade Paperback edition.

    But how, exactly, do you find your purpose? And, once you find it, how can you be sure that it’s “safe” to follow that path in life? This book answers those two life-changing questions. Written as an inspirational fable in the style of previous Sports for the Soul books, Life to the Fullest reveals a powerful five-step process for finding your purpose while also dealing with the questions we all have about whether it’s “safe” to follow the dreams in our hearts. In a story that pays homage to the holiday classics, It’s a Wonderful Life and A Christmas Carol, John Callahan is a man who has spent his life listening to his heart and following his passion as a high school football coach just like his legendary father. But his dream life is suddenly being crushed. Just days before the state championship game, John receives news that his beloved school is declaring bankruptcy and will be shutting down at the end of the year. Everything John has worked his whole life for—his team, his community, his pension—is being taken away from him. John now finds himself angry at his long-deceased father for advising him to follow his heart and he’s angry at himself for not taking “better” opportunities when they came along. When all hope seems lost, John receives a miraculous visit from his father on the eve of his team’s final game. John is given the opportunity to revisit past moments in his life and to see how things would’ve turned out differently if he had chosen more “practical” opportunities. This is a story about fathers and sons. It’s a story about faith, family, and community. Most of all, it’s a story about having the courage to follow your heart and live your true purpose. As this story plays out, you will find the answers to two of life’s most important questions: How do I find my life’s purpose and is it safe to follow that purpose once I find it?

    Dawn Rochelle is about to face the toughest fight of her life—a fight she has to win. Otherwise, she has only six months to live.

    Its unique 'Frontiers' chapters cover materials science, nanotechnology, catalysis, and biological inorganic chemistry, and have been fully updated to reflect advances in these key areas of contemporary research and industrial application.

    In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.

    HOW RISKY IS IT, REALLY?International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear — too much or too little. It brings into focus the danger of The Perception Gap: when our fears don't match the facts, and we make choices that create additional risks.This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

    Each letter contains deep and profound reflections on many topics related to life, work, situations, and attitudes. Each page contains ideas and concepts that can change the readers' view on many things and make their life richer and more enjoyable.The book contains simple lessons and principles and practical ideas that, if implemented, can make life more fulfilling and adverse situations easier to face. Whatever the reader is looking for - a resolution to a conflict, a personal or professional dilemma, practical advice, dealing with the loss of material possessions - they will find something that is useful and practical.Incorporating philosophy, concepts, ideas, and thoughts from various sources like the Bible and Bhagavad Gita and from great leaders and thinkers of the past and present, the book contains inspirational life lessons.These writings were published in the magazine Frozen Thoughts. Frozen Thoughts is a self-development journal that focuses on self-awakening, spirituality, and relationships. The magazine also covers a wide variety of personality development related subjects like parenting, psychology, management, religion and science, and stress management.About T. T. RangarajanT. T. Rangarajan (Rajan) is a New Age guru and spiritual expert. He is also involved in writing self-help books and is a personality development expert.Rajan is the Editor of Frozen Thoughts. The magazine contains his teachings and messages, and is now read in several countries across the world. He helps people in their quest for self-realization, and preaches that every individual leaves his own imprint on the world, through his life experiences. Rangarajan founded Alma Mater, an organization that teaches holistic personality development techniques. It is not affiliated to any religion or any political organization. Its ideology is t

    O. Wilson and E. Fuller Torry.Here for the first time is a reasoned, compassionate, spiritual journey into the world of science, where God is not so much an illusion as a hallmark of the very way in which we think."[E]xcellent reading." -Edward O. Wilson, two-time Pulitzer Prize winner

    Whether they conducted their research in life or in the lab, experts Tucker Max and Dr. Geoffrey Miller have spent the last 20+ years learning what women really want from their men, why they want it, and how men can deliver those qualities. The short answer: become the best version of yourself possible, then show it off. It sounds simple, but it's not. If it were, Tinder would just be the stuff you use to start a fire. Becoming your best self requires honesty, self-awareness, hard work and a little help. Through their website and podcasts, Max and Miller have already helped over one million guys take their first steps toward Ms. Right. They have collected all of their findings in Mate, an evidence-driven, seriously funny playbook that will teach you to become a more sexually attractive and romantically successful man, the right way: No "seduction techniques," No moralizing, No bullshit. Just honest, straightforward talk about the most ethical, effective way to pursue the win-win relationships you want with the women who are best for you. Much of what they've discovered will surprise you, some of it will not, but all of it is important and often misunderstood. So listen up, and stop being stupid!

    Nothing is impossible when one digs deep,and looks at students through a new lens.

    Masterfully integrating cognitive science, evolutionary psychology, and complexity theory, this intriguing book paints a comprehensive picture of the principles that govern our lives. As Kenrick divulges, beneath our civilized veneer, human beings are a lot like howling hyenas and barking baboons, with heads full of homicidal tendencies and sexual fantasies. But, in his view, many ingrained, apparently irrational behaviors—such as inclinations to one-night stands, racial prejudices, and conspicuous consumption—ultimately manifest what he calls “Deep Rationality.”Although our heads are full of simple selfish biases that evolved to help our ancestors survive, modern human beings are anything but simple and selfish cavemen. Kenrick argues that simple and selfish mental mechanisms we inherited from our ancestors ultimately give rise to the multifaceted social lives that we humans lead today, and to the most positive features of humanity, including generosity, artistic creativity, love, and familial bonds. And out of those simple mechanisms emerge all the complexities of society, including international conflicts and global economic markets. By exploring the nuance of social psychology and the surprising results of his own research, Kenrick offers a detailed picture of what makes us caring, creative, and complex — that is, fully human. Illuminated with stories from Kenrick’s own colorful experiences — from his criminally inclined shantytown Irish relatives, his own multiple high school expulsions, broken marriages, and homicidal fantasies, to his eventual success as an evolutionary psychologist and loving father of two boys separated by 26 years — this book is an exploration of our mental biases and failures, and our mind’s great successes. Idiosyncratic, controversial, and fascinating, Sex, Murder, and the Meaning of Life uncovers the pitfalls and promise of our biological inheritance.