Emergent areas of study like emotion, morality, and judgment are included throughout the text to give students the most accurate and contemporary picture of the field. To emphasize the relevance of social psychology in everyday life, the Second Edition includes a capstone chapter on applications, which focuses on topics like personal finance, education, and health. Throughout the text, an illustration program engages students in the scientific process, with You Be the Subject activities and Scientific Method figures.

    Details from cell structure and genetics, to immunology and pathogenicity, to taxonomy and phylogeny are covered. Also, based on recent taxonomic advances in RNA analysis, a new organization also makes this the first text to be divided by the three cell domains--Bacteria, Archaea, and Eukaryotes.

    Every artist starts with the basics and here is a step-by-step guide to them all. With this how to draw for kids book, every kid can be creative and capture whatever catches their eye.In How to Draw, kids ages 9-12 will try their hand at everything from magical creatures and cartoons to realistic landscapes, portraits, and so much more. Covering basic techniques as they go, this book will prepare and inspire young artists to create their very own masterpieces. It’s easier than you think.How to draw for kids includes: Age-appropriate basics—Kids will learn how to shade dark and light, use perspective, create 3D shapes effects, and more. Easy-to-follow steps—Get start-to-finish instruction for every exercise. Cool pictures—Unicorns, faces of friends and neighbors, buildings, plants and trees—the possibilities are as endless as your child’s creativity. Every kid has the potential to be creative—this how to draw for kids workbook nurtures their confidence step-by-step.

    

    They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    When working hand-in-hand, they serve as the standard for the rapid development of dynamic, database-driven websites. This combination is so popular, in fact, that it's attracting manyprogramming newbies who come from a web or graphic design background and whose first language is HTML. If you fall into this ever-expanding category, then this book is for you."Learning PHP and MySQL" starts with the very basics of the PHP language, including strings and arrays, pattern matching and a detailed discussion of the variances in different PHP versions. Next, it explains how to work with MySQL, covering information on SQL data access for language and data fundamentals like tables and statements.Finally, after it's sure that you've mastered these separate concepts, the book shows you how to put them together to generate dynamic content. In the process, you'll also learn about error handling, security, HTTP authentication, and more.If you're a hobbyist who is intimidated by thick, complex computer books, then this guide definitely belongs on your shelf. "Learning PHP and MySQL" explains everything--from basic concepts to the nuts and bolts of performing specific tasks--in plain English.Part of O'Reilly's bestselling Learning series, the book is an easy-to-use resource designed specifically for newcomers. It's also a launching pad for future learning, providing you with a solid foundation for more advanced development.

    While maintaining the hallmark features of previous editions, the Fourth Edition has been completely updated. It includes new Key Concepts at the beginning of each chapter and annotated further reading at the conclusion of each chapter, to help readers navigate the wealth of information in this subject.The text has been restructured so genomic technologies are integrated throughout, and next generation sequencing is included. Genetic testing, screening, approaches to therapy, personalized medicine, and disease models have been brought together in one section. Coverage of cell biology including stem cells and cell therapy, studying gene function and structure, comparative genomics, model organisms, noncoding RNAs and their functions, and epigenetics have all been expanded.

    Cambridge IGCSE Accounting has been written as per the specifications of the Cambridge IGCSE Accounting Syllabus. Accounting principles and practices have been explained in simple language and lucid style to enhance the accessibility of the contents to students whose first language is not English.

     Scott doesn t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: Throughout the book, Scott shares his own personal settings and studio-tested techniques. Each year he trains thousands of Lightroom users at his "Lightroom Live!" tour and through that he s learned what really works, what doesn t, and he tells you flat out which techniques work best, which to avoid, and why. The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: "Exactly what order am I supposed to do things in, and where does Photoshop fit in?" You ll see Scott s entire start-to-finish Lightroom 4 workflow and learn how to incorporate it into your own workflow. Scott knows first-hand the challenges today s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 4. It s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly into your workflow, and you ll also learn some of Scott s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom than with this groundbreaking book."

    Great care has been taken to select important concepts and to perfectly describe the anatomy of cells, organs, and organ systems. The plan that has been followed for eight editions of this text is to combine clear and accurate descriptions of anatomy with precise explanations of how structures function and examples of how they work together to maintain life. To emphasize the concepts of anatomy and physiology, the authors provide explanations of how the systems respond to aging, changes in physical activity, and disease, with a special focus on homeostasis and the regulatory mechanisms that maintain it. Timely and interesting examples demonstrate the application of knowledge in a clinical context.

    The book provides step-by-step drawing instructions to help kids become pony portrait masters. Then they can decorate their creations with stickers, stencils, and more! Packed with fun facts about the ponies and their world, this book is a must-have for any My Little Pony fan.

    Join Garfield, Odie, and Jon in a series of all-new adventures from legendary Garfield and Friends show writer Mark Evanier, ongoing Garfield contributors Scott Nickel and Antonio Alfaro, and New York Times best-selling cartoonist Judd Winick (Hilo).

    Disorders are summarized to be useful for students and professionals as a handy reference to support the study of the DSM-5 manual or its use in practice. Topics summarized include: Neurodevelopmental Disorders Schizophrenia Spectrum and Other Psychotic Disorders Bipolar and Related Disorders Depressive Disorders Obsessive Compulsive and Related Disorders Anxiety Disorders Trauma and Stressor Related Disorders Dissociative Disorders Somatic Symptom and Related Disorders Feeding and Eating Disorders Elimination Disorders Sleep-Wake Disorders Sexual Dysfunctions Disruptive, Impulse-Control, and Conduct Disorders Neurocognitive Disorders Personality Disorders Paraphilic Disorders Other Mental Disorders Other Conditions That May be a Focus of Clinical Attention

     What suits one person doesn't necessarily suit another and that's why there are 9 simple methods that you can choose from, to help you achieve a great outline. There is only one focus and that is how to reduce a subject into an outline. If you are looking for ways to get a solid foundation in drawing, then you have just stumbled onto the perfect book! See how each method is demonstrated with step-by-step examples and there are more than 50 basic illustrations to help you become familiar with this vital technique. This process sets the stage for all of your future drawings and gives you the confidence to tackle anything. Join Author Kate Berry as she shares the easy tactics she used to teach herself to draw successfully.

    By creating new art and photographs and enhancing the multimedia and supplements package.The new seventh edition of "Biology" by best-selling author/expert Sylvia Mader, has integrated outstanding new elements giving it a quality unmatched by any other biology text. With its complete, comprehensive coverage of core biology concepts, students at all levels will benefit from its use.For more than 20 years Dr. Mader has successfully helped students learn the structure and function of the human body. A brilliant and prolific writer, Dr. Mader was a respected and well-loved biology instructor before she began her writing career. Her descriptive writing style, carefully constructed pedagogy, and accent on key terms and concepts provides students with a firm grasp on how their bodies function. In her twenty-year career with McGraw-Hill, she has written an impressive collection of textbooks including "Inquiry into Life," tenth edition, "Human Biology," seventh edition, and "Understanding Human Anatomy and Physiology," third edition. Throughout the years, her goal remains the same-"to give students what they need to best understand biology."This text is color customizable so you can create a text that fits your course perfectly.